--- title: Leadinfo Reviews meta_title: 'Leadinfo Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 835 reviews by the users' company size, role or industry to find out how Leadinfo works for a business like yours. aggregate_rating: rating_value: 4.3 review_count: 835 scale: '5' date_modified: '2026-08-12' parent_category: name: Lead Generation url: https://www.g2.com/categories/lead-generation --- # Leadinfo Reviews **Vendor:** Leadinfo **Category:** [Visitor Identification Software](https://www.g2.com/categories/visitor-identification) **Average Rating:** 4.3/5.0 **Total Reviews:** 835 ## About Leadinfo Leadinfo is a B2B website visitor identification and lead generation software that helps sales and marketing teams identify which companies visit their website and turn anonymous traffic into actionable leads. Your website attracts high-value leads, but 98% of your traffic remains anonymous. Leadinfo will reveal these companies that are already searching for you, including relevant company details such as industry, location, financial information and company size. This allows teams to prioritize high-intent visitors, follow up with more relevant outreach, and improve lead quality across the funnel. Leadinfo is commonly used by B2B companies and digital agencies that want to strengthen inbound performance, accelerate sales follow-up, and improve visibility into which organizations show interest before a form is submitted. In addition to identifying visiting companies, Leadinfo supports lead capture through on-site conversion tools and automation features. Users can route leads to CRM systems, trigger workflows based on visitor behavior, and align sales and marketing follow-up through integrations and notifications. The platform is designed for day-to-day use by teams who need clear insights into website demand and structured ways to act on it. Leadinfo is used across industries such as SaaS, business services, manufacturing, IT, and professional services, and supports international use through coverage across multiple countries. Key features and value points include: - Website visitor identification using a global database of companies and contact data - Visitor behavior insights such as pageviews, visit frequency, and engagement patterns - Lead capture tools (Leadbot) to convert visitors into inbound leads - Automation and follow-up workflows (Autopilot) to trigger actions in sales and marketing based on intent - 70+ integrations with CRM, email, and marketing platforms to support structured lead management and reporting. - Leadinfo is 100% GDPR-compliant. Leadinfo follows the seven important principles of the GDPR, which regulates the protection of personal data in the EU. Leadinfo is trusted by 15.000+ users worldwide. Sign-up for a free trial to discover your website potential and start growing more and better leads today! ## Leadinfo Pros & Cons **What users like:** - Users appreciate the **ease of use** of Leadinfo, highlighting its simple setup and clear dashboards for insights. (45 reviews) - Users find that Leadinfo provides valuable **lead generation insights** that simplify follow-ups and improve targeting efforts. (33 reviews) - Users value the **clear dashboards and accurate lead tracking** of Leadinfo, enhancing targeted marketing efforts. (24 reviews) - Users appreciate the **visibility into website traffic** provided by Leadinfo, enhancing insights for sales and marketing efforts. (23 reviews) - Users value the **insightful visitor analytics** of Leadinfo, helping them understand engagement and improve outreach effectively. (20 reviews) - Integrations (20 reviews) - Insights (18 reviews) - Easy Setup (16 reviews) - User Interface (16 reviews) - Easy Integrations (15 reviews) **What users dislike:** - Users experience a **lack of detailed information** , finding it challenging to identify key visitors in their niche. (12 reviews) - Users express frustration with **filtering issues** , as junk prospects complicate follow-ups and tracking becomes confusing. (11 reviews) - Users note the **lead quality issues** with Leadinfo, citing low-quality leads and limited individual-level data. (10 reviews) - Users find Leadinfo **too expensive** , especially with low-quality leads and rapid list depletion from irrelevant visitors. (9 reviews) - Users struggle with **poor filtering** , finding it difficult to navigate and manage leads effectively. (9 reviews) - Limited Features (7 reviews) - Limitations (6 reviews) - Tool Limitations (6 reviews) - Data Quality (5 reviews) - Expensive Pricing (5 reviews) ## Leadinfo Reviews ### 1. Good, but inconsistent **Rating:** 1.5/5.0 stars **Reviewed by:** Scott L. | CTO, Small-Business (50 or fewer emp.) **Reviewed Date:** July 12, 2025 **What do you like best about Leadinfo?** Very easy to set up. Very Google Ads like. **What do you dislike about Leadinfo?** Inconsistent data. I got a lot of data that I knew to be incorrect. At the same time, I received several records that were spot on and it helped up push for a meeting with a vendor. **What problems is Leadinfo solving and how is that benefiting you?** We are interested in seeing who visits our site. ### 2. Hard to Set Up **Rating:** 2.0/5.0 stars **Reviewed by:** Emily G. | Account Executive, Small-Business (50 or fewer emp.) **Reviewed Date:** May 12, 2025 **What do you like best about Leadinfo?** I like that Visitor Queue integrates with Slack so you can see your leads in real time. **What do you dislike about Leadinfo?** The set up to get my account aligned with my corporate account has been tricky and not working well. We have had to submit multiple tickets for me to get access as a viewer. **What problems is Leadinfo solving and how is that benefiting you?** Being able to see who views my company website and access data. ### 3. Limited functionality bad pricing model **Rating:** 1.5/5.0 stars **Reviewed by:** Paulie A. | Director of Marketing, Computer Software, Enterprise (> 1000 emp.) **Reviewed Date:** November 13, 2024 **What do you like best about Leadinfo?** Simple interface. Easy to understand results. Decent company information. **What do you dislike about Leadinfo?** Visitor Queue is mediocre at best. Fine for small companies, but larger companies should find a different solution. Their pricing model is based on the number of visitors to the website. Anything over 500 projects you into a much higher paying model. So, if you are a small company with few visitors to your website, it might be a good bare-bones solution for you. I have compared Visitor Queue results with results from ZoomInfo Web Insights and Visitor Queue is missing a lot of web visitors. So, if you have relatively low website visitors, I think it will work for you, but if you have more than 500 per month - I'd find a different solution. **What problems is Leadinfo solving and how is that benefiting you?** Bare bones website visitor identification without many features. ### 4. (Edit: bad cancellation experience) Leadinfo has been helpful for lead targeting **Rating:** 2.0/5.0 stars **Reviewed by:** Tom J. | CEO, E-Learning, Small-Business (50 or fewer emp.) **Reviewed Date:** September 01, 2023 **What do you like best about Leadinfo?** Leadinfo is easy to install via Google Tag manager and a breeze to use with a clear overview and intuitive UI. I particularly like the screen recording feature, which seeminly none of the competitors offer. **What do you dislike about Leadinfo?** EDIT: LeadInfo's cancellation policy left us feeling rather deceived. It was not made clear by the sales team or on the platform that there is a 1 month cancellation 'notice period', nor did we sign a contract confirming this (I guess it's in their T&Cs). There is a button to cancel on the platfrom, but this needs to be 'confirmed' by staff, who didn't reply until I followed up - at which point we were close to our monthly renewal date. They subseqeuntly told us we have to pay for an entire month of non-usage due to the notice period. This is not a good experience and I haven't seen any other such platforms behaving in this way. Cancellation of subscription-based SaaS products should be clear and simple in my opinion. Unfortunately, this experience has left us with the impression that the team may prioritize customer retention over providing transparent service and value for money. --- I suspect that the lead quality isn't as good as some of the competitors. There were multiple instances where a lead was identified as a random company, when in fact it was me. This wasn't the case on Snitcher or Albacross, who identified my compay successfully. **What problems is Leadinfo solving and how is that benefiting you?** Leadinfo has helped us to optimise our website UI by analysing how users navigate the site and what leads them to convert via the screen recording feature. Though I don't have full confidence in the quality of company matching, it's also been helpful in verifying that targeting further up in the funnel is working. **Official Response from Michiel Simons:** > We appreciate your candid feedback and are sorry to hear about your less-than-satisfactory experience with Leadinfo's cancellation policy and the accuracy of our lead identification. We aim to maintain a minimal cancellation period to offer flexibility while ensuring service continuity. We understand that our policy regarding the 1-month notice period may not have been communicated as clearly as it should have been, and we're taking steps to make this information more transparent across all our channels. Regarding lead identification, while we strive for accuracy and boast one of the highest success rates in the industry, we acknowledge that there can be hits and misses. The nature of identifying companies based on web activity means there will occasionally be inaccuracies. However, on average, we are among the most precise providers in the market. Understanding your concerns and in a bid to make things right, we'd like to offer a fresh start. We would like to get into contact to make things right. If you are open for this, can you send a mail to support@leadinfo.com? This would give us an opportunity to address any issues and demonstrate the improvements we continuously make to our service and accuracy. ### 5. Interesting concept but not very many leads or options **Rating:** 1.5/5.0 stars **Reviewed by:** Robert R. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** August 25, 2023 **What do you like best about Leadinfo?** Very cool concet maybe not right for my line of business though, or not very many leads for my area of business **What do you dislike about Leadinfo?** Not enough quality leads or leads at all i think i recieved one the whole time **What problems is Leadinfo solving and how is that benefiting you?** not many ### 6. Some insights but better options out there **Rating:** 1.5/5.0 stars **Reviewed by:** Verified User in Computer Software | Mid-Market (51-1000 emp.) **Reviewed Date:** January 13, 2022 **What do you like best about Leadinfo?** Shows the companies that have visited your website, with some information about the type of company, company size etc. This was very useful for the inside sales team to prospect target accounts and know that certain prospects in the pipeline are coming back to the site and viewing content. They offer a free trial, which is good and send email snapshots each morning. **What do you dislike about Leadinfo?** The free trial was limited in the amount of ‘leads‘ you get sent. During the trial you do get an email with visiting companies to your website, but this shuts off after a short time. Then it becomes an annoying upgrade type email. I found that this tool didnt have as much coverage in terms of identifying companies as other alternatives in the market **What problems is Leadinfo solving and how is that benefiting you?** Its used to identify companies that are visiting your website, which is useful for sales prospecting. This is the main benefit of the tool, doesnt offer too much else ## Leadinfo Discussions - [Why are not always all details available?](https://www.g2.com/discussions/49488-why-are-not-always-all-details-available) - 1 comment, 1 upvote - [How can i see on which button the users clicked](https://www.g2.com/discussions/42474-how-can-i-see-on-which-button-the-users-clicked) - 2 comments, 1 upvote - [How can I link it to LinkedIn](https://www.g2.com/discussions/40932-how-can-i-link-it-to-linkedin) - 1 comment, 1 upvote - [FAQ 2](https://www.g2.com/discussions/faq-2) - 1 comment, 1 upvote - [FAQ 3](https://www.g2.com/discussions/faq-3) - 1 comment, 1 upvote - [View Leadinfo pricing details and edition comparison](https://www.g2.com/products/leadinfo/reviews?filters%5Bnps_score%5D%5B%5D=2§ion=pricing&secure%5Bexpires_at%5D=2026-08-13+01%3A17%3A33+-0500&secure%5Bsession_id%5D=182da24c-3cb7-4400-9c27-e5ec8f64118b&secure%5Btoken%5D=22b6dc365df0f3ac27bca07767432e11deb8087799b7dec9ef05416dad8fa8e8&format=llm_user) ## Leadinfo Integrations - 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Dashboard Creation - Engagement Tracking - Generative AI - Lead Generation - Interaction Tracking - Predictive Analytics - Customizable Templates - Collaboration Tools - For Sales Teams/Organizations **Data Availability** - Contact Data Availability - Company Data Availability - Industry Research Availability **Lead Generation** - Lead Builder - CRM Integration - Marketing Automation Integration - Social Media Integration - Data Import & Export Tools **Agentic AI - Lead Mining** - Cross-system Integration - Proactive Assistance **Agentic AI - Visitor Identification** - Cross-system Integration - Third-Party Integrations - Social Media Integration **Agentic AI - Personalization** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Third-Party Integrations **Agentic AI - Marketing Account Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction **Additional Functionality** - Conversion Rate Optimization - SEO Management - Drag & Drop - Visual Analytics - API - Surveys & Feedback - Data Import/Export - Reporting & Statistics - Real-Time Reporting - Customizable Templates - Real-Time Data - A/B Testing - Screen Activity Recording - Site Search Tracking - Trend Analysis - Visitor Tracking - Customer Segmentation - Engagement Tracking - Activity Tracking - Sales Trend Analysis - Funnel Analysis - Widgets - Alerts/Escalation - Real-Time Analytics - Heatmaps - Search/Filter - Conversion Tracking - Reporting/Analytics - Referral Tracking - Real-Time Monitoring - Generative AI - Data Visualization - Behavior Tracking - Keyword Tracking - Pageview Tracking - Customizable Reports - Charting - Visualization - Activity Dashboard - Real-Time Notifications - Access Controls/Permissions - Time on Site Tracking - Web Traffic Reporting - Monitoring - Tagging - Dashboard Creation - Campaign Management - Campaign Analytics - Customizable Branding - Alerts/Notifications - User Interaction Tracking - AI Copilot - Customer Journey Mapping - Goal Setting/Tracking - Multiple Site Management - Website Analytics **Data Accuracy** - Contact Data Accuracy - Company Data Accuracy **Lead Intelligence** - Market Insights - Account-level Insights - Lead Analysis **Marketing Operations** - ROI Tracking - Data Collection - Customer Insights - Multi-User Access - Spend Management - White Label - Multi-Channel Data Collection - Engagement Tracking - Keyword Tracking - Behavior Tracking - Campaign Tracking - Conversion Tracking - SEO Management - Tag Management - Real-Time Data - Activity Tracking - Click Tracking - Contact Management - Content Management - Lead Management - Email Management - Campaign Management - Channel Management - Template Management - Workflow Management **AI Personalization - Personalization** - Predictive Recommendations - Audience Segmentation - Adaptive Content **Additional Functionality** - AI Copilot - Engagement Tracking - Content Management - Visual Analytics - Real-Time Analytics - Behavior Tracking - Website Personalization - Recommendations - Real-Time Reporting - Content Analytics - Behavioral Targeting - Account Based Marketing - Website Analytics - Customer Segmentation - Customer Profiles - Template Management - Multi-Channel Marketing - Customizable Branding - Alerts/Notifications - API - Abandoned Cart Saver - Drag & Drop - Contextual Targeting - Experience Management - Campaign Management - Generative AI - WYSIWYG Editor - Reporting/Analytics - Activity Dashboard - Multi-Campaign - Campaign Segmentation - A/B Testing - Customizable Forms - Email Marketing **Lead Management** - Segmentation - Predictive Scoring - Account Identification **Agentic AI - Sales Intelligence** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integrations - Calendar/Reminder System **Platform** - Internationalization - User, Role, and Access Management - Performance and Reliability - Reporting/Dashboards - Mobile User Support - APIs - Deal Management - Sales Pipeline Management - Lead Management - Contact Management - Workflow Management - Territory Management - Sales Activity Management **Marketing Campaigns** - Omni-Channel Tracking - Revenue Planning - Media Attribution - Opportunity Timeline - Customization **Campaign Activity** - Campaign Insights - Reports and Dashboards - Campaign Stickiness - Multichannel Tracking - Brand Optimization - Predictive Analytics - Multi-Campaign - Campaign Analytics - Website Analytics - Conversion Rate Optimization - Drip Campaigns - Visual Analytics - Real-Time Analytics - Customizable Reports **Agentic AI - Marketing Analytics** - Autonomous Task Execution - Cross-system Integration - Proactive Assistance - Third-Party Integrations - Social Media Integration **Additional Functionality** - Event Marketing - Social Promotion - Multi-Channel Marketing - Generative AI - Data Import/Export - Lead Generation - Campaign Segmentation - Customizable Forms - Reporting & Statistics - Monitoring - AI Copilot - Customizable Templates - Email Templates - Web Forms - Lead Capture - Customizable Branding - Real-Time Reporting - Campaign Planning - A/B Testing - CRM - Customer Segmentation - Campaign Scheduling - Alerts/Notifications - Autoresponders - Drag & Drop - Event Triggered Actions - Email Marketing - API - Customizable Fields - Contact Database - Data Visualization - Ad hoc Reporting - Performance Metrics - Data Source Connectors - Search/Filter - Multi-Channel Attribution - Customer Journey Mapping - KPI Monitoring - Cohort Analysis **Data Availability - Marketing Account Intelligence ** - Technographic Data Availability **Data Accuracy - Marketing Account Intelligence ** - Technographic Data Accuracy **Features** - Lead Builder - Integration to CRM/Marketing Automation - Data Cleaning/Enrichment - Data Segmentation/Filtering - Search - News/People Alerts - Connections - Reporting - Messaging - Real-Time Data - Intent Data - Sales Automation - Email Marketing - Real-Time Reporting ## Top Leadinfo Alternatives - [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/products/gtm-workspace-powered-by-zoominfo/reviews) - 4.5/5.0 (8,874 reviews) - [Leadfeeder](https://www.g2.com/products/leadfeeder/reviews) - [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) - 4.4/5.0 (1,150 reviews)