# Best Marketing Account Intelligence Software ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Jul 2026) - **Average Rating:** 4.47/5 (↑0.02 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** INFUSE Demand Accelerator (+2.86%) - Among all products in this category, INFUSE Demand Accelerator recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 55,200+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=577&focus%5B%5D=4228&focus%5B%5D=2831&focus%5B%5D=135441&focus%5B%5D=19743&focus%5B%5D=319&focus%5B%5D=88125&focus%5B%5D=1354846) Highlighted products: GTM Workspace - Powered by ZoomInfo, 6sense Revenue Marketing, Lead Forensics, GTM Studio - Powered by ZoomInfo, Apollo.io, Demandbase One, Crossbeam, and INFUSE Demand Accelerator. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=lead-forensics&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=demandbase-one&focus%5B%5D=crossbeam&focus%5B%5D=infuse-demand-accelerator) **Sponsored** ### Common Room Common Room is an AI GTM platform that helps revenue teams — including Sales, Marketing, and RevOps — at mid-market and enterprise B2B companies move from fragmented buyer data to precise, AI-driven execution at scale. Most GTM teams operate on incomplete information, with reps toggling between tools and ops teams manually stitching systems together. Common Room solves this by unifying first-party customer data with real-world buyer signals into a continuously updated system of complete and trusted buyer intelligence, powered by Context360 (AI identity resolution) and AI waterfall enrichment across a 400M+ contact directory. Revenue teams use that intelligence foundation to put AI agents to work across core GTM workflows — prioritizing the right accounts, researching contacts, mapping stakeholders, and personalizing outreach based on real buyer context. A configurable Revenue Control Plane gives revenue architects enterprise-grade governance, permissioning, and managed integrations to design and scale AI-native GTM workflows across the business. Key capabilities include: -Complete buyer intelligence: Unifies CRM, product, marketing, and engagement signals with real-world buyer activity into a person-level, always up-to-date view of every buyer - AI agents across GTM workflows: Automates account prioritization, contact research, stakeholder mapping, data hygiene, and personalized outreach without adding headcount -Revenue Control Plane: Central governance layer for revenue architects to build, deploy, and scale plays with enterprise-grade controls and fully managed integrations -Embedded workflow activation: Delivers buyer intelligence and AI-guided actions directly inside Slack, email, Salesforce, browser extensions, and AI assistants — no behavior change required -Enterprise-ready at scale: Supports teams of 50 to 1,000+ reps across multiple GTM motions, eliminating the need for GTM engineers, enrichment vendors, or external orchestration tools [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-07-31T20%3A55%3A58Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=167460&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%3Fopen_modal_url%3D%252Fproducts%252Fleadgenius%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmarketing-account-intelligence%2526source%253Dcategory&secure%5Btoken%5D=5c9a67345f08bbc0ee2ba939ad50f32b48a11c5056253aa2bb73eff528d0d3c2&secure%5Burl%5D=https%3A%2F%2Fwww.commonroom.io%2Fdemo%2F%3Futm_source%3Dg2%26utm_medium%3Dpaid-review-site%26utm_campaign%3Dg2-clicks&secure%5Burl_type%5D=custom_url) ### [GTM Workspace - Powered by ZoomInfo](https://www.g2.com/de/products/gtm-workspace-powered-by-zoominfo/reviews) Hinweis: GTM Workspace ist die verbesserte Version von ZoomInfo Sales und ZoomInfo Copilot. GTM Workspace ist eine einheitliche Verkaufsplattform, die Account Executives und Account Manager befähigt, ihr gesamtes Geschäft aus einem einzigen Arbeitsbereich heraus zu führen. Durch die Zusammenführung von CRM-Daten, ZoomInfo-Intelligenz, Engagement-Historie und Kaufsignalen in einer konsolidierten Ansicht beseitigt GTM Workspace das ständige Kontextwechseln, das Verkäufer daran hindert, ihre beste Arbeit zu leisten. Im Kern von GTM Workspace befindet sich ein KI-Assistent, der den vollständigen Kontext des Gebiets eines Vertreters versteht - ihre Konten, offenen Möglichkeiten, vergangenen Gespräche und Echtzeitsignale - und natürliche Sprachbefehle ermöglicht, die echte Aktionen auslösen. Verkäufer können sofort Meetings vorbereiten, die Gesundheit von Konten überwachen, die Pipeline priorisieren und die besten potenziellen Kunden identifizieren, die verfolgt werden sollen, alles ohne eine einzige Schnittstelle zu verlassen. GTM Workspace integriert sich direkt mit Salesforce und hält eine bidirektionale, Echtzeit-Synchronisation aufrecht, sodass CRM-Daten automatisch aktuell bleiben. Flexible, tabellenartige Ansichten ermöglichen es Vertretern, ihre Konten, Kontakte, Leads und Möglichkeiten genau so zu analysieren, wie sie arbeiten - mit ZoomInfo firmografischen, technografischen und Intent-Daten, die direkt neben CRM-Feldern angereichert werden. Speziell für die Arbeitsweise moderner Verkaufsteams entwickelt, erfordert GTM Workspace keine Schulung, keinen Agentenaufbau und keine Ingenieurprojekte. Es funktioniert sofort einsatzbereit und liefert ab dem ersten Tag einen Mehrwert auf der Datenbasis, auf die Teams bereits vertrauen. Das Ergebnis: Verkäufer verbringen weniger Zeit damit, Informationen über getrennte Tools hinweg zusammenzuführen, und mehr Zeit damit, das zu tun, was sie am besten können - Beziehungen aufbauen und Geschäfte abschließen. **Average Rating:** 4.5/5.0 **Total Reviews:** 8,877 #### How Do G2 Users Rate GTM Workspace - Powered by ZoomInfo? - **War the product ein guter Geschäftspartner?:** 8.6/10 (Category avg: 9.1/10) - **Lead-Analyse:** 8.4/10 (Category avg: 8.5/10) - **Einblicke auf Kontoebene:** 8.5/10 (Category avg: 8.6/10) - **Markteinblicke:** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind GTM Workspace - Powered by ZoomInfo? - **Verkäufer:** [ZoomInfo](https://www.g2.com/de/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Unternehmenswebsite:** www.zoominfo.com - **Gründungsjahr:** 2000 - **Hauptsitz:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer, Vertriebsentwicklungsvertreter - **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen - **Company Size:** 48% Medium, 26% Large #### What Do G2 Reviewers Say About GTM Workspace - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **robuste und genaue Kontaktdatenbank** von GTM Workspace, die ihre Bemühungen im Outbound-Prospecting verbessert. - Benutzer finden **GTM Workspace einfach zu bedienen** , was einen reibungslosen Datenexport und effektive Lead-Pflege mit intuitiver Funktionalität ermöglicht. - Benutzer schätzen die **Datengenauigkeit** von GTM Workspace, was effektive Vertriebsintelligenz und besseren Erfolg bei der Akquise ermöglicht. - Benutzer lieben die **KI-Funktionen** von GTM Workspace, die ihre Effizienz bei der Akquise und die Konversionsraten erheblich verbessern. - Benutzer schätzen den **einfachen Zugang zu relevanten Kontakten und Unternehmen** , was die Akquise vereinfacht und die Pflege von Leads verbessert. ##### Cons - Benutzer bemerken, dass die **ungenauen Daten** die Effektivität beeinträchtigen können, was den Erfolg von Kontakten und das gesamte Benutzererlebnis beeinflusst. - Benutzer stehen vor Herausforderungen mit **veralteten Daten** , wie ungenauen E-Mail-Adressen und Jobtiteln, die eine effektive Kontaktaufnahme behindern. - Benutzer berichten, dass **veraltete Kontakte** Komplikationen verursachen, mit Problemen bei der Synchronisierung genauer Informationen aus Integrationen. - Benutzer erleben **Datenungenauigkeiten** , mit veralteten Informationen und Schwierigkeiten bei der Suche und Integration mit anderen Systemen. - Benutzer haben häufig mit **veralteten Informationen** zu tun, einschließlich schlechter E-Mail-Adressen und ungenauer Berufsbezeichnungen, was ihren Arbeitsablauf erschwert. #### What Are Recent G2 Reviews of GTM Workspace - Powered by ZoomInfo? **["Ein leistungsstarkes KI-Tool für den Erfolg im Innendienstverkauf"](https://www.g2.com/de/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485)** **Rating:** 4.0/5.0 stars _— Raju S._ [Read full review](https://www.g2.com/de/survey_responses/gtm-workspace-powered-by-zoominfo-review-12894485) **["Effiziente Verkaufsakquise, benötigt UI-Verbesserung"](https://www.g2.com/de/survey_responses/gtm-workspace-powered-by-zoominfo-review-13126858)** **Rating:** 4.5/5.0 stars _— Kiet N._ [Read full review](https://www.g2.com/de/survey_responses/gtm-workspace-powered-by-zoominfo-review-13126858) #### What Are G2 Users Discussing About GTM Workspace - Powered by ZoomInfo? - [Wie befähigt ZoomInfo SalesOS Vertriebsteams, durch datengesteuerte Einblicke bessere Ergebnisse zu erzielen?](https://www.g2.com/de/discussions/how-does-zoominfo-salesos-empower-sales-teams-to-achieve-better-results-through-data-driven-insights) - 3 comments, 1 upvote - [Wofür wird ZoomInfo SalesOS verwendet?](https://www.g2.com/de/discussions/what-is-zoominfo-salesos-used-for) - 3 comments, 1 upvote - [Is ZoomInfo legal?](https://www.g2.com/de/discussions/is-zoominfo-legal) - 6 comments, 1 upvote - [Wer sind die drei größten Konkurrenten von ZoomInfo?](https://www.g2.com/de/discussions/who-are-zoominfo-s-top-3-competitors) - 4 comments, 2 upvotes - [Wie erhält ZoomInfo meine Daten?](https://www.g2.com/de/discussions/how-does-zoominfo-get-my-details) - 2 comments, 1 upvote ### [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) 6sense Revenue Marketing is a B2B revenue marketing and account-based go-to-market (GTM) platform that helps marketing and revenue teams identify in-market accounts, prioritize buying groups, and execute coordinated engagement across digital channels using buyer intent and predictive analytics. The platform is built for B2B organizations with long sales cycles and multi-stakeholder buying processes. Typical users included CMOs, demand generation leaders, ABM managers, marketing operations teams, and revenue operations leaders. 6sense Revenue Marketing is commonly evaluated alongside ABM platforms, buyer intent data providers, and revenue intelligence solutions, but is designed to function as a centralized decision and orchestration layer within the broader go-to-market technology stack. 6sense Revenue Marketing aggregates and analyzes large volumes of first-party and third-party data, including buyer intent signals, website engagement, CRM and marketing automation platform data, firmographics, and technographics. AI-driven models asses account fit, buying stage, engagement behavior, and momentum to determine which accounts are actively researching solutions and how close they are to a purchase decision. These insights are continuously updated, allowing marketers to move beyond static lead scoring and rule-based segmentation. The platform embeds intelligence directly into campaign execution through automated workflows that connect advertising platforms, marketing automation platforms, web experiences, and sales engagement tools. Marketing teams can create dynamic audiences, trigger multi-channel campaigns, and adapt messaging and timing based on real-time buyer behavior. AI-powered agents assist with tasks such as personalized outreach, inbound follow-up, and campaign activation, helping teams scale execution while reducing manual effort. Key capabilities of 6sense Revenue Marketing include: -Buyer intent data and predictive analytics for identifying in-market accounts -Account- and buying-group-level prioritization and segmentation -Automated audience activations across advertising, email, web, and sales tools -Workflow orchestration integrated with CRM and marketing automation platforms -Reporting focused on account engagement, pipeline influence, and revenue impact Common use cases include account-based marketing (ABM/ABX), intent-based demand generation, inbound lead follow-up, pipeline acceleration, and marketing and sales alignment around shared account qualification models. 6sense Revenue Marketing is designed to support revenue-focused marketing execution rather than lead volume optimization. By aligning buyer intent data, predictive prioritization, and cross-channel activation in a single platform, it helps organizations measure marketing effectiveness based on account progression and pipeline contribution instead of surface-level engagement metrics. **Average Rating:** 4.2/5.0 **Total Reviews:** 1,455 #### How Do G2 Users Rate 6sense Revenue Marketing? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind 6sense Revenue Marketing? - **Seller:** [6sense](https://www.g2.com/sellers/6sense) - **Company Website:** www.6sense.com - **Year Founded:** 2013 - **HQ Location:** San Francisco, CA - **Twitter:** @6senseInc 16,911 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f878e074ce08af240ccf2d7686f8d0354b1eb43cda29c97a85bc1341f9d67152&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3677944%2F&secure%5Burl_type%5D=linkedin_company_website) 1,653 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sales Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 52% Medium, 37% Large #### What Do G2 Reviewers Say About 6sense Revenue Marketing? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **insightful intent data** from 6sense, enhancing ad strategies and streamlining account segmentation. - Users value the **ease of use** of 6sense Revenue Marketing, allowing seamless setup of segments and alerts. - Users appreciate the **advanced targeting features** of 6sense Revenue Marketing, enhancing campaign effectiveness and audience engagement. - Users value the **easy-to-use lead generation features** of 6sense, providing crucial insights for successful campaigns. - Users appreciate the **clear visibility into the buying journey** that 6sense provides, aiding in strategic ad placement. ##### Cons - Users face a **steep learning curve** with 6sense Revenue Marketing, struggling with setup and data interpretation. - Users often experience a **steep learning curve** and slow performance, making it challenging to maximize the platform's benefits. - Users find the **learning difficulty** significant, with challenges in understanding and navigating the detailed taxonomy and UI. - Users struggle with the **complexity of setup** , requiring significant time investment before experiencing value from 6sense. - Users find the **missing features** make setup complex and limit visibility into individual engagement for effective outreach. #### What Are Recent G2 Reviews of 6sense Revenue Marketing? **["Intent Data That Transforms Account Prioritization"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435)** **Rating:** 4.0/5.0 stars _— Deepak K._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-13162435) **["Powerful Intent Insights for Better Targeting—With a Learning Curve"](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12855137)** **Rating:** 4.5/5.0 stars _— Arpit M._ [Read full review](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12855137) ### [Lead Forensics](https://www.g2.com/products/lead-forensics/reviews) In today's fast-paced world, real-time, human-to-human engagement is crucial. Did you know that 84% of B2B buyers purchase from the first organization they interact with? Yet, many B2B companies struggle to react quickly to opportunities. Lead Forensics changes the game, enabling businesses to engage with their B2B website visitors faster than ever, right when they're most engaged - while visiting your website. Lead Forensics provides all the intelligence needed to start valuable, relevant, and meaningful conversations in real-time. Identify who your B2B website visitors are, where they come from, what they're looking at, and their stage in your sales pipeline. Route opportunities directly to an Account Manager to delight B2B prospects with proactive engagement. Direct existing B2B prospects to their sales representative and fuel marketing automation with highly engaged new B2B prospects. With Lead Forensics, uncover the potential of the 98% of your B2B website visitors who never inquire with you. Established in 2009, Lead Forensics operates globally with over 60,000 users worldwide. Our team of over 400 dedicated SaaS specialists are in Scottsdale, Atlanta, Portsmouth, Bournemouth and Bristol. Lead Forensics wholly owns our matched IP database - our crown jewels - which sets us apart by providing maximum value to every customer. Our database can identify millions of IP addresses and B2B contacts, ensuring the highest data quality in the industry. Because we own our database, all data is rigorously cleansed and undergoes intensive verification processes. What's under the hood matters, and in side-by-side comparisons, Lead Forensics delivers the highest quality and volume of matched B2B website visitors. Our user-intuitive dashboard offers granular detail and insightful reporting. The result? A solution our customers can trust, with proven ROI and a commitment to delivering industry-leading B2B website visitor intelligence that helps our customers grow. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,143 #### How Do G2 Users Rate Lead Forensics? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.7/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Lead Forensics? - **Seller:** [Lead Forensics](https://www.g2.com/sellers/lead-forensics) - **Company Website:** www.leadforensics.com - **Year Founded:** 2009 - **HQ Location:** London - **Twitter:** @LeadForensics 6,413 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d6229993a3fd8a5ebf14d44e74c81230f39240773976abb6493b4fc2d27d994&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2517220%2F&secure%5Burl_type%5D=linkedin_company_website) 799 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Business Development Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Small, 35% Medium #### What Do G2 Reviewers Say About Lead Forensics? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Lead Forensics, emphasizing its straightforward setup and reliable functionality. - Users value the **lead generation capabilities** of Lead Forensics, enhancing sales visibility and marketing effectiveness. - Users appreciate the **helpful support** from Account Managers, enhancing their experience and maximizing the platform's benefits. - Users praise the **outstanding customer support** from Lead Forensics, highlighting their helpfulness and responsiveness. - Users value the **real-time visibility** into prospective clients' searches and website visits, enhancing their marketing strategies. ##### Cons - Users report **poor lead quality** , with issues like incorrect email addresses and irrelevant international leads affecting usability. - Users experience **missing information** that limits understanding of visitor origins and reasons for engagement. - Users often face **outdated contacts** , as email addresses and phone numbers may not be accurate or relevant. - Users experience challenges with **incorrect information** , leading to missed opportunities and communication issues with clients. - Users find the **missing features** of Lead Forensics limiting, particularly regarding contact identification and access restrictions. #### What Are Recent G2 Reviews of Lead Forensics? **["Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness"](https://www.g2.com/survey_responses/lead-forensics-review-11074275)** **Rating:** 4.5/5.0 stars _— Jake H._ [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-11074275) **["Lead Forensics Makes Prospecting Targeted and Efficient with Excellent Support"](https://www.g2.com/survey_responses/lead-forensics-review-13089043)** **Rating:** 5.0/5.0 stars _— Charly K._ [Read full review](https://www.g2.com/survey_responses/lead-forensics-review-13089043) #### What Are G2 Users Discussing About Lead Forensics? - [What is Lead Forensics used for?](https://www.g2.com/discussions/what-is-lead-forensics-used-for) ### [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) Note: GTM Studio is the upgraded version of ZoomInfo Marketing and ZoomInfo Operations. GTM Studio is ZoomInfo's AI-powered go-to-market canvas that unifies signals, systems, and teams in one intelligent workspace so plays fire automatically, moments aren't missed, and reps always know what to do next. Designed for RevOps and marketing teams, GTM Studio eliminates tool sprawl by connecting CRM, marketing, sales, and third-party data into a single live canvas - giving every team a complete, AI-ready view of their market. At the core of GTM Studio is built-in waterfall enrichment that automatically fills in missing contact and account data across 25+ vendors, so the data powering every play is always complete and actionable. AI-powered insights surface buying signals in real time, helping teams respond to in-market buyers in under five minutes - before competitors have even pulled a list. Every insight is grounded in your ICP, so GTM decisions are faster, sharper, and more informed. GTM Studio is built for speed to execution. A library of pre-built plays - including inbound acceleration, champion tracking, and competitive displacement - can be launched in a single click, with no tickets, no engineering support, and no waiting. Custom plays can be designed, tested, and scaled without code or developer involvement, compressing what used to take weeks into minutes. Specialized AI agents handle enrichment, scoring, routing, and message creation automatically, so teams stay focused on results rather than operations. GTM Studio integrates with the tools revenue teams already rely on - Salesforce, HubSpot, Salesloft, Gong, Slack, and 50+ more - ensuring signals flow freely across the stack and execution happens without friction. Built-in analytics measure what's working in real time, while automated workflows and alerts keep teams responsive to every change in GTM data. The result is a GTM motion that runs on its own - where top-performing teams launch more than 50 plays per quarter, expansion campaigns that once took three weeks go live in 30 minutes, and every seller always knows exactly where to focus next. **Average Rating:** 4.5/5.0 **Total Reviews:** 3,395 #### How Do G2 Users Rate GTM Studio - Powered by ZoomInfo? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.8/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.5/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind GTM Studio - Powered by ZoomInfo? - **Seller:** [ZoomInfo](https://www.g2.com/sellers/zoominfo-26a9872a-d61e-4832-ab53-5e972b230706) - **Company Website:** www.zoominfo.com - **Year Founded:** 2000 - **HQ Location:** Vancouver, WA - **Twitter:** @ZoomInfo 23,515 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bd618c71d6b4b0acc542c8b46079b4c9423a65a072ce8f8590d4f3ed35e8aebb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzoominfo%2F&secure%5Burl_type%5D=linkedin_company_website) 4,221 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 63% Medium, 24% Large #### What Do G2 Reviewers Say About GTM Studio - Powered by ZoomInfo? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **accurate B2B contact data** and intuitive filtering options, enhancing targeted prospecting and campaign efficiency. - Users appreciate the **accuracy of data and intent signals** , enhancing their lead generation and targeting efforts effectively. - Users find **GTM Studio easy to use** , enhancing lead enrichment with simple segmentation and sorting options. - Users value the **reliable and accurate B2B contact data** from GTM Studio, enhancing campaign targeting and efficiency. - Users value the **reliable and accurate B2B contact data** offered by GTM Studio, enhancing their targeting and campaign efficiency. ##### Cons - Many users find the **pricing too high** for small teams, making it less accessible for their needs. - Users experience **data inaccuracy** , with outdated information and missing data for niche roles affecting reliability. - Users note that the **high pricing** may not be suitable for smaller teams with limited budgets. - Users find the **learning curve steep** initially due to the platform's complexity and extensive features. - Users find the **complex interface** of GTM Studio challenging initially, requiring training to navigate effectively. #### What Are Recent G2 Reviews of GTM Studio - Powered by ZoomInfo? **["Amazing Platform That Helps Marketers Bridge the Gap with your Audience"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)** **Rating:** 5.0/5.0 stars _— Verified User in Hospital & Health Care_ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370) **["Account Exectuive"](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756)** **Rating:** 5.0/5.0 stars _— Alex P._ [Read full review](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9414756) #### What Are G2 Users Discussing About GTM Studio - Powered by ZoomInfo? - [What impact has Chorus by ZoomInfo had on the enhancement of sales conversations and customer insights?](https://www.g2.com/discussions/what-impact-has-chorus-by-zoominfo-had-on-the-enhancement-of-sales-conversations-and-customer-insights) - [What is Chorus.ai used for?](https://www.g2.com/discussions/what-is-chorus-ai-used-for) - [What is ZoomInfo MarketingOS used for?](https://www.g2.com/discussions/what-is-zoominfo-marketingos-used-for) - [What are ZoomInfo scoops?](https://www.g2.com/discussions/what-are-zoominfo-scoops) - [What information does ZoomInfo provide?](https://www.g2.com/discussions/what-information-does-zoominfo-provide) ### [Apollo.io](https://www.g2.com/products/apollo-io/reviews) Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs. **Average Rating:** 4.7/5.0 **Total Reviews:** 9,362 #### How Do G2 Users Rate Apollo.io? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.8/10 (Category avg: 8.6/10) - **Market Insights :** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Apollo.io? - **Seller:** [Apollo.io](https://www.g2.com/sellers/apollo-io) - **Company Website:** www.apollo.io - **Year Founded:** 2015 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd66144fa663d2dd3c2508a803817bd944c2b55318e4c7961b7f099adc28bac4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapollo-io%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Manager - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 67% Small, 29% Medium #### What Do G2 Reviewers Say About Apollo.io? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Apollo.io, enjoying a simple interface that streamlines their workflow. - Users highlight Apollo.io for its **streamlined lead generation** , enhancing accessibility and efficiency in sales prospecting. - Users value the **comprehensive database and seamless automation** of Apollo.io for efficient prospecting and support. - Users appreciate the **mass automation and personalization** features of Apollo.io, significantly enhancing their outreach efficiency. - Users value the **time-saving automation** of Apollo.io, streamlining outreach and enhancing overall productivity. ##### Cons - Users find the **limited CRM integration** options frustrating, wishing for more features in the basic plan. - Users experience **inaccurate data** on Apollo.io, requiring manual verification and leading to unreliable contact information. - Users find the **learning curve steep** and the UI clunky, making effective navigation challenging. - Users find Apollo.io's **limited features** restrictive, particularly regarding CRM integrations and sequence allowances in cheaper plans. - Users experience **data inaccuracy** with Apollo.io, finding outdated or incorrect contact information hampers effective outreach efforts. #### What Are Recent G2 Reviews of Apollo.io? **["Apollo.io Supercharges Prospecting with Powerful Data, Sequencing, and CRM Integration"](https://www.g2.com/survey_responses/apollo-io-review-13134727)** **Rating:** 5.0/5.0 stars _— Sanskar M._ [Read full review](https://www.g2.com/survey_responses/apollo-io-review-13134727) **["Sales Development Representative"](https://www.g2.com/survey_responses/apollo-io-review-8798250)** **Rating:** 5.0/5.0 stars _— Aravind D._ [Read full review](https://www.g2.com/survey_responses/apollo-io-review-8798250) #### What Are G2 Users Discussing About Apollo.io? - [What unique capabilities does Apollo.io offer for streamlining sales and marketing workflows?](https://www.g2.com/discussions/what-unique-capabilities-does-apollo-io-offer-for-streamlining-sales-and-marketing-workflows) - 3 comments, 2 upvotes - [What is Apollo.io used for?](https://www.g2.com/discussions/apollo-io-what-is-apollo-io-used-for) - 6 comments, 3 upvotes - [How do I remove my information from Apollo io?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-apollo-io) - 4 comments, 1 upvote - [Is Apollo IO free?](https://www.g2.com/discussions/is-apollo-io-free) - 11 comments, 6 upvotes - [What is Apollo io?](https://www.g2.com/discussions/what-is-apollo-io) - 3 comments, 1 upvote ### [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) Demandbase is the leading, enterprise-grade account-based GTM platform for sales and marketing teams designed to make every moment and every dollar count. Since creating the category in 2013, we have been pioneering technologies to sharpen revenue teams’ ability to confidently deliver the right message to the right customers at the right time. Powered by industry-leading data, our transparent and tunable AI-enhanced model, and integrations that meet your tech stack where it is, Demandbase helps you to take meaningful action confidently and efficiently. We know that there’s no such thing as ‘one-size- fits-all’ account-based marketing and sales. That’s why we built our platform to be flexible, easily handling dynamic GTM motions, nuanced business rules, and diverse integrations that others struggle with. Demandbase One™ is your account-based GTM command center, powering your entire revenue stack. Our AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects the tools in your stack with the same data, insights, and workflows to accelerate your revenue. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,941 #### How Do G2 Users Rate Demandbase One? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.6/10 (Category avg: 8.6/10) - **Market Insights :** 8.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Demandbase One? - **Seller:** [Demandbase](https://www.g2.com/sellers/demandbase) - **Company Website:** www.demandbase.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @Demandbase 21,346 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd6df6ae02e0de4dfedb3f639579bc9dbe447eab6e09932935521ae69a2dba8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F89759%2F&secure%5Burl_type%5D=linkedin_company_website) 987 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Business Development Representative - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 48% Medium, 32% Large #### What Do G2 Reviewers Say About Demandbase One? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** of Demandbase One, enhancing efficiency in building targeted custom audiences effortlessly. - Users value the **comprehensive datasets** of Demandbase One, enhancing targeted marketing and audience engagement strategies. - Users value the **comprehensive toolset** of Demandbase One, enhancing account targeting and analytics for effective ABM strategy. - Users value the **unified data and seamless integrations** of Demandbase One, enhancing their marketing and sales efforts significantly. - Users value the **insightful intent data** from Demandbase One for fast and effective account targeting and decision making. ##### Cons - Users face a **steep learning curve** with Demandbase One, making it challenging to utilize all features effectively. - Users find the **steep learning curve** of Demandbase One frustrating, requiring more training to maximize its features. - Users find the **steep learning curve** of Demandbase One challenging, particularly for new or smaller teams lacking expertise. - Users find the **learning difficulty** of Demandbase One challenging, particularly for those lacking technical skills. - Users find the **navigation unintuitive** , making it challenging to navigate and manage campaigns effectively. #### What Are Recent G2 Reviews of Demandbase One? **["Powerful Intent Data and Account Insights for B2B Account Prioritization"](https://www.g2.com/survey_responses/demandbase-one-review-12823589)** **Rating:** 4.5/5.0 stars _— Himanshu J._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12823589) **["Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility"](https://www.g2.com/survey_responses/demandbase-one-review-12742698)** **Rating:** 4.0/5.0 stars _— Nijat I._ [Read full review](https://www.g2.com/survey_responses/demandbase-one-review-12742698) #### What Are G2 Users Discussing About Demandbase One? - [As a beginner, how do I effectively use Demandbase One's account-based marketing feature for targeted campaigns?](https://www.g2.com/discussions/as-a-beginner-how-do-i-effectively-use-demandbase-one-s-account-based-marketing-feature-for-targeted-campaigns) - 1 upvote - [What is Demandbase ABM/ABX Cloud used for?](https://www.g2.com/discussions/what-is-demandbase-abm-abx-cloud-used-for) - [What does Insideview Data Integrity do?](https://www.g2.com/discussions/what-does-insideview-data-integrity-do) - [What is the use of Insideview Data Integrity?](https://www.g2.com/discussions/what-is-the-use-of-insideview-data-integrity) - [What does inside view do?](https://www.g2.com/discussions/what-does-inside-view-do) ### [Crossbeam](https://www.g2.com/products/crossbeam/reviews) Crossbeam is the Ecosystem Revenue Platform that empowers go-to-market teams to securely share and access unique ecosystem insights from your partners' CRMs to uncover new opportunities, target the right accounts, and achieve your revenue goals. Connect with 30,000+ companies on the Crossbeam Network and identify the fastest path to revenue with Ecosystem Intelligence, recommended plays for your revenue team, and warm intros and co-selling with your partners. **Average Rating:** 4.8/5.0 **Total Reviews:** 408 #### How Do G2 Users Rate Crossbeam? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) #### Who Is the Company Behind Crossbeam? - **Seller:** [Crossbeam](https://www.g2.com/sellers/crossbeam) - **Year Founded:** 2018 - **HQ Location:** Philadelphia, Pennsylvania - **Twitter:** @Crossbeam 1,348 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=730c606afe80562d9539949415c267ecc0c49b924794678f7de51b079a1930d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F11765969%2F&secure%5Burl_type%5D=linkedin_company_website) 194 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Head of Partnerships, Partnerships Manager - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 61% Medium, 22% Large #### What Do G2 Reviewers Say About Crossbeam? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **effective partnerships management** of Crossbeam, which accelerates business wins and simplifies collaboration. - Users value the **effective partnerships** fostered by Crossbeam, enhancing business opportunities and relationship-building with key stakeholders. - Users find Crossbeam's **ease of use** impressive, appreciating its intuitive design and efficient setup process. - Users find **data sharing capabilities** in Crossbeam invaluable for effective partnership strategies and lead generation. - Users value the **efficiency of account mapping** with Crossbeam, saving time and enhancing collaboration with partners. ##### Cons - Users find **data accessibility challenging** , struggling with connection searches and limited export capabilities in Crossbeam. - Users report **partnership issues** due to unclear roles and inconsistent categorization, complicating collaboration and communication. - Users find **data management limitations** frustrating, including restricted editing options and challenges with data cleanliness. - Users face **CRM integration issues** with Crossbeam, leading to difficulties in visibility and connectivity between systems. - Users note that **UI improvement is needed** for better intuitiveness and flexibility in Crossbeam's reporting functionalities. #### What Are Recent G2 Reviews of Crossbeam? **["Crossbeam: The Engine for Ecosystem-Led Growth"](https://www.g2.com/survey_responses/crossbeam-review-13024049)** **Rating:** 5.0/5.0 stars _— Ken W._ [Read full review](https://www.g2.com/survey_responses/crossbeam-review-13024049) **["Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems"](https://www.g2.com/survey_responses/crossbeam-review-13176675)** **Rating:** 5.0/5.0 stars _— Chris K._ [Read full review](https://www.g2.com/survey_responses/crossbeam-review-13176675) #### What Are G2 Users Discussing About Crossbeam? - [Where is crossbeam located?](https://www.g2.com/discussions/where-is-crossbeam-located) - 1 comment - [What is partner sourced revenue?](https://www.g2.com/discussions/what-is-partner-sourced-revenue) - 1 comment - [Is Crossbeam legit?](https://www.g2.com/discussions/is-crossbeam-legit) - 2 comments - [What does Crossbeam do?](https://www.g2.com/discussions/what-does-crossbeam-do) - 1 comment ### [INFUSE Demand Accelerator](https://www.g2.com/de/products/infuse-demand-accelerator/reviews) Der INFUSE Demand Accelerator ist eine preisgekrönte Echtzeit-Nachfrage-Intelligenzplattform, die Kunden mit Live-Einblicken in die Leistung ihrer Nachfrageprogramme versorgt, um datengetriebene Entscheidungen zu ermöglichen. Echtzeit-Nachfrage-Intelligenz: Nutzen Sie Chancen mit Verhaltens-, Umsatz- und Leistungsanalysen. Vollständig anpassbares Dashboard: Verfolgen Sie Ihre Metriken und KPIs und erhalten Sie die Einblicke, die Sie benötigen, ohne Abonnementgebühren. Maximieren Sie den ROI aus umsetzbaren Erkenntnissen: Optimieren Sie Kampagnen mit Daten zu Reichweite, Intent-Scoring, Lead-Konvertierung, Engagement des Einkaufskomitees und vielem mehr. 24/5 Expertenunterstützung für Nachfrage: Das INFUSE-Team steht Ihnen 24/5 zur Verfügung, um Ihre Nachfrageprogramme zu unterstützen und zu optimieren. **Average Rating:** 4.5/5.0 **Total Reviews:** 35 #### How Do G2 Users Rate INFUSE Demand Accelerator? - **War the product ein guter Geschäftspartner?:** 9.2/10 (Category avg: 9.1/10) - **Lead-Analyse:** 8.6/10 (Category avg: 8.5/10) - **Einblicke auf Kontoebene:** 9.0/10 (Category avg: 8.6/10) - **Markteinblicke:** 8.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind INFUSE Demand Accelerator? - **Verkäufer:** [INFUSE](https://www.g2.com/de/sellers/infuse-95804489-59a5-4b31-91be-0fbc1aca8406) - **Unternehmenswebsite:** infuse.com - **Gründungsjahr:** 2012 - **Hauptsitz:** Boca Raton, US - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=874e7ebeb8b763b68ac5f1d83b903592aca0e8c44468d2f386e48e2e86aeca4d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10943742%2F&secure%5Burl_type%5D=linkedin_company_website) 835 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Top Industries:** Informationstechnologie und Dienstleistungen, Marketing und Werbung - **Company Size:** 57% Large, 27% Medium #### What Do G2 Reviewers Say About INFUSE Demand Accelerator? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** des INFUSE Demand Accelerator und heben seine Klarheit und benutzerfreundliche Oberfläche hervor. - Benutzer schätzen die **benutzerfreundliche Oberfläche** des INFUSE Demand Accelerator und finden sie klar und einfach zu navigieren. - Benutzer schätzen die **Einblicke und datengesteuerte Klarheit** , die der INFUSE Demand Accelerator bietet, was ihre strategische Entscheidungsfindung verbessert. - Benutzer loben die **hochwertige Lead-Generierung** von Infuse und schätzen ihren strategischen Ansatz und das reaktionsschnelle Teamwork. - Benutzer loben die **Automatisierungsfähigkeiten** des INFUSE Demand Accelerator, die die Effizienz von Kampagnen und die strategische Umsetzung verbessern. ##### Cons - Benutzer wünschen sich **mehr Filteroptionen** für eine bessere Analyse und Organisation von Leads nach verschiedenen Kriterien. - Benutzer finden die **Unfähigkeit, den Datumsbereich zu manipulieren** , einschränkend, trotz der Nützlichkeit von Echtzeitdaten. - Benutzer finden, dass der **schwierige Einrichtungsprozess** ihre Erfahrung mit dem INFUSE Demand Accelerator verlangsamen kann. - Benutzer bemerken die **hohen Kosten** des INFUSE Demand Accelerators, was für spezialisierte Programme zu erwarten ist. - Benutzer wünschen sich verbesserte **Filteroptionen** , wie zusätzliche Kriterien und regionale Gruppierung, für eine bessere Lead-Analyse. #### What Are Recent G2 Reviews of INFUSE Demand Accelerator? **["Einfach zu navigierendes Dashboard, das Kampagnenleistungs-Einblicke zentralisiert"](https://www.g2.com/de/survey_responses/infuse-demand-accelerator-review-13102269)** **Rating:** 4.5/5.0 stars _— Thomas G._ [Read full review](https://www.g2.com/de/survey_responses/infuse-demand-accelerator-review-13102269) **["INFUSE Demand Accelerator: Benutzerfreundlich, Detaillierte Einblicke & Hervorragender Support"](https://www.g2.com/de/survey_responses/infuse-demand-accelerator-review-13049175)** **Rating:** 5.0/5.0 stars _— Nikol R._ [Read full review](https://www.g2.com/de/survey_responses/infuse-demand-accelerator-review-13049175) ### [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) Brandwatch empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Insights drawn from this data can help businesses make faster, smarter decisions that better connect with their consumers. Operating and serving clients the world over, Brandwatch has 15 offices across the globe and more than 1,000 employees worldwide. Brandwatch is a Cision Company. **Average Rating:** 4.4/5.0 **Total Reviews:** 709 #### How Do G2 Users Rate Brandwatch Consumer Intelligence? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind Brandwatch Consumer Intelligence? - **Seller:** [Brandwatch](https://www.g2.com/sellers/brandwatch) - **Company Website:** www.brandwatch.com - **Year Founded:** 2007 - **HQ Location:** Brighton, East Sussex - **Twitter:** @Brandwatch 34,219 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd53aea219a6df1aff5770fc0fcc695876a896393fc49ba3fa51172b6ea28e3b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F451367%2F&secure%5Burl_type%5D=linkedin_company_website) 832 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Analyst, Consultant - **Top Industries:** Marketing and Advertising, Public Relations and Communications - **Company Size:** 35% Large, 34% Medium #### What Do G2 Reviewers Say About Brandwatch Consumer Intelligence? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **ease of use** in creating widgets, enabling efficient data visualization and insightful segmentation. - Users find the **ease of tracking brand presence** in Brandwatch Consumer Intelligence to be extremely beneficial for insights. - Users appreciate the **intuitive design** of Brandwatch, making social listening and analysis accessible for everyone. - Users love the **intuitive dashboards** of Brandwatch, making data insights and trend analysis easy and efficient. - Users highly value the **data accuracy** of Brandwatch Consumer Intelligence, relying on it for informed insights and decisions. ##### Cons - Users find the **noticeable learning curve** of Brandwatch Consumer Intelligence challenging, particularly for those new to the platform. - Users note the **limited features** of Brandwatch Consumer Intelligence, restricting data access and analysis capabilities. - Users express frustration over **platform limitations** , citing issues with social media parsing, dashboard glitches, and slow AI implementations. - Users find the setup process of Brandwatch Consumer Intelligence to be **cumbersome and not very intuitive** , complicating the initial experience. - Users report **data inaccuracy** issues in Brandwatch, which hampers effective insights and analysis. #### What Are Recent G2 Reviews of Brandwatch Consumer Intelligence? **["BrandWatch for your Social Listening needs"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086)** **Rating:** 4.5/5.0 stars _— Francisco O._ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-4237086) **["Integration of accounts and queries to obtain more data and create reports"](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/brandwatch-consumer-intelligence-review-12982834) #### What Are G2 Users Discussing About Brandwatch Consumer Intelligence? - [What does Brandwatch do?](https://www.g2.com/discussions/what-does-brandwatch-do) - 1 comment - [Is brandwatch free?](https://www.g2.com/discussions/is-brandwatch-free) - 1 comment - [How much does brandwatch cost?](https://www.g2.com/discussions/how-much-does-brandwatch-cost) - [What is brandwatch used for?](https://www.g2.com/discussions/what-is-brandwatch-used-for) - 2 comments ### [Cognism](https://www.g2.com/de/products/cognism/reviews) Cognism ist der führende Anbieter von europäischen B2B-Daten und Vertriebsintelligenz. Ambitionierte Unternehmen jeder Größe nutzen unsere Plattform, um qualifizierte Entscheidungsträger schneller zu entdecken, zu verbinden und zu engagieren und mehr Geschäfte abzuschließen. Mit Hauptsitz in London und globalen Büros werden Cognisms Kontaktdaten und kontextuelle Signale von Tausenden von Umsatzteams vertraut, um das Rätselraten bei der Akquise zu beseitigen. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,332 #### How Do G2 Users Rate Cognism? - **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 9.1/10) - **Lead-Analyse:** 8.5/10 (Category avg: 8.5/10) - **Einblicke auf Kontoebene:** 8.2/10 (Category avg: 8.6/10) - **Markteinblicke:** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Cognism? - **Verkäufer:** [Cognism](https://www.g2.com/de/sellers/cognism) - **Unternehmenswebsite:** www.cognism.com - **Gründungsjahr:** 2015 - **Hauptsitz:** London, England - **Twitter:** @Cognism 2,331 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=53af528ccf487f8aac75891e4e90cc65073cd8b10b1b31e1ac223acce7c66f05&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10533439%2F&secure%5Burl_type%5D=linkedin_company_website) 451 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Kundenbetreuer, Vertriebsentwicklungsvertreter - **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen - **Company Size:** 50% Medium, 25% Small #### What Do G2 Reviewers Say About Cognism? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von Cognism und loben das intuitive Design und den schnellen Zugriff auf relevante Daten. - Benutzer schätzen die **hochwertigen, verifizierten Kontaktdaten** von Cognism, die den Erfolg der Kontaktaufnahme steigern und die Effizienz verbessern. - Benutzer schätzen die **hohe Datengenauigkeit** von Cognism, was ihre Fähigkeit verbessert, Suchen zu verfeinern und relevante Kontakte zu erhalten. - Benutzer schätzen die **einfache Lead-Generierung** mit Cognism und loben die zuverlässigen Daten und hilfreichen Funktionen. - Benutzer schätzen Cognism für seine **zeitsparenden Funktionen** , die die Produktivität steigern und ihre Vertriebsbemühungen optimieren. ##### Cons - Benutzer stehen vor Herausforderungen mit **ungenauen Daten** von Cognism, was zu ineffektivem Outreach und unzuverlässigen Kontaktdaten führt. - Benutzer berichten von **falschen Zahlen** und fehlenden Details, die die allgemeine Zuverlässigkeit der Daten von Cognism beeinträchtigen. - Benutzer finden die **veralteten Kontakte** in Cognism frustrierend, da sie oft falsche Informationen und persönliche Nummern enthalten. - Benutzer melden **falsche Informationen** in Unternehmensdaten und Technologie-Filtern, was das Vertrauen und die Benutzerfreundlichkeit erheblich beeinträchtigt. - Benutzer stehen vor Herausforderungen mit **begrenzten Kontakten** , einschließlich Genauigkeitsproblemen und unzureichender Abdeckung für kleinere Unternehmen und Nischen. #### What Are Recent G2 Reviews of Cognism? **["Bahnbrechende Chrome-Erweiterung für die Akquise in Großbritannien und Europa"](https://www.g2.com/de/survey_responses/cognism-review-13159382)** **Rating:** 4.5/5.0 stars _— Maxime S._ [Read full review](https://www.g2.com/de/survey_responses/cognism-review-13159382) **["Cognism verstärkt die Akquise mit präzisen Daten und enormen Zeiteinsparungen."](https://www.g2.com/de/survey_responses/cognism-review-13191418)** **Rating:** 5.0/5.0 stars _— Dinesh K._ [Read full review](https://www.g2.com/de/survey_responses/cognism-review-13191418) #### What Are G2 Users Discussing About Cognism? - [Wofür wird Cognism verwendet?](https://www.g2.com/de/discussions/what-is-cognism-used-for) ### [A-Leads](https://www.g2.com/de/products/a-leads-a-leads/reviews) A-Leads ist eine Art Lead-Generierungslösung, die Unternehmen dabei hilft, hochwertige Leads zu gewinnen, während sie sicherstellen, dass sie nur für erfolgreiche Ergebnisse zahlen. Diese innovative Plattform konzentriert sich darauf, genaue und aktuelle Kontaktinformationen bereitzustellen, sodass Unternehmen ihre Marketingbemühungen optimieren und ihre Rendite maximieren können. Durch die Eliminierung von Gebühren für Fehler bietet A-Leads den Nutzern eine zuverlässige Datenquelle, die ihre Verkaufs- und Marketingstrategien verbessern kann. A-Leads richtet sich in erster Linie an Vertriebsteams, Marketingfachleute, Business Development Manager und Personalvermittler und bedient Organisationen jeder Größe, die ihre Lead-Generierungsprozesse verbessern möchten. Die Plattform ist besonders vorteilhaft für Unternehmen, die stark auf datengetriebene Entscheidungsfindung angewiesen sind und sicherstellen müssen, dass ihre Outreach-Bemühungen auf die richtige Zielgruppe gerichtet sind. Mit seiner benutzerfreundlichen Oberfläche und robusten Funktionen vereinfacht A-Leads den Prozess der Suche und Ansprache potenzieller Kunden. Eines der herausragenden Merkmale von A-Leads ist sein Engagement für Datenpräzision. Die Plattform verwendet fortschrittliche Algorithmen und Datenverifizierungsprozesse, um sicherzustellen, dass die Nutzer nur die aktuellsten und relevantesten Leads erhalten. Dieser Fokus auf Zuverlässigkeit bedeutet, dass Unternehmen weniger Zeit damit verbringen müssen, veraltete oder falsche Informationen zu durchforsten, und mehr Zeit damit verbringen können, sich mit Interessenten zu beschäftigen, die wirklich an ihren Produkten oder Dienstleistungen interessiert sind. Darüber hinaus ermöglicht das Pay-for-Performance-Modell den Nutzern, ihre Marketingbudgets effektiver zu investieren, da sie nur für Leads zahlen, die in greifbare Ergebnisse umgewandelt werden. Ein weiterer wichtiger Vorteil von A-Leads ist seine Skalierbarkeit. Egal, ob ein Unternehmen nur eine Handvoll Leads oder Tausende generieren möchte, die Plattform kann sich an unterschiedliche Anforderungen anpassen. Nutzer können ihre Lead-Generierungskampagnen basierend auf spezifischen Kriterien wie Branche, Standort oder Unternehmensgröße anpassen, um sicherzustellen, dass sie die richtige Zielgruppe erreichen. Diese Flexibilität ermöglicht es Unternehmen, ihre Marketingstrategien zu verfeinern und im Laufe der Zeit bessere Ergebnisse zu erzielen. Insgesamt sticht A-Leads in der Kategorie der Lead-Generierung hervor, indem es die Datenintegrität und die Zufriedenheit der Nutzer in den Vordergrund stellt. Sein innovativer Ansatz zur Lead-Akquisition spart nicht nur Zeit und Ressourcen, sondern befähigt Unternehmen auch, fundierte Entscheidungen auf der Grundlage genauer Erkenntnisse zu treffen. Durch die Nutzung zuverlässiger Daten können Organisationen ihre Verkaufsbemühungen verbessern und letztendlich Wachstum fördern. Vollständig DSGVO- und CCPA-konform. **Average Rating:** 4.9/5.0 **Total Reviews:** 277 #### How Do G2 Users Rate A-Leads? - **War the product ein guter Geschäftspartner?:** 9.6/10 (Category avg: 9.1/10) - **Lead-Analyse:** 9.9/10 (Category avg: 8.5/10) - **Einblicke auf Kontoebene:** 9.9/10 (Category avg: 8.6/10) - **Markteinblicke:** 9.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind A-Leads? - **Verkäufer:** [A-Leads](https://www.g2.com/de/sellers/a-leads) - **Gründungsjahr:** 2024 - **Hauptsitz:** California, US - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7223782ca50cda1fa259b8fa92efdad0abbd04603c3dd1e3bd9a1a1b90a79a1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fa-leadsdata&secure%5Burl_type%5D=linkedin_company_website) 11 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Direktor - **Top Industries:** Informationstechnologie und Dienstleistungen, Marketing und Werbung - **Company Size:** 50% Medium, 32% Small #### What Do G2 Reviewers Say About A-Leads? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer schätzen die **Benutzerfreundlichkeit** von A-Leads und loben die zuverlässige Datenorganisation und die benutzerfreundliche Oberfläche. - Benutzer schätzen die **unübertroffene Qualität der Leads** von A-Leads, die ihr Unternehmenswachstum und ihren Erfolg erheblich steigert. - Benutzer schätzen die **zeitsparenden Funktionen** von A-Leads, die einen schnellen Zugriff auf wichtige Daten für effiziente Kontaktaufnahme ermöglichen. - Benutzer schätzen die **Datengenauigkeit** von A-Leads und finden sie zuverlässig, um schnell mit qualifizierten Fachleuten in Kontakt zu treten. - Benutzer profitieren von der **Effizienz** von A-Leads, die die Kundenakquise optimieren und die Einstellungsprozesse in Nischenrollen beschleunigen. ##### Cons - Benutzer empfinden die **begrenzten Funktionen** von A-Leads als einschränkend für Anpassungs- und Berichtsmöglichkeiten, was die allgemeine Benutzerfreundlichkeit beeinträchtigt. - Benutzer finden die **schlechte Benutzeroberfläche** etwas veraltet und manchmal überladen, was die Navigation weniger effizient macht als gewünscht. - Benutzer erleben **Filterprobleme** aufgrund langsamer Ladezeiten und begrenzter, gesundheitsbezogener Optionen, finden jedoch dennoch geeignete Leads. - Benutzer finden, dass die **schlechte Filterung** die Funktionalität einschränkt und wünschen sich fortschrittlichere und nischenspezifische Optionen in A-Leads. - Benutzer suchen nach **erweiterten Filteroptionen** , um Suchergebnisse zu verbessern und gezielt Nischenjobfunktionen anzusprechen. #### What Are Recent G2 Reviews of A-Leads? **["Genaue Daten und schnelle Segmentierung, die zielgerichtete Kampagnen antreiben"](https://www.g2.com/de/survey_responses/a-leads-review-13147683)** **Rating:** 5.0/5.0 stars _— Sunil P._ [Read full review](https://www.g2.com/de/survey_responses/a-leads-review-13147683) **["Genaue Entscheiderdaten und Direktwahlen, die die Reichweite schnell skalieren"](https://www.g2.com/de/survey_responses/a-leads-review-13147700)** **Rating:** 5.0/5.0 stars _— Scott S._ [Read full review](https://www.g2.com/de/survey_responses/a-leads-review-13147700) ### [RocketReach](https://www.g2.com/products/rocketreach/reviews) Fuel Your Outreach with Speed and Precision RocketReach helps grow your business with the simplest lead intelligence and engagement solution in the world. With continuous updates of our data quality and verification processes, our users have up-to-date access to the most accurate contact information and signals on when best to engage. Create automated workflows to discover and engage with prospects in just a few clicks with RocketReach Autopilot and Sequences Create Targeted Sales Prospecting Strategies Save time, target the right contacts and personalize your outreach. With RocketReach, Sales teams increase efficiency and have higher response rates for their prospecting efforts. Fill Your Pipelines Marketing teams use RocketReach to create targeted contact lists with Intent Data that don’t hurt your deliverability. Secure Top Talent Faster Whether you’re searching for specialized skill sets or high-demand senior candidates, learn why the Top 5 US Executive Recruiting Firms and Global Tech firms use RocketReach. RocketReach for Healthcare Finding contact data for healthcare providers is extremely challenging. RocketReach has accurate contact information for millions of professionals working in hospitals, healthcare administration, healthcare technology, and more. RocketReach lets you create contact and company lists with the world's largest and most accurate contact database and lead intelligence platform. Try it for free today. **Average Rating:** 4.4/5.0 **Total Reviews:** 1,357 #### How Do G2 Users Rate RocketReach? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.1/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.2/10 (Category avg: 8.6/10) - **Market Insights :** 7.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind RocketReach? - **Seller:** [RocketReach](https://www.g2.com/sellers/rocketreach) - **Company Website:** rocketreach.co - **Year Founded:** 2016 - **HQ Location:** Brooklyn, NY - **Twitter:** @RocketReachCo 3,422 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd2867a6d479dd3dacab284bb9879ce509a22cbca31ca90ca809d1a55bf992e2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18097967%2F&secure%5Burl_type%5D=linkedin_company_website) 95 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Manager - **Top Industries:** Marketing and Advertising, Financial Services - **Company Size:** 66% Small, 23% Medium #### What Do G2 Reviewers Say About RocketReach? _AI-generated summary from verified user reviews_ ##### Pros - Users find RocketReach's **easy access to detailed contact information** invaluable for effective prospecting and networking. - Users find RocketReach to be **incredibly easy to use** , enhancing their efficiency in contacting potential job opportunities. - Users value the **high accuracy** of RocketReach, finding reliable contact information effortlessly for job opportunities. - Users value the **accurate, up-to-date contact details** from RocketReach, enhancing their outreach and business opportunities. - Users value the **high accuracy** of RocketReach, which provides reliable contact details that enhance their networking efforts. ##### Cons - Users report **inaccurate data** in RocketReach, finding outdated contact information and difficulty identifying the correct details. - Users are frustrated by the **outdated contacts** in RocketReach, making it difficult to find reliable information. - Users encounter **outdated data** in RocketReach, leading to emailing the wrong contacts and wasted efforts. - Users often face issues with **outdated information** , leading to miscommunication and wasted credits on inaccurate contacts. - Users express concern over the **insufficient data** for Asia contacts, often lacking vital phone numbers and details. #### What Are Recent G2 Reviews of RocketReach? **["A useful tool for finding the right contacts behind construction projects"](https://www.g2.com/survey_responses/rocketreach-review-13181171)** **Rating:** 5.0/5.0 stars _— Roofingreen E._ [Read full review](https://www.g2.com/survey_responses/rocketreach-review-13181171) **["Efficient Contact Extraction, Needs Higher Email Limit"](https://www.g2.com/survey_responses/rocketreach-review-12629219)** **Rating:** 4.0/5.0 stars _— Ronald D._ [Read full review](https://www.g2.com/survey_responses/rocketreach-review-12629219) #### What Are G2 Users Discussing About RocketReach? - [What is RocketReach used for?](https://www.g2.com/discussions/rocketreach-what-is-rocketreach-used-for) - [How do I remove my information from RocketReach?](https://www.g2.com/discussions/how-do-i-remove-my-information-from-rocketreach) - [How much does RocketReach cost?](https://www.g2.com/discussions/how-much-does-rocketreach-cost) - 4 comments, 1 upvote - [Is RocketReach good?](https://www.g2.com/discussions/is-rocketreach-good) - 4 comments - [What is RocketReach used for?](https://www.g2.com/discussions/what-is-rocketreach-used-for) - 2 comments ### [Prospeo.io](https://www.g2.com/products/prospeo-io/reviews) Prospeo is a B2B sales intelligence and data enrichment platform that helps revenue teams find verified contacts, build targeted prospect lists, and push clean data directly into their sales workflows. Unlike legacy providers that charge six-figure contracts for stale data, Prospeo delivers enterprise-grade accuracy at a fraction of the cost — with every email and mobile number verified before delivery. Prospeo serves sales development representatives, account executives, outbound agencies, founders, and revenue operations teams at B2B organizations of all sizes. Teams use Prospeo to build high-quality lead lists, enrich CRM and CSV records in bulk, and eliminate the manual data cleanup that slows down outbound execution. Key capabilities include: Data and targeting: Access to 300M+ verified profiles, 143M verified emails, and 125M+ verified mobile numbers, filtered through 30+ advanced search dimensions including buyer intent, technographics, headcount growth by department, job change tracking, funding stage, and revenue range. Enrichment and data quality: Bulk enrichment of CRM records and CSVs with 50+ verified data points per contact. Prospeo's proprietary 5-step verification process delivers 98% data accuracy, and credits are only charged for verified results — no spend wasted on stale or not-found contacts. Prospecting and list building: Tools to search, filter, and export targeted prospect lists in seconds. A Chrome extension captures verified contact data directly from LinkedIn, company websites, GitHub, and Twitter without leaving the browser. Integrations and API: Native HubSpot and Salesforce integrations, plus connections to Clay, Zapier, and Instantly. A developer-friendly Search and Enrich API delivers clean JSON responses with millisecond latency and 99.99% uptime, making it easy to embed Prospeo into any existing sales stack. Data freshness: The entire database is refreshed on a weekly 7-day cycle — compared to the monthly or quarterly refreshes typical of legacy platforms — ensuring fewer bounced emails, fewer disconnected numbers, and less time spent on outdated records. By combining verified data, real-time enrichment, and direct CRM integration in one platform, Prospeo is designed to eliminate the gap between list building and outbound execution. This helps teams improve deliverability, increase connect rates, and spend more time selling instead of fixing data. **Average Rating:** 4.6/5.0 **Total Reviews:** 453 #### How Do G2 Users Rate Prospeo.io? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.4/10 (Category avg: 8.5/10) - **Account-level Insights :** 10.0/10 (Category avg: 8.6/10) - **Market Insights :** 10.0/10 (Category avg: 8.5/10) #### Who Is the Company Behind Prospeo.io? - **Seller:** [Prospeo](https://www.g2.com/sellers/prospeo) - **Company Website:** www.prospeo.io - **Year Founded:** 2019 - **HQ Location:** Toronto, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6f7c402b5b14977926c4a4e5e6f033d7d56ec87a41c0646936b8b39e73e66acf&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprospeo-radom&secure%5Burl_type%5D=linkedin_company_website) 31 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Founder, Business Development Executive - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 83% Small, 13% Medium #### What Do G2 Reviewers Say About Prospeo.io? _AI-generated summary from verified user reviews_ ##### Pros - Users commend the **high data accuracy** of Prospeo.io, significantly improving outreach effectiveness and reducing bounce rates. - Users highlight the **user-friendly interface** of Prospeo.io, making lead generation effortless and efficient for sales teams. - Users rave about the **fast and helpful customer support** from Prospeo, ensuring a seamless experience and optimized usage. - Users highlight the **user-friendly tools** of Prospeo.io, simplifying lead generation and ensuring high-quality client connections. - Users commend the **high accuracy** of Prospeo in finding verified emails, significantly enhancing outreach success. ##### Cons - Users find Prospeo.io to be **expensive** , especially when needing extensive data for business operations without sufficient support. - Users are frustrated by the **limited credits** that don't roll over, leading to wasted resources and poor support. - Users report **verification issues** that hinder basic functionalities, leading to dissatisfaction and a lack of support. - Users note the **inaccuracy** in coverage, suggesting the need for multiple data providers for better results. - Users wish for **better LinkedIn integration** , specifically with LinkedIn Recruiter, to enhance their experience. #### What Are Recent G2 Reviews of Prospeo.io? **["User-Friendly and Accurate Recruiting Solution"](https://www.g2.com/survey_responses/prospeo-io-review-13183298)** **Rating:** 4.0/5.0 stars _— Prasad E._ [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13183298) **["Essential for Lead Generation, Reliable Data and Easy Setup"](https://www.g2.com/survey_responses/prospeo-io-review-13179948)** **Rating:** 5.0/5.0 stars _— Palvin P._ [Read full review](https://www.g2.com/survey_responses/prospeo-io-review-13179948) ### [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) Marketo Engage is a comprehensive, AI-powered marketing automation platform that enables teams to scale personalized buyer engagement and drive predictable pipeline and revenue growth. It helps attract the right buyers, nurture them across channels and journeys, align sales and marketing efforts, and deliver insights that maximize marketing’s impact on revenue. As a centralized hub for cross-channel campaign orchestration and execution, Adobe Marketo Engage supports businesses of all sizes—helping them acquire, nurture, expand, and retain customers along complex buying journeys. By integrating with sales tools, it streamlines marketing automation, campaign management, and lead nurturing. Whether you’re a fast-growing small business or a global enterprise, Marketo Engage empowers marketing teams to launch more campaigns, generate more sales-ready leads, and boost sales performance. Backed by proven technology, comprehensive services, and expert guidance, Marketo Engage helps thousands of companies worldwide transform marketing from a cost center into a revenue driver. **Average Rating:** 4.1/5.0 **Total Reviews:** 3,025 #### How Do G2 Users Rate Adobe Marketo Engage? - **Has the product been a good partner in doing business?:** 7.7/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.2/10 (Category avg: 8.6/10) - **Market Insights :** 8.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Adobe Marketo Engage? - **Seller:** [Adobe](https://www.g2.com/sellers/adobe) - **Company Website:** adobe.com - **Year Founded:** 1982 - **HQ Location:** San Jose, CA - **Twitter:** @Adobe 956,842 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4bd838466d461c6fe81e09c861e82adaaf56d5a567f856b855f9808677f90560&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1480%2F&secure%5Burl_type%5D=linkedin_company_website) 42,087 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Operations Manager - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 53% Medium, 25% Large #### What Do G2 Reviewers Say About Adobe Marketo Engage? _AI-generated summary from verified user reviews_ ##### Pros - Users find Marketo Engage's **ease of use** exceptional, simplifying updates and enhancing overall marketing efficiency. - Users value the **effective automation** in Adobe Marketo Engage, enhancing productivity and campaign management seamlessly. - Users value the **robust features and strong integration capabilities** of Adobe Marketo Engage, enhancing their marketing effectiveness. - Users praise Marketo Engage for its **strong integration capabilities** , making it easy to connect with other tools effectively. - Users appreciate the **effective marketing automation** of Adobe Marketo Engage, enhancing campaign management and customization significantly. ##### Cons - Users find the **steep learning curve** of Adobe Marketo Engage challenging, requiring time and technical expertise to navigate. - Users experience a **steep learning curve** with Adobe Marketo Engage, requiring time and technical skills to navigate effectively. - Users find Marketo Engage to have a **not intuitive interface** that complicates learning and usability significantly. - Users find the **complexity around campaigns and file management** cumbersome, making organization and usability challenging. - Users find Adobe Marketo Engage **extremely expensive** , particularly compared to other marketing automation platforms, affecting accessibility. #### What Are Recent G2 Reviews of Adobe Marketo Engage? **["The Most Powerful Marketing Operations & Automation Tool"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383)** **Rating:** 5.0/5.0 stars _— Robyn H._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-8166383) **["Scalable, Flexible Platform for Complex Marketing Automation"](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708)** **Rating:** 4.0/5.0 stars _— Lindsay C._ [Read full review](https://www.g2.com/survey_responses/adobe-marketo-engage-review-12880708) #### What Are G2 Users Discussing About Adobe Marketo Engage? - [How does Adobe Marketo Engage enable marketers to create more personalized and effective marketing campaigns?](https://www.g2.com/discussions/how-does-adobe-marketo-engage-enable-marketers-to-create-more-personalized-and-effective-marketing-campaigns) - 1 comment - [What is Adobe Marketo Engage used for?](https://www.g2.com/discussions/what-is-adobe-marketo-engage-used-for) - 2 comments, 2 upvotes - [What is Marketo Sales Connect (formerly ToutApp) used for?](https://www.g2.com/discussions/what-is-marketo-sales-connect-formerly-toutapp-used-for) - [Who uses Marketo?](https://www.g2.com/discussions/who-uses-marketo) - 2 comments - [Is marketo a CRM?](https://www.g2.com/discussions/is-marketo-a-crm) - 3 comments ### [DemandScience](https://www.g2.com/de/products/demandscience-demandscience/reviews) DemandScience hilft B2B-Vermarktern, den Vertriebstrichter durch eine vollständig verwaltete Performance-Marketing-Lösung zu generieren und zu beschleunigen. Wir vereinen Content-Syndizierung, digitale Werbung, konforme Datendienste, Web-Personalisierung, E-Mail-Outreach, Veranstaltungsunterstützung und Content-Erstellung in einem optimierten Programm, das darauf ausgelegt ist, die Nachfragegenerierung einfacher, schneller und vorhersehbarer zu machen. Hinter den Kulissen verbindet unsere Intelligenzschicht verifizierte Käuferdaten, Intent-Insights, Zielgruppenverhalten und Echtzeit-Leistungssignale, damit Kampagnen die richtigen Interessenten mit größerer Genauigkeit erreichen können. Unser Expertenteam plant und führt im Namen unserer Kunden Multi-Channel-Programme durch und agiert als Erweiterung ihres Marketingteams, um den operativen Aufwand zu reduzieren und messbare Ergebnisse zu erzielen. Kunden haben außerdem Zugang zu einem zentralen Berichtszentrum, in dem sie die Kampagnenleistung verfolgen, die Aktivitäten der Zielgruppe verstehen und empfohlene nächste Schritte, die von KI unterstützt werden, einsehen können. Ohne Plattformgebühren und ohne komplexe Tools zur Verwaltung beseitigt DemandScience Reibungsverluste bei der Nachfragegenerierung und liefert effiziente Ausführung, präzise Zielgruppenansprache und zuverlässige Auswirkungen auf den Vertriebstrichter über alle Kanäle hinweg. **Average Rating:** 4.4/5.0 **Total Reviews:** 740 #### How Do G2 Users Rate DemandScience? - **War the product ein guter Geschäftspartner?:** 9.3/10 (Category avg: 9.1/10) - **Lead-Analyse:** 8.7/10 (Category avg: 8.5/10) - **Einblicke auf Kontoebene:** 8.6/10 (Category avg: 8.6/10) - **Markteinblicke:** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind DemandScience? - **Verkäufer:** [DemandScience](https://www.g2.com/de/sellers/demandscience) - **Unternehmenswebsite:** demandscience.com - **Gründungsjahr:** 2012 - **Hauptsitz:** Greater Boston, US - **Twitter:** @DemandScience 305 Twitter-Follower - **LinkedIn®-Seite:** [www.linkedin.com](https://www.g2.com/de/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9e386a5ff4fe9e24a7143fd58650781c103a45d2ff45e702f2a144435fefde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandscience-com%2F&secure%5Burl_type%5D=linkedin_company_website) 1,053 Mitarbeiter\*innen auf LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing-Manager, Digital Marketing Manager - **Top Industries:** Computersoftware, Informationstechnologie und Dienstleistungen - **Company Size:** 55% Medium, 23% Large #### What Do G2 Reviewers Say About DemandScience? _AI-generated summary from verified user reviews_ ##### Pros - Benutzer finden die Plattform von DemandScience **außergewöhnlich benutzerfreundlich** , was die Benutzerfreundlichkeit verbessert und das Kampagnenmanagement mühelos optimiert. - Benutzer loben den **hilfreichen Support** von DemandScience, der ihre Erfahrung verbessert und ihnen hilft, Erfolg zu erzielen. - Benutzer loben den **ausgezeichneten Kundensupport** von DemandScience und heben die reaktionsschnelle und hilfreiche Unterstützung des Teams hervor. - Benutzer schätzen die **automatisierte Lead-Zustellung** an CRM und die Kosteneffizienz, was ihre Marketingbemühungen erheblich verbessert. - Benutzer schätzen die **nahtlose Benutzerfreundlichkeit und außergewöhnlichen Funktionen** von DemandScience, die Kampagnenmanagement und Datenzugriff mühelos machen. ##### Cons - Benutzer finden DemandScience **nicht intuitiv** und stehen vor Herausforderungen bei der Integration sowie einer komplizierten Benutzeroberfläche, die die Benutzerfreundlichkeit beeinträchtigt. - Benutzer sind frustriert über die **schlechte Lead-Qualität** von DemandScience und nennen veraltete und nicht reagierende Leads in LATAM. - Benutzer äußern Bedenken über die **Qualität der Leads** von DemandScience und verweisen auf veraltete Informationen und Unempfänglichkeit. - Benutzer stehen vor einer **deutlichen Lernkurve** mit DemandScience und suchen nach besseren Tutorials und klareren Anpassungsoptionen. - Benutzer äußern Frustration über die **fehlenden Anpassungsfunktionen** , die ihre Fähigkeit behindern, die Plattform an ihre Bedürfnisse anzupassen. #### What Are Recent G2 Reviews of DemandScience? **["Großartige Ergebnisse unterstützt von einem kollaborativen Team"](https://www.g2.com/de/survey_responses/demandscience-review-12222958)** **Rating:** 5.0/5.0 stars _— Nicole B._ [Read full review](https://www.g2.com/de/survey_responses/demandscience-review-12222958) **["DemandScience liefert – Schneller, freundlicher Support und leistungsstarke Fähigkeiten"](https://www.g2.com/de/survey_responses/demandscience-review-12224648)** **Rating:** 5.0/5.0 stars _— Neville W._ [Read full review](https://www.g2.com/de/survey_responses/demandscience-review-12224648) #### What Are G2 Users Discussing About DemandScience? - [Wofür wird die Terminus ABM-Plattform verwendet?](https://www.g2.com/de/discussions/terminus-abm-platform-what-is-terminus-abm-platform-used-for) - [What is Terminus ABM Platform used for?](https://www.g2.com/de/discussions/what-is-terminus-abm-platform-used-for) - 1 comment - [Warum ist ABM wichtig?](https://www.g2.com/de/discussions/why-is-abm-important) - 1 comment - ‹ Prev‹ Prev - 1 - [2](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=2#product-list) - [3](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=3#product-list) - [4](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=4#product-list) - [5](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=5#product-list) - … - [8](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=8#product-list) - [9](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=9#product-list) - [Next ›Next ›](/categories/marketing-account-intelligence?open_modal_url=%2Fproducts%2Fleadgenius%2Fwishlists%3Fhost_path%3D%252Fcategories%252Fmarketing-account-intelligence%26source%3Dcategory&order=g2_score&page=2#product-list) Spotlight Categories [Customer Service Automation Software](https://www.g2.com/categories/customer-service-automation) [Board Management Software](https://www.g2.com/categories/board-management) [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) [Project Management Software](https://www.g2.com/categories/project-management) [Video Editing Software](https://www.g2.com/categories/video-editing) Similar Categories - [Buyer Intent Data Providers](/categories/buyer-intent-data-providers) - [Competitive Intelligence](/categories/competitive-intelligence) [Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated October 3, 2024 Marketing account intelligence software compiles insightful prospect data to help marketers develop a list of accounts that fit a user’s ideal customer profile. Marketing account intelligence systems are implemented to combat the inefficiencies of the traditional “spray and pray" marketing approach. By deploying this software, marketing organizations can maximize efforts on accounts that have a high likelihood of converting to customers while minimizing time and money spent on prospects with a low probability of converting. These tools also assist sales teams by providing incisive information such as a prospect’s role within the company hierarchy or a prospect’s company segment. This software is used primarily by sales and marketing teams to gain a greater understanding of target and current accounts. Marketing account intelligence software is most commonly implemented with other [account-based marketing software](https://www.g2.com/categories/account-based-marketing) like [account data management software](https://www.g2.com/categories/account-data-management) or [account-based orchestration platforms](https://www.g2.com/categories/account-based-orchestration-platforms). Some ABM products include functionality that spans across several or all of the ABM-related categories, while others are designed to handle one specific ABM-related function. Additionally, marketing account intelligence software may also integrate with [CRM software](https://www.g2.com/categories/crm) and [customer data platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) to help provide a persistent, unified customer database. To qualify for inclusion in the Marketing Account Intelligence category, a product must: - Collect target account data from external sources on a more granular level than contact information - Score or rank leads to better connect marketers with prospective accounts - Integrate with a product that can manage data profiles or have that capability itself Top Tools at a Glance | | Intent-driven B2B prospecting with CRM enrichment | User Review "Efficient Sales Prospecting, Needs UI Improvement" | | | Intent-driven ABM orchestration across sales and marketing | User Review "Powerful Intent Insights for Better Targeting—With a Learning Curve" | | | Anonymous website visitor identification for B2B pipeline | User Review "Lead Forensics Helps Identify High-Intent Visitors and Boost Campaign Effectiveness" | | | Buyer-intent account enrichment for outbound prospecting | User Review "Sales Development Representative" | | | Intent-driven ABM with real-time account orchestration | User Review "Demandbase One: Powerful Targeting, Intent Insights, and Account-Level Visibility" | | | Partner account mapping with CRM-synced overlap data | User Review "Crossbeam as a Reliable Single Source of Truth for Partner Ecosystems" | | | Real-time social listening for brand intelligence | User Review "BrandWatch for your Social Listening needs" | | | GDPR-compliant mobile numbers for EMEA prospecting | User Review "Cognism Supercharges Prospecting with Accurate Data and Huge Time Savings" | * * * Show More * * * ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.