LeadHound is an all-in-one automotive sales platform designed for independent and franchise car dealerships. It consolidates the core tools used by dealership sales departments into a single, web-based system, replacing the need for multiple disconnected software subscriptions across CRM, desking, trade-in appraisal, and inventory management.
LeadHound was founded in Calgary, Alberta, Canada, and built by professionals with direct experience working in automotive dealerships. The platform is designed for sales teams of all sizes and is accessible from any device through a standard web browser, with no desktop installation required.
Key features of LeadHound include:
-CRM with built-in lead ingestion, email, SMS, and click-to-call communication, task management, driver's license scanning, and a visual sales pipeline
-Trade-in appraisal module with live market comparables
-Desking calculator with live lender program integration, OEM incentives and rebates, dynamic tax and fee calculations, and payment comparisons across terms and rates
-Inventory management with enhanced VIN decoding, real-time pricing intelligence, vehicle syndication, and support for new, used, CPO, demo and wholesale units
-Reporting and analytics module
LeadHound is built around a connected workflow where data entered at any stage of the deal flows through the platform automatically. A trade-in captured on a customer's lead record can be pushed directly to the appraisal suite with one click, where the manager receives a notification, completes the valuation, and the result populates the desking calculator without re-entry. If the ACV is updated during deal structuring, the appraisal record updates automatically. Trade-in vehicles not purchased at the time of appraisal are stored on the customer's profile with estimated equity data, enabling structured follow-up when the customer's equity position improves.
The platform supports DMS integration for dealerships that require it.