--- title: Leadsquared Marketing Automation Reviews meta\_title: 'Leadsquared Marketing Automation Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 236 reviews by the users' company size, role or industry to find out how Leadsquared Marketing Automation works for a business like yours. aggregate\_rating: rating\_value: 4.4 review\_count: 236 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Leadsquared Marketing Automation Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Leadsquared Marketing Automation but has limited features. Are you part of the Leadsquared Marketing Automation team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! LeadSquared Marketing Automation is the marketing module within our broader CRM platform. We built it to help marketing teams capture, nurture, and convert leads across multiple channels from a single system, and to work in tandem with our Sales CRM, so that lead data our marketing tools capture flows directly into the sales pipeline without manual handoffs between teams. At its core, we handle lead capture from various sources — website forms, landing pages, chat, phone calls, ads, and email — and consolidate this into a single record per prospect. Marketers using our platform can segment these leads based on demographic data, behavior, product interest, or any other custom criteria, and build targeted communication flows around those segments. We include a drag-and-drop builder for creating landing pages, web forms, and email templates without needing developer support, along with tools for setting up automated drip campaigns, autoresponders, and triggered messages. We support sending communication across email, WhatsApp, SMS, and remarketing channels like Facebook and Google Ads, and we track all activity back to the individual lead's profile — page views, campaign interactions, ad clicks — which teams can use to gauge intent, identify upsell or cross-sell opportunities, and adjust follow-up messaging accordingly. We also offer a component for below-the-line (BTL) or offline campaign management, letting field teams create and run on-ground campaigns, capture leads via our mobile app with OTP verification, and measure campaign ROI. On the reporting side, we provide attribution and funnel analytics, showing which lead sources and campaigns are driving conversions. We've built integrations with third-party marketing and sales tools, including via Zapier, so customer data can sync across an organization's existing tech stack. We position this product as a way to unify marketing and sales activity on one platform rather than requiring separate systems for lead generation and lead conversion — something we've found particularly relevant for industries like education, healthcare, and financial services, where the buying journey involves multiple touchpoints before a sale closes. * * * Seller [LeadSquared](https://www.g2.com/sellers/leadsquared) Discussions [Leadsquared Marketing Automation Community](https://www.g2.com/products/leadsquared-marketing-automation/discuss) Languages Supported English, Hindi, Indonesian, Portuguese, Spanish, Vietnamese Solution Type All-in-One Overview by Shibani Roy (Brand Marketing at LeadSquared) Show More ## Pricing Pricing provided by Leadsquared Marketing.... ### BASIC $400.00 Per Month ### STANDARD $1,200.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/leadsquared-marketing-automation/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ View All Alternatives ](https://www.g2.com/products/leadsquared-marketing-automation/competitors/alternatives) ## User Insights Average based on 236 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ## Leadsquared Marketing Automation Integrations (7) What do users say about integrations? Integration information sourced from real user reviews. [ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AA Cars DNA ](https://www.g2.com/products/aa-cars-dna/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") AA Software Solutions Software Development Company ](https://www.g2.com/products/aa-software-solutions-software-development-company/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Google Ads ](https://www.g2.com/products/google-ads/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Metabase ](https://www.g2.com/products/metabase/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Participant Kit ](https://www.g2.com/products/participant-kit/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") WordPress.com ](https://www.g2.com/products/wordpress-com/reviews)[ ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image") Zapier ](https://www.g2.com/products/zapier/reviews) Show More ![Rupesh K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rupesh K.") RK Rupesh K. Sr. Executive Digital Marketing Mid-Market (51-1000 emp.) 11/3/2023 "Best tool for marketing automation and lead tracking" 5/5 What do you like best about Leadsquared Marketing Automation? Always a challenging task to track a lead but using leadsquared it is very easy and can track each stage of lead status. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Some time its create a duplicate lead for the same lead Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? We arre face a challange to track lead from our other marketing channel but after using leadsquared it is easy to track lead and know the status of lead Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite AK Abhishek K. Enterprise (\> 1000 emp.) 11/8/2023 "Top tool for ensuring data cleanliness and hygiene." 4.5/5 What do you like best about Leadsquared Marketing Automation? The follow-up reminder, the advanced search algorithms utilized to obtain the desired leads, and the exceptional data history feature in SIERA make it stand out as the best choice. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Occasionally, excessive usage can lead to malfunctions that we may encounter. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Through email campaigning, we receive the status of each lead which is a result of marketing efforts. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile ![Sharad C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sharad C.") SC Sharad C. Mid-Market (51-1000 emp.) 10/19/2023 "Most efficient and accurate marketing automation tool in the industry for leads." 5/5 What do you like best about Leadsquared Marketing Automation? It's user friendly and having integration with a lot of other platforms also it's accessible from mobile devices. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Nothing to dislike but can be color coded as per company logo. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? It helps in marketing automation and lead Generation without creating mesh. And shorting of data Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rajesh R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rajesh R.") RR Rajesh R. Mid-Market (51-1000 emp.) 4/20/2023 "Leadsquared Review" 5/5 What do you like best about Leadsquared Marketing Automation? Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily.its is very good Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? There is nothing like this: what I thought was useless, everything is true: this is me and easy access Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Leadsquared main thing is that we can check the details of a client easily and we can easily access the data and filter the client's account easily. It's is good software Review collected by and hosted on G2.com. Show More 4/22/2023 Current UserValidated ReviewerIncentivizedSource: G2 invite ![Akanksha J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Akanksha J.") AJ Akanksha J. Mid-Market (51-1000 emp.) 9/26/2023 "The Marketing Automation tool with Unbelievable features." 5/5 What do you like best about Leadsquared Marketing Automation? Lead Generation and marketing automation at its best, leads are filtered even more than a Purifier. Ease of access for every one,including beginners. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Mobile accessibility can be more gamified. Rest is good. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Marketing automation, lead Generation, landing page analysis. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite SG Sankhani G. Mid-Market (51-1000 emp.) 9/26/2023 "Marketing automation that this generation needs" 4.5/5 What do you like best about Leadsquared Marketing Automation? Filtering the leads per the UTM and the sources. Catering them via various filters. Organising them in the best format. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Nothing as such. Mobile and email verification should me made compulsory. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Marketing automation, lead Generation, lead catering. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Shalini S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shalini S.") SS Shalini S. Social Media Marketing Small-Business (50 or fewer emp.) 1/17/2023 "Good CSM support but way too many bugs for a more complex sales and marketing company structure" 3/5 What do you like best about Leadsquared Marketing Automation? - The automation controls gives a richer data and analytics for the emails sent. - Data management is smoother with dynamic and static lists. - Custom field addition and lead scoring made it helpful to maintain a large set of data and run targeted campaigns. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? - The marketing funnel/automation made it possible to do A/B tests, however there should be a simpler method of running A/B tests similar to Mailchimp since A/B testing is quite a fundamental part of Marketing. - The fact that I can't manually remove a participant from automation, for example, somebody replied that they want to unsubscribe instead of unsubscribing using the footer link. I would have to blacklist that contact altogether otherwise they would keep getting emails. - There was a bug that changed the blank name fields to '47' or 'email opened' and then people received emails with 'Hi 47'. I had to clear all data and start again because it was too messy to clean up. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? The biggest help was the fact that it brought both the marketing and sales on a single platform so we weren't working in silos. The teams had clarity on how many points of contacts were present for each lead and when to approach it best. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Mid-Market (51-1000 emp.) 1/17/2023 "A very handy MarTech Tool specially if you are starting out your marketing jounery" 4.5/5 What do you like best about Leadsquared Marketing Automation? LeadSquared provides a lot of features in its product. The most obvious one is Lead Management. The best part is you get to choose what you do with Leads; either you put them in an Automation Journey or divert them into a Drip Campaign Journey. Additionally, LSQ has a lot of 3rd party connectors via APIs, which help you leverage your contracted 3rd party vendors, be it cloud telephony, email service provider or SMS service provider. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Honestly, there is nothing to dislike. The only actual room for improvement I see is in their reporting dashlets. They have a spectacular repository of automated reports, but most of them may not suit your business. So you will need to speak to their backend team to make custom reports for you. Ideally, like they have multiple lead filters to play around with, they should develop a reporting/visualization tool with various filters that helps you slice and dice the reports the way you want to see them. But I can tell you that with the kind of interactions, I have been having with their team; they will get this solution over time. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? When a lead is created and pushed into an automation funnel, I do not have to worry about creating cohorts of such customers as a marketer. The trigger, which creates a lead and pushes it into an automation funnel, if designed with rigorous thought and intent of conversion, will ensure the execution happens exactly the way you envisaged it. Also, every user action can be bucketed into a lead stage, and relevant communication about the next step can be sent to customers seamlessly without manual intervention. The benefit is that I get to see the effectiveness of the triggers set, the efficacy of the communication and the productivity or lack thereof when the customers receive multiple messages if stuck in the same cohort. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Marketing and Advertising](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Marketing and Advertising") UM Verified User in Marketing and Advertising Mid-Market (51-1000 emp.) 4/21/2023 "Streamline Your Marketing Efforts with LeadSquared Marketing Automation: A Comprehensive Review" 4.5/5 What do you like best about Leadsquared Marketing Automation? It offers a range of features that enable businesses to automate their marketing processes, manage leads and contacts, and measure marketing performance. Some of the key features of LeadSquared Marketing Automation include lead capture and nurturing, email marketing, landing page creation, CRM integration, and analytics and reporting. In terms of integrations, LeadSquared Marketing Automation offers seamless integration with popular CRM platforms, making it easy for businesses to manage leads and contacts across multiple platforms. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Limited customization options for email templates and the lack of some advanced features that are available in other marketing automation solutions. Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? 1. Improved lead management 2. Streamlined marketing processes 3. Better insights and analytics By addressing these common pain points in marketing and lead management, LeadSquared Marketing Automation can help businesses improve their marketing performance and drive revenue growth. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Information Technology and Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Information Technology and Services") AI Verified User in Information Technology and Services Small-Business (50 or fewer emp.) 4/25/2023 "Cannot be trusted as a CRM" 0/5 What do you like best about Leadsquared Marketing Automation? Nothing special to talk about. I cannot use the system for my CRM needs I am more like using it as a task manager for which I can use many free tools available in the market. Review collected by and hosted on G2.com. What do you dislike about Leadsquared Marketing Automation? Support, Features, everything. I am just disappointed Review collected by and hosted on G2.com. What problems is Leadsquared Marketing Automation solving and how is that benefiting you? Not solving any problems for me, it has created many manual work for me in a year. It's bad to see event their seniors are least bothered about customer experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ## Questions about Leadsquared Marketing Automation? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Leadsquared Marketing Automation ](https://www.g2.com/products/leadsquared-marketing-automation/discussions/new) ![Harish B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Harish B.") HB Harish Batana • Last activity 1 day ago Their Product Feature and pricing didn't fit us well, is there anyone who is using the product feature, if so which industry are you from? 1 Upvote 2 [ Join the conversation ](https://www.g2.com/discussions/31663-their-product-feature-and-pricing-didn-t-fit-us-well-is-there-anyone-who-is-using-the-product-feature-if-so-which-industry-are-you-from) GU Guest User • Last activity 1 day ago What is Leadsquared Marketing Automation used for? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/what-is-leadsquared-marketing-automation-used-for) [ View all Discussions ](https://www.g2.com/products/leadsquared-marketing-automation/discuss) ## Pricing Options Pricing provided by Leadsquared Marketing.... ### BASIC $400.00 Per Month ### STANDARD $1,200.00 Per Month ### ENTERPRISE $2,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/leadsquared-marketing-automation/pricing) Leadsquared Marketing Automation Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-leadsquared-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_3a9b023e28464647fa13b8f367a5f12c/act-on%282%29.png "Product Avatar Image") Act-On 4.1/5(1,071) [ Compare Now ](https://www.g2.com/compare/act-on-vs-leadsquared-marketing-automation) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-leadsquared-marketing-automation) ##### ##### Leadsquared Marketing Automation Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Dynamic Content Mobile Optimized Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting [ View More Features ](https://www.g2.com/products/leadsquared-marketing-automation/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [What legal billing software supports multiple currencies and rates?](https://www.g2.com/discussions/what-legal-billing-software-supports-multiple-currencies-and-rates)[Which IRCM solutions handle multi-service and bundled offering management most effectively?](https://www.g2.com/discussions/which-ircm-solutions-handle-multi-service-and-bundled-offering-management-most-effectively)[What platform integrates app optimization with analytics systems?](https://www.g2.com/discussions/what-platform-integrates-app-optimization-with-analytics-systems) [Auditing app with most features for compliance](https://www.g2.com/discussions/what-s-the-auditing-app-with-the-most-features-for-compliance)[Which MEP software platforms best enable real-time coordination between electrical and mechanical disciplines in the same model?](https://www.g2.com/discussions/which-mep-software-platforms-best-enable-real-time-coordination-between-electrical-and-mechanical-disciplines-in-the-same-model)[Pros and Cons Details](https://www.g2.com/products/leadsquared-marketing-automation/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)