--- title: Leadinfo Reviews meta_title: 'Leadinfo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 835 reviews by the users' company size, role or industry to find out how Leadinfo works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 835 scale: '5' date_modified: '2026-08-14' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Leadinfo Reviews **Vendor:** Leadinfo **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.3/5.0 **Total Reviews:** 835 ## About Leadinfo Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today! ## Leadinfo Pros & Cons **What users like:** - Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights. (45 reviews) - Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts. (33 reviews) - Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts. (24 reviews) - Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts. (23 reviews) - Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively. (20 reviews) - Integrations (20 reviews) - Insights (18 reviews) - Easy Setup (16 reviews) - User Interface (16 reviews) - Easy Integrations (15 reviews) **What users dislike:** - Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche. (12 reviews) - Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing. (11 reviews) - Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data. (10 reviews) - Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors. (9 reviews) - Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively. (9 reviews) - Limited Features (7 reviews) - Limitations (6 reviews) - Tool Limitations (6 reviews) - Data Quality (5 reviews) - Expensive Pricing (5 reviews) ## Leadinfo Reviews ### 1. Actionable Visit & Lead Insights That Help Increase Sales **Rating:** 4.5/5.0 stars **Reviewed by:** Roger L. | Sales Consultant, Small-Business (50 or fewer emp.) **Reviewed Date:** February 04, 2026 **What do you like best about Leadinfo?** insights about visits, leads to increase sales **What do you dislike about Leadinfo?** no idea who visited our site, this could be helpful **What problems is Leadinfo solving and how is that benefiting you?** no idea yet, need more time and experience **Official Response from Remco van Meel:** > Thanks for your positive review Roger and happy that Leadinfo is providing you with the right insights to increase sales! ### 2. Good B2B Service **Rating:** 3.5/5.0 stars **Reviewed by:** Drew A. | Client Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** September 02, 2025 **What do you like best about Leadinfo?** Super easy setup — drop a tracking script on your site and you’re good to go. The data is actionable, which is a big step up from traditional analytics. Sales teams love it because it points them directly to warm leads. Customer support is responsive and friendly. **What do you dislike about Leadinfo?** You won’t always get individual-level data; sometimes it’s just company info. If you’re in B2C, it won’t add much value — this tool is very much B2B-focused. Pricing may feel a little steep if you’re a small team just getting started. Accuracy isn’t perfect (think VPNs, shared office networks, etc.). **What problems is Leadinfo solving and how is that benefiting you?** Pipedrive integration ### 3. Deanonymization has become very inaccurate now **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** March 29, 2023 **What do you like best about Leadinfo?** The UI has been better than before, but still needs improvement **What do you dislike about Leadinfo?** The accuracy of deanymoization is not at all right. We have called the prospects identified many times but they have never heard about us **What problems is Leadinfo solving and how is that benefiting you?** We were executing multiple campaigns and the traffic to our website increased, but we were unable to figure out who they were. This tool helped us identify the same at a good resolution rate. ### 4. Easy to Use, Convenient **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Wholesale | Small-Business (50 or fewer emp.) **Reviewed Date:** October 15, 2025 **What do you like best about Leadinfo?** Ease of use. Having the info sent automatically. **What do you dislike about Leadinfo?** Sometimes not getting all the info I think I should get. **What problems is Leadinfo solving and how is that benefiting you?** Pointing out what potential of existing customers are looking for. ### 5. Excellent source for potential B2B leads **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2024 **What do you like best about Leadinfo?** I like the layout of the dashboard and easy access to web info. I also like that Visitor Queue provides what pages each visitor looked at, this makes it easier to collect meaningful leads. **What do you dislike about Leadinfo?** Some companies do not provide any info in the Company Information or Contacts tabs. I would like to see this filled out more consistently **What problems is Leadinfo solving and how is that benefiting you?** Visitor Queue is allowing us to find potentionally interested companies that we would not know of otherwise. This allows me to better support our New Business Development. ### 6. It just works and works well. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** November 25, 2024 **What do you like best about Leadinfo?** Visitor Queue is a pretty cool website visitor tracking tool. It's super easy to set up and use, and it gives you a lot of great insights into who's visiting your website and what they're doing. I really like that it shows you the company name, contact info, and even their firmographic data. That's super helpful for targeting your marketing efforts. Overall, I'm pretty happy with Visitor Queue. It's a great tool that's helped me learn more about my website visitors and improve my marketing efforts. **What do you dislike about Leadinfo?** Visitor Queue may not always be able to identify visitors correctly, especially if they are using incognito mode or ad blockers - which is annoying. **What problems is Leadinfo solving and how is that benefiting you?** It helps me find more potential clients. ### 7. Good software but not detailed enough for our needs **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** January 24, 2025 **What do you like best about Leadinfo?** Concise information Daily updates and spreadsheets Tracking of international visitors Attractive pricing **What do you dislike about Leadinfo?** Too many service providers Lack of detailed information about potential leads or companies **What problems is Leadinfo solving and how is that benefiting you?** Understanding who our visitors are ### 8. Good information but not detailed enough for our needs **Rating:** 4.0/5.0 stars **Reviewed by:** Lee W. | Owner, Small-Business (50 or fewer emp.) **Reviewed Date:** August 29, 2024 **What do you like best about Leadinfo?** Up to the minute alerts on visitors so we can react and strike while the iron is hot. Clear dashbaord, you can see the company detail and identify the relevant businesses easily. A good intuitive package. **What do you dislike about Leadinfo?** Fo our specific niche, there was little identification o the key businesses we needed. **What problems is Leadinfo solving and how is that benefiting you?** Compared to other offering in the market, the data was average but not what we were looking for. There are obvious GDPR issues with people from companies looking on devices that they have logged into on a personal level. ### 9. Visitor Queue has proved helpful in gaining additional leads & prospects **Rating:** 4.0/5.0 stars **Reviewed by:** Charles C. | Mid-Market (51-1000 emp.) **Reviewed Date:** March 14, 2024 **What do you like best about Leadinfo?** Visitor Queue has been very helpful with one simple thing - providing information on who & what companies are visiting your website. In doing this, it gives the user insight on what companies to prospect into. **What do you dislike about Leadinfo?** The downside of Visitor Queue is the lack of detailed information thats given. The only information thats given is the company, visitor location, industry and website. If Visitor Queue gave us some more insight on who was visiting the website, it would prove to be much more useful. Also the emails that Visitor Queue sends arent the most reader/user freindly. **What problems is Leadinfo solving and how is that benefiting you?** It eases the burden of finding new leads, especailly the ones that visit your companies website. It benefits the user by generating new potential meetings and business. ### 10. A fantastic analysis tool **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** June 06, 2024 **What do you like best about Leadinfo?** Visitor Queue is a great tool for marketing tasks, such as customer prospecting or analyzing how your website is doing. It gives you quality information and great insight. It´s really intuitive, so easy to use and export all the data you want. You can easily integrate it in your daily business routine. It´s so useful that I chek it out everyday. Give it a try, you won´t be disappointed! **What do you dislike about Leadinfo?** You don´t know exactly who´s visiting your page, as it gives you information from their company in general, but i understand that this information is very difficult to get. **What problems is Leadinfo solving and how is that benefiting you?** I didn´t know how many people were visiting my webpage, with Visitor Queue i know the quantity and where they are from. Now i know how my page is doing. ### 11. Great tool to give you full picture of your visitors **Rating:** 4.0/5.0 stars **Reviewed by:** Varsha V. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2023 **What do you like best about Leadinfo?** It helped me to see who is visiting the website, and with the help of HubSpot integration, we can target only quality people for our retargeting ads. We have 70% traffic from countries where we don't do business and used to send our newsletter to everyone. Now we have a clear picture and send the newsletter to only specific companies. **What do you dislike about Leadinfo?** I feel documentation is not updated as the VQ has grown. It would be great to have better documentation. **What problems is Leadinfo solving and how is that benefiting you?** We have 70% of traffic coming from countries where we do not offer our services, but most of our employees live in those countries. Now I can know the quality of our visitors, which helps us improve the performance of our ads, as now we know which companies we should target instead of targeting all the visitors visiting our site. ### 12. Helpful software to improve sales and marketing **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 22, 2023 **What do you like best about Leadinfo?** 1. It was very easy to set up and use. 2. Great ability to see organizations that visit your website, time spent and initial landing page so we can determine which potential clients/customers might be interested in working with us. 3. It was easy to integrate into a workflow for our team. **What do you dislike about Leadinfo?** Some of the ability to exclude domains, locations, etc. can be a bit limiting and tracking what counts or doesn't count against your total each month is a bit confusing. **What problems is Leadinfo solving and how is that benefiting you?** Telling us what organizations visits our site to help us identify who might be interested in working with us. ## Leadinfo Discussions - [Why are not always all details available?](https://www.g2.com/discussions/49488-why-are-not-always-all-details-available) - 1 comment, 1 upvote - [How can i see on which button the users clicked](https://www.g2.com/discussions/42474-how-can-i-see-on-which-button-the-users-clicked) - 2 comments, 1 upvote - [How can I link it to LinkedIn](https://www.g2.com/discussions/40932-how-can-i-link-it-to-linkedin) - 1 comment, 1 upvote - [FAQ 2](https://www.g2.com/discussions/faq-2) - 1 comment, 1 upvote - [FAQ 3](https://www.g2.com/discussions/faq-3) - 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Calendar Sync - CRM - Conversation Intelligence - Lead Qualification - Strategic Planning - Customizable Reports - Visual Analytics - Customer Profiles - Activity Tracking - Alerts/Notifications - Contact Database - Lead Scoring - Data Import/Export - Data Cleansing - Prospecting Tools - Sentiment Analysis - Multi-Channel Data Collection - AI Copilot - Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Leadinfo Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,875 reviews) - [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,155 reviews)