LeadSwitchboard is a next-gen lead distribution and routing software built for agencies operating pay-per-lead (PPL) models. Scaling on LeadSwitchboard is easy for agencies, as unlike traditional CRMs, we do not charge for additional sub-accounts. Popular lead generation sources like Meta and Google Ads easily connect via Zapier integrations. Leads generated on these platforms are automatically routed to the right buyer in real-time based on routing rules and logic such as size of job, service area, and many other customizable routing rules and logic. Agencies can also pre-charge buyers by loading in-built wallets; these wallets hold credits for lead buyers, which are deducted as leads are delivered to buyers. Bad leads can also be disputed by buyers, and agency owners can refund or reject disputes with a single click. Scaling PPL models is easy and efficient on LeadSwitchboard because the software is purpose-built for PPL agencies.