Verified User in Education Management
UE
Verified User in Education Management
Mid-Market (51-1000 emp.)
"A great tool for marketing automation"
4/5
What do you like best about Leadsquared Marketing Automation?

For me the best part about leadsquared is it's integration with CRM, e-mail and other Martech to unify data. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

That it needs consistent data inputs and integration maintenance. Review collected by and hosted on G2.com.

Rupesh K.
RK
Rupesh K.
Sr. Executive Digital Marketing
Mid-Market (51-1000 emp.)
"Best tool for marketing automation and lead tracking"
5/5
What do you like best about Leadsquared Marketing Automation?

Always a challenging task to track a lead but using leadsquared it is very easy and can track each stage of lead status. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Some time its create a duplicate lead for the same lead Review collected by and hosted on G2.com.

AK
Abhishek K.
Enterprise (> 1000 emp.)
"Top tool for ensuring data cleanliness and hygiene."
4.5/5
What do you like best about Leadsquared Marketing Automation?

The follow-up reminder, the advanced search algorithms utilized to obtain the desired leads, and the exceptional data history feature in SIERA make it stand out as the best choice. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Occasionally, excessive usage can lead to malfunctions that we may encounter. Review collected by and hosted on G2.com.

Sharad C.
SC
Sharad C.
Mid-Market (51-1000 emp.)
"Most efficient and accurate marketing automation tool in the industry for leads."
5/5
What do you like best about Leadsquared Marketing Automation?

It's user friendly and having integration with a lot of other platforms also it's accessible from mobile devices. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Nothing to dislike but can be color coded as per company logo. Review collected by and hosted on G2.com.

Rajesh R.
RR
Rajesh R.
Mid-Market (51-1000 emp.)
"Leadsquared Review"
5/5
What do you like best about Leadsquared Marketing Automation?

Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily.its is very good Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

There is nothing like this: what I thought was useless, everything is true: this is me and easy access Review collected by and hosted on G2.com.

Akanksha J.
AJ
Akanksha J.
Mid-Market (51-1000 emp.)
"The Marketing Automation tool with Unbelievable features."
5/5
What do you like best about Leadsquared Marketing Automation?

Lead Generation and marketing automation at its best, leads are filtered even more than a Purifier. Ease of access for every one,including beginners. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Mobile accessibility can be more gamified. Rest is good. Review collected by and hosted on G2.com.

SG
Sankhani G.
Mid-Market (51-1000 emp.)
"Marketing automation that this generation needs"
4.5/5
What do you like best about Leadsquared Marketing Automation?

Filtering the leads per the UTM and the sources.

Catering them via various filters.

Organising them in the best format. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Nothing as such. Mobile and email verification should me made compulsory. Review collected by and hosted on G2.com.

Shalini S.
SS
Shalini S.
Social Media Marketing
Small-Business (50 or fewer emp.)
"Good CSM support but way too many bugs for a more complex sales and marketing company structure"
3/5
What do you like best about Leadsquared Marketing Automation?

- The automation controls gives a richer data and analytics for the emails sent.

- Data management is smoother with dynamic and static lists.

- Custom field addition and lead scoring made it helpful to maintain a large set of data and run targeted campaigns. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

- The marketing funnel/automation made it possible to do A/B tests, however there should be a simpler method of running A/B tests similar to Mailchimp since A/B testing is quite a fundamental part of Marketing.

- The fact that I can't manually remove a participant from automation, for example, somebody replied that they want to unsubscribe instead of unsubscribing using the footer link. I would have to blacklist that contact altogether otherwise they would keep getting emails.

- There was a bug that changed the blank name fields to '47' or 'email opened' and then people received emails with 'Hi 47'. I had to clear all data and start again because it was too messy to clean up. Review collected by and hosted on G2.com.

Verified User in Financial Services
UF
Verified User in Financial Services
Mid-Market (51-1000 emp.)
"A very handy MarTech Tool specially if you are starting out your marketing jounery"
4.5/5
What do you like best about Leadsquared Marketing Automation?

LeadSquared provides a lot of features in its product. The most obvious one is Lead Management. The best part is you get to choose what you do with Leads; either you put them in an Automation Journey or divert them into a Drip Campaign Journey. Additionally, LSQ has a lot of 3rd party connectors via APIs, which help you leverage your contracted 3rd party vendors, be it cloud telephony, email service provider or SMS service provider. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Honestly, there is nothing to dislike. The only actual room for improvement I see is in their reporting dashlets. They have a spectacular repository of automated reports, but most of them may not suit your business. So you will need to speak to their backend team to make custom reports for you. Ideally, like they have multiple lead filters to play around with, they should develop a reporting/visualization tool with various filters that helps you slice and dice the reports the way you want to see them. But I can tell you that with the kind of interactions, I have been having with their team; they will get this solution over time. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Streamline Your Marketing Efforts with LeadSquared Marketing Automation: A Comprehensive Review"
4.5/5
What do you like best about Leadsquared Marketing Automation?

It offers a range of features that enable businesses to automate their marketing processes, manage leads and contacts, and measure marketing performance. Some of the key features of LeadSquared Marketing Automation include lead capture and nurturing, email marketing, landing page creation, CRM integration, and analytics and reporting. In terms of integrations, LeadSquared Marketing Automation offers seamless integration with popular CRM platforms, making it easy for businesses to manage leads and contacts across multiple platforms. Review collected by and hosted on G2.com.

What do you dislike about Leadsquared Marketing Automation?

Limited customization options for email templates and the lack of some advanced features that are available in other marketing automation solutions. Review collected by and hosted on G2.com.