--- title: Leadsquared Marketing Automation Reviews meta\_title: 'Leadsquared Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 236 reviews by the users' company size, role or industry to find out how Leadsquared Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 236 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadsquared Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadsquared Marketing Automation but has limited features. Are you part of the Leadsquared Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. * * * Seller [LeadSquared](https://www.g2.com/sellers/leadsquared) Discussions [Leadsquared Marketing Automation Community](https://www.g2.com/products/leadsquared-marketing-automation/discuss) Languages Supported English, Hindi, Indonesian, Portuguese, Spanish, Vietnamese Solution Type All-in-One Overview by Shibani Roy (Brand Marketing at LeadSquared) Show More ## Pricing Pricing provided by Leadsquared Marketing.... ### BASIC $400.00 Per Month ### STANDARD $1,200.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/leadsquared-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ View All Alternatives ](https://www.g2.com/products/leadsquared-marketing-automation/competitors/alternatives) ## User Insights Average based on 236 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Leadsquared Marketing Automation Integrations (7) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AA Cars DNA ](https://www.g2.com/products/aa-cars-dna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AA Software Solutions Software Development Company ](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Participant Kit ](https://www.g2.com/products/participant-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Manya V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Manya V.") MV Manya V. Content Writing & Marketing Mid-Market (51-1000 emp.) 11/9/2022 "Streamlined Leadsquared Marketing Automation!" 4/5 What do you like best about Leadsquared Marketing Automation? This cloud-based solution effectively resolves your marketing needs by offering pre-programmed workflows and ready-to-use email templates. Regardless of the size or industry of the business, Leadsquared's robust features and capabilities help you optimize and refine your marketing campaigns like a breeze! From managing customer data to enabling effective collaboration, this CRM tool has proved to be very helpful for our business. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? I have used other CRMs as well and Leadsquared is not as consistent and suffers frequent integration fails as well. The software can definitely go with some improvement in some areas including - portal stability, customer support response time, and integration. Some times, fixing the block size also becomes an issue! Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? We have used Leadsquared as a marketing tool for our business. The platform supports emailing to a large group of customers in a single go with fixed templates that can either be chosen from the given list or modified as required. The tool supports quick uploading of images, various fonts for the text, and several other impressive features that make the email look quite good. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Devesh V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Devesh V.") DV Devesh V. Head of Operations & Technology Mid-Market (51-1000 emp.) 2/24/2023 "Best CRM for B to C Businesses" 4.5/5 What do you like best about Leadsquared Marketing Automation? # Automation in Leadsquared is effortless to understand and implement. Allows to improve the customer satisfaction and makes life easier for sales users Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? There is nothing to be disliked about the automation in Leadsquared, especially if you are sales manager or sales executive Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Automated emails based on leads responses and choices Review collected by and hosted on G2.com. Show More 8/25/2024 Current UserValidated ReviewerSource: Organic Review from User Profile ![Ansh A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ansh A.") AA Ansh A. Sales Manager Small-Business (50 or fewer emp.) 11/17/2022 "Best CRM for sales and data tracking" 5/5 What do you like best about Leadsquared Marketing Automation? It makes several things easy to manage as data here is sorted and well-arranged. The calling part is also straightforward and smooth, with the best connectivity. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Everything is perfect, but the only thing I dislike is that it has a lot of issues with technical errors; it is not always, but yes, sometimes it occurs with this issue. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? It has saved a lot of time. Helps to arrange and extract data in an effective way quickly. It has saved a lot of costs. It has reduced the training cost as compared to other CRMs Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Harshit C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harshit C.") HC Harshit C. SEO Executive Enterprise (\> 1000 emp.) 4/20/2023 "LSQ has helped us a lot in capturing all the leads data" 4/5 What do you like best about Leadsquared Marketing Automation? The email automation has helped us a lot to generate leads Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? The email automation has some problems when having 2 or more hyperlinks in the mailers Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Emailers can be fixed when sharing them to leads. 2 or more links do not work in the mailers. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Amos N.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Amos N.") AN Amos N. Account Manager - India and SEA Mid-Market (51-1000 emp.) 5/24/2023 "Very good tool but need improvement in Customer service" 3/5 What do you like best about Leadsquared Marketing Automation? Overall experience on data storage and visibility to my peers Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Pricing and customisation cost are little high comparing to other product. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? To maintain customer data and automate marketing. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Chandan S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Chandan S.") CS Chandan S. Automation and Engagement Mid-Market (51-1000 emp.) 5/1/2022 Business partner of the seller or seller's competitor, not included in G2 scores. "Leadsquared is the CRM and Marketing Automation tool" 3.5/5 What do you like best about Leadsquared Marketing Automation? In addition to serving as a sales CRM, Leadsquared also serves as a marketing automation tool. Leadsquared supports GTM, API, Webhook and direct integration. To reach our users we can add SMS, WhatsApp and Email as channels. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Tech involvement is required to make Leadsquared fully functional. It is not a DIY platform. Additionally, your pricing keeps going up as you gain more subscribers. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? We were looking for a tool that could serve as both a sales CRM and Marketing Automation solution. Leadsquared perfectly meets our requirement here. The sales team uses this as CRM for calling and Marketing team uses it as an Automation tool to engage users. Review collected by and hosted on G2.com. Show More 5/8/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Ashish S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ashish S.") AS Ashish S. Product Specialist Mid-Market (51-1000 emp.) 7/4/2022 "Best Marketing Automation tool for Sales & Marketing" 5/5 What do you like best about Leadsquared Marketing Automation? By leadsquared we can effectively monitor our sales followups on mobile and web based application. With the help of their dashboard and sales funnel, we can track all the activities and with the notification, we can check the end-to-end sales workflow. In Leadsquared all the call history is shown clearly, which helps us to better understand of sales leads. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Less stable compared to other CRM's. Sometimes it takes time to update the call histories. The available report format is only Excel, so another format must be allowed. Mobile-based UI/UX must be improved. Review collected by and hosted on G2.com. Recommendations to others considering Leadsquared Marketing Automation: Recommended Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? We used this during the student admissions process. It makes it easy to handle all the leads based on their interest. Leadsquared help us in Inquiry capturing from different digital sources and in Lead nurturing from raw lead stage to admission stage. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rakshith P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rakshith P.") RP Rakshith P. Business Development Manager Small-Business (50 or fewer emp.) 4/20/2022 "Does the Job but a long way to go" 4/5 What do you like best about Leadsquared Marketing Automation? It is a comprehensive tool. This is the first CRM tool I had used and it gave a lot of features that helped me manage my lead data. Easy to add and export leads. I can link this to my phone and track activity as well. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? The interface is too boxy which can be boring to look at. It can add the feature of integrating email to leadsquared which would make the job easier for sales reps. Tasks can be arranged and simplified with a better view. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? I am managing my client data on a regular basis. Moving stages and adding new leads as well. Help me send emails as well with templates but that again feels like im using an outdated version. Interlinked with my phone as well to make calls Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![G P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "G P.") GP G P. Sales Engineer Enterprise (\> 1000 emp.) 7/21/2022 "A friendly CRM!!!" 4/5 What do you like best about Leadsquared Marketing Automation? I started as a sales engineer by profession and when it comes to connecting with the customers they introduced me to this platform to connect with leads. I just struggled in my starting stage but when it comes to working daily I started to love the CRM Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? There are more options that will make us confused it will take us to make some days to get full-fledged with the software, sometimes the service will be slow and will reconnect faster Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? To generate the leads will be so easy and to get the instantaneous referral leads to our bucket it will be so much more flexible and mainly the direct connection with the calling software will make us save some time Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Harsh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harsh K.") HK Harsh K. Director of technology Small-Business (50 or fewer emp.) 8/5/2022 "Next generation marketing automation software" 4/5 What do you like best about Leadsquared Marketing Automation? This platform really understand our prospects by building valuable relationships which helped us increased our ROI. Lead capture is impressive and the overall insights it provide us really helped us increased our engagement with the customers when launching campaigns. Its a single front-end for all our marketing needs. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Notification is one thing which needs to be updated for better user experience. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? It integrates with our existing system and has improved the efficiency in client management and also helped us immensely to boost our sales and earnings. It helped our sales team to achieve their targets. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ## Questions about Leadsquared Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadsquared Marketing Automation ](https://www.g2.com/products/leadsquared-marketing-automation/discussions/new) ![Harish B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish B.") HB Harish Batana • Last activity 1 day ago Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) GU Guest User • Last activity 1 day ago What is Leadsquared Marketing Automation used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) [ View all Discussions ](https://www.g2.com/products/leadsquared-marketing-automation/discuss) ## Pricing Options Pricing provided by Leadsquared Marketing.... ### BASIC $400.00 Per Month ### STANDARD $1,200.00 Per Month ### ENTERPRISE $2,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/leadsquared-marketing-automation/pricing) Leadsquared Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadsquared-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadsquared-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-leadsquared-marketing-automation) ##### ##### Leadsquared Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/leadsquared-marketing-automation/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which IRCM solutions handle multi-service and bundled offering management most effectively?](https://www.g2.com/discussions/which-ircm-solutions-handle-multi-service-and-bundled-offering-management-most-effectively)[What platform integrates app optimization with analytics systems?](https://www.g2.com/discussions/what-platform-integrates-app-optimization-with-analytics-systems) [Auditing app with most features for compliance](https://www.g2.com/discussions/what-s-the-auditing-app-with-the-most-features-for-compliance)[Which MEP software platforms best enable real-time coordination between electrical and mechanical disciplines in the same model?](https://www.g2.com/discussions/which-mep-software-platforms-best-enable-real-time-coordination-between-electrical-and-mechanical-disciplines-in-the-same-model)[Pros and Cons Details](https://www.g2.com/products/leadsquared-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)