# Leadsquared Marketing Automation Reviews **Vendor:** LeadSquared **Category:** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) **Average Rating:** 4.4/5.0 **Total Reviews:** 234 ## About Leadsquared Marketing Automation LeadSquared marketing automation software helps you engage and nurture your customers at every step of their buying journey. A complete, end-to-end solution, LeadSquared’s marketing automation suite consists of: - Built-in email, WhatsApp and SMS marketing. - Zero-code automation designer. - Landing pages, forms and widgets for data capture. - Complete user activity, interaction and intent tracking. - Funnel-wise, channel-wise and team-wise reporting. - Multi-channel and remarketing connectors such as email, text, WhatsApp, social media, phone calls, etc. - And more Businesses that have achieved growth with LeadSquared include higher education institutes, edtech, financial services, healthcare, and marketplaces, among others. The company is headquartered in Bengaluru, India, with a local presence in the United States, the Philippines, South Africa, Australia, Singapore and Indonesia. ## Leadsquared Marketing Automation Pros & Cons **What users like:** - Users value the **seamless integration of sales and marketing** in Leadsquared, enhancing collaboration and real-time updates on leads. (2 reviews) - Users find Leadsquared Marketing Automation **easy to use and implement** , enhancing their efficiency in managing leads. (2 reviews) - Users appreciate the **seamless integration of sales and marketing** in Leadsquared, enhancing collaboration and visibility across teams. (2 reviews) - Users appreciate the **native sales and marketing unification** in Leadsquared, enhancing collaboration and real-time visibility. (2 reviews) - Users value the **time efficiency** of Leadsquared Marketing Automation, enabling streamlined collaboration and real-time lead updates. (2 reviews) - Contact Management (1 reviews) - Easy Implementation (1 reviews) - Easy Integration (1 reviews) - Engagement Efficiency (1 reviews) - Users appreciate the **effective market segmentation** in Leadsquared, enhancing campaign efficiency for diverse groups. (1 reviews) **What users dislike:** - Users express frustration with **limited campaign customization and varying support response times** , which complicate campaign management significantly. (2 reviews) - Users face **limited customization** , making complex campaigns and integrations challenging without additional support and oversight. (2 reviews) - Users face **poor customer support** , especially with slow response times and lack of knowledge in automations during critical issues. (2 reviews) - Users find Leadsquared Marketing Automation to be **expensive** , with additional costs for automations and a need for better support. (1 reviews) - Users find Leadsquared Marketing Automation **inefficient** due to limited regional admin permissions causing accidental overwrites in workflows. (1 reviews) - Integration Issues (1 reviews) - Workflow Issues (1 reviews) ## Leadsquared Marketing Automation Reviews ### 1. Effortless Lead Management with Room for Integration Improvement **Rating:** 4.5/5.0 stars **Reviewed by:** Nitin S. | Assistant General Manager, Enterprise (> 1000 emp.) **Reviewed Date:** April 28, 2026 **What do you like best about Leadsquared Marketing Automation?** I like that the UI of Leadsquared Marketing Automation is very nice. The lead bucketing process is very easy, and the activities and tasks associated with leads are seamlessly managed. It goes really well, and overall, it's very easy for us to manage. **What do you dislike about Leadsquared Marketing Automation?** They don't have direct WhatsApp integration; it's done through WhatsApp Cloud, which has its own problems like requiring multiple users to use a single WhatsApp number. Also, a feature is missing where one salesperson can have one number and chats are automatically recorded. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I use Leadsquared Marketing Automation for managing my leads and automating marketing tasks, improving engagement with potential clients. It helps us bucket leads, follow up properly, identify the best lead generation channels, and ensure all leads are followed up in the pipeline. ### 2. Integrated Lead Management with Room for Regional Improvements **Rating:** 3.5/5.0 stars **Reviewed by:** Sam B. **Reviewed Date:** February 02, 2026 **What do you like best about Leadsquared Marketing Automation?** I really appreciate the native sales and marketing unification in Leadsquared Marketing Automation, with no silos or sync delays. What sets it apart is having both marketing automation and CRM integrated into a single platform. Marketing workflows, lead data, and sales activity are all unified, so every lead action updates in real time for both teams. This means regional sales reps have complete visibility into a lead’s marketing journey, eliminating the need to constantly ask, “Where did this lead come from?” Meanwhile, global marketing teams can accurately track how their campaigns convert at the sales stage, reducing guesswork when it comes to ROI for regional initiatives. This alignment not only eliminates blame cycles but also streamlines cross-team collaboration, which is crucial for global teams with distributed marketing and sales. **What do you dislike about Leadsquared Marketing Automation?** Regional admin permissions are limited: Global admins can’t set granular access for local teams (e.g., restricting APAC teams to only edit their regional campaigns without touching global rules) without complex customizations, leading to accidental overwrites of global workflows by local teams. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I use Leadsquared Marketing Automation for full-cycle lead management and eliminating lead leakage, achieving zero lead loss by integrating diverse channels into a central system. It also aligns sales and marketing, eliminating data silos, syncing delays, and blame cycles across global teams. ### 3. LeadSquared Makes Managing and Assigning Sales Leads Effortless **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** March 12, 2026 **What do you like best about Leadsquared Marketing Automation?** I have been using Leadsquared Marketing Automation for the past 1 year, and the best part I like is how easy it is to manage sales leads on it. We can handle a large number of leads here, including assigning them to different teams and people, and updating them as needed. **What do you dislike about Leadsquared Marketing Automation?** What I dislike about this is that, when creating filters, it shows a lot of information to enter, and it used to take me a lot of time at the beginning. However, now I can manage it very easily now. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It helps me manage a large number of sales leads in one place, and it has been a big help for us. ### 4. Segment-Wise Efficiency, but Cost Concerns **Rating:** 4.5/5.0 stars **Reviewed by:** Santosh J. | Sales manager, Mid-Market (51-1000 emp.) **Reviewed Date:** December 09, 2025 **What do you like best about Leadsquared Marketing Automation?** I like Leadsquared Marketing Automation for its option to choose segments, which makes it easy to run campaigns for different groups efficiently. The feature allowing emails to be shared and replies to be recorded helps save a lot of time and provides a clear view of the entire journey of these interactions. It also allows for a data-centric approach, giving me a clear understanding of the data. **What do you dislike about Leadsquared Marketing Automation?** Doing marketing from personal records is very hard to record and recall data. It's a bit on the costlier side; all automations run with a separate cost. The team assigned from Leadsquared seems to lack knowledge in terms of automations and needs to be more knowledgeable and have a detailed understanding of their product. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I use Leadsquared Marketing Automation to run campaigns across platforms, sending automated emails. It provides detailed data and email journey insights, saves time through segmentation and predefined replies, and enhances our data-centric approach for more personalized and effective campaigns. ### 5. Easy CRM Integration with Strong Automation, Lead Scoring & Campaign Tracking **Rating:** 4.0/5.0 stars **Reviewed by:** Prayas D. | Project Manager, Logistics and Supply Chain, Enterprise (> 1000 emp.) **Reviewed Date:** January 29, 2026 **What do you like best about Leadsquared Marketing Automation?** It is easy to implement and integrates well with CRM workflows. The automation, lead scoring, and campaign tracking features are strong, making it useful for frequent use in managing leads efficiently. **What do you dislike about Leadsquared Marketing Automation?** Customization can be limited for complex campaigns, integrations sometimes require support intervention, and reporting flexibility is restricted. Customer support response time can vary during critical campaign issues. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It automates lead nurturing, scoring, and campaign execution, reducing manual effort. This improves lead prioritization, faster follow-ups, and better visibility into marketing performance and conversion impact. ### 6. A reliable tool for lead management & conversions **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.) **Reviewed Date:** April 29, 2026 **What do you like best about Leadsquared Marketing Automation?** It’s very practical and execution-focused. Track and setup simple automated journeys The good part is, it connects marketing + sales in one place, so nothing gets lost. **What do you dislike about Leadsquared Marketing Automation?** Gets expensive as you scale and reporting isn’t very deep. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Mostly, leads get delayed or handled randomly, so it helps in auto capture, scoring, and instant follow-ups. And it's very easy to integrate, and team is very supportive. ### 7. Easy setup, great features **Rating:** 4.0/5.0 stars **Reviewed by:** Rajat M. | Associate, Enterprise (> 1000 emp.) **Reviewed Date:** January 31, 2026 **What do you like best about Leadsquared Marketing Automation?** I like Leadsquared Marketing Automation because the leads are displayed well in Spire, and we can apply any filters we need, and calls can be made efficiently on them. Setting it up was very easy, especially when we acquired the license. I like its features and quality. **What do you dislike about Leadsquared Marketing Automation?** Sometimes ads appear that disturb a little. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I use Leadsquared Marketing Automation to customize and transfer leads. ### 8. LeadSquared Is Easy to Use and Incredibly Helpful **Rating:** 5.0/5.0 stars **Reviewed by:** Ross E. | Sales, Mid-Market (51-1000 emp.) **Reviewed Date:** February 19, 2026 **What do you like best about Leadsquared Marketing Automation?** Its easy to use and very effective. I am so glad I am using leadsquared **What do you dislike about Leadsquared Marketing Automation?** Nothing really. LOVE THE PRODUCT Its been incredible helpful **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Making us so much more efficient. Cutting down on man hours ### 9. Dependable, Does what is supposed to do! **Rating:** 4.5/5.0 stars **Reviewed by:** Shaquib R. | Leader, Mid-Market (51-1000 emp.) **Reviewed Date:** June 21, 2024 **What do you like best about Leadsquared Marketing Automation?** Easy to make lists, Easy to send multiple emails at once, Easy to track the open rates and click rates. A little tough to understand in the beginning but becomes easier as days go by. **What do you dislike about Leadsquared Marketing Automation?** Reports are generated a little late but not a major complaint. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Helps send mass emails at one go, makes it easier to track open and click rates. Becomes much easier to track engaged leads. ### 10. Pathetic Customer Service and the Software is inadicaute for complex workflows **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** August 31, 2024 **What do you like best about Leadsquared Marketing Automation?** It's an okay sofware if you are starting out **What do you dislike about Leadsquared Marketing Automation?** I have used Hubspot, Zoho CRM before using Leadsquared. UI is the worst also they even don't have basic funcionality of Lead Merger etc. The team take weeks to get even small reports and they don't allow us to create those minor change which other CRMs do. In terms of Pricing they start with cheaper compare to others but they keep adding small pricing on top of it every now and then for minor changes in flow etc Which again other CRMs doesn't do **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Major marketing tasks can be done ### 11. Good tool for lead operations **Rating:** 4.0/5.0 stars **Reviewed by:** Chetan B. | Mid-Market (51-1000 emp.) **Reviewed Date:** May 21, 2024 **What do you like best about Leadsquared Marketing Automation?** Combination of lead capture crm integration sales and reporting in single **What do you dislike about Leadsquared Marketing Automation?** If it can have features like contacts search, extensions for geeting companies details **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It gives all features which are required to get a lead from hunting till closing and helps in reporting the same. ### 12. Leadsquared has streamlined our marketing and sales processes **Rating:** 4.5/5.0 stars **Reviewed by:** Aishleen S. | Small-Business (50 or fewer emp.) **Reviewed Date:** April 17, 2024 **What do you like best about Leadsquared Marketing Automation?** The lead management of this crm is one of the best and easiest to use. Our entire team started had no problems implementing it. **What do you dislike about Leadsquared Marketing Automation?** The lack of self learning options has been holding us back a little. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** The marketing automations and sequencing have increased our efficiency by 15% ### 13. Streamline your marketing efforts with LeadSquared **Rating:** 5.0/5.0 stars **Reviewed by:** Namita A. | Freelance Writer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 22, 2024 **What do you like best about Leadsquared Marketing Automation?** Offers robust lead management. lt has inbuilt tools for capturing leads and nurturing them so that the business can be managed efficiently. **What do you dislike about Leadsquared Marketing Automation?** It's initial advanced functionalities may not be understood by everyone in the company makes it difficult to handle **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Inefficient marketing practices, optimising and scaling the marketing efforts in the digital landscape. ### 14. My review on leadsquared marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Prashant S. | Manual tester, Enterprise (> 1000 emp.) **Reviewed Date:** December 22, 2023 **What do you like best about Leadsquared Marketing Automation?** LeadSquared Marketing Automation makes it easy for businesses to manage and track their leads. lets you automate tasks, and gives insights into how well your marketing efforts are doing. **What do you dislike about Leadsquared Marketing Automation?** Interface to be a bit complex, making it challenging for some to navigate and utilize its features efficiently. Additionally, the learning curve can be steep for those unfamiliar with marketing automation tools. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Leadsquared Marketing Automation solves lead management challenges, automates tasks, and improves conversion rates, saving time and boosting productivity. ### 15. Best Tool for all Your sales and Marketing needs **Rating:** 4.5/5.0 stars **Reviewed by:** Anuj G. | Marketing Executive, Luxury Goods & Jewelry, Mid-Market (51-1000 emp.) **Reviewed Date:** December 07, 2023 **What do you like best about Leadsquared Marketing Automation?** They have a very wide number of integration to deal with which makes any integration easier, Implementation is very easy, User Friendly. **What do you dislike about Leadsquared Marketing Automation?** Support Team, But only in some cases where they were not able to provide solution on spot **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Because of a wide range of integrations, we can connect to any other platform very easily, and they provide call center integration in same tool which is just mind-blowing ### 16. Best tool for marketing automation **Rating:** 5.0/5.0 stars **Reviewed by:** Madhu Y. | Executive, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Leadsquared Marketing Automation?** Using this, we can track the status of each lead. **What do you dislike about Leadsquared Marketing Automation?** It really duplicates the lead, that needs to be taken care of. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We are facing an issue while tracking leads, but after using LeadSquared, it is easy for us to track leads from other channels. ### 17. Best Tool for Sales Executive and for Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** September 03, 2020 **What do you like best about Leadsquared Marketing Automation?** I have used the Leadsquare for more than 1year the features are really good. We can update our calling activity , Chat Activity,Create notes. If we want to follow our lead we can also create a task and we can followup. We can send mail through leadsquare and we can track the mail. We can save our content mail which you want to send in Email library and you can send the mail. It consists of life cycle stage .Lead status , complete lead details will be available. Smart views where you can view your lead details , You can also quick filter the lead status and life cycle stage. This tool is very helpful for Sales people to achieve their target and make quick closure **What do you dislike about Leadsquared Marketing Automation?** There is no dislike in this tool since it is really good and but one thing if there is a calling which we can make directly through leadsquare it would be helpful so if we make a call directly through leadsquare we can have a recording also since every time we are dealing with lots of customer so according to there is dialing options where we can call directly towards leadsquare it would be good. **Recommendations to others considering Leadsquared Marketing Automation:** I will recommend this tool to the other business concern to use this so they can achieve their goal and target . For sales people this tool is really helpful **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Benefits is we can send the mail through leadsquare and track the mail, We can update our calling , chat activity for achieving our target this tool is really good . ### 18. A great tool for marketing automation **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Education Management | Mid-Market (51-1000 emp.) **Reviewed Date:** February 16, 2024 **What do you like best about Leadsquared Marketing Automation?** For me the best part about leadsquared is it's integration with CRM, e-mail and other Martech to unify data. **What do you dislike about Leadsquared Marketing Automation?** That it needs consistent data inputs and integration maintenance. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** The problem that LS is solving is that it makes sending and tracking emails very easy. The interface is also very user friendly. ### 19. Best tool for marketing automation and lead tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Rupesh K. | Sr. Executive Digital Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 03, 2023 **What do you like best about Leadsquared Marketing Automation?** Always a challenging task to track a lead but using leadsquared it is very easy and can track each stage of lead status. **What do you dislike about Leadsquared Marketing Automation?** Some time its create a duplicate lead for the same lead **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We arre face a challange to track lead from our other marketing channel but after using leadsquared it is easy to track lead and know the status of lead ### 20. Top tool for ensuring data cleanliness and hygiene. **Rating:** 4.5/5.0 stars **Reviewed by:** Abhishek K. | Enterprise (> 1000 emp.) **Reviewed Date:** November 08, 2023 **What do you like best about Leadsquared Marketing Automation?** The follow-up reminder, the advanced search algorithms utilized to obtain the desired leads, and the exceptional data history feature in SIERA make it stand out as the best choice. **What do you dislike about Leadsquared Marketing Automation?** Occasionally, excessive usage can lead to malfunctions that we may encounter. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Through email campaigning, we receive the status of each lead which is a result of marketing efforts. ### 21. Most efficient and accurate marketing automation tool in the industry for leads. **Rating:** 5.0/5.0 stars **Reviewed by:** Sharad C. | Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2023 **What do you like best about Leadsquared Marketing Automation?** It's user friendly and having integration with a lot of other platforms also it's accessible from mobile devices. **What do you dislike about Leadsquared Marketing Automation?** Nothing to dislike but can be color coded as per company logo. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It helps in marketing automation and lead Generation without creating mesh. And shorting of data ### 22. Leadsquared Review **Rating:** 5.0/5.0 stars **Reviewed by:** Rajesh R. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Leadsquared Marketing Automation?** Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily.its is very good **What do you dislike about Leadsquared Marketing Automation?** There is nothing like this: what I thought was useless, everything is true: this is me and easy access **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily. It's is good software ### 23. The Marketing Automation tool with Unbelievable features. **Rating:** 5.0/5.0 stars **Reviewed by:** Akanksha J. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Leadsquared Marketing Automation?** Lead Generation and marketing automation at its best, leads are filtered even more than a Purifier. Ease of access for every one,including beginners. **What do you dislike about Leadsquared Marketing Automation?** Mobile accessibility can be more gamified. Rest is good. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Marketing automation, lead Generation, landing page analysis. ### 24. Marketing automation that this generation needs **Rating:** 4.5/5.0 stars **Reviewed by:** Sankhani G. | Mid-Market (51-1000 emp.) **Reviewed Date:** September 26, 2023 **What do you like best about Leadsquared Marketing Automation?** Filtering the leads per the UTM and the sources. Catering them via various filters. Organising them in the best format. **What do you dislike about Leadsquared Marketing Automation?** Nothing as such. Mobile and email verification should me made compulsory. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Marketing automation, lead Generation, lead catering. ### 25. Good CSM support but way too many bugs for a more complex sales and marketing company structure **Rating:** 3.0/5.0 stars **Reviewed by:** Shalini S. | Social Media Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Leadsquared Marketing Automation?** - The automation controls gives a richer data and analytics for the emails sent. - Data management is smoother with dynamic and static lists. - Custom field addition and lead scoring made it helpful to maintain a large set of data and run targeted campaigns. **What do you dislike about Leadsquared Marketing Automation?** - The marketing funnel/automation made it possible to do A/B tests, however there should be a simpler method of running A/B tests similar to Mailchimp since A/B testing is quite a fundamental part of Marketing. - The fact that I can't manually remove a participant from automation, for example, somebody replied that they want to unsubscribe instead of unsubscribing using the footer link. I would have to blacklist that contact altogether otherwise they would keep getting emails. - There was a bug that changed the blank name fields to '47' or 'email opened' and then people received emails with 'Hi 47'. I had to clear all data and start again because it was too messy to clean up. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** The biggest help was the fact that it brought both the marketing and sales on a single platform so we weren't working in silos. The teams had clarity on how many points of contacts were present for each lead and when to approach it best. ### 26. A very handy MarTech Tool specially if you are starting out your marketing jounery **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2023 **What do you like best about Leadsquared Marketing Automation?** LeadSquared provides a lot of features in its product. The most obvious one is Lead Management. The best part is you get to choose what you do with Leads; either you put them in an Automation Journey or divert them into a Drip Campaign Journey. Additionally, LSQ has a lot of 3rd party connectors via APIs, which help you leverage your contracted 3rd party vendors, be it cloud telephony, email service provider or SMS service provider. **What do you dislike about Leadsquared Marketing Automation?** Honestly, there is nothing to dislike. The only actual room for improvement I see is in their reporting dashlets. They have a spectacular repository of automated reports, but most of them may not suit your business. So you will need to speak to their backend team to make custom reports for you. Ideally, like they have multiple lead filters to play around with, they should develop a reporting/visualization tool with various filters that helps you slice and dice the reports the way you want to see them. But I can tell you that with the kind of interactions, I have been having with their team; they will get this solution over time. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** When a lead is created and pushed into an automation funnel, I do not have to worry about creating cohorts of such customers as a marketer. The trigger, which creates a lead and pushes it into an automation funnel, if designed with rigorous thought and intent of conversion, will ensure the execution happens exactly the way you envisaged it. Also, every user action can be bucketed into a lead stage, and relevant communication about the next step can be sent to customers seamlessly without manual intervention. The benefit is that I get to see the effectiveness of the triggers set, the efficacy of the communication and the productivity or lack thereof when the customers receive multiple messages if stuck in the same cohort. ### 27. Streamline Your Marketing Efforts with LeadSquared Marketing Automation: A Comprehensive Review **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Leadsquared Marketing Automation?** It offers a range of features that enable businesses to automate their marketing processes, manage leads and contacts, and measure marketing performance. Some of the key features of LeadSquared Marketing Automation include lead capture and nurturing, email marketing, landing page creation, CRM integration, and analytics and reporting. In terms of integrations, LeadSquared Marketing Automation offers seamless integration with popular CRM platforms, making it easy for businesses to manage leads and contacts across multiple platforms. **What do you dislike about Leadsquared Marketing Automation?** Limited customization options for email templates and the lack of some advanced features that are available in other marketing automation solutions. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** 1. Improved lead management 2. Streamlined marketing processes 3. Better insights and analytics By addressing these common pain points in marketing and lead management, LeadSquared Marketing Automation can help businesses improve their marketing performance and drive revenue growth. ### 28. Cannot be trusted as a CRM **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** April 25, 2023 **What do you like best about Leadsquared Marketing Automation?** Nothing special to talk about. I cannot use the system for my CRM needs I am more like using it as a task manager for which I can use many free tools available in the market. **What do you dislike about Leadsquared Marketing Automation?** Support, Features, everything. I am just disappointed **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Not solving any problems for me, it has created many manual work for me in a year. It's bad to see event their seniors are least bothered about customer experience. ### 29. Streamlined Leadsquared Marketing Automation! **Rating:** 4.0/5.0 stars **Reviewed by:** Manya V. | Content Writing & Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** November 09, 2022 **What do you like best about Leadsquared Marketing Automation?** This cloud-based solution effectively resolves your marketing needs by offering pre-programmed workflows and ready-to-use email templates. Regardless of the size or industry of the business, Leadsquared's robust features and capabilities help you optimize and refine your marketing campaigns like a breeze! From managing customer data to enabling effective collaboration, this CRM tool has proved to be very helpful for our business. **What do you dislike about Leadsquared Marketing Automation?** I have used other CRMs as well and Leadsquared is not as consistent and suffers frequent integration fails as well. The software can definitely go with some improvement in some areas including - portal stability, customer support response time, and integration. Some times, fixing the block size also becomes an issue! **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We have used Leadsquared as a marketing tool for our business. The platform supports emailing to a large group of customers in a single go with fixed templates that can either be chosen from the given list or modified as required. The tool supports quick uploading of images, various fonts for the text, and several other impressive features that make the email look quite good. ### 30. Best CRM for B to C Businesses **Rating:** 4.5/5.0 stars **Reviewed by:** Devesh V. | Head of Operations & Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** February 24, 2023 **What do you like best about Leadsquared Marketing Automation?** # Automation in Leadsquared is effortless to understand and implement. Allows to improve the customer satisfaction and makes life easier for sales users **What do you dislike about Leadsquared Marketing Automation?** There is nothing to be disliked about the automation in Leadsquared, especially if you are sales manager or sales executive **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Automated emails based on leads responses and choices ### 31. Best CRM for sales and data tracking **Rating:** 5.0/5.0 stars **Reviewed by:** Ansh A. | Sales Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2022 **What do you like best about Leadsquared Marketing Automation?** It makes several things easy to manage as data here is sorted and well-arranged. The calling part is also straightforward and smooth, with the best connectivity. **What do you dislike about Leadsquared Marketing Automation?** Everything is perfect, but the only thing I dislike is that it has a lot of issues with technical errors; it is not always, but yes, sometimes it occurs with this issue. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It has saved a lot of time. Helps to arrange and extract data in an effective way quickly. It has saved a lot of costs. It has reduced the training cost as compared to other CRMs ### 32. LSQ has helped us a lot in capturing all the leads data **Rating:** 4.0/5.0 stars **Reviewed by:** Harshit C. | SEO Executive, Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Leadsquared Marketing Automation?** The email automation has helped us a lot to generate leads **What do you dislike about Leadsquared Marketing Automation?** The email automation has some problems when having 2 or more hyperlinks in the mailers **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Emailers can be fixed when sharing them to leads. 2 or more links do not work in the mailers. ### 33. Very good tool but need improvement in Customer service **Rating:** 3.0/5.0 stars **Reviewed by:** Amos N. | Account Manager - India and SEA, Mid-Market (51-1000 emp.) **Reviewed Date:** May 24, 2023 **What do you like best about Leadsquared Marketing Automation?** Overall experience on data storage and visibility to my peers **What do you dislike about Leadsquared Marketing Automation?** Pricing and customisation cost are little high comparing to other product. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** To maintain customer data and automate marketing. ### 34. Leadsquared is the CRM and Marketing Automation tool **Rating:** 3.5/5.0 stars **Reviewed by:** Chandan S. | Automation and Engagement, Mid-Market (51-1000 emp.) **Reviewed Date:** May 01, 2022 **What do you like best about Leadsquared Marketing Automation?** In addition to serving as a sales CRM, Leadsquared also serves as a marketing automation tool. Leadsquared supports GTM, API, Webhook and direct integration. To reach our users we can add SMS, WhatsApp and Email as channels. **What do you dislike about Leadsquared Marketing Automation?** Tech involvement is required to make Leadsquared fully functional. It is not a DIY platform. Additionally, your pricing keeps going up as you gain more subscribers. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We were looking for a tool that could serve as both a sales CRM and Marketing Automation solution. Leadsquared perfectly meets our requirement here. The sales team uses this as CRM for calling and Marketing team uses it as an Automation tool to engage users. ### 35. Best Marketing Automation tool for Sales & Marketing **Rating:** 5.0/5.0 stars **Reviewed by:** Ashish S. | Product Specialist, Mid-Market (51-1000 emp.) **Reviewed Date:** July 04, 2022 **What do you like best about Leadsquared Marketing Automation?** By leadsquared we can effectively monitor our sales followups on mobile and web based application. With the help of their dashboard and sales funnel, we can track all the activities and with the notification, we can check the end-to-end sales workflow. In Leadsquared all the call history is shown clearly, which helps us to better understand of sales leads. **What do you dislike about Leadsquared Marketing Automation?** Less stable compared to other CRM's. Sometimes it takes time to update the call histories. The available report format is only Excel, so another format must be allowed. Mobile-based UI/UX must be improved. **Recommendations to others considering Leadsquared Marketing Automation:** Recommended **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We used this during the student admissions process. It makes it easy to handle all the leads based on their interest. Leadsquared help us in Inquiry capturing from different digital sources and in Lead nurturing from raw lead stage to admission stage. ### 36. Does the Job but a long way to go **Rating:** 4.0/5.0 stars **Reviewed by:** Rakshith P. | Business Development Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Leadsquared Marketing Automation?** It is a comprehensive tool. This is the first CRM tool I had used and it gave a lot of features that helped me manage my lead data. Easy to add and export leads. I can link this to my phone and track activity as well. **What do you dislike about Leadsquared Marketing Automation?** The interface is too boxy which can be boring to look at. It can add the feature of integrating email to leadsquared which would make the job easier for sales reps. Tasks can be arranged and simplified with a better view. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** I am managing my client data on a regular basis. Moving stages and adding new leads as well. Help me send emails as well with templates but that again feels like im using an outdated version. Interlinked with my phone as well to make calls ### 37. A friendly CRM!!! **Rating:** 4.0/5.0 stars **Reviewed by:** G P. | Sales Engineer, Enterprise (> 1000 emp.) **Reviewed Date:** July 21, 2022 **What do you like best about Leadsquared Marketing Automation?** I started as a sales engineer by profession and when it comes to connecting with the customers they introduced me to this platform to connect with leads. I just struggled in my starting stage but when it comes to working daily I started to love the CRM **What do you dislike about Leadsquared Marketing Automation?** There are more options that will make us confused it will take us to make some days to get full-fledged with the software, sometimes the service will be slow and will reconnect faster **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** To generate the leads will be so easy and to get the instantaneous referral leads to our bucket it will be so much more flexible and mainly the direct connection with the calling software will make us save some time ### 38. Next generation marketing automation software **Rating:** 4.0/5.0 stars **Reviewed by:** Harsh K. | Director of technology, Small-Business (50 or fewer emp.) **Reviewed Date:** August 05, 2022 **What do you like best about Leadsquared Marketing Automation?** This platform really understand our prospects by building valuable relationships which helped us increased our ROI. Lead capture is impressive and the overall insights it provide us really helped us increased our engagement with the customers when launching campaigns. Its a single front-end for all our marketing needs. **What do you dislike about Leadsquared Marketing Automation?** Notification is one thing which needs to be updated for better user experience. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It integrates with our existing system and has improved the efficiency in client management and also helped us immensely to boost our sales and earnings. It helped our sales team to achieve their targets. ### 39. Best Customer Data software **Rating:** 5.0/5.0 stars **Reviewed by:** Juhi S. | academic councellor, Enterprise (> 1000 emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Leadsquared Marketing Automation?** The entire data is managable in a great way and is easy to handle, and find out the leads through various filters available on Leadsquared. Activities marked on all the leads for a better remembrance. As what was the last update with the customer.he Hassle-free arrangement makes it fun to use. **What do you dislike about Leadsquared Marketing Automation?** There is nothing to be disliked about lead squared. There is a regular update on all the features, and regular mails are there to information regarding the same. I have been using LS past one year now; I do not feel there is anything to dislike about LS. **Recommendations to others considering Leadsquared Marketing Automation:** I Advice all the organizations maintaining data of customers to use lead squared i do not feel there is no other software available in the market. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Following are the benefits of lead squared:- 1. Amazing updates on features time to time basis 2. Good recall value is created because of the notes and marked activities 3. Hassle-free handling of leads ### 40. Lead Squared is a fantastic solution for entirely automating the inflow of leads into my company. **Rating:** 4.0/5.0 stars **Reviewed by:** Sachin S. | Member, Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2022 **What do you like best about Leadsquared Marketing Automation?** From every source and channel, the platform focuses on impacting customer journeys and improving efficiency. like:- • Use SMS, WhatsApp, email, phone, self-serve portals, social media, and other methods to communicate successfully with your prospects and customers. • Native connectors, robust APIs, and a developer platform allow you to integrate your preferred marketing and sales software. **What do you dislike about Leadsquared Marketing Automation?** All features should be updated frequently, and emails with updates should be sent out on a regular basis. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Leadsquared marketing automation is assisting me in better engaging my customers. It ensures that the user is active on the site and consuming the study materials, resulting in a higher conversion rate. Yes, I would suggest it since it is simple to use. It helps in Sales increment and data management. ### 41. Best CRM Automation Tool To Know Lead Quality **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** August 06, 2022 **What do you like best about Leadsquared Marketing Automation?** We can check the number of leads a campaign has generated from various channels all at one place in real-time. **What do you dislike about Leadsquared Marketing Automation?** When the lead form integration fails, sometimes it takes a long time to get it back on track. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** It helps to check out the lead quality of leads generated from various channels all in one place which helps save a lot of time ### 42. Quick support and effective Resolution **Rating:** 5.0/5.0 stars **Reviewed by:** Anmol G. | Product Operations, Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Leadsquared Marketing Automation?** LS allows to effectively automate and manages the lead flow. Using the different filters available in the taskbar one can keep a tab on all active and inactive tasks and plan the day accordingly. The quick support offered by them to implement the work is really recommendable. **What do you dislike about Leadsquared Marketing Automation?** Though it is effective to use but for a beginner the UI is bit complex. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Through automation, we can effectively manage the lead inflow. It helped to reduce the duplicity of the tasks on a lead as well. Forms & processes help us to record the sales users' interaction with the student & based on this customized actions are planned. ### 43. Best CRM **Rating:** 5.0/5.0 stars **Reviewed by:** HARSH P. | Senior academic counsellor, Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2022 **What do you like best about Leadsquared Marketing Automation?** My favorite feature in leadsquared is the filter which help us to sort the good lead from large no.of leads. Second one the automated whatsapp msg which send to customer no. **What do you dislike about Leadsquared Marketing Automation?** One thing which dislike is if put some leads in particular stage and after sone days it will back to dnp stage from automation, that is actually a very big confusion for me **Recommendations to others considering Leadsquared Marketing Automation:** One advice , these leadsquared will really help in your life, if doing some business or working with real time customers **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** In leadsquared we can check the student activity, that what activity the student has done in vedantu app, it really help me in communication with student. And also able if he attending class Or not ### 44. Leadsquared is an amazing tool to keep a complete track of your funnel, sale prospect. **Rating:** 5.0/5.0 stars **Reviewed by:** Nitin T. | Senior Manager, Enterprise (> 1000 emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Leadsquared Marketing Automation?** Segmentation of leads in different Stages, Task management, Bulk SMS, and Bulk Email Process. Keeping a close track of customer activity and details. Keeping a track of your previous task and coversation. **What do you dislike about Leadsquared Marketing Automation?** Lead engagement through leads squared can be much better, currently, it is not up to the mark. Lead Squared should highlight important leads and should set a priority to engage important leads. **Recommendations to others considering Leadsquared Marketing Automation:** We should get notification which all users are getting engaged though marketing automation that to in real time. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Leadsquared marketing automation is helping me to engage the customer better. It is ensuring that the user is active on the platform and using the study material which is help me in better conversion ratio. ### 45. How to increase sales by leadsquared crm. **Rating:** 5.0/5.0 stars **Reviewed by:** Rohit G. | assistant manager, Enterprise (> 1000 emp.) **Reviewed Date:** December 31, 2021 **What do you like best about Leadsquared Marketing Automation?** best things abt ls are- 1- It manages all active leads, 2- helps in tracking the activity. 3- Modify pitch suggestions accordingly. 4- Filter all leads ,by their actions. 5 - increase sales. **What do you dislike about Leadsquared Marketing Automation?** Its user friendly crm, but needs practice. and also proper training will be helpful, in increasing the productivity of the user. no thing as such negative point . **Recommendations to others considering Leadsquared Marketing Automation:** yes i recommend it, easy to use, helps in sales increament and data managemnt. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** it filters the lead on the basis of priority, increased the sales, helps in time management, can update day to day task, track over due task. having filter option , call recording options. ### 46. Simplet to Integrate and Best for SMEs **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** July 22, 2022 **What do you like best about Leadsquared Marketing Automation?** I like leadsquared because their support is very feasible to connect and Integration to chatbots and advertising platforms is simple. **What do you dislike about Leadsquared Marketing Automation?** Honestly, there is nothing so far. I handle almost 20 brands and I recommend everyone to have leadsquared. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** For me 1. It helped to integrate to intelleticks chatbot and it is flowing with UTM parameters 2. FB Lead form integration is simple. 3. Lead stage bifurcation is very easy to understand and update notes for the respective lead. ### 47. Best CRM software **Rating:** 5.0/5.0 stars **Reviewed by:** Deeba K. | Senior academic counselor, Enterprise (> 1000 emp.) **Reviewed Date:** January 10, 2022 **What do you like best about Leadsquared Marketing Automation?** Leadsquared is most useful CRM software for my work. It is very easy to manage and everything is very systematic. There are so many filters which makes my work more easier and smarter. **What do you dislike about Leadsquared Marketing Automation?** I have using leadsquared from last one year. And I didn't face any kind of issue till yet. So as per my experience there is nothing which I dislike about leadsquared. **Recommendations to others considering Leadsquared Marketing Automation:** NA **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Leadsquared is very manageable. We can filter all the leads according to our need. Using leadsquared is the best way to work smarter. It saves my time while churning leads. ### 48. One stop solution for all your lead flow needs. **Rating:** 5.0/5.0 stars **Reviewed by:** Joydeep C. | Project Manager [Premium Subscriptions], Enterprise (> 1000 emp.) **Reviewed Date:** December 27, 2021 **What do you like best about Leadsquared Marketing Automation?** Lead Squared is an excellent tool to automate inflow of leads coming into your organisation completely. Using Lead Squared has helped keep all consumer leads and their management in one place. Additionally it is a great tool to view analytics associated with your leads. **What do you dislike about Leadsquared Marketing Automation?** There could be a better instance of user interface since it is highly complex for beginners. It is a little difficult for new users to be completely onboard the idea of using this tool. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** We have been using it for tracking of consumer leads as well as sharing leads with the broader team. It has greatly enhanced my team's productivity and improved all KPIs associated with various parts of the business. LS has also enabled me to manage my reporting employees' performance directly. ### 49. Extremely Dissapointing! **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in E-Learning | Mid-Market (51-1000 emp.) **Reviewed Date:** September 27, 2022 **What do you like best about Leadsquared Marketing Automation?** It has simplified lead management for us. **What do you dislike about Leadsquared Marketing Automation?** LSQ went and disabled a mission-critical feature for us without any prior notice. This has caused us loss of business! **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** --- ### 50. Wide Data range **Rating:** 4.0/5.0 stars **Reviewed by:** Joydeep D. | Regional Key Account Manager, Enterprise (> 1000 emp.) **Reviewed Date:** June 22, 2022 **What do you like best about Leadsquared Marketing Automation?** Ease of use and wide data information available for all sort or type of leads. **What do you dislike about Leadsquared Marketing Automation?** Too many tabs for a lead with a lot of analytics. **What problems is Leadsquared Marketing Automation solving and how is that benefiting you?** Collection, distribution and maintenance of data. Generation of it from multipke sources. ## Leadsquared Marketing Automation Discussions - [Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from?](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) - 1 comment, 1 upvote - [View Leadsquared Marketing Automation pricing details and edition comparison](https://www.g2.com/products/leadsquared-marketing-automation/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-12+10%3A51%3A09+-0500&secure%5Bsession_id%5D=764c29ff-1b0a-47f5-b6be-de24d660136a&secure%5Btoken%5D=3cceeb6c85012ef1b865e3b6039d4690e633480242d241f1ac74929ada794722&format=llm_user) ## Leadsquared Marketing Automation Integrations - [AA Cars DNA](https://www.g2.com/products/aa-cars-dna/reviews) - [AA Software Solutions Software Development Company](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews) - [Google Ads](https://www.g2.com/products/google-ads/reviews) - [Metabase](https://www.g2.com/products/metabase/reviews) - [Participant Kit](https://www.g2.com/products/participant-kit/reviews) ## Leadsquared Marketing Automation Features **Email Marketing** - Building and Personalizing Emails - Sending Outbound Emails - Manage Email Deliverability - Automated Email Responses **Online Marketing** - Landing Pages and Forms - Dynamic Content - A/B Testing - Mobile Optimized - Search Tracking and Optimization **Lead Management** - Marketing Lead Database - Data Quality Management - Segmentation - Lead Scoring and Grading - Lead Nurturing - Online Behavior Tracking - Automated Alerts and Tasks - CRM Lead Integration **Campaign Management** - Program Management - Event / Webinar Marketing - Calendaring - Budgeting **Social** - Social Listening - Social Sharing - Social Campaigns - Social Media Engagement - Social Media Advertising **Reporting & Analytics** - Basic Reporting - Web Analytics - ROI Analytics - Revenue Analytics - SEO / Keyword Analytics **Platform** - Customization - Workflow Capability - User, Role, and Access Management - Internationalization - Sandbox / Test Environments - Performance and Reliability - Output Document Generation **Agentic AI - Marketing Automation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Integration** - Data Import & Export Tools - Integration APIs - Breadth of Partner Applications ## Top Leadsquared Marketing Automation Alternatives - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,132 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,165 reviews) - [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) - 4.1/5.0 (3,013 reviews)