--- title: Leadsquared Marketing Automation Reviews meta\_title: 'Leadsquared Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 236 reviews by the users' company size, role or industry to find out how Leadsquared Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 236 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadsquared Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadsquared Marketing Automation but has limited features. Are you part of the Leadsquared Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. * * * Seller [LeadSquared](https://www.g2.com/sellers/leadsquared) Discussions [Leadsquared Marketing Automation Community](https://www.g2.com/products/leadsquared-marketing-automation/discuss) Languages Supported English, Hindi, Indonesian, Portuguese, Spanish, Vietnamese Solution Type All-in-One Overview by Shibani Roy (Brand Marketing at LeadSquared) Show More ## Pricing Pricing provided by Leadsquared Marketing.... ### BASIC $400.00 Per Month ### STANDARD $1,200.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/leadsquared-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,916) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ View All Alternatives ](https://www.g2.com/products/leadsquared-marketing-automation/competitors/alternatives) ## User Insights Average based on 236 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Leadsquared Marketing Automation Integrations (7) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AA Cars DNA ](https://www.g2.com/products/aa-cars-dna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AA Software Solutions Software Development Company ](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Participant Kit ](https://www.g2.com/products/participant-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Harish B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish B.") HB Harish B. Mid-Market (51-1000 emp.) 9/16/2020 "Configurable and Extendable CRM Software - Mid to medium sized cos" 5/5 What do you like best about Leadsquared Marketing Automation? Reporting, Self Configurable Options. Training & Help Content Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Technical Expertise required. Not Enterprise Grade. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: Have an internal team or external team to take care of daily configuration needs. This team should be technical in nature. Then ROI can be seen faster. Dont depend only of leadsquared support, build an alternative. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Marketing Budget Utilization and Feedback. Connected Lead. Conversation ratios. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Pankaj Singh S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pankaj Singh S.") PS Pankaj Singh S. Manager Marketing Operations Internet Small-Business (50 or fewer emp.) 10/8/2020 "Very good for small marketing teams" 4/5 What do you like best about Leadsquared Marketing Automation? 1. Drag and Drop UI for assets creation like Landing pages, there is no need for programming to create a landing page. 2. Easy to setup. 3. Excellent support. 4. Native SMS system. 5. Stable system Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? 1. Reporting can be improved. 2. More integration options will be a welcome move and place Leadsqaured as a better contender. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? The problem I want to solve: Automate our marketing operations. Benefit: The drip campaign is fully automated in the first place gave us very good advantages. Review collected by and hosted on G2.com. Show More Our network of Icons are G2 members who are recognized for their outstanding contributions and commitment to helping others through their expertise.G2 IconValidated ReviewerIncentivizedSource: G2 invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Enterprise (\> 1000 emp.) 10/28/2020 "It's quite simple and easy to access. I was facing some technical issues time to time." 3.5/5 What do you like best about Leadsquared Marketing Automation? It's so simple to use. Remainders are sent through mail, so that facility help me a lot. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? I was facing some technical issues time to time. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: As an organisation, it would be useful for you to harmonies your organization hierarchy effectively Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? I can schedule my folloup calls and set remiders to be received in mail. I can easily understand my daily activities and call time Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Education Management](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Education Management") UE Verified User in Education Management Enterprise (\> 1000 emp.) 1/17/2021 Business partner of the seller or seller's competitor, not included in G2 scores. "I used leadsquared in byjus, it's easy to use and understand. The interface is very easy." 4.5/5 What do you like best about Leadsquared Marketing Automation? User interface, you can get reminder by mails. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Sometime the responce time while using leadsquared is high. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: Yes, other organisations also go with leadsquared because they always understand the client requirement and update accordingly. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? I can manage my client's info and there requirements. It makes followup easy. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in E-Learning](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in E-Learning") UE Verified User in E-Learning Enterprise (\> 1000 emp.) 11/11/2020 Business partner of the seller or seller's competitor, not included in G2 scores. "Its very useful for sales lead mangement" 5/5 What do you like best about Leadsquared Marketing Automation? The best is lead utalization and accecing data is very clear data sharing Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Sometimes large usages some technical problem and glitches Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: Its very useful for sales lead mangement Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Business problems are easily solved best way of lead management Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![SHIVANI S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "SHIVANI S.") SS SHIVANI S. Marketing Manager Small-Business (50 or fewer emp.) 12/17/2019 "Leadsquared is the ultimate way to automate marketing campaigns" 4/5 What do you like best about Leadsquared Marketing Automation? Leadsquare is an application having countless advantages and benefits which provide all organizations profitable as well as really beneficial online marketing administration. It enables the automation of online marketing to keep up-to-date and well informed to more prospective clients, there's an excellent as well as comfortable charge in spite of being a pretty comprehensive and also effective application pertaining to companies. It has the beneficial function of tracking and even acquiring potential customers for the organization. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? There is nothing to dislike with this application, it is working perfectly for us. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: It is the perfect solution in order to speed up your marketing as well as monitor and bring prospective buyers, which favor and meet the goals of the company. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? This tool is utilized in the business development section of our company, the marketing staff is responsible for delivering the most appropriate information and promotions to present customers and potential customers. With the tool, we're able to successfully automate the whole promotions and keep all of our customers up to date Review collected by and hosted on G2.com. Show More 12/18/2019 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Primary/Secondary Education](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Primary/Secondary Education") UP Verified User in Primary/Secondary Education Enterprise (\> 1000 emp.) 12/6/2020 "Easy identify the right leads" 4.5/5 What do you like best about Leadsquared Marketing Automation? Able to create tasks, manage tasks and delete tasks as per my convenience Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Adding new filter seems not that to be user-friendly Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Able to identify potential leads and close more deals Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite BS BABITA S. Associate Manager Small-Business (50 or fewer emp.) 10/18/2019 "Excellent , Easy & Manageable Tool for Lead Monitoring" 4/5 What do you like best about Leadsquared Marketing Automation? Leadsquared continues to be super easy to make use of by using an easy interface and it is supported by a good crew that is always happy to assist. It's been easier to understand what your leads are usually doing when into your system, track all of them and provide them with what they're searching for and after that mailing them the right communication. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? The cost of managing this application is high, but it's doing good in case of monitoring leads. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: It is advisable to monitor the leads perfectly in order to improve the ROI of the marketing campaign. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? With the help of this application we are handling the leads of our customers, it really helps us in knowing the types of leads either its hot lead or cold lead, according to this information we ca further proceed in nurturing those leads. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite VK VIJAY K. Digital Marketing Consultant Mid-Market (51-1000 emp.) 9/2/2019 ""A great affordable and efficient e-mail marketing application for quick CRM for an organization"" 4.5/5 What do you like best about Leadsquared Marketing Automation? LeadSquared has a user-friendly and simple interface, everything is for the best order and many types of features are useful for your marketing strategies. The applying is simple to set up and technology-not only with very little assisting. The help staff is considered the most effective, they are great, useful and proficient.! Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? The consumer automation fields within the application require some upgrades. But to date when I observed, they powering this technique continuously creates product advancements. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: It lets you catch prospective customers coming from all the sources, for example, phone calls e-mail, online advertisements, etc. It can make efficient, customized and efficient squeeze pages. You can make use of individual design templates or choose any in the intensive format collection. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? We're using this application to watch the potency of our very own e-mail, to follow clicks online also to generate new prospective customers. This technique is fantastic for sales and marketing promotions plus it enables us to improve our staff task. We could set up squeeze pages and e-mail design templates in a handful of hrs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harish N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish N.") HN Harish N. Social Media Marketing Intern Small-Business (50 or fewer emp.) 11/7/2019 "Best Tool for Lead management. " 4.5/5 What do you like best about Leadsquared Marketing Automation? I like the way Leadsquared Connects/Integrates other Platforms such as Zapier as a Pipe which Collects Info from Zapier by pasting code on site and Collects leads from Zapier sending to Leadsquared. Also most importantly Leadsquared allows to Create Lead generation form for your Various Products and Form to Implement on your site. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? You cannot say dislike but you may get lost in lots of Menus and Features about how to use, Even I in the starting got confused with Leadsquared.. The Support is not good enough, They Respond to our emails Very Lately. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: You should go for it. Though their support is not upto the mark, but the tool is Greatworthy. Leadsquared allows us to Manage Leads from Wide range of other platforms. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? The most problem I solved is that The Leadsquared Integrates with other Software such as Zapier which acts as a Pipe management for Lead. And I had created forms as per my Lead Fields such as Name, Email, Address, Phone no. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 Gives Campaign ## Questions about Leadsquared Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadsquared Marketing Automation ](https://www.g2.com/products/leadsquared-marketing-automation/discussions/new) ![Harish B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish B.") HB Harish Batana • Last activity 1 day ago Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) GU Guest User • Last activity 1 day ago What is Leadsquared Marketing Automation used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) [ View all Discussions ](https://www.g2.com/products/leadsquared-marketing-automation/discuss) ## Pricing Options Pricing provided by Leadsquared Marketing.... ### BASIC $400.00 Per Month ### STANDARD $1,200.00 Per Month ### ENTERPRISE $2,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/leadsquared-marketing-automation/pricing) Leadsquared Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,916) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadsquared-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadsquared-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-leadsquared-marketing-automation) ##### ##### Leadsquared Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/leadsquared-marketing-automation/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which IRCM solutions handle multi-service and bundled offering management most effectively?](https://www.g2.com/discussions/which-ircm-solutions-handle-multi-service-and-bundled-offering-management-most-effectively)[What platform integrates app optimization with analytics systems?](https://www.g2.com/discussions/what-platform-integrates-app-optimization-with-analytics-systems) [Auditing app with most features for compliance](https://www.g2.com/discussions/what-s-the-auditing-app-with-the-most-features-for-compliance)[Which MEP software platforms best enable real-time coordination between electrical and mechanical disciplines in the same model?](https://www.g2.com/discussions/which-mep-software-platforms-best-enable-real-time-coordination-between-electrical-and-mechanical-disciplines-in-the-same-model)[Pros and Cons Details](https://www.g2.com/products/leadsquared-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)