--- title: Leadinfo Reviews meta_title: 'Leadinfo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 835 reviews by the users' company size, role or industry to find out how Leadinfo works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 835 scale: '5' date_modified: '2026-07-17' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Leadinfo Reviews **Vendor:** Leadinfo **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.3/5.0 **Total Reviews:** 835 ## About Leadinfo Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today! ## Leadinfo Pros & Cons **What users like:** - Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights. (45 reviews) - Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts. (33 reviews) - Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts. (24 reviews) - Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts. (23 reviews) - Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively. (20 reviews) - Integrations (20 reviews) - Insights (18 reviews) - Easy Setup (16 reviews) - User Interface (16 reviews) - Easy Integrations (15 reviews) **What users dislike:** - Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche. (12 reviews) - Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing. (11 reviews) - Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data. (10 reviews) - Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors. (9 reviews) - Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively. (9 reviews) - Limited Features (7 reviews) - Limitations (6 reviews) - Tool Limitations (6 reviews) - Data Quality (5 reviews) - Expensive Pricing (5 reviews) ## Leadinfo Reviews ### 1. Love it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 14, 2022 **What do you like best about Leadinfo?** Great insights for our business, people at Leadinfo are very helpful and kind **What do you dislike about Leadinfo?** It's a big step to contact the leads for the platform, but that's not on Leadinfo but on our selfves **What problems is Leadinfo solving and how is that benefiting you?** Great insights of our website visitors ### 2. Complete info **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Machinery | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2022 **What do you like best about Leadinfo?** Full overview. Recognizing visitors not only from NL. LinkedIn members. The number of employees. When companies are established. **What do you dislike about Leadinfo?** Nothing it looks like a complete package just a bit expensive. **Recommendations to others considering Leadinfo:** Try the 14-days trial! **What problems is Leadinfo solving and how is that benefiting you?** Less searching time on LinkedIn. Quicker time to contact lead! ### 3. Interesting Tool **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** April 26, 2022 **What do you like best about Leadinfo?** Provides good details on site visitors- Great addition to the tech stack **What do you dislike about Leadinfo?** I don't know that I dislike anything..... **What problems is Leadinfo solving and how is that benefiting you?** A better picture of traffic ### 4. Still in the early stages **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Leadinfo?** Insight into who visits your website and for how long **What do you dislike about Leadinfo?** For somewhat larger parties, it is difficult to determine who from the company has spent a long time on the site. **What problems is Leadinfo solving and how is that benefiting you?** People you spoke to a long time ago still regularly return to your site, allowing you to easily follow up with them since they are still a very warm lead. ### 5. Foreign visitors are also measured **Rating:** 4.5/5.0 stars **Reviewed by:** Derian R. | Marketer, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2021 **What do you like best about Leadinfo?** Most tools only measure visitors in the Benelux, but Leadinfo also recognizes foreign visitors, which is very important to us. In addition, they respond quickly if you have any questions and they also think along with you.The screenshots are also very relevant. **What do you dislike about Leadinfo?** The reporting tools are somewhat limited, but they should be working on this. **Recommendations to others considering Leadinfo:** It's a very friendly and suitable working tool. **What problems is Leadinfo solving and how is that benefiting you?** See above. ### 6. Accurate **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** February 15, 2022 **What do you like best about Leadinfo?** The daily email report was informative and actionable **What do you dislike about Leadinfo?** Sometimes it is hard to make sense of the data. **What problems is Leadinfo solving and how is that benefiting you?** Lead Generations ### 7. Top system and helpful support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** October 01, 2021 **What do you like best about Leadinfo?** Very intuitive to work with. Install the 'code' and you can get started almost immediately. No complicated platform, just very straightforward. **What do you dislike about Leadinfo?** Haven't experienced any drawbacks yet. If I have a question, the support also responds very quickly. **Recommendations to others considering Leadinfo:** Price quality Top! Just try the free trial, you have nothing to lose! The installation goes super smoothly, you don't have to immediately provide your card details. **What problems is Leadinfo solving and how is that benefiting you?** Sales. Now I see who visits my website and I can just contact these people who are already interested. ### 8. Great helpful tool with an outstanding support-team **Rating:** 4.5/5.0 stars **Reviewed by:** Sascha S. | Marketing Assistent, Mid-Market (51-1000 emp.) **Reviewed Date:** March 02, 2021 **What do you like best about Leadinfo?** A clearly structured tool with useful functions, nice and helpful trigger options and more (still improving) features. Works quite reliable, and topped by a great Support-Team, very friendly, fast and efficient. Overall much better than all the tools I used before I was introduced to Leadinfo. **What do you dislike about Leadinfo?** Just some minor topics: Export functions may improve a bit, though it works quite good in general. More Tag-Colours (or colour-editor for Tags) would help, cause I am using tags a lot. I am hoping for a good CE-Support in the future. The topics mentioned above are not to count too much, cause I know the developers are working on improvements steadily. **What problems is Leadinfo solving and how is that benefiting you?** The tracking works very reliable. The tool features most informations I need in a clearly structured overview. Working with Leadinfo saves a lot of time in my daily work, compared to the tracking tools I used before. And again: The Support-Team always helped fast, friendly and efficient. ### 9. Leadinfo first month **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Printing | Small-Business (50 or fewer emp.) **Reviewed Date:** November 17, 2021 **What do you like best about Leadinfo?** Insight in user experience on our website. and a good insight on who is visiting and which landing pages are hit most **What do you dislike about Leadinfo?** Learning how to integrate the different add on functionality's deciding on wich are most valuable in our process **What problems is Leadinfo solving and how is that benefiting you?** Gaining more insight on where our customers are coming from and how to target them to create sales oppertunities. ### 10. User for 3 months **Rating:** 5.0/5.0 stars **Reviewed by:** Jonathan E. | Digital marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** March 01, 2021 **What do you like best about Leadinfo?** Finding out what companies visit our web and what pages they stay on. **What do you dislike about Leadinfo?** A bit hard to hide irrelevant/not important visitors. **Recommendations to others considering Leadinfo:** Support is fast and effective. Looking forward to using the integration available from Leadinfo for our CRM. Easy to implement the tracking code in our wordpress CMS. Flexible on pricing structures when we wanted a special long term agreement which suited our organization better at the moment. One issue we have noticed lately is that a lot of our customers are working from home. This causes some problems with identifying the correct company and person since most of them are using VPN connections. This can also be an issue when a company always use a VPN across multiple sites, which means we can only identify for example their head office, not their local offices. But I am not sure there is a way to get around that with any software. It might not even be allowed considering GDPR. **What problems is Leadinfo solving and how is that benefiting you?** Being able to recognize and contact companies that visit our web. ### 11. Leadinfo is a must for every marketeer that wants to have qualitive leads **Rating:** 5.0/5.0 stars **Reviewed by:** Koen J. | Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Leadinfo?** We can exactly see which companies visit our website and decide if they are interested for us to contact. We can check criteria like company size and sector and for how long they visited a particular page. It's so valuable that you can immediately phone leads that have visited your website and ask them if you can do something for them. It's fresh in their head and a lot of them have particular needs that we can help them with. No more cold phone calls at our department! **What do you dislike about Leadinfo?** I don't see many dislikes about Leadinfo. We only experienced that Leadinfo was sometimes offline. But of course that can happen with every other software time to time. **What problems is Leadinfo solving and how is that benefiting you?** We always have a full pipeline of leads that we can follow up. Beforehand it was difficult to get hot leads. ### 12. Good recognition software for the business visitors on our website. **Rating:** 4.5/5.0 stars **Reviewed by:** Karel K. | Founder, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Leadinfo?** A clear and functional portal that feels complete and can be well automated through triggers, allowing relevant leads to be easily filtered. Through the various integrations, you can create an efficient workflow. Compared to competing parties, the leads are better recognized, which is a great advantage. Additionally, there is a good knowledge database, allowing you to easily find answers to questions. The Lead Gen Form is a nice tool that we might use in the future to reach our business visitors even more easily. **What do you dislike about Leadinfo?** At this moment, the connection for LinkedIn Ads is unfortunately not yet available, but I believe it will be added soon. At this moment, it is also still difficult to see if the code is correctly installed on the website. As a result, it is initially unclear whether you had no leads on your website yet, or if the code was not yet correctly added to the website code. **Recommendations to others considering Leadinfo:** Try the free trial. If it doesn't offer what you expect, it won't have cost you anything further. **What problems is Leadinfo solving and how is that benefiting you?** Now I have insight into who visits our website. This makes it easier to find new prospects. This makes targeting prospects easier. Because the data of a lead is clearly displayed in the portal, I don't have to track down all the contact details myself through indirect means. ### 13. Useful insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Design | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2021 **What do you like best about Leadinfo?** The insights about the website visitors are very useful. We can now target the right companies because we are pretty sure that they have viewed our website and are therefore interested in one of our services. **What do you dislike about Leadinfo?** The cost of Leadinfo is quite high. Personally, I cannot imagine that it is so expensive to link an IP address to a company. In my opinion, the costs are therefore disproportionate. **What problems is Leadinfo solving and how is that benefiting you?** We now have better insight into which companies visit our website. These results are more valuable than, for example, Google Analytics. ### 14. Start van de verkoop **Rating:** 5.0/5.0 stars **Reviewed by:** Vincent v. | Commercieel directeur, Small-Business (50 or fewer emp.) **Reviewed Date:** February 25, 2021 **What do you like best about Leadinfo?** I use LeadInfo as a replacement for our previous lead tool. The information is better and more companies are recognized. We then use the leads to approach customers and filter based on the information available in LeadInfo, but also the direct links to websites are frequently used when information is lacking or to deepen the information we can use. The webinars are also good to follow. We are certainly not yet using LeadInfo ideally. But we continue to work on improving this. **What do you dislike about Leadinfo?** sometimes the info is limited but Leadinfo probably can't do anything about that. The beta version of mousetracking sometimes leaves something to be desired. That will probably be resolved in the final version. **Recommendations to others considering Leadinfo:** Just start. And be active with the tool. You will naturally see the value. Especially if you follow up on the leads, you will notice that it becomes more enjoyable to use the tool. We also advise our clients to use lead info and we mainly hear enthusiastic responses about it. I advise our clients to use mouse tracking when available. **What problems is Leadinfo solving and how is that benefiting you?** We also use mousetracking as a Beta. This helps us in speed and convenience. NOW we use 2 tools and we have to compare times ourselves and thus link behavior to the visitor. Leadinfo solves that for us. ### 15. Great product, but missing a few features yet **Rating:** 4.5/5.0 stars **Reviewed by:** Bram v. | Marketing Assistant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Leadinfo?** Clear dashboarding with lots of data supplied in the UI. Also easy to act upon when you want to approach a lead or simply add them to our sales funnel. **What do you dislike about Leadinfo?** The fact that I cannot alter the Lead Score based on my own criteria. E.g. our website is divided in a half for employees, and another half for employers. We would like to only generate lead scores for those visitors that browse around the employers' part of the website - all other visitors are not really B2B leads. Currently, this is not possible, and we can also not exclude part of our website (based on URLs) from the tracking. **What problems is Leadinfo solving and how is that benefiting you?** We wanted more insight into what type of company is interested in our services. As a startup, market orientation is a difficult thing to figure out, and with Leadinfo we have gained lots of insights into our potential clients, as well as all the companies with rivalling services that visit and examine our products. ### 16. Easy to use and high value with a lot of recognized companies. Easy integratable. **Rating:** 4.5/5.0 stars **Reviewed by:** Wouter V. | Account Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Leadinfo?** The good data you get about the companies and the complete overview of the pages they visited, how long etc. Makes following up these companies easy. Also the easy to use interface in the 'inbox' is very nice! The fact that you can easily set triggers, using for instance company name, location etc., even the URL. In that way, we were able to easily identify companies coming to our website from a marketing campaign with landing pages we had up and running. That trigger almost laid the link between marketing campaigns and sales and made sure that we could quickly follow up those visitors within the right time and with the right knowlegde. **What do you dislike about Leadinfo?** Sometimes in my email I see the list of companies that visited our website but, when I go to Leadinfo itself and click on 'yesterday' to see and follow up the leads from yesterday, I cannot find them anymore and it is al empty. Happened only once or twice but missed some data in that case which was not very convenient of course, especially since the e-mail showed me some hot leads. Of course you can always manually google the companies from your e-mail but using Leadinfo is better, especially when you have all the needed company data within Leadinfo. Minor issue since it happened only once or twice! **What problems is Leadinfo solving and how is that benefiting you?** Tracking our website visitors and calling them. Instead of randomly cold calling, we're now able to identify more interested prospects and call them. So now we know how 'hot' these potential customers are, what pages they visited and how long and we can adjust our calling script to it. Also, when we are in a process of converting a lead to a customer, it is very valuable to track their website behavior and see what pages they are visiting and checking and how long. In that way you can, in the next meeting, maybe focus more on the points and things that they were looking at while being on your website. In that way you can, without them knowing it, solve their problems already and offer a better and more fitting solution. ### 17. Very helpful tool for lead generation **Rating:** 4.5/5.0 stars **Reviewed by:** Léon v. | Creative Strategist, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Leadinfo?** Leadinfo makes it easier to keep tabs on leads that are warming up. Even if they do not convert on our website, I can make a good estimate on who to call and what to ask, based on their page history with us. **What do you dislike about Leadinfo?** Not all companies are properly identified yet, although the process is getting better and better all the time. **Recommendations to others considering Leadinfo:** Leadinfo is growing rapidly and continuously adding features. Also, their support is very friendly and helpful. Highly recommended! **What problems is Leadinfo solving and how is that benefiting you?** One of the problems we faced is that we never quite had a good idea of when a lead was approachable. Leadinfo solves this by giving all visitors a score that build up over time. The hotjar-like extra functionality comes in handy when you want to experience your website through the eyes of a (potential) customer. ### 18. Very satisfied **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Management Consulting | Small-Business (50 or fewer emp.) **Reviewed Date:** November 03, 2021 **What do you like best about Leadinfo?** Leadinfo delivers us very accurate data about website visitors we can use to boost our sales and marketing conversion rate, I would absolutely recomment Leadinfo to any company who is in need of accurate data usable for sales and marketing purposes. **What do you dislike about Leadinfo?** We dislike nothing so far. Maybe Leadinfo can be extended with some new or improved functions, but there is nothing that really needs urgent improvement or that is not working properly. **What problems is Leadinfo solving and how is that benefiting you?** We had to cope with many unidentified sales targets using our website and editorial content, without the opportunity to actively contact them through our sales team. ### 19. Great insights about who is checking your website! **Rating:** 5.0/5.0 stars **Reviewed by:** Liesa V. | HR&Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Leadinfo?** There are many things I like about Leadinfo, but here are a few. One of the most helpful thing about Leadinfo is the quick overview of who visited your website and for how long by getting daily updates by mayl! This way we have a daily overview of who visited our website. When you click through, there is even more to see! You see how long they visited, including a link with possible e-mail adresses, that way you are able to connect easily with your potential prospects. That is just amazing. **What do you dislike about Leadinfo?** I don't dislike things about Leadinfo, it's a very useful tool. We use it on daily base! **What problems is Leadinfo solving and how is that benefiting you?** We want to know who visits our website and for how long, because you can measure someone interest in our website by the duration of their stay. Not only this, now we also see quickly if a social media post made traffic to our website! ### 20. Must have tool foor lead generation! **Rating:** 5.0/5.0 stars **Reviewed by:** Olivier K. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 17, 2021 **What do you like best about Leadinfo?** - The tool is clear. You get to see all the necessary information at a glance. - In addition, it's very user-friendly where you quickly set up filters or APIs. - The tool is continuously updated with very interesting features that no marketer should miss. - Very wide geographic coverage. Some tools are great in cetrain countries, but LeadInfo has a great coverage in most of Europe and even further. - Cost price is way lower than other platforms I've tried. Other platforms have perhaps much more features, but most of the time it becomes more user-unfriendly or you pay too muich for it. **What do you dislike about Leadinfo?** It hasn't got API's for every CRM-system. But they're working hard to cover this topic. **Recommendations to others considering Leadinfo:** Try the 14 day trial and you will see for yourself how easy and interesting this tool is! **What problems is Leadinfo solving and how is that benefiting you?** - You get to see which companies have visited your website. So instead of waiting till somebody contact you or sign up for an ebook, you can anticipate much faster in the customer journey or that company. - You get the right info to adjust your salestalk very precisely. - Thanks to its automation, a lot of activities can go automatically. ### 21. Satisfied with the service of Leadinfo - very handy tool **Rating:** 4.0/5.0 stars **Reviewed by:** Loes H. | Growth Hacker, Mid-Market (51-1000 emp.) **Reviewed Date:** March 24, 2021 **What do you like best about Leadinfo?** Recognition of companies and the option for the Lead Gen Form is very useful. You can create a form on your website to contact your website visitor without technical knowledge. **What do you dislike about Leadinfo?** Exporting can sometimes be difficult; when you have made a selection and want to take a step back, you have to start all over again. **Recommendations to others considering Leadinfo:** Handy affordable tool. When you have many pageviews, it's best to go for Leadinfo, because they don't charge per pageview, but per recognized company. This is often more advantageous than the other tools that offer the same. **What problems is Leadinfo solving and how is that benefiting you?** We know who is on our website, so we create a nice call list. Additionally, we now send a one-time weekly mailing to everyone who has been recognized on our website, and we have already generated business from this. ### 22. Nice info about visitors on website **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** October 12, 2021 **What do you like best about Leadinfo?** Fact that I am able to see which companies (and industries) are looking for our service so we can do our business better and get in touch with new leads **What do you dislike about Leadinfo?** Fact that I was not told that not all functions were included in my membership. I hope we can fix this together. **What problems is Leadinfo solving and how is that benefiting you?** More information about leads and also see them when they do not fill in the contact form ### 23. unbelievable what you can see **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2022 **What do you like best about Leadinfo?** the video that follows the users is very nice **What do you dislike about Leadinfo?** Nothing really, it is a nice product with a friendly interface. **What problems is Leadinfo solving and how is that benefiting you?** Nothing ### 24. How to see who is watching your website **Rating:** 4.0/5.0 stars **Reviewed by:** Jelle B. | Junior Accountmanager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 15, 2021 **What do you like best about Leadinfo?** To see who is watching your website, how long they are on your website and which section. The contact details of the company **What do you dislike about Leadinfo?** for so far nothing we do like the features of Leadinfo **What problems is Leadinfo solving and how is that benefiting you?** To see who is interested in our products and the contact details of the company. ### 25. Good tool for Marketing Ops **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 19, 2022 **What do you like best about Leadinfo?** Ease of Use and simplicity of UI. Integration to Salesforce and Slack also. **What do you dislike about Leadinfo?** Not much actually. As always, presence of ISP is what disappoints the most but I dont believe there's much we can do about it. **What problems is Leadinfo solving and how is that benefiting you?** We have a better view of what companies to contact first for sales enablement and BDR activities. ### 26. Good tool for Sales **Rating:** 5.0/5.0 stars **Reviewed by:** Rob d. | Accountmanager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 26, 2021 **What do you like best about Leadinfo?** You can see which companies visit your website and which pages they visit. Leadinfo provides you helpful info about the company and also contacts on LinkedIn. **What do you dislike about Leadinfo?** Maybe more integrations with other tools **What problems is Leadinfo solving and how is that benefiting you?** If you think that Leadinfo represents the wrong company, it would be nice if you could adjust the info ### 27. Good support from the team **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Commercial Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** January 26, 2022 **What do you like best about Leadinfo?** I had a lot of contact with Lydia to get to know the tool. Lydia always provided clear explanations and was very patient. The tool itself is user-friendly. **What do you dislike about Leadinfo?** It does require some effort to obtain the contact details of your leads, which made sales a bit less enthusiastic at the start. **What problems is Leadinfo solving and how is that benefiting you?** More sales ### 28. Simple and quick valuable insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2021 **What do you like best about Leadinfo?** In a clear manner, you gain valuable insights about the business visitors to your website. The information available facilitates easier follow-up in the acquisition process. **What do you dislike about Leadinfo?** The amount of data is sometimes a challenge. There is so much data that you sometimes need to clarify the main and side issues. **Recommendations to others considering Leadinfo:** Determine in advance how you want to use Leadinfo exactly, otherwise you will get lost in the amount of data you receive. **What problems is Leadinfo solving and how is that benefiting you?** It has helped us to use the website to target prospects effectively. ### 29. Great business insights which help our company grow a lot **Rating:** 4.5/5.0 stars **Reviewed by:** Joris d. | Online Marketeer, Mid-Market (51-1000 emp.) **Reviewed Date:** July 21, 2021 **What do you like best about Leadinfo?** The detailed company info you receive is beneficial. You can easily target your sales with the information you get. **What do you dislike about Leadinfo?** The many email updates are a bit too much **Recommendations to others considering Leadinfo:** If you are serious about online marketing, then Leadinfo is a must-have tool for you. **What problems is Leadinfo solving and how is that benefiting you?** At first, we were targeting our sales at random; now, we can call hot prospects. It saves a lot of time and money. ### 30. Happy with the insights **Rating:** 4.0/5.0 stars **Reviewed by:** Maarten v. | De ICT Expert | Kantoor Online | Cloud, Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Leadinfo?** The insights about the company's that are visiting our website. The support was great. They helped me set the trackingsoftware. **What do you dislike about Leadinfo?** Nothing so far. Keep up the good work! :) **What problems is Leadinfo solving and how is that benefiting you?** I have insights on my website visitors. Through that I can create a better proposition. ### 31. Best at following up on our leads! **Rating:** 5.0/5.0 stars **Reviewed by:** Jimé P. | Marketing & Communicatie Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** February 23, 2021 **What do you like best about Leadinfo?** The best thing about Leadinfo is that we can finally follow up on our leads properly. You can advertise everywhere to bring more leads to your website... But how are you going to follow up on them afterwards? I couldn't find a company that could do that until I came into contact with Leadinfo! Really a great team! Questions are answered quickly, good service! **What do you dislike about Leadinfo?** If I need to put something here, then it is the Feedback page. It may take a little longer if you want something adjusted, or have ideas that still need to be developed. **Recommendations to others considering Leadinfo:** If you want to quickly gain insight into the leads that land on your website, then Leadinfo is really a great company to work with. They are always ready to assist you, and the online environment (Dashboard) is user-friendly. **What problems is Leadinfo solving and how is that benefiting you?** That we can follow up directly with our leads who visit the website. ### 32. Great UX and integrations **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Public Relations and Communications | Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2022 **What do you like best about Leadinfo?** The user experience and the integrations to key communication apps like Slack. **What do you dislike about Leadinfo?** Segmentation of queues could be simpler. **What problems is Leadinfo solving and how is that benefiting you?** Detailed insights into our B2B readers. ### 33. Make the invisible tangible **Rating:** 5.0/5.0 stars **Reviewed by:** Alexander B. | Marketing Consultant and Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** July 22, 2021 **What do you like best about Leadinfo?** Leadinfo makes the invisible visible. An important aspect of marketing. This way you know what is happening and who is dealing with your digital presence. **What do you dislike about Leadinfo?** So far we have been using Lead Info for a few weeks. There is little that does not do what it should. Something I would like to see is a better consideration of the loading pages of the website. That is, the script could be optimised a bit so that some things are not highlighted if you don't need them. This could make the application more performant. **What problems is Leadinfo solving and how is that benefiting you?** Better understand who is visiting our website ### 34. Even my competitor checks us out everyday **Rating:** 4.5/5.0 stars **Reviewed by:** John S. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** February 19, 2021 **What do you like best about Leadinfo?** Very useful tool! We see our (potential) customers browsing our website and know what they are about. Other tools use for example Google Analytics as their database. The good thing is that Leadinfo uses her own database. I like that I can see which pages my visitors check out and where they leave. You can filter out your own company. And I have the idea that the database gets smarter everyday. The cool thing is as well that they do suggestions about which person you need to contact and their e-mailadres is available. Even our competitor has his daily look-around on our website ;-) **What do you dislike about Leadinfo?** None. The price is right, I get updated by e-mail daily. Great tool. **Recommendations to others considering Leadinfo:** Go check it out! Great tool, good pricing. No hassle. **What problems is Leadinfo solving and how is that benefiting you?** We know what our customers are looking for. ### 35. Very beautiful invention. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Financial Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Leadinfo?** I really like the interface and functionality. **What do you dislike about Leadinfo?** I can't think of it right now. I haven't been using the software long enough for that. **What problems is Leadinfo solving and how is that benefiting you?** I have not encountered any problems with Leadinfo so far. ### 36. Direct insight into matters that matter **Rating:** 5.0/5.0 stars **Reviewed by:** Dirk K. | C, Small-Business (50 or fewer emp.) **Reviewed Date:** August 10, 2021 **What do you like best about Leadinfo?** Potential customers directly visible through the combination of company data and website content. This allows us to follow up on leads better and faster. **What do you dislike about Leadinfo?** There is nothing that disappoints us. You get what is offered. **What problems is Leadinfo solving and how is that benefiting you?** Direct business information from potential leads that provides more insight than a web analytics solution. ### 37. Does exactly what it says! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 21, 2022 **What do you like best about Leadinfo?** Clean, simple user interface. Intuitive. **What do you dislike about Leadinfo?** Can't really think of any downside. The product does what it says and is simple to use. **What problems is Leadinfo solving and how is that benefiting you?** We have near real-time visibility on who visits our website alloiwng us to be pro-active in our commercial efforts. ### 38. Lead generator **Rating:** 4.0/5.0 stars **Reviewed by:** Hans R. | Commercial Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 15, 2021 **What do you like best about Leadinfo?** I can track who is visiting my website, what they are doing, and who they are. **What do you dislike about Leadinfo?** The scrolling down function is lame (slow and unhandy) **What problems is Leadinfo solving and how is that benefiting you?** Generating qualified leads ### 39. An eye-opener **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** March 26, 2021 **What do you like best about Leadinfo?** LeadInfo provides businesses with that which they crave the most; insight in who is interested in their company. The dashboard gives you a concise but clear overview of companies that have viewed your website and you can immediately see more extensive info after clicking on the leads. Additional info includes country of origin, number of employees, financial figures... Lately they even implemented a feature that can show you an actual screen recording of the website visit and how the visitor is responding and clicking on your website, that's a pretty amazing feature. **What do you dislike about Leadinfo?** The main problem with LeadInfo, and I think this is a general problem for all similar offerings, is the limited amount of tracking it can actually do. Because not every company reveals their unique identity so even though you might have 400 visitors in a single day on your website, LeadInfo might only recognise and be able to place a limited number out of those. The other stuff is mostly technical bugs that they are constantly working on improving, which are only minor but should be worked out as soon as possible. **Recommendations to others considering Leadinfo:** Try it and experience it yourself, it can be useful and it will amaze you how much information is available. **What problems is Leadinfo solving and how is that benefiting you?** We are identifying when our competition is peeking, we are also identifying our current customers and their needs as well as having some good prospects out of this software. So far we haven't scored a new customer, but it is bound to happen soon! ### 40. Very satisfied with Leadinfo, works great! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Leadinfo?** It is very functional to see who visits our website. This way, we can effectively map our website visitors. Additionally, labels are automatically attached so that we can work effectively with the leads. We can see exactly which pages the leads have visited and how long they have stayed on the page. Recently, we also gained insight into the mouse movements of the website visitors. From this information, we as a company can draw new conclusions. **What do you dislike about Leadinfo?** All in all, I am very satisfied with Leadinfo and therefore do not have many comments on it. The only downside is that in some cases you have to attach labels yourself (this could also be our own fault). Additionally, sometimes you don't have all the information about companies - then you only have the company name - but no address and phone number, for example. **Recommendations to others considering Leadinfo:** Try the demo first! From the demo, you can really see if it's something for you as a company. If it is, it's really recommended to use for acquisition. **What problems is Leadinfo solving and how is that benefiting you?** Through Leadinfo, we can approach new customers who have visited our website. This way, we get a new overview of customers who are interested in our product/service. Additionally, we can now 'warm' call the potential customer since they have already looked up information on our website. The customer already knows who we are and what we do, which works to our advantage. Through Leadinfo, we have already acquired several customers! ### 41. Amazing B2B tool. Actually know who visits your website **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Events Services | Small-Business (50 or fewer emp.) **Reviewed Date:** October 05, 2021 **What do you like best about Leadinfo?** Interface is very intiutive. Did not need to use the chat, or online manual. **What do you dislike about Leadinfo?** Until now i haven't found anything that i don't like about the tool. It delivers what i expected. **What problems is Leadinfo solving and how is that benefiting you?** Using lead info really gets a first foot between the door of companies that would stay totally invisible not using the tool. ### 42. Excellent lead program with great support **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** August 19, 2021 **What do you like best about Leadinfo?** Simple overview of your website visitors with rich details once you click on the visitors. Great automatic tracking features. **What do you dislike about Leadinfo?** Pricing is quite high, although it is useful for any company seriously using their website for commercial purposes. **What problems is Leadinfo solving and how is that benefiting you?** Getting insight in who the website visitors are, comparing which campaign brings in the best leads, and gaining insight into customer behavior during their stay on your website. Once they are qualified enough, it is easy to follow them up. ### 43. Good lead generator, it recognizes B2B clients to approach them. **Rating:** 5.0/5.0 stars **Reviewed by:** Niels K. | Mede-eigenaar, Small-Business (50 or fewer emp.) **Reviewed Date:** June 25, 2021 **What do you like best about Leadinfo?** The Lead Gen Forms, they recognize the client that is visiting your site. **What do you dislike about Leadinfo?** Better price tables. Its a bit confusing what you get with which package. I tought screen recording was included in the default package but its not. **Recommendations to others considering Leadinfo:** Start with a free trial and try things out if Leadinfo is working for your company. **What problems is Leadinfo solving and how is that benefiting you?** Recognizing site visitors to call them after they visited our site. ### 44. Wokring with Leadinfo is really easy **Rating:** 4.5/5.0 stars **Reviewed by:** Hans D. | Head of Sales, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2021 **What do you like best about Leadinfo?** Working with Leadinfo is easy and brings you an simple yet clear overview of the companies visiting your website. Moreover you can integrate this information with your CRM tool, allowing all information on prospects and customers to be centralised in single view. **What do you dislike about Leadinfo?** We have the impression from time to time that Leadinfo is not always able to catch all traffic towards our website. But then again it is not easy to follow-up on all visits and IP ranges. **What problems is Leadinfo solving and how is that benefiting you?** We would like to be informed about prospects that have visited our website, so we can contact them afterwards to have a qualified lead into our CRM system. The benefit that this approach brings to us is to have a better focussed sales process, targeting only the really interested customers. ### 45. Great Tool which provides firmographic details **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Mid-Market (51-1000 emp.) **Reviewed Date:** January 17, 2022 **What do you like best about Leadinfo?** The most important part was the details about the users visiting our website. **What do you dislike about Leadinfo?** It can possible provide more information of the visiting user **What problems is Leadinfo solving and how is that benefiting you?** It helps me to trace the prospective users visiting my website. ### 46. Handy tool from which you can extract interesting insights **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Leadinfo?** User-friendly interface and many options to set, export, and link triggers with a CRM such as Gripp, for example. **What do you dislike about Leadinfo?** It is difficult to follow up on information. You don't know exactly who within the company has looked at your website, and the story in acquisition should actually have nothing to do with the visit you have seen via Leadinfo. You can export companies and use them as a targeting list in, for example, LinkedIn, but in a certain sense, this is similar to a remarketing campaign for website visitors. We therefore mainly use it to assess the quality of leads from different channels that we employ. **Recommendations to others considering Leadinfo:** Only start using Leadinfo when you know what you want to do with the data. **What problems is Leadinfo solving and how is that benefiting you?** Transfer visitor behavior to Gripp and assess the quality of campaigns based on, for example, the type of company or the size of the company. ### 47. I am a Marketing employee with +4 years of experience. Has worked internationally as accountmanager. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Plastics | Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Leadinfo?** The good insights in business consumers visiting your website and the region they are from. The ability to use tags so you can put customers in a particular segment. That you can connect your Adwords account with the Leadinfo porta. **What do you dislike about Leadinfo?** That customers that visited the website through Adwords are not automatically labeled. That you cannot make an export for a specific time period of the year. You can only export all available data and you have to segment yourself. The option to share the lead profile directly via mail to our account managers on the road, but that you first have to export the file and then copy-paste to the mail. **What problems is Leadinfo solving and how is that benefiting you?** To see the balance between B2C and B2B customers so we can focus on our B2B customers. See which adwords campaigns work well and do not work well for the B2B customers. ### 48. Easy and useful tool for marketeers! **Rating:** 4.5/5.0 stars **Reviewed by:** Jimmy v. | Marketeer, Small-Business (50 or fewer emp.) **Reviewed Date:** June 29, 2021 **What do you like best about Leadinfo?** Leadinfo gives you nice insights of website visitors. We can track who is interested in our services and can follow up really easy. **What do you dislike about Leadinfo?** So far it's a really useful tool with no big cons. **What problems is Leadinfo solving and how is that benefiting you?** We know who is visiting our website and can track how they behave. What do they read and we can create relevant follow ups. ### 49. Great tool for business insights on your website **Rating:** 4.5/5.0 stars **Reviewed by:** Wouter v. | Media consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** March 25, 2021 **What do you like best about Leadinfo?** The daily update with insights that show you which companies visit your website. It helps aiming for the right audiences and helps our sales team to increase newbusiness **What do you dislike about Leadinfo?** What i dislike is not much. The 'Hotjar' update is a nice addon. A intergration with Google Analytics would be nice to get a better understanding of the questions; who/when/where/how/for how long etc. **What problems is Leadinfo solving and how is that benefiting you?** Insight in the companies that visit our website which translate to effective campaigns and taget audiences. it helps our sales team to generate more new business. Next to that it nice to know if companies you just spoke are actually checking you site. ### 50. Worth it! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** January 11, 2022 **What do you like best about Leadinfo?** Ability to see the companies viewing your site, and what pages they study. Very good marketing tool. **What do you dislike about Leadinfo?** A few generic ISP visitors where no further info is available **Recommendations to others considering Leadinfo:** Get it! **What problems is Leadinfo solving and how is that benefiting you?** Lead gen and direct sales ## Leadinfo Discussions - [Why are not always all details available?](https://www.g2.com/discussions/49488-why-are-not-always-all-details-available) - 1 comment, 1 upvote - [How can i see on which button the users clicked](https://www.g2.com/discussions/42474-how-can-i-see-on-which-button-the-users-clicked) - 2 comments, 1 upvote - [How can I link it to LinkedIn](https://www.g2.com/discussions/40932-how-can-i-link-it-to-linkedin) - 1 comment, 1 upvote - [FAQ 2](https://www.g2.com/discussions/faq-2) - 1 comment, 1 upvote - [FAQ 3](https://www.g2.com/discussions/faq-3) - 1 comment, 1 upvote - [View Leadinfo pricing details and edition comparison](https://www.g2.com/products/leadinfo/reviews?page=10§ion=pricing&secure%5Bexpires_at%5D=2026-07-22+01%3A52%3A20+-0500&secure%5Bsession_id%5D=28b39c55-ced3-4d70-a77e-1265a1b521fb&secure%5Btoken%5D=7680abf606432304cf5591dadceb650f6eecf6ca8b943b0aed3a22d42dfd8745&format=llm_user) ## Leadinfo Integrations - 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Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging ## Top Leadinfo Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 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