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LeadSquared Service CRM

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(1)4.5/5

LeadSquared Service CRM is our customer support and ticketing product, aimed at helping service and support teams manage inquiries across channels, automate routine resolution work, and track service metrics. We introduced it more recently than our sales and marketing products, and we position it as going beyond a traditional help desk by connecting service data with the customer's full sales and marketing history. The core of our product is a ticketing system that consolidates customer conversations from channels like WhatsApp, email, chat, calls, and social media into a unified inbox, so agents don't need to switch between separate tools to respond. We support a parent-child ticketing structure and co-ownership, allowing multiple agents or teams to collaborate on a single complex issue, along with deduplication to prevent the same inquiry from generating multiple tickets across channels. Our automation features include auto-routing tickets based on agent availability and capacity, AI-generated summaries meant to give agents quick context on a conversation's history, AI-drafted reply suggestions, and sentiment tracking intended to flag frustrated customers earlier in the conversation. We also include multi-level escalation rules tied to custom SLAs, and quality-check tooling that evaluates agent conversations against predefined criteria automatically rather than through manual review alone. A distinguishing feature we highlight is the ability to run Service CRM as a standalone product or combine it with our Sales CRM for a unified "sales x service" view — meaning an agent handling a support ticket can see the same customer's sales history, and vice versa, rather than these functions living in disconnected systems. Our reporting covers ticket trends, agent productivity, resolution times, and customer satisfaction (CSAT) tracking. We've designed setup to be template-driven, with predefined ticket fields and automation templates meant to reduce initial configuration time. We also have an upcoming lineup of AI capabilities currently in beta, aimed at more autonomous handling of repetitive queries, expected to soon be part of our generally available product.

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