--- title: LeadLander Reviews meta_title: 'LeadLander Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 66 reviews by the users' company size, role or industry to find out how LeadLander works for a business like yours. aggregate_rating: rating_value: 4.2 review_count: 66 scale: '5' date_modified: '2026-07-17' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # LeadLander Reviews **Vendor:** LeadLander **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.2/5.0 **Total Reviews:** 66 ## About LeadLander Convert website visits into actionable sales leads. Used across dozens of industries and four continents, LeadLander empowers sales and business development teams with the information they need to send targeted messages to pre-qualified leads. LeadLander provides a wealth of information about every visitor to your website. A traditional web analytics system only offers a generalized overview of the traffic visiting your site. LeadLander goes beyond traditional methods, providing specific details about each site visitor — the information most valuable to a sales person and marketing team. LeadLander is the perfect tool for sales people and marketers who want: New leads (even those who do not complete a registration form) Alerts when prospects return to their website Pipeline accuracy Validation of their cold calls and meetings Tie inbound lead flow to marketing campaigns Deliver dynamic website content based on visitor history ## LeadLander Pros & Cons **What users like:** - Users value the **contact information feature** of LeadLander, enhancing lead generation and team engagement with daily reports. (1 reviews) - Users appreciate the **great customer service** of LeadLander, enhancing their overall experience with prompt support. (1 reviews) - Users appreciate the **daily reports on website visitors** from LeadLander, boosting excitement for potential leads. (1 reviews) - Users appreciate the **daily reporting and contact search** features of LeadLander, enhancing lead generation excitement and opportunities. (1 reviews) - Users find LeadLander's **intuitive layout** easy to navigate, enhancing their prospecting and lead management efficiency. (1 reviews) - Lead Generation (1 reviews) - List Management (1 reviews) - Navigation Ease (1 reviews) - Outreach Efficiency (1 reviews) - User Insights (1 reviews) **What users dislike:** - Users often face **integration difficulties** with LeadLander, particularly when connecting to Hubspot seamlessly. (1 reviews) - Users find the **limited contact search options** in LeadLander frustrating, as it hampers effective outreach efforts. (1 reviews) - Users find the **search limitations** of LeadLander frustrating, as they cannot filter contacts by position directly. (1 reviews) ## LeadLander Reviews ### 1. Can be helpful **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Enterprise (> 1000 emp.) **Reviewed Date:** July 19, 2018 **What do you like best about LeadLander?** It can be helpful for tracking companies that might have an interest in something your company offers. **What do you dislike about LeadLander?** Doesn't really give you much more information than company name. **Recommendations to others considering LeadLander:** Good if you want to allow low-level staff to track where online interest lies in your company. **What problems is LeadLander solving and how is that benefiting you?** Finding interested companies in your territory. ### 2. Helpful as long as your territory fits into the box **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Leisure, Travel & Tourism | Enterprise (> 1000 emp.) **Reviewed Date:** January 23, 2018 **What do you like best about LeadLander?** You can see the pages that were searched, and you can have this sync up with your CRM (Salesforce) for easy account based searching. **What do you dislike about LeadLander?** I cannot dig into an area smaller than a state. So...I get much more useless information that I want. Too much noise and not enough action! **Recommendations to others considering LeadLander:** they just switched me over to a new interface, so we'll see if its any better. check back in 4 months. **What problems is LeadLander solving and how is that benefiting you?** I can see which prospective customers are "checking me out". ### 3. Leadlander provides useful visibility **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** February 01, 2018 **What do you like best about LeadLander?** It's simple to use and provides quick visibility into site traffic -- anyone can use it **What do you dislike about LeadLander?** sometimes it is a little clunky when searching on multiple variables **What problems is LeadLander solving and how is that benefiting you?** quick resolution to site traffic questions ### 4. Works ok but missed some companies **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2018 **What do you like best about LeadLander?** It was straight forward and simple to use. It was also easy to set up custom reports to be delivered to reps on a periodic basis. **What do you dislike about LeadLander?** The data was largely not actionable when it was a company (understandable), but it was also often just coming from some ISP. We also were missing several companies per day that other tools were able to pick up. **What problems is LeadLander solving and how is that benefiting you?** Trying to target potential leads for our sales force. ### 5. Met my needs **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 30, 2018 **What do you like best about LeadLander?** I used Leadlander in conjunction with Mailchimp to help me get a 360 view of my marketing emails. Who was clicking through and, ultimately, where they were spending time on my site. **What do you dislike about LeadLander?** I wish there was a back end integration with Mailchimp. **What problems is LeadLander solving and how is that benefiting you?** Marketing - able to better target those that click on my marketing emails. ### 6. Out of date UI, **Rating:** 1.5/5.0 stars **Reviewed by:** Lori S. | Marketing Communications Specialist, Computer Software, Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2017 **What do you like best about LeadLander?** The best aspect of Leadlander is being able to track individual users who come to your site and see what pages they have been to. If that user is known in your database as related to a specific email, then it will track them over time to see what their activity is. You cannot do any sophisticated reporting in this respect though, just lists of page visits and dates, and form submissions if you have them enabled to work with Leadlander. The lead scoring aspect is somewhat useful if you have no other way of tracking this in your CRM, but really does not fill in all the gaps. **What do you dislike about LeadLander?** A lot of things. Leadlander's UI is far out of date. It feels like it was developed in 2000 and then was never updated. Reporting is pretty basic, and it is difficult to associate the data they collect with your CRM other than manually or possibly with Zapier. From a prospecting point of view, you get a decent list of companies who have visited your site, and that list is more accurate than Hubspot's prospecting tool, but less accurate than Lead Forensics. Lead Forensics filters out the user's ISP, so you will only get the actual company you are looking for, instead of 20 visits from Rogers that is probably someone's ISP instead of their company - but you definitely pay for it with Lead Forensics. **Recommendations to others considering LeadLander:** You need to understand what you are looking for from your goals. They are a yearly subscription, so it is best to do the trial and see if the interface, information, reporting, and integration capabilities are what you're looking for. If you are looking for something cheaper, Hubspot sales pro offers a slightly less robust prospecting tool with a great sales outreach automation set of tools that is worth the minimal monthly cost. Or you can look at Lead Forensics for a more modern and robust set of prospecting tools, though they are probably twice the annual cost of LL. Do not get this product - or any lead prospecting product - if you do not intend to use the features. It is a wasted investment if all you want to do is look at the company names coming to your site. As with any tool, unless you take action and have solid, actionable outreach campaigns that make use of it, you won't see any valuable return. **What problems is LeadLander solving and how is that benefiting you?** I work for a B2B company, so knowing the companies of our visitors is important in directing our marketing and outreach campaigns to the right locations and industries. The business problem we have is associated with lead scoring and associating behaviour on the website with individuals to help us with more targeted and relevant outreach. ### 7. Great way to see who's visiting your site **Rating:** 4.5/5.0 stars **Reviewed by:** Michael R. | Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** October 19, 2016 **What do you like best about LeadLander?** Leadlander has a great ability to track back the ISP's of any company that comes to your website. This gives you sales teams great places to start. **What do you dislike about LeadLander?** Leadlander was recently purchased by Hyland Software, who offers a competitive solution. Even though they say their not sharing data, I sometimes feel skeptical about it. **Recommendations to others considering LeadLander:** I would definitely recommend this solution for any organization that is doing a lot of SEO and needing to see who is visiting their website. **What problems is LeadLander solving and how is that benefiting you?** This is a great way to see how your SEO is driving companies to your site. What pages they are visiting. Good way to generate leads for your sales team. ### 8. Confusing and not pretty **Rating:** 2.0/5.0 stars **Reviewed by:** Laralyn E. | Network Success Manager, Computer Software, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2016 **What do you like best about LeadLander?** I like that I can see who is on our website from their IP address and that it sometimes has names, emails, phone numbers. **What do you dislike about LeadLander?** It's such a confusing UI, it's really ugly, and I think that it should automatically filter out results for the IP addresses that are just coming from the telecom companies, since half of the time it looks like telecom companies are looking at our site a lot but it's just their customers. I also don't really understand the point of LeadLander (besides for the IP lookup) if you have Marketo or any type of tech that tells you when someone fills out a form on your website. It's just not that useful to me. **Recommendations to others considering LeadLander:** Make sure you understand what it does and what it can't do, and that some of the results are going to be very misleading. **What problems is LeadLander solving and how is that benefiting you?** Finding leads. I haven't gotten that much benefit from it. ### 9. Simple to use and sales reps like it **Rating:** 3.5/5.0 stars **Reviewed by:** Mark H. | Director, Sales and Marketing Technology, Mid-Market (51-1000 emp.) **Reviewed Date:** December 28, 2015 **What do you like best about LeadLander?** When we introduce new apps or tools to the inside sales team, the biggest challenge by far is user adoption. Leadlander is simple to use. We've tried to bring on similar solutions that on paper looked like better, more comprehensive solutions to solve business challenges and enable sales. But they were never adopted. The learning curve was too steep. **What do you dislike about LeadLander?** It really just provides you with the resolved IP address information. And for tools like this, that IP data is 50%-80% accurate (you can Google this). When you click into a visiting company, there's a basic LinkedIn lookup that takes you to a Google search. No real integration with other third party data that might make finding contacts easier. Other tools do a better job of linking activity to accounts in Salesforce for account based marketing and sales. Compared to other tools, seems like they're not pushing enhancements. **Recommendations to others considering LeadLander:** Shop around - Leadlander is simple, but there are more complete solutions out there depending on your needs. May be a good fit if you have minimal requirements. **What problems is LeadLander solving and how is that benefiting you?** 97% percent of our web site visitors are anonymous. This helps the sales team identify visiting companies in their territory. With this information, the reps can then look for contacts in a geo. It gives them insight that we otherwise wouldn't have. ### 10. Love the insight! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 06, 2016 **What do you like best about LeadLander?** I like being able to see who is actively on my site. I've used a lot of software that identifies who is coming, but you get a lot of generic ISP names instead of the actual company name. This helps our marketing and sales teams track lead touches and know who to follow-up with. **What do you dislike about LeadLander?** I wish there were more integrations with CRM systems like Salesforce. **What problems is LeadLander solving and how is that benefiting you?** Marketing and Sales are able to track prospects and lead touches. It's helped us be more intelligent with our outreach and follow-up efforts. ### 11. Good tool for lead generation/nurturing **Rating:** 5.0/5.0 stars **Reviewed by:** Jennifer E. | Corporate Marketing, Mid-Market (51-1000 emp.) **Reviewed Date:** January 11, 2016 **What do you like best about LeadLander?** Leadlander is a great tool to help you understand who has visited your site, what pages they visited, and how often they visit. Most times this information is specific to a company and not a specific contact, but at least it tells you who's interested in your offerings. **What do you dislike about LeadLander?** Because Leadlander builds its information off of IP addresses it can't tell you specifically who was on your site. I realize this is not a Leadlander issue but a global issue. However if it could tell you specifically who was on your site that would be amazing! **Recommendations to others considering LeadLander:** Definitely a great tool to have if your marketing budget allows for it. **What problems is LeadLander solving and how is that benefiting you?** Lead generation and lead nurturing. ### 12. Very Useful Tool **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** December 11, 2015 **What do you like best about LeadLander?** The user layout is very easy to understand and provides very detailed insight as to whom is viewing your website. My favorite feature is how I can add my targeted companies to a watch list, so as soon as they view our webpage, I receive an instant email notification letting me know when and what pages. Additionally, I like how it shows what search engine is used to search along with what key words were used to find site. Highly Recommended. **What do you dislike about LeadLander?** I have no features that I dislike at this time. **Recommendations to others considering LeadLander:** I highly endorse this product as it provides great value to insides sales as well as digital marketing. **What problems is LeadLander solving and how is that benefiting you?** We are realizing how effectively our website is gaining attraction, based on a SEO perspective. Additionally, it allows us to figure out how to make adjustments to our Webpage to minimize the amount of clicks for prospects to view/find the most relevant content based on their needs. ### 13. Great Product but Most Marketing Automation covers what they can do. **Rating:** 2.5/5.0 stars **Reviewed by:** Steven A. L. | Marketing Communications Manager, Marketing and Advertising, Small-Business (50 or fewer emp.) **Reviewed Date:** November 30, 2015 **What do you like best about LeadLander?** LeadLander provides very detailed information about both you anonymous and known visitors. The dashboards in which the data is presented is also very clean. **What do you dislike about LeadLander?** There needs to be more ways to slice and dice the data. Custom reports are very limited. **Recommendations to others considering LeadLander:** I highly recommend using the built in Alerts. My sales team had alerts based on certain pages being visited and number of visits. **What problems is LeadLander solving and how is that benefiting you?** We used this tool to finally get some visibility into our site visitors. This insight was actionable for our sales team. ### 14. Not the prettiest tool, but good data **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** December 22, 2015 **What do you like best about LeadLander?** The tool is simple and clear in its purpose. The data is good and the lead scoring options are helpful. **What do you dislike about LeadLander?** Not being able to connect with Dynamics CRM is a bummer. Not everyone uses salesforce. **What problems is LeadLander solving and how is that benefiting you?** It finds the people who are interested in a website and it identified companies to nurture. ### 15. Great tool with an even better price. **Rating:** 5.0/5.0 stars **Reviewed by:** Xavier M. | Marketing Operations Manager, Internet, Mid-Market (51-1000 emp.) **Reviewed Date:** April 09, 2015 **What do you like best about LeadLander?** I really like the ease of use for this tool. It pulls in data that your conventional big name company's does not have access to. It helped our company receive more accurate SEM and SEO numbers. **What do you dislike about LeadLander?** Not much. The tool is young and evolving. **Recommendations to others considering LeadLander:** If your company needs a cost effective tool, for a really great price, LeadLander is the way to go! **What problems is LeadLander solving and how is that benefiting you?** It allowed us to link our GoogleAd word camp's with our MAP's software (Marketo). ### 16. Great lead generation tool **Rating:** 4.0/5.0 stars **Reviewed by:** Sathee B. | Vice President of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** December 18, 2014 **What do you like best about LeadLander?** The tool is easy to implement and use. We are able to identify quality leads for prospecting on an ongoing basis **What do you dislike about LeadLander?** I wish the tool had more analytics..... **What problems is LeadLander solving and how is that benefiting you?** Lead generation and Web Traffic Monitoring ## LeadLander Discussions - [Will lead lander help in unlimited users?](https://www.g2.com/discussions/28958-will-lead-lander-help-in-unlimited-users) - 1 comment - [View LeadLander pricing details and edition comparison](https://www.g2.com/products/leadlander/reviews?page=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-04+05%3A01%3A07+-0500&secure%5Bsession_id%5D=01ad2439-9d09-4ec0-aaa6-a89e075cad1b&secure%5Btoken%5D=4a12b8e541d3bdfe7cf6116099e59e85f33f7abb75eff7ad914c9a77a173f919&format=llm_user) ## LeadLander Integrations - [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) - [Salesforce Agentforce](https://www.g2.com/products/salesforce-agentforce/reviews) ## LeadLander Features **Metrics** - Sessions - Digital Analytics - Engagement - Entry and Exit Pages - Standard Event Tracking - Custom Event Tracking - Retention - Return - Conversions - Funnels **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Visitor Identification** - Cross-system Integration **Reporting** - Trending - Retroactive Reporting - Mobile Reporting - Unification Across Devices - Custom Reports and Dashboards **Other** - User Data - Site Search Reporting - Load Time Monitoring - Campaign Tracking - E-Commerce - Promotional Messages - Administration Alerts **Agentic AI - Digital Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Decision Making **Administration** - API / Integrations - QA Testing - Performance and Reliability - User, Role, and Access Management ## Top LeadLander Alternatives - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,148 reviews) - [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) - [Foundry Intent](https://www.g2.com/products/foundry-intent/reviews) - 4.3/5.0 (144 reviews)