The main benefit for me is to extract Technographic Data, Market Segmentation and Prospects Infos that will enrich my ABM list.
Running an ABM approach it's essential to know your target market very well, and Leadiro is able to prove the main data for this research. For us its been essential for a TAM and SAM segmentation. With the technographic data, you can refine these TAM and SAM data making it able to create better clusters and tiers, in an ABM approach.
In our industry it's essential to know if the companies are using some competitor solution, to build a better awareness fo them. And Leadiro is by far the solution a medium size company in Brazil can afford to get a better ABM approach. Review collected by and hosted on G2.com.