# Best Lead Scoring Software - Page 2

*By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*


Lead scoring software is used by companies to determine the potential of each business opportunity. By using this type of software, companies can create scales and benchmarks to rank prospects against. A sales team’s time can be valuable and leads can be numerous, so lead scoring software can help teams focus on those lead opportunities that are most likely to convert into sales. Driving focus on high-potential leads can help salespeople save time they would have spent on less valuable leads, and with that time they can craft better messaging when approaching customers with higher probability to close.

Before they score leads, companies need to capture them first. In order to deliver optimal results, lead scoring software needs to be used with software used by marketing and sales, such as [lead capture](https://www.g2.com/categories/lead-capture), [landing page builders](https://www.g2.com/categories/landing-page-builders), or [CRM](https://www.g2.com/categories/crm).

To qualify for inclusion in the Lead Scoring category, a solution must:

- Deliver features to create and manage ranking scales for leads based on company objectives and market position (for instance, a company focused on small-business customers from North America will not be interested in enterprise businesses from Europe)
- Allow users to assign scores to leads based on predefined criteria like company size, location, budget, and revenue
- Compare lead scores to company scales or benchmarks, and provide reporting and analysis that salespeople can use to determine which opportunities to pursue
- Integrate with sales and marketing software solutions, as well as advanced [analytics](https://www.g2.com/categories/analytics) or [lead intelligence](https://www.g2.com/categories/lead-intelligence)
- Provide options to easily export and import data to and from most popular file types (spreadsheets, text, PDF, etc.)





## Top Lead Scoring Software at a Glance
| # | Product | Rating | Best For | What Users Say |
|---|---------|--------|----------|----------------|
| 1 | [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) | 4.4/5.0 (24,674 reviews) | Einstein-native lead scoring with Data-Cloud context | "[Agentforce Sales Streamlines Lead Management with Clear Visibility and Automation](https://www.g2.com/survey_responses/agentforce-sales-formerly-salesforce-sales-cloud-review-13129716)" |
| 2 | [Apollo.io](https://www.g2.com/products/apollo-io/reviews) | 4.7/5.0 (9,359 reviews) | AI-powered ICP scoring with buying-intent signals | "[One Platform for Prospecting, Outreach, and Pipeline Growth](https://www.g2.com/survey_responses/apollo-io-review-12951676)" |
| 3 | [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) | 4.5/5.0 (3,395 reviews) | Intent-driven lead scoring with firmographic enrichment | "[Amazing Platform That Helps Marketers Bridge the Gap with your Audience](https://www.g2.com/survey_responses/gtm-studio-powered-by-zoominfo-review-9742370)" |
| 4 | [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) | 4.3/5.0 (1,430 reviews) | Intent-driven account scoring with buying stage prediction | "[Unifies Intent Data and Account Insights to Drive a More Predictable Pipeline](https://www.g2.com/survey_responses/6sense-revenue-marketing-review-12640352)" |
| 5 | [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) | 4.4/5.0 (14,190 reviews) | Behavior-triggered lead scoring with automation workflows | "[Efficient Automation with Solid Support](https://www.g2.com/survey_responses/activecampaign-review-11726223)" |
| 6 | [6sense Sales Intelligence](https://www.g2.com/products/6sense-sales/reviews) | 3.9/5.0 (1,024 reviews) | Intent-driven account prioritization with anonymous buyer signals | "[6sense Makes It Easy to Spot In-Market Accounts and Prioritize Outreach](https://www.g2.com/survey_responses/6sense-sales-intelligence-review-13115246)" |
| 7 | [Zoho CRM](https://www.g2.com/products/zoho-crm/reviews) | 4.1/5.0 (2,834 reviews) | Zoho-native lead scoring with automated nurture workflows | "[Zoho is the read deal](https://www.g2.com/survey_responses/zoho-crm-review-13048075)" |
| 8 | [Vanillasoft](https://www.g2.com/products/vanillasoft/reviews) | 4.5/5.0 (717 reviews) | — | "[Real-Time Segmentation Makes Special Campaigns Faster and More Efficient](https://www.g2.com/survey_responses/vanillasoft-review-13032610)" |
| 9 | [LeadSquared Sales CRM](https://www.g2.com/products/leadsquared-sales-crm/reviews) | 4.5/5.0 (293 reviews) | Lead scoring with activity-driven follow-up prioritization | "[Simplifies Lead Tracking Across Multiple Channels](https://www.g2.com/survey_responses/leadsquared-sales-crm-review-13040013)" |
| 10 | [WhatConverts](https://www.g2.com/products/whatconverts/reviews) | 4.9/5.0 (311 reviews) | Lead qualification feedback into ad platforms | "[Excellent UX and a Well-Built Tracking Framework with significant unexplored potential.](https://www.g2.com/survey_responses/whatconverts-review-13123686)" |

---
## What Are the Most Common Questions About Lead Scoring Software?
*AI-generated · Last updated: May 26, 2026*
### What Lead Scoring tools that eliminate shooting in the dark by showing which companies are quietly researching your solution?
Based on G2 reviews, buyers often associate effective lead scoring with stronger visibility into account activity, buying signals, and prioritized outreach. According to verified users, 6sense Revenue Marketing is frequently described as helping teams identify accounts that are already researching solutions, while Agentforce Sales is praised for lead prioritization, automated qualification, and next-step guidance inside the sales workflow. G2 reviewers mention that Apollo.io also helps teams narrow outreach through filtering, enrichment, and intent-style signals that improve targeting. Across reviews, the biggest value comes from reducing guesswork, surfacing warmer opportunities earlier, and helping sales teams focus on accounts that appear more ready for engagement.


### Does Lead Scoring software actually improve sales efficiency or just add another complicated dashboard to check?
Based on G2 reviews, lead scoring software can improve efficiency when it is tied closely to follow-ups, routing, and workflow automation rather than treated as a separate reporting layer. According to verified users, tools in this category help reduce manual admin work, prioritize hotter leads, and keep teams focused on accounts more likely to convert. G2 reviewers mention benefits like faster lead qualification, clearer pipeline visibility, and more consistent follow-up timing. At the same time, many reviewers also note that complexity, learning curves, and setup demands can make adoption harder if teams lack clean data or admin support. Overall, reviews suggest the software adds value when teams operationalize it, not when they only monitor dashboards.


### What Lead Scoring software most relied on by account executives and crm platforms developers for prospect prioritization?
Based on G2 reviews, prospect prioritization is most often tied to platforms that combine scoring with CRM workflow, automation, and account insight. According to verified users, Agentforce Sales is widely used for lead prioritization, pipeline management, and automated next steps, especially by teams working inside a CRM-heavy environment. G2 reviewers mention 6sense Sales Intelligence and 6sense Revenue Marketing for surfacing in-market accounts, buying stages, and intent signals that help account executives focus outreach. Reviews also highlight ActiveCampaign for contact scoring and automation-driven prioritization in teams that need lead management alongside campaigns. The common pattern is reliance on tools that connect scoring directly to follow-up actions instead of keeping prioritization separate from daily selling work.


### Why do account executives struggle with steep learning curves and configuration complexity in Lead Scoring platforms?
Based on G2 reviews, account executives often struggle when lead scoring platforms require extensive setup, data cleanup, or admin involvement before insights become useful. According to verified users, complexity usually shows up in workflow configuration, reporting, integrations, and interpreting scoring logic. G2 reviewers mention that platforms like Agentforce Sales and 6sense can feel powerful but overwhelming, especially for teams without dedicated operations support. Reviewers also call out cluttered interfaces, too many menus, and inconsistent data as barriers to confidence. In many reviews, the issue is not the concept of lead scoring itself but the effort required to tune models, trust the signals, and connect them cleanly to existing CRM and outreach processes.


### What most trusted Lead Scoring by account executives and sales managers based on user reviews?
Based on G2 reviews, trust in lead scoring software comes from consistent prioritization, usable workflows, and signals that help teams act quickly. According to verified users, Agentforce Sales stands out because reviewers repeatedly mention lead prioritization, automated qualification, centralized pipeline visibility, and workflow support that sales teams can use day to day. G2 reviewers also describe Apollo.io as helpful for finding and prioritizing leads through filtering, enrichment, and outreach workflow support, while 6sense products are trusted for intent signals and in-market account visibility. Reviews suggest buyers trust tools most when the scoring feels connected to real selling outcomes like better focus, faster follow-up, and less wasted prospecting effort.

**Here are some of the top-rated products on G2:**

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used for lead prioritization, automated qualification, and keeping pipeline activity organized in one place
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used to prioritize targeted leads with filters, enrichment, and outreach workflows for prospecting teams
- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – used to identify in-market accounts and intent signals so sales and marketing can focus on stronger opportunities


### What should sales teams evaluate when choosing Lead Scoring software with high per-user licensing and feature costs?
Based on G2 reviews, sales teams should evaluate whether the platform’s lead scoring value outweighs its complexity, add-on costs, and support requirements. According to verified users, the biggest checkpoints are ease of setup, data quality dependence, integration with CRM and messaging tools, reporting usability, and whether automation actually reduces manual work. G2 reviewers mention that some platforms become expensive once advanced features, AI, integrations, or extra users are added. Reviews also suggest looking closely at onboarding demands, admin dependency, and whether standard support is sufficient for troubleshooting. Buyers tend to get the best outcomes when the software improves prioritization and follow-up consistency without creating a heavy operational burden.


### What Lead Scoring adoption patterns among account executives, SDRs, and sales managers at mid-market companies?
Based on G2 reviews, adoption patterns usually differ by role. According to verified users, account executives tend to rely on lead scoring for account prioritization, timing outreach, and understanding buying signals before conversations. SDRs often use it for daily call lists, filtering hotter leads, and automating early-stage follow-ups. Sales managers appear to value it most for pipeline visibility, routing consistency, and team productivity tracking. G2 reviewers mention that mid-market adoption improves when lead scoring is embedded in existing CRM or outreach workflows instead of introduced as a stand-alone layer. Reviews also show that training, simple interfaces, and actionable alerts matter more for adoption than raw scoring sophistication alone.


### Which Lead Scoring platforms integrate with messaging platforms and CRM to automate lead prioritization across the sales cycle?
Based on G2 reviews, Agentforce Sales is the strongest fit for this question because reviewers repeatedly mention CRM-centered lead prioritization plus integrations with tools like Slack, Outlook, Gmail, and broader workflow systems. According to verified users, it helps automate lead routing, follow-up activity, and pipeline updates while keeping account data centralized. G2 reviewers mention that this combination reduces manual work and helps sales teams act on prioritized leads faster across the sales cycle. Reviews of ActiveCampaign and Apollo.io also highlight integration value, but Agentforce Sales appears most consistently associated with CRM integration and automated prioritization workflows in the recent review set.


### What best Lead Scoring platforms for account executives focusing on companies actively researching solutions?
Based on G2 reviews, account executives looking for active research signals often gravitate toward platforms that surface buying intent, website engagement, or higher-priority accounts. According to verified users, 6sense Revenue Marketing and 6sense Sales Intelligence are frequently used to identify accounts showing research activity, while Apollo.io is valued for targeting and enrichment workflows that support focused outbound. G2 reviewers also mention Agentforce Sales for AI-assisted lead prioritization and workflow support that helps reps act faster on warmer opportunities. Reviews suggest the best fit depends on whether teams need account-level intent visibility, direct CRM execution, or prospecting and outreach support in one place.

**Here are some of the top-rated products on G2:**

- [6sense Revenue Marketing](https://www.g2.com/products/6sense-revenue-marketing/reviews) – used to spot accounts already researching a category and prioritize outreach by buying stage signals
- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used to prioritize leads and recommend next actions inside a centralized CRM workflow
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used for targeted prospecting with filtering, enrichment, and outreach tools that help reps focus on likely buyers


### What highest rated Lead Scoring platforms for reducing manual prospecting and automating repetitive sales tasks?
Based on G2 reviews, the highest-rated lead scoring platforms for this need are the ones reviewers connect most directly to automation, reduced admin work, and faster prioritization. According to verified users, Agentforce Sales is repeatedly praised for automating qualification, follow-ups, routing, and record updates. G2 reviewers also highlight ActiveCampaign for automations, segmentation, and workflow-driven follow-up, while Apollo.io is valued for combining lead data, outreach, and prospecting workflows in one system. Across reviews, these products are associated with reducing repetitive tasks like manual tracking, list building, follow-up scheduling, and CRM upkeep so teams can spend more time on live selling conversations.

**Here are some of the top-rated products on G2:**

- [Agentforce Sales (formerly Salesforce Sales Cloud)](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews) – used to automate lead qualification, routing, CRM updates, and repetitive follow-up tasks
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) – used to automate follow-ups, segmentation, and customer communication workflows in one place
- [Apollo.io](https://www.g2.com/products/apollo-io/reviews) – used to reduce tool switching by combining lead discovery, enrichment, sequencing, and prospect outreach




## G2 Grid® for Lead Scoring Software
![G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence](https://www.g2.com/categories/lead-scoring/grids.png?focus%5B%5D=506&focus%5B%5D=19743&focus%5B%5D=135441&focus%5B%5D=1934&focus%5B%5D=4228&focus%5B%5D=55370&focus%5B%5D=576&focus%5B%5D=31802)
Highlighted products: Agentforce Sales (formerly Salesforce Sales Cloud), Apollo.io, GTM Studio - Powered by ZoomInfo, ActiveCampaign, 6sense Revenue Marketing, 6sense Sales Intelligence, Zoho CRM, and LeadSquared Sales CRM.
Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&amp;focus%5B%5D=apollo-io&amp;focus%5B%5D=gtm-studio-powered-by-zoominfo&amp;focus%5B%5D=activecampaign&amp;focus%5B%5D=6sense-revenue-marketing&amp;focus%5B%5D=6sense-sales&amp;focus%5B%5D=zoho-crm&amp;focus%5B%5D=leadsquared-sales-crm)


## How Many Lead Scoring Software Products Does G2 Track?
**Total Products under this Category:** 108

### Category Stats (Jul 2026)
- **Average Rating**: 4.47/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: LeadSquared Sales CRM (+0.07%) - Among all products in this category, LeadSquared Sales CRM recorded the largest rating increase compared to last month
*Last updated: July 23, 2026*


## How Does G2 Rank Lead Scoring Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 73,300+ Authentic Reviews
- 108+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


---

**Sponsored**

### Apollo.io

Apollo.io is an AI-powered go-to-market (GTM) platform that helps revenue teams find, engage, and manage B2B buyers across the entire sales cycle. Apollo.io is the company behind the industry’s first fully agentic GTM platform, transforming how revenue teams execute. Going beyond automation, Apollo’s intelligent agents actively drive results across the entire sales funnel – from prospecting to deal management – all in one place. Trusted by millions of users and hundreds of thousands of companies – including Anthropic, Autodesk, and Docusign – Apollo is making world-class go-to-market simple, intelligent, and accessible for all. Apollo serves sales development representatives, account executives, sales leaders, revenue operations, and marketing teams at B2B organizations of various sizes. Teams use Apollo to build and maintain target account lists, orchestrate outbound and inbound motions, manage opportunities, and understand which activities lead to qualified pipeline and closed revenue. Key capabilities include: Data and targeting: Access to a large B2B database with company and contact details, including firmographic, technographic, and buyer signal data, so users can define ideal customer profiles and create precise segments for outreach. Prospecting and enrichment: Tools to search, filter, and save prospect lists, plus enrichment workflows that keep contact and account records up to date in Apollo and connected systems such as CRM. Sales engagement: Multi-step, multi-channel sequences for email, calls, and tasks that standardize how reps follow up with prospects, with controls for timing, throttling, and deliverability. Agentic and AI-assisted workflows: Intelligent agents and AI features that help with account research, lead scoring, message generation, and next-step recommendations so reps can prioritize and personalize at scale. Deal and activity management: Basic CRM-style functionality for tracking opportunities, stages, activities, and notes, giving teams a single view of pipeline health and sales performance. By combining data, engagement, and deal execution in one platform, Apollo is designed to reduce the number of disconnected tools in a typical GTM stack and provide a consistent workflow for building pipeline and managing deals. This helps organizations improve data quality, increase seller productivity, and run more structured, measurable go-to-market programs.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&amp;secure%5Bad_slot%5D=category_product_list&amp;secure%5Bcategory_id%5D=495&amp;secure%5Bchosen_at%5D=2026-07-23T13%3A33%3A57Z&amp;secure%5Bdisplayable_resource_id%5D=495&amp;secure%5Bdisplayable_resource_type%5D=Category&amp;secure%5Bmedium%5D=sponsored&amp;secure%5Bplacement_reason%5D=page_category&amp;secure%5Bplacement_resource_ids%5D%5B%5D=495&amp;secure%5Bprioritized%5D=false&amp;secure%5Bproduct_id%5D=19743&amp;secure%5Bresource_id%5D=495&amp;secure%5Bresource_type%5D=Category&amp;secure%5Bsource_type%5D=llm_category_page&amp;secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flead-scoring&amp;secure%5Btoken%5D=e6484c0c7c1465b53b82bb7f31f1707eb43dde4c9c7771300d96fb47a9b3bf2e&amp;secure%5Burl%5D=https%3A%2F%2Fwww.apollo.io%2Fdemo%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3DG2Clicks%26utm_content%3Dtopic%26utm_term%3Dleadscoring&amp;secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Lead Scoring Software Products in 2026?
### 1. [Salespanel](https://www.g2.com/products/salespanel/reviews)
Salespanel is a marketing analytics, account intelligence, and first-party intent data tracking software for B2B businesses. In the cookieless tracking era, our product helps businesses identify prospects with buying intent, track entire customer journeys, and plug data into their sales and marketing systems.  Identify target accounts, track customer journeys across multiple touchpoints, and forward prospects with high lead scores to your sales teams.  Schedule a demo or start your 14-day free trial today!


**Average Rating:** 4.5/5.0
**Total Reviews:** 30
**How Do G2 Users Rate Salespanel?**

- **Analysis:** 8.3/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.7/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Salespanel?**

- **Seller:** [Salespanel](https://www.g2.com/sellers/salespanel)
- **Year Founded:** 2018
- **HQ Location:** Pune, IN
- **Twitter:** @salespanel (148 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/14453369 (7 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 81% Small-Business, 16% Mid-Market


#### What Are Salespanel's Pros and Cons?

**Pros:**

- Easy Integration (3 reviews)
- Automation (2 reviews)
- Automation Efficiency (2 reviews)
- Customer Engagement (2 reviews)
- Efficiency (2 reviews)

**Cons:**

- Complex Reporting (1 reviews)
- Data Accuracy (1 reviews)
- Difficult Reporting (1 reviews)
- Expensive (1 reviews)
- Landing Page Issues (1 reviews)


### What Do G2 Reviewers Say About Salespanel?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **easy integration** of Salespanel, which simplifies CRM setups and enhances overall sales efficiency.
- Users value the **automation capabilities** of Salespanel, enhancing lead tracking and focusing efforts on high-potential prospects.
- Users value the **automation efficiency** of Salespanel, streamlining lead tracking and improving focus on high-value prospects.
- Users appreciate the **advanced customer engagement features** of Salespanel, enhancing lead qualification and prioritization significantly.
- Users appreciate the **efficiency** of Salespanel, streamlining lead tracking and enhancing focus on high-potential prospects.

**Cons:**

- Users face a **steep learning curve** with reporting features, complicated by outdated UI and insufficient API documentation.
- Users face challenges with **data accuracy** due to insufficient API documentation and a complicated user interface.
- Users struggle with **difficult reporting** , facing a steep learning curve and outdated design complicating navigation and analysis.
- Users find the **costs escalate quickly** with increased site traffic, making it expensive for growing businesses.
- Users face **landing page issues** due to outdated UI, excessive navigation clicks, and inadequate API documentation.

#### What Are Recent G2 Reviews of Salespanel?

**"[All-in-One Functionality, Easy Integrations, and Excellent Support](https://www.g2.com/survey_responses/salespanel-review-13148307)"**

**Rating:** 5.0/5.0 stars
*— Jan Jaap G.*

[Read full review](https://www.g2.com/survey_responses/salespanel-review-13148307)

---

**"[All-in-One Lead Intelligence That Elevates B2B Marketing Clarity](https://www.g2.com/survey_responses/salespanel-review-12020677)"**

**Rating:** 4.5/5.0 stars
*— Özgür Cemre .*

[Read full review](https://www.g2.com/survey_responses/salespanel-review-12020677)

---


#### What Are G2 Users Discussing About Salespanel?

- [What is Salespanel used for?](https://www.g2.com/discussions/what-is-salespanel-used-for)

### 2. [Forwrd](https://www.g2.com/products/forwrd/reviews)
Struggling to keep your scoring models up to date every time marketing campaigns or product features are launched? Meet Forwrd, the easiest way to build accurate scoring models that literally become smarter every day, learning from new data in real time. Build a self-learning scoring model that automatically identifies new conversion-impacting factors in your data and updates itself, without any manual work. Scores can be pushed into the business apps employees use daily (e.g., SFDC, HubSpot, Slack) to enable frontline employees to focus on their best prospects and customers. ✅ No more manual updates to your scoring method as your marketing evolves. ✅ Your model gets smarter every day by learning from fresh data. ✅ Accurate scoring means focusing on your AAA leads. ✅ Connect your CRM, HubSpot, product analytics, ticketing system, and more! ✅ No need for analysts or data teams. There&#39;s a reason B2B SaaS leaders like Jasper.ai, AppsFlyer, and WalkMe use Forwrd to focus on their best leads, MQLs, PQLs, SQLs, and customers. – &quot;4X more PQLs&quot;, PowToon – &quot;48% more opportunities&quot;, AppsFlyer – &quot;21% more qualified pipeline&quot;, Totango – &quot;31% better retention&quot;, WalkMe


**Average Rating:** 4.8/5.0
**Total Reviews:** 32
**How Do G2 Users Rate Forwrd?**

- **Analysis:** 9.4/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.5/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Forwrd?**

- **Seller:** [Forwrd](https://www.g2.com/sellers/forwrd)
- **Year Founded:** 2021
- **HQ Location:** Tel Aviv-Yafo, IL
- **LinkedIn® Page:** https://www.linkedin.com/company/74519590 (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Computer Software
- **Company Size:** 66% Mid-Market, 16% Enterprise


#### What Are Forwrd's Pros and Cons?

**Pros:**

- Ease of Use (6 reviews)
- Machine Learning (6 reviews)
- Features (5 reviews)
- Intuitive (4 reviews)
- Automation (3 reviews)

**Cons:**

- Learning Difficulty (1 reviews)


### What Do G2 Reviewers Say About Forwrd?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find Forwrd&#39;s interface to be **exceptionally easy to use** , enabling efficient data model development and analysis.
- Users appreciate the **ease of building machine learning models** with Forwrd, streamlining data analysis and improving efficiency.
- Users praised the **seamless onboarding and integration** of Forwrd, enhancing their experience and efficiency in model building.
- Users highlight the **intuitive dashboard** , enabling easy data exploration and efficient machine learning model building.
- Users value the **automation capabilities** of Forwrd, which streamline their data analysis and modeling processes efficiently.

**Cons:**

- Users face **learning difficulties** initially but can overcome them with guidance from support, enabling successful model building.

#### What Are Recent G2 Reviews of Forwrd?

**"[Access to AI/machine learning for normies!](https://www.g2.com/survey_responses/forwrd-review-10519268)"**

**Rating:** 4.5/5.0 stars
*— Stuart W.*

[Read full review](https://www.g2.com/survey_responses/forwrd-review-10519268)

---

**"[Transparent, ML-Powered BI](https://www.g2.com/survey_responses/forwrd-review-10064071)"**

**Rating:** 5.0/5.0 stars
*— Josh R.*

[Read full review](https://www.g2.com/survey_responses/forwrd-review-10064071)

---



### 3. [PipeCandy](https://www.g2.com/products/pipecandy/reviews)
PipeCandy is a market intelligence platform with insights on a million+ eCommerce &amp; D2C brands. CPG &amp; D2C brand owners &amp; eCommerce managers use our insights to track digital channels (D2C &amp; marketplaces), category trends &amp; consumer perceptions. Product managers of eCommerce, adtech &amp; fintech use our data to build analytical applications. High performing sales teams at tech &amp; 3PL companies use our data to do TAM research and to build relevant lead lists. We are Nielsen+ZoomInfo for eCommerce.


**Average Rating:** 4.3/5.0
**Total Reviews:** 33
**How Do G2 Users Rate PipeCandy?**

- **Analysis:** 8.9/10 (Category avg: 8.4/10)
- **Conversion Viability:** 9.6/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind PipeCandy?**

- **Seller:** [PipeCandy](https://www.g2.com/sellers/pipecandy)
- **Year Founded:** 2016
- **HQ Location:** Walnut, CA
- **Twitter:** @PipeCandyHQ (1,539 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/13180115/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 51% Mid-Market, 34% Small-Business



#### What Are Recent G2 Reviews of PipeCandy?

**"[Great product with better support](https://www.g2.com/survey_responses/pipecandy-review-7152755)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Consumer Goods*

[Read full review](https://www.g2.com/survey_responses/pipecandy-review-7152755)

---

**"[Very responsive support team and broad database](https://www.g2.com/survey_responses/pipecandy-review-7187957)"**

**Rating:** 4.0/5.0 stars
*— Cris L.*

[Read full review](https://www.g2.com/survey_responses/pipecandy-review-7187957)

---


#### What Are G2 Users Discussing About PipeCandy?

- [What is PipeCandy used for?](https://www.g2.com/discussions/what-is-pipecandy-used-for)

### 4. [Actively AI](https://www.g2.com/products/actively-ai/reviews)
Actively AI is an advanced AI-driven platform designed to enhance the efficiency and effectiveness of go-to-market (GTM) teams by automating and optimizing outbound sales processes. Founded by Stanford AI researchers, Actively AI employs custom-trained reasoning models that analyze extensive data to identify high-impact opportunities, determine optimal outreach timing, and craft personalized messaging. This approach enables sales representatives to focus on engaging with the most promising prospects, thereby maximizing pipeline quality and revenue generation. Key Features and Functionality: - Custom AI Models: Actively AI develops private AI models tailored to a company&#39;s specific products, GTM strategies, and positioning, leveraging historical data to predict revenue-driving factors. - Per-Account Agents: The platform deploys always-on, per-account agents that retain full context and learn from outcomes to build pipelines, advance deals, and expand accounts. - Deep Reasoning Engine: Actively AI&#39;s reasoning engine synthesizes data from various sources to build comprehensive account profiles, enabling timely and informed decision-making. - Actionable Insights: The platform provides daily prioritized prospects, complete with context and engagement strategies, guiding sales teams on the next best actions to maximize revenue. - Seamless CRM Integration: Actively AI integrates with existing CRM systems, ensuring smooth adoption without disrupting current workflows. Primary Value and Solutions Provided: Actively AI addresses the challenges of modern sales environments by automating time-consuming tasks such as prospecting, lead scoring, and research. By delivering AI-driven insights on who to target, when to reach out, and what to say, the platform enables sales teams to: - Increase Efficiency: Automate tedious tasks, allowing sales representatives to focus on high-value activities like engaging with qualified leads and closing deals. - Enhance Pipeline Quality: Prioritize the most promising accounts, leading to higher conversion rates and more predictable revenue streams. - Shorten Sales Cycles: Engage prospects at the right moment with personalized messaging, reducing the time from initial contact to deal closure. - Improve Team Productivity: Reduce manual research and outreach efforts, enabling teams to achieve more with fewer resources. By leveraging Actively AI, organizations can transform their sales processes, achieving scalable, data-driven growth and staying competitive in an increasingly complex market.


**Average Rating:** 4.9/5.0
**Total Reviews:** 13
**How Do G2 Users Rate Actively AI?**

- **Analysis:** 9.6/10 (Category avg: 8.4/10)
- **Conversion Viability:** 9.4/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.9/10 (Category avg: 8.8/10)

**Who Is the Company Behind Actively AI?**

- **Seller:** [Actively AI](https://www.g2.com/sellers/actively-ai)
- **Year Founded:** 2021
- **HQ Location:** New York City, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/actively-ai/ (76 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 85% Mid-Market, 15% Enterprise


#### What Are Actively AI's Pros and Cons?

**Pros:**

- Time-saving (2 reviews)
- Customer Support (1 reviews)
- Daily Use (1 reviews)
- Ease of Use (1 reviews)
- Efficiency (1 reviews)

**Cons:**

- Data Quality (1 reviews)
- High Complexity (1 reviews)
- Learning Difficulty (1 reviews)


### What Do G2 Reviewers Say About Actively AI?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **time-saving capabilities** of Actively AI, allowing them to focus on valuable outreach efforts.
- Users find the **customer support exceptional** , with prompt assistance from the team enhancing their experience with Actively AI.
- Users love that Actively AI enables **efficient prospecting** , allowing them to focus more on delivering value daily.
- Users find Actively AI **easy to use** , streamlining outreach and saving time in account research effectively.
- Users value the **efficiency** of Actively AI, saving time and enhancing focus on impactful work.

**Cons:**

- Users note that maintaining **data quality** is crucial as it impacts the model training and effectiveness.
- Users find the **high complexity** of training the model time-consuming, especially with unclean data impacting its effectiveness.
- Users note that **learning difficulty** arises from the time needed to clean data and train the model effectively.

#### What Are Recent G2 Reviews of Actively AI?

**"[Incredibly fast learning and amazing tool to help me streamline my process](https://www.g2.com/survey_responses/actively-ai-review-10807410)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/actively-ai-review-10807410)

---

**"[Salesforce Info at Your Fingertips for Fast Account Work](https://www.g2.com/survey_responses/actively-ai-review-12494488)"**

**Rating:** 5.0/5.0 stars
*— Marley M.*

[Read full review](https://www.g2.com/survey_responses/actively-ai-review-12494488)

---



### 5. [CloudLead](https://www.g2.com/products/cloudlead/reviews)
CloudLead uses machine learning tools backed by human researchers to help B2B sales and marketing teams scale their outbound processes. With CloudLead businesses can identify new customer leads, update &amp; improve existing lead database and setup managed outbound email processes.


**Average Rating:** 4.7/5.0
**Total Reviews:** 41
**How Do G2 Users Rate CloudLead?**

- **Analysis:** 10.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.8/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)

**Who Is the Company Behind CloudLead?**

- **Seller:** [CloudLead.co](https://www.g2.com/sellers/cloudlead-co)
- **Year Founded:** 2015
- **HQ Location:** San Mateo, California
- **Twitter:** @CloudLeadCo (979 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/9310106/ (53 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 68% Small-Business, 22% Mid-Market


#### What Are CloudLead's Pros and Cons?

**Pros:**

- Ease of Use (1 reviews)
- Time-saving (1 reviews)



### What Do G2 Reviewers Say About CloudLead?
*AI-generated summary from verified user reviews*

**Pros:**

- Users find CloudLead&#39;s interface **easy to use** , significantly simplifying their corporate tasks and improving efficiency.
- Users love how CloudLead offers **time-saving advantages** , making corporate tasks significantly easier and more efficient.


#### What Are Recent G2 Reviews of CloudLead?

**"[The time saver!!](https://www.g2.com/survey_responses/cloudlead-review-8692084)"**

**Rating:** 5.0/5.0 stars
*— ranjit s.*

[Read full review](https://www.g2.com/survey_responses/cloudlead-review-8692084)

---

**"[Great work by team Cloud , I have been using Cloud apps for my corporate works its amazing](https://www.g2.com/survey_responses/cloudlead-review-10888999)"**

**Rating:** 5.0/5.0 stars
*— syed f.*

[Read full review](https://www.g2.com/survey_responses/cloudlead-review-10888999)

---


#### What Are G2 Users Discussing About CloudLead?

- [What is CloudLead used for?](https://www.g2.com/discussions/what-is-cloudlead-used-for)

### 6. [Zoho SalesIQ](https://www.g2.com/products/zoho-salesiq/reviews)
Zoho SalesIQ is a customer engagement platform with live chat, website visitor tracking, and analytics capabilities that helps you know your visitors, engage them, and support your customers in real time. Loaded with all the features a customer expects and a lot more, including live visitor tracking, live chat translate, live chat, automated chat triggers, lead scoring, audio call, screen share, profanity management, chat preview, codeless bot, answer bot, chat routing, internal chat, agent mobile app, SDK for iOS and Android, and integrations with popular IM channels like Whatsapp, Instagram, FB Messenger, and Telegram. All of this in a single platform.


**Average Rating:** 4.4/5.0
**Total Reviews:** 237
**How Do G2 Users Rate Zoho SalesIQ?**

- **Analysis:** 7.9/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.5/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 7.7/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Zoho SalesIQ?**

- **Seller:** [Zoho](https://www.g2.com/sellers/zoho-b00ca9d5-bca8-41b5-a8ad-275480841704)
- **Year Founded:** 1996
- **HQ Location:** Austin, TX
- **Twitter:** @Zoho (137,880 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/38373/ (30,766 employees on LinkedIn®)
- **Phone:** +1 (888) 900-9646 

**Who Uses This Product?**
- **Who Uses This:** CEO, Director
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 72% Small-Business, 20% Mid-Market


#### What Are Zoho SalesIQ's Pros and Cons?

**Pros:**

- Ease of Use (8 reviews)
- Features (8 reviews)
- Chat Features (5 reviews)
- Integrations (5 reviews)
- Customer Support (4 reviews)

**Cons:**

- Excessive Notifications (2 reviews)
- Learning Curve (2 reviews)
- Limited Customization (2 reviews)
- Notification Issues (2 reviews)
- Not Intuitive (2 reviews)


### What Do G2 Reviewers Say About Zoho SalesIQ?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of use** of Zoho SalesIQ, facilitating seamless real-time engagement and efficient customer interactions.
- Users appreciate the **responsive real-time engagement** of Zoho SalesIQ, enabling effective visitor tracking and automated customer interactions.
- Users love the **real-time engagement features** of Zoho SalesIQ, enhancing interactions and boosting conversions effortlessly.
- Users appreciate the **seamless integrations** of Zoho SalesIQ, enhancing customer support and business efficiency effortlessly.
- Users praise the **superb customer support** of Zoho SalesIQ, finding it responsive and extremely helpful in managing interactions.

**Cons:**

- Users experience **excessive notifications** , including delays and duplicates, which can disrupt the overall user experience on Zoho SalesIQ.
- Users find the **learning curve steep** with Zoho SalesIQ due to extensive customization and multiple integrations.
- Users find **customization limited** in Zoho SalesIQ, feeling overwhelmed by initial setup and execution complexities.
- Users experience **notification issues** with delays and double alerts on the Android app, impacting overall usability.
- Users find the interface of Zoho SalesIQ **not intuitive** , making initial setup and customization feel overwhelming and complex.

#### What Are Recent G2 Reviews of Zoho SalesIQ?

**"[Zobot Makes Customization and Lead Qualification Effortless](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)"**

**Rating:** 5.0/5.0 stars
*— MANISH K.*

[Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12630837)

---

**"[Real-Time Visitor Tracking and CRM Integration On-the-Go](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)"**

**Rating:** 4.5/5.0 stars
*— Nayeem M.*

[Read full review](https://www.g2.com/survey_responses/zoho-salesiq-review-12096763)

---



### 7. [PX](https://www.g2.com/products/px/reviews)
The PX platform is all about optimization. Buyers and publishers benefit through two vehicles: The PX Open Exchange is a marketplace with 500+ integrated and pre-vetted lead sources and direct publishers with over 3 million consumer inquiries per month. It’s a huge pool of available leads — and a single means to measure multiple sources simultaneously. If you have direct publisher relationships, PX Private Marketplaces let you keep it 1-to-1, and further optimize with all the tools and insights of the Open Exchange, including real-time pricing, pre-integrated lead verification services, and sales-data performance measures. The PX platform addresses the primary challenges brands face in customer acquisition: Compliance, Transparency, Source Management, Control, and Results


**Average Rating:** 3.8/5.0
**Total Reviews:** 18
**How Do G2 Users Rate PX?**

- **Analysis:** 4.2/10 (Category avg: 8.4/10)
- **Conversion Viability:** 4.2/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 5.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

**Who Is the Company Behind PX?**

- **Seller:** [PX](https://www.g2.com/sellers/px)
- **Year Founded:** 2010
- **HQ Location:** New York, New York
- **Twitter:** @pxplatform (172 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10123259 (151 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 53% Small-Business, 26% Mid-Market



#### What Are Recent G2 Reviews of PX?

**"[Cutting Edge Technology](https://www.g2.com/survey_responses/px-review-1671541)"**

**Rating:** 4.0/5.0 stars
*— Zac B.*

[Read full review](https://www.g2.com/survey_responses/px-review-1671541)

---

**"[Great attention to details](https://www.g2.com/survey_responses/px-review-1684983)"**

**Rating:** 4.0/5.0 stars
*— leah b.*

[Read full review](https://www.g2.com/survey_responses/px-review-1684983)

---



### 8. [Sparklane](https://www.g2.com/products/sparklane/reviews)
Sparklane unlocks lead Generation thanks to AI. Sparklane helps you all along your prospection journey while: - Identifying, mapping and recommending the best accounts to engage based on Business Signals scored by AI - Providing the full professional contact information about your prospects (Cell phone and email) - Engaging the right account at the right time with intelligent and hyper-contextualized email sequences Why Sparklane ? - The only prospection solution fully integrated of the market - Access the best company and contact information datalake in Europe - Over 3 million business signals received and analysed each year - Fast and intuitive onboarding - Benefit from cross-country coverage: France, United Kingdom, Belgium, Germany, Spain, Holland, Italy - 100% GDPR compliant


**Average Rating:** 4.1/5.0
**Total Reviews:** 12
**How Do G2 Users Rate Sparklane?**

- **Analysis:** 7.7/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.7/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Sparklane?**

- **Seller:** [Sparklane](https://www.g2.com/sellers/sparklane)
- **Year Founded:** 2009
- **HQ Location:** Paris, France
- **Twitter:** @Sparklane_fr (4,457 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1538384 (8 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Small-Business, 50% Mid-Market



#### What Are Recent G2 Reviews of Sparklane?

**"[Best Tool to Target Audience As per business need](https://www.g2.com/survey_responses/sparklane-review-9835071)"**

**Rating:** 4.5/5.0 stars
*— Jay S.*

[Read full review](https://www.g2.com/survey_responses/sparklane-review-9835071)

---

**"[Efficient Customer Data Analysis with Sparklane](https://www.g2.com/survey_responses/sparklane-review-9866672)"**

**Rating:** 4.5/5.0 stars
*— Abhishek K.*

[Read full review](https://www.g2.com/survey_responses/sparklane-review-9866672)

---



### 9. [DataFox](https://www.g2.com/products/datafox/reviews)
DataFox was acquired by Oracle in October 2018. DataFox is a leading artificial intelligence (AI) data engine that continuously extracts company-level data and signals to elevate business performance across the enterprise. Enriching customer records with 70+ firmographic data points and 68 types of signals, DataFox allows you to infuse your workflows with trusted data and keep company data up to date forever. Using AI-sourced and human-verified company data, begin to profile and classify your customer base and expand your target market.


**Average Rating:** 4.3/5.0
**Total Reviews:** 75
**How Do G2 Users Rate DataFox?**

- **Analysis:** 8.3/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.8/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.8/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind DataFox?**

- **Seller:** [Oracle](https://www.g2.com/sellers/oracle)
- **Year Founded:** 1977
- **HQ Location:** Austin, TX
- **Twitter:** @Oracle (827,997 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1028/ (208,078 employees on LinkedIn®)
- **Ownership:** NYSE:ORCL

**Who Uses This Product?**
- **Who Uses This:** Business Development Representative
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 67% Mid-Market, 24% Small-Business


#### What Are DataFox's Pros and Cons?

**Pros:**

- Accurate Data (1 reviews)
- Automation (1 reviews)
- Data Accuracy (1 reviews)
- Helpful (1 reviews)
- Insights Value (1 reviews)

**Cons:**

- Expensive (1 reviews)
- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Steep Learning Curve (1 reviews)


### What Do G2 Reviewers Say About DataFox?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **accurate data** from DataFox, particularly for risk assessment and timely supplier alerts.
- Users value the **automation** in DataFox, as it provides crucial alerts and risk assessments for suppliers.
- Users value the **high data accuracy** of DataFox, benefiting from timely alerts regarding supplier risks and changes.
- Users value the **risk scoring and alert system** of DataFox for effectively monitoring supplier risks.
- Users value the **risk assessment and alert system** of DataFox, enhancing supplier management and awareness of critical changes.

**Cons:**

- Users find DataFox **expensive** for small businesses, making the platform hard to understand without ample resources.
- Users find the **learning curve steep** for small businesses, complicating adoption despite DataFox&#39;s scalability for large firms.
- Users find **DataFox challenging to understand** for small businesses, especially considering its high cost.
- Users find a **steep learning curve** in DataFox, particularly challenging for small businesses navigating the complex platform.

#### What Are Recent G2 Reviews of DataFox?

**"[Easy to use and Understand](https://www.g2.com/survey_responses/datafox-review-4767760)"**

**Rating:** 4.5/5.0 stars
*— Kevin L.*

[Read full review](https://www.g2.com/survey_responses/datafox-review-4767760)

---

**"[DataFox has proven very useful to me , it  helped me a lot in sales,marketing and in investing too](https://www.g2.com/survey_responses/datafox-review-6634428)"**

**Rating:** 4.0/5.0 stars
*— Ravi Kumar S.*

[Read full review](https://www.g2.com/survey_responses/datafox-review-6634428)

---



### 10. [Convertr](https://www.g2.com/products/convertr/reviews)
Convertr is the enterprise data integrity layer that ensures clean, compliant and complete data flows across systems and teams to support AI-readiness. Global leaders like Microsoft, Oracle, Amazon, Stripe and HP use Convertr to improve data quality, accelerate operations and gain full transparency across their lead and data supply chains. Connect internal and external tools to ensure clean, compliant and complete data that gives marketers greater visibility and control over processes so they can run higher quality campaigns, more efficiently. - Connect Convertr to your lead channels through API or data imports - Automate data processing to validate and standardise each lead to match your requirements - Integrate with your platforms or select protected CSV files to securely deliver leads - Improve reporting with Convertr analytics or through clean, consistent data sets across your tech stack - Enable your teams with globally compliant data processes, powered by lead fingerprinting, audit trails and user-level access controls


**Average Rating:** 4.6/5.0
**Total Reviews:** 18
**How Do G2 Users Rate Convertr?**

- **Analysis:** 8.8/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.9/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.3/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10)

**Who Is the Company Behind Convertr?**

- **Seller:** [Convertr](https://www.g2.com/sellers/convertr)
- **Company Website:** https://www.convertr.io/
- **Year Founded:** 2011
- **HQ Location:** London, England, United Kingdom
- **Twitter:** @convertr_io (795 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2885581 (70 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising
- **Company Size:** 42% Enterprise, 42% Mid-Market


#### What Are Convertr's Pros and Cons?

**Pros:**

- Data Quality (2 reviews)
- Lead Management (2 reviews)
- Accuracy of Information (1 reviews)
- Accurate Data (1 reviews)
- Automation (1 reviews)

**Cons:**

- Difficult Setup (1 reviews)
- Learning Curve (1 reviews)
- Learning Difficulty (1 reviews)
- Overwhelming Experience (1 reviews)
- Steep Learning Curve (1 reviews)


### What Do G2 Reviewers Say About Convertr?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **high data quality** of Convertr, streamlining lead delivery and ensuring compliance effectively.
- Users appreciate the **seamless lead delivery and quality assurance** of Convertr, enhancing overall operational efficiency.
- Users value the **accuracy of information** in Convertr, enhancing lead delivery and quality assurance effortlessly.
- Users value the **accurate data** provided by Convertr, enhancing lead quality and streamlining operational efficiency.
- Users appreciate the **automation features** of Convertr, enhancing data quality and eliminating manual QA for efficiency.

**Cons:**

- Users find the setup process **difficult and overwhelming** , though support is available to assist them.
- Users find the **learning curve steep** , which can be overwhelming despite receiving needed support.
- Users find the **learning difficulty** of Convertr can be overwhelming, but support is available to help navigate it.
- Users find Convertr to be **overwhelmingly technical** , requiring consistent support to navigate effectively.
- Users find the **steep learning curve** of Convertr to be overwhelming, requiring consistent support to navigate effectively.

#### What Are Recent G2 Reviews of Convertr?

**"[Convertr Is a Game-Changer for Lead Validation, Compliance, and Data Quality](https://www.g2.com/survey_responses/convertr-review-12359279)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Marketing and Advertising*

[Read full review](https://www.g2.com/survey_responses/convertr-review-12359279)

---

**"[Outstanding Support Team Makes Convertr Easy to Use](https://www.g2.com/survey_responses/convertr-review-12735218)"**

**Rating:** 5.0/5.0 stars
*— Katie O.*

[Read full review](https://www.g2.com/survey_responses/convertr-review-12735218)

---


#### What Are G2 Users Discussing About Convertr?

- [What is Convertr used for?](https://www.g2.com/discussions/what-is-convertr-used-for) - 1 comment

### 11. [Propensity](https://www.g2.com/products/propensity/reviews)
Propensity is the only account-based marketing (ABM) platform that delivers contact-level attribution, so you know exactly which individuals are engaging, not just which accounts. We help B2B teams build audiences using verified intent signals, warm up high-fit contacts through omnichannel campaigns, and deliver a steady stream of sales-ready leads directly to your CRM. With Propensity, sales and marketing teams work from the same source of truth, increasing pipeline efficiency and reducing wasted effort. The result? An automated, always-on ABM engine that produces 5x more engagement and faster conversions compared to traditional B2B growth tactics. Why Teams Choose Propensity? - Contact-level attribution, built in: Know exactly which people are engaging—not just which accounts. Send sales a prioritized list of real contacts showing verified buying intent. - Smarter targeting with verified data: Build dynamic audiences using third-party intent, firmographics, and real-time behavior, all automatically enriched and double-verified. - Omnichannel campaigns from one platform: Launch personalized ABM plays across display, email, social, direct mail, and more channels. - Always-on sales activation: Turn marketing engagement into pipeline with a weekly feed of warmed-up contacts pushed directly into Salesforce or HubSpot. - Playbooks that actually run themselves: Access proven ABM playbooks or create your own. Once launched, they operate on autopilot, so your team can focus on results, not manual work. - AI content support: Use built-in AI tools to generate and personalize creative across campaigns. - White-glove success, every week: Meet regularly with your dedicated CSM to review performance and optimize plays. - Fast, proven ROI: Most teams see a lift in pipeline within 30–90 days, depending on their playbook and channels. Propensity Core Features - ABM Coach: Step-by-step guidance built into the platform to help you plan, launch, and optimize campaigns. - Audience Builder: Build precision-targeted lists using third-party intent, firmographics, and behavior that&#39;s auto-enriched and double-verified at the contact level. - Buying Circles: Surface the right people inside each account based on role, seniority, and buying behavior. - ABM Connected Website: Turn anonymous traffic into named leads with full visibility into who’s visiting, what they’re researching, and when they’re ready to buy. - Channel Manager: Orchestrate cross-channel campaigns (display, email, social, direct mail) from one unified platform. - Playbook Library + Editor: Use ready-to-run playbooks (30–90 days) or create your own, with full flexibility over targeting, channels, and creative. - Contact-Level Attribution: Track engagement, performance, and revenue impact at the individual level, not just accounts. - ABM Dashboard: Measure performance across plays with full-funnel visibility into lift, reach, and conversion. - CRM + Martech Integrations: Native integrations with Salesforce, HubSpot, Gmail, Slack, Salesloft and more to sync data and fuel sales follow-up.


**Average Rating:** 4.8/5.0
**Total Reviews:** 33
**How Do G2 Users Rate Propensity?**

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10)

**Who Is the Company Behind Propensity?**

- **Seller:** [Propensity](https://www.g2.com/sellers/propensity)
- **Company Website:** https://www.propensity.com/
- **Year Founded:** 2017
- **HQ Location:** Exeter, New Hampshire
- **Twitter:** @propensitytech (466 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/1434043 (55 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Information Technology and Services, Marketing and Advertising
- **Company Size:** 61% Small-Business, 33% Mid-Market


#### What Are Propensity's Pros and Cons?

**Pros:**

- Intent Data (8 reviews)
- Customer Support (7 reviews)
- Ease of Use (7 reviews)
- Helpful (7 reviews)
- ABM Management (5 reviews)

**Cons:**

- Learning Curve (5 reviews)
- Bug Issues (4 reviews)
- Software Bugs (4 reviews)
- Technical Issues (4 reviews)
- Steep Learning Curve (3 reviews)


### What Do G2 Reviewers Say About Propensity?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **reliable intent data** from Propensity, noting its ease of reporting and comprehensive insights.
- Users praise the **responsive and helpful customer support** of Propensity, greatly enhancing their overall experience.
- Users laud Propensity for its **ease of use** , enhanced by strong support and intuitive navigation, ensuring a smooth experience.
- Users commend the **responsive customer support** and affordability of Propensity, enhancing their marketing and outreach efforts.
- Users find Propensity&#39;s **great customer service** and efficient workflow integration invaluable for enhancing their ABM strategies.

**Cons:**

- Users find the **learning curve steep** , needing time to adjust to frequent updates and navigate the interface.
- Users report encountering **bugs and issues** while using Propensity, though the support team is responsive in resolving them.
- Users encounter **software bugs** that impact functionality, though the support team quickly addresses these issues.
- Users encounter **technical issues** with Propensity, often needing multiple iterations to resolve bugs and improve functionality.
- Users mention a **steep learning curve** due to the platform&#39;s comprehensive nature and less intuitive user experience.

#### What Are Recent G2 Reviews of Propensity?

**"[Straightforward Campaign Builder and Deanonymized Visitors](https://www.g2.com/survey_responses/propensity-review-12876574)"**

**Rating:** 4.5/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/propensity-review-12876574)

---

**"[Effortless ABM Campaigns with Exceptional Support](https://www.g2.com/survey_responses/propensity-review-12874412)"**

**Rating:** 4.5/5.0 stars
*— Verified User*

[Read full review](https://www.g2.com/survey_responses/propensity-review-12874412)

---



### 12. [Koncert](https://www.g2.com/products/koncert/reviews)
Koncert is a B2B Sales Engagement platform designed to enhance the efficiency and effectiveness of sales teams through advanced dialer technology. With over 15 years of experience in the industry, Koncert leverages artificial intelligence to facilitate more meaningful conversations and build robust sales pipelines. The platform automates the traditionally manual process of dialing prospects, allowing users to connect with live prospects more efficiently and significantly increase their conversation rates. Targeted primarily at sales professionals and organizations looking to optimize their outreach efforts, Koncert offers a suite of dialer options tailored to various sales workflows. These include the Multi-line AI Parallel Dialer, Single-line AI Flow Dialer, Agent-Assisted Dialer, and Click-to-Call Dialer. Each option integrates seamlessly with leading Customer Relationship Management (CRM) systems, ensuring that sales teams can streamline their processes without disrupting their existing workflows. This adaptability makes Koncert an ideal solution for businesses of all sizes seeking to enhance their sales engagement strategies. The key features of Koncert&#39;s dialer technology include automation capabilities that enable sales teams to connect with prospects at an unprecedented scale. By automating the dialing process, sales representatives can focus on engaging with prospects rather than spending time on manual dialing. This not only increases the number of conversations but also optimizes productivity, allowing teams to allocate their time and resources more effectively. The platform also includes AI PitchLab, which trains representatives in real time with AI-powered feedback on tone, pacing, and talk-to-listen ratios, turning every call into a coaching opportunity. Additionally, Koncert offers Waterfall Data Enrichment, which automates prospect list clean-up and boosts connect rates with accurate, enriched data from multiple sources. This feature enhances the quality of leads that sales teams engage with, further improving the likelihood of successful conversions. The platform also provides valuable insights for coaching and training purposes, enabling sales managers to refine their strategies and improve overall team performance. Koncert&#39;s AI-driven auto dialer and cadence platform stand out in the B2B sales tools market by offering a comprehensive solution that enhances both conversation rates and pipeline development. The ability to customize dialing strategies based on specific sales workflows ensures that organizations can implement a solution that meets their unique needs. By empowering sales teams to engage more effectively with prospects, Koncert plays a crucial role in driving business growth and achieving sales objectives.


**Average Rating:** 4.6/5.0
**Total Reviews:** 407
**How Do G2 Users Rate Koncert?**

- **Analysis:** 10.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 10.0/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.8/10 (Category avg: 9.1/10)

**Who Is the Company Behind Koncert?**

- **Seller:** [Koncert](https://www.g2.com/sellers/koncert)
- **Company Website:** https://www.koncert.com/
- **Year Founded:** 2004
- **HQ Location:** Windham, NH
- **Twitter:** @koncert (2 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2590826/ (53 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Sales Development Representative, SDR
- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 45% Mid-Market, 36% Small-Business


#### What Are Koncert's Pros and Cons?

**Pros:**

- Time-saving (56 reviews)
- Efficiency (46 reviews)
- Lead Generation (39 reviews)
- Ease of Use (32 reviews)
- Automation (31 reviews)

**Cons:**

- Call Issues (35 reviews)
- Dialer Issues (28 reviews)
- Slow Loading (12 reviews)
- Software Bugs (12 reviews)
- Delays (11 reviews)


### What Do G2 Reviewers Say About Koncert?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **time-saving capabilities** of Koncert, allowing efficient cold calling and quick data management.
- Users value the **efficiency** of Koncert, allowing for quicker dialing and increased productivity in booking meetings.
- Users love the **efficient lead generation** capabilities of Koncert, boosting their dialing speed and meeting bookings.
- Users appreciate the **ease of use** of Koncert, highlighting its user-friendly design and effective results.
- Users appreciate the **automation features** of Koncert, enabling efficient prospecting without manual dialing hassle.

**Cons:**

- Users report frequent **call issues** , including audio glitches and difficulties with dialing multiple lines effectively.
- Users report frequent **dialer issues** , including glitches and difficulties with audio and tracking multiple calls.
- Users experience **slow loading** issues with Koncert during high volume dialing, affecting call flow and synchronization.
- Users experience occasional **software bugs** with Koncert, including crashes and issues with list uploads from Salesforce.
- Users experience a **delay in communication** when calls are picked up, causing frustration during conversations.

#### What Are Recent G2 Reviews of Koncert?

**"[Highly Efficient Calling Solution with Excellent Support](https://www.g2.com/survey_responses/koncert-review-13089473)"**

**Rating:** 5.0/5.0 stars
*— Lam T.*

[Read full review](https://www.g2.com/survey_responses/koncert-review-13089473)

---

**"[AI-Powered Parallel Dialing That Connects to Humans Faster—Great Value](https://www.g2.com/survey_responses/koncert-review-13090842)"**

**Rating:** 5.0/5.0 stars
*— Cindy Z.*

[Read full review](https://www.g2.com/survey_responses/koncert-review-13090842)

---


#### What Are G2 Users Discussing About Koncert?

- [What is Koncert used for?](https://www.g2.com/discussions/what-is-koncert-used-for)

### 13. [LocaliQ](https://www.g2.com/products/localiq/reviews)
LocaliQ is how businesses attract and retain ideal customers. The marketing platform helps businesses grow faster with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services. The technology allows customers to optimize ad spend in real-time across multiple channels, saving time and ensuring real results. Dash is LocaliQ’s AI-powered lead management SaaS solution designed to help businesses convert more leads into customers, faster and more efficiently. With automated lead scoring, follow-ups, and reporting, plus advanced AI agents and an included SMS conversational tool, Dash streamlines workflows, eliminates manual tasks, and helps to boost revenue for businesses of all sizes. Integrated with LocaliQ’s AI marketing platform, Dash enables businesses to enhance customer experiences, automate workflows, and save time to focus on growing their business. LocaliQ&#39;s products and services include: -AI Agents (Voice, SMS, and live chat) -Marketing Automation -Lead Management Software -Lead Scoring -Live Chat -SMS Marketing -Social Media Marketing -Cross-Channel Advertising -Paid Search Advertising -Marketing Analytics -Social Media Advertising -Display Advertising -Video Advertising -Targeted Email Marketing -Multi-Listings Management -SEO Tools -Websites &amp; Landing Pages -Custom Promotions Gannett is now USA TODAY Co. In order to align all digital marketing solutions under a single brand identity, the ReachLocal, WordStream, and ThriveHive brands were consolidated under the LocaliQ name.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1,049
**How Do G2 Users Rate LocaliQ?**

- **Analysis:** 8.3/10 (Category avg: 8.4/10)
- **Conversion Viability:** 7.5/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind LocaliQ?**

- **Seller:** [USA TODAY Co.](https://www.g2.com/sellers/usa-today-co)
- **Company Website:** https://www.gannett.com/
- **Year Founded:** 1906
- **HQ Location:** Gannett Co., Inc. 1675 Broadway, 23rd Floor New York, NY 10019
- **LinkedIn® Page:** https://www.linkedin.com/company/gannett/ (5,795 employees on LinkedIn®)
- **Ownership:** NYSE: GCI

**Who Uses This Product?**
- **Who Uses This:** Owner, Marketing Manager
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 71% Small-Business, 25% Mid-Market


#### What Are LocaliQ's Pros and Cons?

**Pros:**

- Customer Support (27 reviews)
- Helpful (27 reviews)
- Team Helpfulness (18 reviews)
- Business Growth (16 reviews)
- Ease of Use (15 reviews)

**Cons:**

- Expensive (7 reviews)
- High Costs (6 reviews)
- Limited Features (6 reviews)
- Poor Customer Support (6 reviews)
- Sales (6 reviews)


### What Do G2 Reviewers Say About LocaliQ?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **dedicated customer support** from LocaliQ, enhancing their experience with personalized assistance and effective campaigns.
- Users value the **personalized support** from LocaliQ, appreciating their consistent communication and genuine commitment to success.
- Users appreciate the **dedicated support team** of LocaliQ, enhancing campaign implementation and overall success.
- Users value the **business growth capabilities** of LocaliQ, effectively enhancing lead management and advertising outreach.
- Users value the **ease of use** of LocaliQ, which streamlines workflows and simplifies campaign management for businesses.

**Cons:**

- Users find LocaliQ to be **expensive** , with high costs leading to unsatisfactory lead generation and financial strain.
- Users note the **high costs** of LocaliQ, making it challenging for small businesses to justify the expenses.
- Users express concern over **limited features** , citing vague metrics and lack of innovation in supporting business growth.
- Users express concerns over **poor customer support** , citing slow email responses and lack of effective communication.
- Users report **poor sales performance** from LocaliQ, feeling misled about lead generation and facing communication issues.

#### What Are Recent G2 Reviews of LocaliQ?

**"[Real-Time Insights, Strong Account Support, and Great Value](https://www.g2.com/survey_responses/localiq-review-13138983)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Restaurants*

[Read full review](https://www.g2.com/survey_responses/localiq-review-13138983)

---

**"[Easy to use for advertising campaigns on major search engines.](https://www.g2.com/survey_responses/localiq-review-12908471)"**

**Rating:** 5.0/5.0 stars
*— Summer Kingcaid Hypnosis K.*

[Read full review](https://www.g2.com/survey_responses/localiq-review-12908471)

---


#### What Are G2 Users Discussing About LocaliQ?

- [What is WordStream used for?](https://www.g2.com/discussions/what-is-wordstream-used-for)
- [What is ReachEdge used for?](https://www.g2.com/discussions/what-is-reachedge-used-for) - 1 comment
- [What is LOCALiQ?](https://www.g2.com/discussions/what-is-localiq) - 1 comment, 1 upvote
- [What happened to ThriveHive?](https://www.g2.com/discussions/what-happened-to-thrivehive) - 1 comment
- [What does ThriveHive do?](https://www.g2.com/discussions/what-does-thrivehive-do) - 1 comment

### 14. [Outfunnel](https://www.g2.com/products/outfunnel/reviews)
Outfunnel unites your sales and marketing data and prioritizes your leads. All marketing engagement (email opens, web visits, form fills, etc.) gets recorded in your CRM. Sales can identify the hottest leads and sell smarter. Keep sales &amp; marketing contacts in sync 24/7. Find your best opportunities with Lead Scoring and Web Visitor Tracking. Works with Pipedrive, Copper, HubSpot, Salesforce and popular marketing tools like Mailchimp, ActiveCampaign, Facebook Lead Ads, Wix, Calendly, etc.


**Average Rating:** 4.4/5.0
**Total Reviews:** 8
**How Do G2 Users Rate Outfunnel?**

- **Analysis:** 7.5/10 (Category avg: 8.4/10)
- **Conversion Viability:** 10.0/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.4/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Outfunnel?**

- **Seller:** [Outfunnel](https://www.g2.com/sellers/outfunnel)
- **Year Founded:** 2018
- **HQ Location:** Tallinn, Harjumaa
- **Twitter:** @outfunnel (360 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/outfunnel (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 88% Small-Business, 13% Mid-Market


#### What Are Outfunnel's Pros and Cons?

**Pros:**

- Connection (1 reviews)
- CRM Integration (1 reviews)
- Customer Support (1 reviews)
- Customization (1 reviews)
- Data Integration (1 reviews)

**Cons:**

- Dashboard Issues (1 reviews)
- Difficult Reporting (1 reviews)
- Filtering Issues (1 reviews)
- Inadequate Reporting (1 reviews)
- Limited Features (1 reviews)


### What Do G2 Reviewers Say About Outfunnel?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **seamless integration** of HubSpot and Mailchimp, boosting efficiency and collaboration across teams.
- Users love the **seamless CRM integration** with Pipedrive, making setup and usage effortlessly efficient.
- Users commend Outfunnel&#39;s **responsive customer support** , which effectively addresses inquiries and enhances the overall experience.
- Users value the **seamless customization** capabilities of Outfunnel, enhancing collaboration and operational efficiency across teams.
- Users value the **seamless data integration** of Outfunnel, providing critical insights for timely sales outreach.

**Cons:**

- Users find that the **UI of the dashboard needs improvement** , affecting their overall user experience with Outfunnel.
- Users find the **difficult reporting** of Outfunnel limiting, lacking essential data for optimizing email campaigns.
- Users face **filtering issues** , struggling with limited reporting and lack of critical email bounce information for optimizations.
- Users find the **reporting inadequate** , lacking essential metrics like bounces and replies for effective email campaign optimization.
- Users find the **reporting section limited** , lacking essential metrics for optimizing email campaigns effectively.

#### What Are Recent G2 Reviews of Outfunnel?

**"[Your marketing and sales in one place](https://www.g2.com/survey_responses/outfunnel-review-10397706)"**

**Rating:** 4.0/5.0 stars
*— Maria L.*

[Read full review](https://www.g2.com/survey_responses/outfunnel-review-10397706)

---

**"[The Outfunnel service worked perfectly, customer service was phenomenal!](https://www.g2.com/survey_responses/outfunnel-review-10598354)"**

**Rating:** 5.0/5.0 stars
*— Max G.*

[Read full review](https://www.g2.com/survey_responses/outfunnel-review-10598354)

---


#### What Are G2 Users Discussing About Outfunnel?

- [What is Outfunnel used for?](https://www.g2.com/discussions/what-is-outfunnel-used-for)

### 15. [PhantomBuster](https://www.g2.com/products/phantombuster/reviews)
PhantomBuster opens a new era of lead generation. PhantomBuster is a technology company that has been disrupting data scraping and automation on the web since 2016. We offer lead generation solutions in the form of Phantoms to help you generate leads from all major networks &amp; websites. With PhantomBuster, you can: • Scrape data from LinkedIn, Sales Navigator, Twitter, Instagram, Google Maps, and more • Automate actions to interact with your prospects • Enrich your CRM with clean data 24/7 • Build advanced workflows without writing a line of code Learn more over on https://phantombuster.com/


**Average Rating:** 4.4/5.0
**Total Reviews:** 137
**How Do G2 Users Rate PhantomBuster?**

- **Analysis:** 9.2/10 (Category avg: 8.4/10)
- **Conversion Viability:** 9.2/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 9.2/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 8.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind PhantomBuster?**

- **Seller:** [Phantombuster](https://www.g2.com/sellers/phantombuster)
- **Year Founded:** 2015
- **HQ Location:** Paris, France
- **Twitter:** @officialpbuster (1,377 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/phantombuster-official/ (75 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Founder, CEO
- **Top Industries:** Computer Software, Marketing and Advertising
- **Company Size:** 73% Small-Business, 24% Mid-Market


#### What Are PhantomBuster's Pros and Cons?

**Pros:**

- Automation (44 reviews)
- Ease of Use (42 reviews)
- Features (20 reviews)
- LinkedIn Integration (18 reviews)
- Easy Setup (14 reviews)

**Cons:**

- Learning Curve (15 reviews)
- Pricing Issues (11 reviews)
- Poor Customer Support (10 reviews)
- Complex Setup (7 reviews)
- Expensive (6 reviews)


### What Do G2 Reviewers Say About PhantomBuster?
*AI-generated summary from verified user reviews*

**Pros:**

- Users love the **automation features** of PhantomBuster, effortlessly enhancing social media engagement and saving time.
- Users find PhantomBuster to be **extremely easy to use** , with intuitive features that streamline data scraping tasks.
- Users appreciate the **ease of automation** with PhantomBuster, significantly streamlining outreach workflows and reporting.
- Users praise the **transformative LinkedIn automation** features, enhancing lead generation and streamlining outreach efforts effectively.
- Users find the **easy setup** of PhantomBuster highly beneficial, making it straightforward to use right away.

**Cons:**

- Users find a **steep learning curve** in understanding PhantomBuster, which can overwhelm newcomers to the platform.
- Users find the **pricing jump for additional phantoms** to be excessive, which may hinder larger teams.
- Users express frustration with **poor customer support** , citing unhelpful auto-responses and a lack of direct assistance.
- Users find the **complex setup** of PhantomBuster challenging, especially for non-technical individuals managing multiple automations.
- Users find PhantomBuster **expensive** , requiring upgrades predominantly for execution time rather than additional slot capacity.

#### What Are Recent G2 Reviews of PhantomBuster?

**"[PhantomBuster’s Versatility Makes Targeted Data Lists Easy](https://www.g2.com/survey_responses/phantombuster-review-12390581)"**

**Rating:** 4.0/5.0 stars
*— Jamie C.*

[Read full review](https://www.g2.com/survey_responses/phantombuster-review-12390581)

---

**"[PhantomBuster Makes LinkedIn Outreach Easy and Effective](https://www.g2.com/survey_responses/phantombuster-review-12399898)"**

**Rating:** 5.0/5.0 stars
*— Naud H.*

[Read full review](https://www.g2.com/survey_responses/phantombuster-review-12399898)

---


#### What Are G2 Users Discussing About PhantomBuster?

- [Is it legal to use PhantomBuster?](https://www.g2.com/discussions/is-it-legal-to-use-phantombuster) - 1 upvote
- [Does Instagram allow PhantomBuster?](https://www.g2.com/discussions/does-instagram-allow-phantombuster)
- [Is the PhantomBuster good?](https://www.g2.com/discussions/is-the-phantombuster-good) - 1 comment
- [What is PhantomBuster used for?](https://www.g2.com/discussions/what-is-phantombuster-used-for) - 2 comments

### 16. [Pecan](https://www.g2.com/products/pecan/reviews)
Pecan AI is a predictive analytics platform that helps business teams understand what’s likely to happen next, while there is still time to act. With Pecan’s Predictive AI Agent, teams can turn business questions into reliable predictions for use cases like customer churn, demand forecasting, and lifetime value, without relying on long, complex data science projects. The platform automatically handles data preparation, feature engineering, modeling, validation, and delivery, and provides transparent, explainable predictions that integrate into tools like Salesforce, HubSpot, Snowflake, and BI systems to drive real business outcomes.


**Average Rating:** 4.7/5.0
**Total Reviews:** 36
**How Do G2 Users Rate Pecan?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Pecan?**

- **Seller:** [Pecan.ai](https://www.g2.com/sellers/pecan-ai)
- **Company Website:** https://www.pecan.ai
- **Year Founded:** 2018
- **HQ Location:** US, Israel
- **Twitter:** @pecan_ai (1,135 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/pecan-ai/ (89 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Retail
- **Company Size:** 54% Mid-Market, 21% Enterprise


#### What Are Pecan's Pros and Cons?

**Pros:**

- Ease of Use (25 reviews)
- Customer Support (18 reviews)
- Speed (15 reviews)
- Problem Solving (13 reviews)
- Implementation Ease (11 reviews)

**Cons:**

- Learning Difficulty (9 reviews)
- Limitations (8 reviews)
- Limited Features (8 reviews)
- Learning Curve (7 reviews)
- Limited Customization (5 reviews)


### What Do G2 Reviewers Say About Pecan?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **ease of use** of Pecan, allowing simple model building without requiring deep technical skills.
- Users praise Pecan&#39;s **excellent customer support** , emphasizing prompt assistance and valuable guidance throughout their learning process.
- Users highlight the **speed of development** with Pecan, reducing model creation from months to weeks efficiently.
- Users value Pecan&#39;s **exceptional problem-solving support** , enhancing their ability to leverage data for actionable insights.
- Users highlight the **implementation ease** of Pecan, facilitating swift model deployment and enhancing productivity significantly.

**Cons:**

- Users experience a **steep learning curve** with Pecan, requiring at least intermediate SQL knowledge to navigate effectively.
- Users desire **deeper control over model selection and custom optimization metrics** , finding the auto-selection process limiting.
- Users feel the **limited model customization** restricts their ability to tailor solutions for specific use cases effectively.
- Users experience a **steep learning curve** initially, particularly with data structure and SQL understanding required.
- Users express a desire for **limited customization** , wishing for more control over model selection and optimization metrics.

#### What Are Recent G2 Reviews of Pecan?

**"[AI Chatbox Integration Makes Feature Development Easy to Explore and Iterate](https://www.g2.com/survey_responses/pecan-review-12878894)"**

**Rating:** 4.0/5.0 stars
*— Yuqi L.*

[Read full review](https://www.g2.com/survey_responses/pecan-review-12878894)

---

**"[Intuitive Platform with Exceptional Support](https://www.g2.com/survey_responses/pecan-review-12654479)"**

**Rating:** 5.0/5.0 stars
*— J G.*

[Read full review](https://www.g2.com/survey_responses/pecan-review-12654479)

---



### 17. [Keap](https://www.g2.com/products/thryv-keap/reviews)
Keap is a small business CRM and automation platform designed to grow your profitable business. With Keap, you&#39;ll easily capture, organize, track, and nurture all of your leads to increase sales and revenue. The Keap CRM has everything you need to automate your business: lead capture and management, sales automation, marketing automation, email automation and text marketing.


**Average Rating:** 3.9/5.0
**Total Reviews:** 28
**How Do G2 Users Rate Keap?**

- **Analysis:** 10.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 10.0/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Keap?**

- **Seller:** [Thryv](https://www.g2.com/sellers/thryv)
- **Year Founded:** 2012
- **HQ Location:** Dallas, TX
- **Twitter:** @thryv (8,415 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/thryvinc (5,883 employees on LinkedIn®)
- **Ownership:** NASDAQ: THRY

**Who Uses This Product?**
- **Top Industries:** Marketing and Advertising, Professional Training &amp; Coaching
- **Company Size:** 72% Small-Business, 24% Mid-Market


#### What Are Keap's Pros and Cons?

**Pros:**

- Automation (8 reviews)
- Automation Features (8 reviews)
- Ease of Use (7 reviews)
- Automation Efficiency (5 reviews)
- Automation Focus (5 reviews)

**Cons:**

- Complexity (3 reviews)
- Expensive (3 reviews)
- Lack of Flexibility (3 reviews)
- Learning Curve (3 reviews)
- Limitations (3 reviews)


### What Do G2 Reviewers Say About Keap?
*AI-generated summary from verified user reviews*

**Pros:**

- Users appreciate the **ease of automation** in Keap, enabling effective task management and seamless campaign execution.
- Users love Keap&#39;s **advanced automation features** , enabling efficient management of marketing campaigns and client communication.
- Users value the **ease of use** of Keap, praising its intuitive design and seamless setup for managing tasks.
- Users appreciate the **automation efficiency** of Keap, simplifying tasks like reminders and client management seamlessly.
- Users value the **automation capabilities** of Keap, appreciating its efficiency in managing marketing tasks seamlessly.

**Cons:**

- Users find Keap&#39;s **complexity** challenging, particularly for those with fewer contacts or new to the platform.
- Users find Keap to be **quite expensive** compared to competitors, which has led some to seek alternatives.
- Users find **lack of flexibility** in Keap, requiring significant effort and resources for effective customization.
- Users find the **learning curve steep** with Keap, requiring significant effort to fully utilize its capabilities.
- Users find **limitations in flexibility** for invoicing, making it less suitable for small companies or entrepreneurs.

#### What Are Recent G2 Reviews of Keap?

**"[Powerful Automation with Ease, but Pricey](https://www.g2.com/survey_responses/keap-review-12720086)"**

**Rating:** 4.5/5.0 stars
*— karan k.*

[Read full review](https://www.g2.com/survey_responses/keap-review-12720086)

---

**"[Seamless Business Automation and CRM Efficiency](https://www.g2.com/survey_responses/keap-review-12701290)"**

**Rating:** 4.5/5.0 stars
*— SHEMEKA J.*

[Read full review](https://www.g2.com/survey_responses/keap-review-12701290)

---


#### What Are G2 Users Discussing About Keap?

- [What is KEAP?](https://www.g2.com/discussions/what-is-keap)

### 18. [Ontraport](https://www.g2.com/products/ontraport/reviews)
Ontraport is a CRM and marketing automation platform designed for small and mid-sized businesses that need to manage contacts, automate marketing and sales, process payments, and build web experiences from a single system. Unlike point solutions that require businesses to integrate multiple tools, Ontraport centralizes customer data, marketing automation, sales pipelines, payment processing, and website management in one shared database. This unified architecture allows teams to create connected workflows across every stage of the customer lifecycle without relying on third-party integrations or custom development. Ontraport is built for operations, marketing, and sales teams at established businesses that have outgrown entry-level tools but want an alternative to complex, high-cost enterprise platforms. Core features and capabilities: • CRM and contact management — a single shared customer record with unified contact history, segmentation, lead scoring, and visual sales pipelines • Marketing automation — multi-channel automation across email and SMS, with behavioral triggers, lead routing, and attribution reporting • Payments and ecommerce — order forms, upsells, subscriptions, declined transaction recovery, and a customer billing center • Dynamic CMS — no-code tools for building websites, landing pages, membership sites, online courses, and customer portals • Shared inbox — centralized customer communications across channels for support and sales teams • AI Assistant — runs inside automations with access to unified customer data to segment contacts, personalize messaging, and route communications automatically • Reporting and analytics — campaign performance tracking, revenue attribution, and contact-level activity history Ontraport integrates with third-party tools via API and Zapier and supports custom development through an open API. The platform is web-based and includes a mobile app for iOS and Android. Founded in 2006 and headquartered in California, Ontraport serves thousands of businesses across more than 60 countries.


**Average Rating:** 4.5/5.0
**Total Reviews:** 245
**How Do G2 Users Rate Ontraport?**

- **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Ontraport?**

- **Seller:** [Ontraport](https://www.g2.com/sellers/ontraport)
- **Company Website:** https://ontraport.com
- **Year Founded:** 2006
- **HQ Location:** Covina, CA
- **Twitter:** @Ontraport (12,056 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2597064/ (97 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Owner, CEO
- **Top Industries:** Professional Training &amp; Coaching, Marketing and Advertising
- **Company Size:** 93% Small-Business, 4% Mid-Market


#### What Are Ontraport's Pros and Cons?

**Pros:**

- Customer Support (10 reviews)
- Helpful (8 reviews)
- Customer Management (5 reviews)
- Ease of Use (5 reviews)
- Automation Focus (4 reviews)

**Cons:**

- Learning Curve (6 reviews)
- Not Intuitive (4 reviews)
- Poor Customer Support (3 reviews)
- Billing Issues (2 reviews)
- Contact Management (2 reviews)


### What Do G2 Reviewers Say About Ontraport?
*AI-generated summary from verified user reviews*

**Pros:**

- Users rave about the **amazing customer support** at Ontraport, appreciating prompt assistance and knowledgeable agents.
- Users love the **amazing customer support** from Ontraport, highlighting quick, knowledgeable assistance for their needs.
- Users greatly appreciate the **exceptional customer support** of Ontraport, highlighting responsive and knowledgeable agents to assist them.
- Users find Ontraport **very user friendly and intuitive** , making it easy to navigate and utilize its features effectively.
- Users value the **powerful automation** and contact management features of Ontraport, streamlining their business processes effectively.

**Cons:**

- Users find the **steep learning curve** challenging, requiring time and support to fully understand the system.
- Users find the **interface not intuitive** , leading to a steep learning curve that can be overwhelming for beginners.
- Users report **poor customer support** , particularly regarding refunds and a rigid policy that prioritizes rules over relationships.
- Users find Ontraport&#39;s **no refund policy** frustrating, especially concerning charges for unused and dormant accounts.
- Users find **contact management confusing** , especially with automatic billing and using triggers to group contacts effectively.

#### What Are Recent G2 Reviews of Ontraport?

**"[Ontraport Makes Building Pages and Sequences Easy for Small Businesses](https://www.g2.com/survey_responses/ontraport-review-13105224)"**

**Rating:** 4.0/5.0 stars
*— Leah H.*

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13105224)

---

**"[Ontraport Delivers: Flexible Custom Objects and Powerful, Scalable Automation](https://www.g2.com/survey_responses/ontraport-review-13120768)"**

**Rating:** 4.5/5.0 stars
*— Ben J.*

[Read full review](https://www.g2.com/survey_responses/ontraport-review-13120768)

---


#### What Are G2 Users Discussing About Ontraport?

- [Is Ontraport a CRM?](https://www.g2.com/discussions/is-ontraport-a-crm) - 2 comments
- [How much does Ontraport cost?](https://www.g2.com/discussions/how-much-does-ontraport-cost) - 2 comments
- [Who uses Ontraport?](https://www.g2.com/discussions/who-uses-ontraport) - 2 comments
- [What is Ontraport used for?](https://www.g2.com/discussions/what-is-ontraport-used-for) - 1 comment

### 19. [Phonexa](https://www.g2.com/products/phonexa/reviews)
Phonexa is the performance marketing platform that unifies call tracking and routing, lead tracking and distribution, compliance, and marketing analytics within one powerful ecosystem. Its two core modules, Call Logic for intelligent call tracking and routing and LMS Sync for automated lead management, power Phonexa’s performance engine. Together, they connect every inbound call and lead with real-time analytics, attribution, and automation tools that increase the ROI on every lead or call. Additional plug-ins such as iClear, iClaim, AI Call Agents, and Managed Services expand the platform’s capabilities to enhance compliance, streamline workflows, and fuel intelligent growth. Built for brands, agencies, publishers, and affiliate networks, Phonexa delivers advanced solutions for fraud prevention, data compliance, and workflow automation. From optimizing lead flow and improving call performance to ensuring transparency and regulatory compliance, Phonexa empowers marketing teams to scale smarter and faster. Phonexa gives marketers unmatched clarity, control, and efficiency across every customer acquisition channel. Learn more on www.Phonexa.com.


**Average Rating:** 4.9/5.0
**Total Reviews:** 162
**How Do G2 Users Rate Phonexa?**

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 9.1/10)

**Who Is the Company Behind Phonexa?**

- **Seller:** [Phonexa](https://www.g2.com/sellers/phonexa)
- **Company Website:** https://www.phonexa.com
- **Year Founded:** 2016
- **HQ Location:** Glendale, CA
- **Twitter:** @PhonexaCalls (386 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/phonexa/ (168 employees on LinkedIn®)

**Who Uses This Product?**
- **Who Uses This:** Director, CEO
- **Top Industries:** Marketing and Advertising, Financial Services
- **Company Size:** 86% Small-Business, 10% Mid-Market


#### What Are Phonexa's Pros and Cons?

**Pros:**

- Customer Support (64 reviews)
- Ease of Use (45 reviews)
- Helpful (38 reviews)
- Positive Experience (34 reviews)
- Features (32 reviews)

**Cons:**

- Learning Curve (24 reviews)
- Steep Learning Curve (20 reviews)
- Complex Setup (11 reviews)
- Difficult Learning (10 reviews)
- Not Intuitive (6 reviews)


### What Do G2 Reviewers Say About Phonexa?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise Phonexa for its **exceptional customer support** , highlighting friendly and knowledgeable assistance that enhances their experience.
- Users find Phonexa **easy to use** after training, simplifying campaign management and enhancing operational efficiency.
- Users find Phonexa&#39;s **helpful support team** invaluable, enhancing their experience and driving business success.
- Users praise the **excellent functionality** of Phonexa, appreciating its comprehensive tools and responsive customer support.
- Users value the **extensive features** of Phonexa, appreciating its upgrades and user-friendly campaign customization.

**Cons:**

- Users note a **steep learning curve** with Phonexa due to its feature-rich nature, requiring additional guidance for ease of use.
- Users experience a **steep learning curve** with Phonexa, finding initial setup and navigation challenging and overwhelming.
- Users find the **complex setup** of Phonexa confusing, needing more guidance and support to navigate effectively.
- Users experience a **difficult learning** process due to the platform&#39;s complexity and steep learning curve.
- Users find Phonexa&#39;s interface to be **not intuitive** , requiring additional support to navigate its complex features.

#### What Are Recent G2 Reviews of Phonexa?

**"[Effortless Call Routing with Outstanding Support](https://www.g2.com/survey_responses/phonexa-review-12707395)"**

**Rating:** 5.0/5.0 stars
*— Charm S.*

[Read full review](https://www.g2.com/survey_responses/phonexa-review-12707395)

---

**"[Next-Level Customer Service That Made Our Tight Migration Seamless](https://www.g2.com/survey_responses/phonexa-review-12383024)"**

**Rating:** 5.0/5.0 stars
*— Simon A.*

[Read full review](https://www.g2.com/survey_responses/phonexa-review-12383024)

---


#### What Are G2 Users Discussing About Phonexa?

- [How has Phonexa supported your marketing efforts, and what features do you find most valuable?](https://www.g2.com/discussions/how-has-phonexa-supported-your-marketing-efforts-and-what-features-do-you-find-most-valuable) - 1 comment
- [What does Phonexa do?](https://www.g2.com/discussions/what-does-phonexa-do) - 2 comments
- [What is phone call tracking?](https://www.g2.com/discussions/what-is-phone-call-tracking) - 1 comment
- [How does call tracking software work?](https://www.g2.com/discussions/how-does-call-tracking-software-work) - 1 comment

### 20. [Activation Studio](https://www.g2.com/products/activation-studio/reviews)
Activation Studio is a lightweight CDP for Salesforce Marketing Cloud solution aimed at marketers. Create segments via our drag and drop designer (No SQL) and activate them in Journey Builder. Use scoring rules and track web behavior in one application. Boost efficiency SFMC (Segment Designer) \&gt;Improved workflow and time to market \&gt;Drag &amp; drop segmentation \&gt;Segment customer data without writing SQL Effective lead management (Score Designer) \&gt;Lead scoring solution for SFMC \&gt;Identify the interests, needs and intent of your leads \&gt;Inbound lead qualification Realtime engagement tracking (Interaction Designer) \&gt;Include website tracking in SFMC \&gt;Leverage digital activity customer or lead \&gt;Quick and easy setup lightweight CDP


**Average Rating:** 4.8/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Activation Studio?**

- **Analysis:** 10.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.3/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10)

**Who Is the Company Behind Activation Studio?**

- **Seller:** [Harvest Tech Labs](https://www.g2.com/sellers/harvest-tech-labs)
- **Year Founded:** 2019
- **HQ Location:** Groningen, NL
- **LinkedIn® Page:** https://www.linkedin.com/company/harvest-labs/ (2 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Mid-Market



#### What Are Recent G2 Reviews of Activation Studio?

**"[Saving so much time and making my work life easier!](https://www.g2.com/survey_responses/activation-studio-review-7357493)"**

**Rating:** 5.0/5.0 stars
*— Viresh N.*

[Read full review](https://www.g2.com/survey_responses/activation-studio-review-7357493)

---

**"[It saves so much time!](https://www.g2.com/survey_responses/activation-studio-review-7557921)"**

**Rating:** 5.0/5.0 stars
*— Jacobien v.*

[Read full review](https://www.g2.com/survey_responses/activation-studio-review-7557921)

---



### 21. [Correlated](https://www.g2.com/products/correlated/reviews)
The first revenue expansion platform for sales teams. Correlated tracks thousands of data points to let you know when your accounts are ready for upsell, cross-sell or showing signs of churn. Now your reps will reach out to the right accounts at the perfect time using the best message.


**Average Rating:** 4.5/5.0
**Total Reviews:** 14
**How Do G2 Users Rate Correlated?**

- **Analysis:** 8.3/10 (Category avg: 8.4/10)
- **Conversion Viability:** 8.3/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind Correlated?**

- **Seller:** [Correlated Labs](https://www.g2.com/sellers/correlated-labs)
- **Year Founded:** 2020
- **HQ Location:** New York, NY
- **LinkedIn® Page:** https://www.linkedin.com/company/correlated/ (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Top Industries:** Computer Software
- **Company Size:** 71% Mid-Market, 29% Small-Business



#### What Are Recent G2 Reviews of Correlated?

**"[Game changing for PLG](https://www.g2.com/survey_responses/correlated-review-8298310)"**

**Rating:** 5.0/5.0 stars
*— Mike M.*

[Read full review](https://www.g2.com/survey_responses/correlated-review-8298310)

---

**"[Correlated&#39;s PLG signal strength works, if your work it!](https://www.g2.com/survey_responses/correlated-review-8421004)"**

**Rating:** 5.0/5.0 stars
*— Billy M.*

[Read full review](https://www.g2.com/survey_responses/correlated-review-8421004)

---



### 22. [Evergrowth](https://www.g2.com/products/evergrowth/reviews)
Evergrowth is the agentic GTM workspace where AI agents execute your revenue strategy; like adding expert consultants to your team without the headcount. Onboarded with your Value Proposition, ICPs, and GTM strategy, Evergrowth Agents arrive pre-orchestrated with best-practice workflows, so they get to work quickly and deliver value from day one. With native CRM Integrations, Evergrowth slots straight into your GTM stack, auto-enriching your CRM with fresh, verified research and keeping every workflow in sync. With Evergrowth, customers are able to consolidate 3–5 point tools with one unified, agent-powered GTM system. Across the funnel, agents handle the heavy lifting: • Researching accounts and qualifying the right targets to your ICP &amp; IBP • Enriching new (and existing) contacts with pay-for-success, verified data • Personalizing outreach &amp; sequencing, expertly weaving real buying signals &amp; research with company value proposition context • Coaching reps in real time with scenario-based roleplays and instant feedback • Generating meeting prep &amp; account planning notes tailored to each prospect What that means for your team: faster execution, higher-quality pipeline, and personalization at scale. All without the tool sprawl, complexity, or extra headcount that comes with this sort of growth. Think of Evergrowth as your ready-to-work GTM team that makes ambitious goals achievable.


**Average Rating:** 4.2/5.0
**Total Reviews:** 7
**How Do G2 Users Rate Evergrowth?**

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10)

**Who Is the Company Behind Evergrowth?**

- **Seller:** [Evergrowth](https://www.g2.com/sellers/evergrowth)
- **Year Founded:** 2014
- **HQ Location:** Vilnius, LT
- **LinkedIn® Page:** https://www.linkedin.com/company/evergrowth-com/ (34 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 43% Mid-Market, 29% Small-Business


#### What Are Evergrowth's Pros and Cons?

**Pros:**

- Customer Support (1 reviews)
- Customizability (1 reviews)
- Ease of Use (1 reviews)
- Easy Setup (1 reviews)
- Features (1 reviews)

**Cons:**

- Integration Issues (1 reviews)


### What Do G2 Reviewers Say About Evergrowth?
*AI-generated summary from verified user reviews*

**Pros:**

- Users praise the **responsive customer support** of Evergrowth, which enhances their overall experience and implementation success.
- Users appreciate the **customizability** of Evergrowth, enabling tailored solutions for their demand generation and sales needs.
- Users commend Evergrowth for its **ease of use** , appreciating swift onboarding and responsive customer support that enhances productivity.
- Users value the **easy setup** of Evergrowth, appreciating quick onboarding and responsive customer support for maximal efficiency.
- Users appreciate the **ease of use and extensive capabilities** of Evergrowth, enhancing lead generation and customer success.

**Cons:**

- Users express frustration with **integration issues** in Evergrowth, affecting overall functionality and causing disruptions.

#### What Are Recent G2 Reviews of Evergrowth?

**"[Evergrowth: A Balanced Blend of Innovation and Usability](https://www.g2.com/survey_responses/evergrowth-review-12210810)"**

**Rating:** 4.5/5.0 stars
*— Paul R.*

[Read full review](https://www.g2.com/survey_responses/evergrowth-review-12210810)

---

**"[ICP and CRM Cleaning Made Easy with Human Onboarding](https://www.g2.com/survey_responses/evergrowth-review-12478888)"**

**Rating:** 5.0/5.0 stars
*— Laurent F.*

[Read full review](https://www.g2.com/survey_responses/evergrowth-review-12478888)

---



### 23. [GetLeads](https://www.g2.com/products/rainex-getleads/reviews)
GetLeads is an AI-powered lead generation tool that makes it easy to find high-quality, verified leads across industries using comprehensive filters and a portrait of current customers. All search is performed in real time via Google and Linkedin search, that’s why all leads are 99,9% verified and up-to-date. And a smart algorithm determines a portrait of your current paying customers and, based on them, drives prospecting for potential customers who are 98% likely to be relevant and interested in your product. Let GetLeads revolutionize your sales strategy and boost your outreach impact. Key features 1. Real-Time Lead Generation: - Generate relevant leads in real time. - Access only up-to-date, verified data. - Use advanced filters to target the right leads. - Ensure global reach and precise search capabilities. 2. Look-a-like Leads: - Use AI to identify a portrait of your top customers. - Search for companies that closely match and need your product. - Increase acquisition and sales conversion. 3. Personalization: - Pinpoint customers&#39; pain points and your solution. - Increase response rates while reducing resource costs. - Build strong customer relationships. 4. LinkedIn Outreach: - Target the right person in an optimized way. - Save time, boosting outreach efficiency and impact. - Speed up responses, ensuring a competitive edge. 5. Automated Sequences: - Reach leads faster while maintaining relevancy. - Scale your outreach, expanding new lead audiences effortlessly. - Track insights to improve strategies. Why GetLeads? - 3x+ Higher conversion - 45% More warm responses - 30% More deals - 100% Increase of sales funnel efficiency Pricing plans GetLeads offers a Free trial pricing model. You can try the tool for free and then upgrade to a paid plan when you are ready. GetLeads pricing packages: 1. Free trial plan : $0 2. Standard plan : $30/mo 3. Additional emails plan : 50 emails for $7 Let AI do the heavy lifting - so you can focus on winning customers. Automate, personalize, and optimize your outreach for higher response rates and better conversions. Accelerate your sales with Rainex.GeLeads!


**Average Rating:** 5.0/5.0
**Total Reviews:** 3
**How Do G2 Users Rate GetLeads?**

- **Analysis:** 10.0/10 (Category avg: 8.4/10)
- **Conversion Viability:** 10.0/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 10.0/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind GetLeads?**

- **Seller:** [Rainex](https://www.g2.com/sellers/rainex)
- **Year Founded:** 2022
- **HQ Location:** Delaware, US
- **LinkedIn® Page:** https://www.linkedin.com/company/rainexio (11 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business


#### What Are GetLeads's Pros and Cons?

**Pros:**

- Accuracy (2 reviews)
- Data Accuracy (2 reviews)
- Accurate Data (1 reviews)
- Automation (1 reviews)
- Contact Information (1 reviews)

**Cons:**

- Learning Difficulty (1 reviews)


### What Do G2 Reviewers Say About GetLeads?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **high accuracy** of GetLeads, enabling precise and effective lead generation for better conversions.
- Users value the **data accuracy** of GetLeads, enabling precise nurturing and improved lead conversion rates.
- Users value the **accurate data** from GetLeads, ensuring real-time, relevant leads for effective sales strategies.
- Users appreciate the **automation** of GetLeads, which saves time and provides targeted contacts for outreach.
- Users value the **relevance of contact information** from GetLeads, enhancing precision and boosting conversion rates.

**Cons:**

- Users find the initial **learning difficulty** somewhat frustrating, but experience improves with time and practice.

#### What Are Recent G2 Reviews of GetLeads?

**"[An exceptional tool for targeted outreach that doesn&#39;t waste our time](https://www.g2.com/survey_responses/getleads-review-10525223)"**

**Rating:** 5.0/5.0 stars
*— Nisa   M.*

[Read full review](https://www.g2.com/survey_responses/getleads-review-10525223)

---

**"[Really helpful tool for finding good leads](https://www.g2.com/survey_responses/getleads-review-11034730)"**

**Rating:** 5.0/5.0 stars
*— Vivek V.*

[Read full review](https://www.g2.com/survey_responses/getleads-review-11034730)

---



### 24. [Land AI](https://www.g2.com/products/land-ai/reviews)
Land AI is an AI-powered seller qualification system built exclusively for vacant land investors. The platform runs cold calling campaigns targeting vacant land owners, routes every responding seller through Maya (an AI qualification engine), and delivers Pre-Qualified Leads directly into the investor&#39;s CRM. A human Lead Quality Analyst reviews every conversation before delivery. Clients receive motivated, vetted sellers — without managing callers, data, or outreach themselves.


**Average Rating:** 5.0/5.0
**Total Reviews:** 2

**Who Is the Company Behind Land AI?**

- **Seller:** [Land AI](https://www.g2.com/sellers/land-ai)
- **Year Founded:** 2023
- **HQ Location:** Santa Cruz, US
- **LinkedIn® Page:** https://www.linkedin.com/company/landai/ (14 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Land AI?

**"[Effortless Lead Generation and CRM Management](https://www.g2.com/survey_responses/land-ai-review-12780540)"**

**Rating:** 5.0/5.0 stars
*— Adam S.*

[Read full review](https://www.g2.com/survey_responses/land-ai-review-12780540)

---

**"[Land AI: A Game-Changer for Small Land Businesses](https://www.g2.com/survey_responses/land-ai-review-12732061)"**

**Rating:** 5.0/5.0 stars
*— Nick T.*

[Read full review](https://www.g2.com/survey_responses/land-ai-review-12732061)

---



### 25. [LeadBoxer](https://www.g2.com/products/leadboxer/reviews)
LeadBoxer is a powerful B2B lead generation and sales intelligence platform that helps businesses identify, qualify, and manage prospects in real time. Instead of waiting for potential customers to fill in forms, LeadBoxer turns anonymous website visitors into actionable leads by combining website visitor identification, data enrichment, and lead scoring in one easy-to-use solution. At the core of LeadBoxer is website visitor tracking technology that reveals which companies are engaging with your content. By connecting IP-to-company resolution with firmographic and behavioral data, LeadBoxer uncovers the organizations behind your web traffic. Every visit is automatically enriched with details such as company size, industry, and location, giving your sales team the context they need to prioritize outreach. Beyond identification, LeadBoxer excels at lead qualification. With custom lead scoring, you can set rules that match your ideal customer profile (ICP) and buyer personas. Whether you focus on enterprise accounts, SMBs, or niche markets, LeadBoxer highlights the most valuable opportunities based on behavior, intent, and fit. This ensures your team spends time on prospects that are most likely to convert. To simplify lead management, LeadBoxer integrates seamlessly with your existing tech stack. The platform connects to popular CRMs, marketing automation tools, and email platforms, ensuring your leads flow directly into the workflows you already use. With flexible APIs and Zapier integrations, data can be pushed wherever it’s needed to support your sales and marketing pipeline. Security and compliance are also central to LeadBoxer’s offering. All data is processed and stored in ISO 27001-certified, GDPR-compliant data centers in Europe, giving you peace of mind while handling sensitive customer information. Whether you are a marketing team looking to boost inbound conversion, or a sales organization that wants to uncover hidden opportunities, LeadBoxer delivers the insights you need. By bridging the gap between anonymous web traffic and qualified leads, it empowers businesses to shorten sales cycles, increase engagement, and grow revenue. Start using LeadBoxer today to see who is visiting your website, discover your warmest leads, and turn traffic into measurable business growth.


**Average Rating:** 4.0/5.0
**Total Reviews:** 2
**How Do G2 Users Rate LeadBoxer?**

- **Conversion Viability:** 6.7/10 (Category avg: 8.2/10)
- **Lead Opportunity:** 8.3/10 (Category avg: 8.8/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

**Who Is the Company Behind LeadBoxer?**

- **Seller:** [LeadBoxer](https://www.g2.com/sellers/leadboxer)
- **Year Founded:** 2014
- **HQ Location:** Amsterdam, NL
- **Twitter:** @lead_boxer (1,822 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/leadboxer/ (5 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of LeadBoxer?

**"[Simple to use, effective results!](https://www.g2.com/survey_responses/leadboxer-review-742915)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Computer Software*

[Read full review](https://www.g2.com/survey_responses/leadboxer-review-742915)

---

**"[Good tool for b2b](https://www.g2.com/survey_responses/leadboxer-review-728688)"**

**Rating:** 4.0/5.0 stars
*— Verified User in Information Services*

[Read full review](https://www.g2.com/survey_responses/leadboxer-review-728688)

---


#### What Are G2 Users Discussing About LeadBoxer?

- [What is LeadBoxer used for?](https://www.g2.com/discussions/what-is-leadboxer-used-for)


## What Is Lead Scoring Software?

[Lead Generation Software](https://www.g2.com/categories/lead-generation)

## What Software Categories Are Similar to Lead Scoring Software?

- [Sales Intelligence Software](https://www.g2.com/categories/sales-intelligence)
- [CRM Software](https://www.g2.com/categories/crm)
- [Lead Capture Software](https://www.g2.com/categories/lead-capture)
- [Lead Intelligence Software](https://www.g2.com/categories/lead-intelligence)
- [Account Data Management Software](https://www.g2.com/categories/account-data-management)
- [Marketing Account Intelligence Software](https://www.g2.com/categories/marketing-account-intelligence)
- [AI Sales Assistant Software](https://www.g2.com/categories/ai-sales-assistant)


---

## How Do You Choose the Right Lead Scoring Software?

### What You Should Know About Lead Scoring Software

### What is Lead Scoring Software?

Lead scoring software is used by companies to evaluate the sale potential of each business lead or opportunity. By using this type of software, companies create scales and benchmarks against which to rank prospects. Lead scoring software helps teams focus on lead opportunities that are most likely to convert into sales, thus saving time. Driving focus on high-value leads helps sales reps save the time they would have spent on less valuable leads, and with that time they are enabled to craft better messaging when approaching ideal customers who have a higher probability of becoming a sale.

Lead scoring systems use a methodology that assigns numerical point values to each lead a business generates. Leads can be evaluated with certain scoring criteria, including the professional information they have submitted to a company and how they have engaged with a website and brand across the internet. The lead scoring model helps sales and marketing campaigns prioritize effective leads, respond to them, and increase the rate at which those leads become customers.

#### What Types of Lead Scoring Software Exist?

There are two main types of lead scoring software—predictive and rules-based software. More information about both types is listed below.

**Predictive lead scoring software:** Predictive lead scoring software is the most common type of lead scoring software. This type of scoring relies on a predictive model as well as machine learning and complex algorithms to identify which leads are best for a company to pursue. These models use external data points, such as demographic information, employee count, job openings, web presence, etc., along with historical data and any interactions the lead prospect previously had with the company, to create a more accurate and informed score. The software also creates a predictive model, often using data from a CRM or marketing platform to pinpoint any behaviors and characteristics that closed or won accounts share.

**Rules-based lead scoring software:** Rules-based lead scoring software is a more traditional type of scoring and is usually standard in most marketing automation platforms. It assigns a numeric value to attitudes, characteristics, and behaviors of a prospect, which is defined by a company’s marketing team, although input from sales is common. The intent is that these scores increase the number of quality leads that are passed to sales. Rule-based scoring can be broken into two categories—implicit and explicit data. Implicit data tracks lead behavior on a website. Explicit data is quantified based on information a prospect enters into a form.

### What are Common Features of Lead Scoring Software?

There are several features included in lead scoring software that benefits marketing, finance, sales, and the company as a whole. The most important features are further discussed below:

**Importing and exporting data:** This feature provides options to easily import and export data to and from multiple file types, such as PDFs, spreadsheets, text files, and more.

**Integration:** Lead scoring software integrates with marketing and sales software, as well as lead intelligence and advanced analytics platforms.&amp;nbsp;

**Comparisons:** This software feature assists in comparing lead scores to company benchmarks while providing reporting and analysis that sales teams use to determine which opportunities to follow, and more importantly, which to avoid.

**Scoring:** Scoring features use criteria such as revenue, budget, and company size to assign scores to leads.

**Rankings:** Lead scoring software contains functionality to create and manage ranking scales for leads based on company objectives and their market position.

[**Analysis**](https://www.g2.com/categories/lead-scoring/f/analysis) **:** Lead scoring software analyzes which leads should be prioritized and then accelerates them up the sales pipeline. The software also matches and assigns leads to the correct sales representative and aligns lead scores with predefined lead distribution criteria.

**Scoring management:** Lead scoring software reports on and analyzes lead scores to determine the conversion rate of lead opportunities, and aligns lead scores and strategy with existing sales operations.

**Attribution:** This aspect of software syncs lead data within the sales database for consistency and accuracy, and provides analysis on lead scores, sales funnel insights, and both open and closed opportunities.&amp;nbsp;

Other Features of Lead Scoring Software: [Lead Management Capabilities](https://www.g2.com/categories/lead-scoring/f/lead-management)

### What are the Benefits of Lead Scoring Software?

Organizations use lead scoring software because it is a key component in an efficient marketing and sales process. By assigning scores to leads, companies determine which leads are ready to send directly to sales and which leads still need to be developed by the marketing team. This practice not only provides sales teams with better-qualified leads but also streamlines communication between the two departments. Below are the benefits associated with using lead scoring software:

**Increased efficiency:** Lead scoring boosts sales efficiency by providing insights into a consumer’s readiness to make a purchase.

**More impactful marketing:** Marketing effectiveness increases when integrating lead scoring software integrates with business practices, enabling organizations to effectively measure the return on investment (ROI) of their marketing efforts.

**Facilitates collaboration:** Lead scoring increases collaboration between marketing and sales to define the profile of sales-ready leads, thus promoting sales and marketing alignment.

**Prioritizes leads:** Through determining which leads to focus on, lead scoring software boosts revenue and helps sales teams avoid wasting time on leads that are not ready to become closed deals.

### Who Uses Lead Scoring Software?

Lead scoring software is mostly used by sales and marketing teams. The most important and relevant reasons for these teams using this software are given below:

**Sales teams:** Lead scoring software allows sales managers and sales teams to measure leads and focus only on the strong or warm leads that produce sales and revenue. This, in turn, helps maximize conversion rates and shorten sales cycles.

**Marketing teams:** Marketing teams use lead scoring software to increase marketing qualified leads (MQL) and sales accepted leads (SAL) conversion rates, which could result in more revenue through increased sales. All departments within a company are expected to take on more revenue responsibility, and marketing departments get value from this software by chasing only viable leads.

**Finance teams:** Finance teams use lead scoring software to track and analyze metrics in regards to sales efficiency, conversion rates, and sales cycles. The more efficient the sales cycle is, the more cost savings a company realizes, and vice versa. Tracking the amount of time and money lost on subpar or premature leads allows an organization to make forecasts and adjustments to minimize these risks in the future.

#### Software Related to Lead Scoring Software

There are several solutions that benefit sales and marketing departments that also integrate with or provide similar features of lead scoring software. A couple examples of these software categories are listed below:

[CRM software](https://www.g2.com/categories/crm) **:** CRM software, sometimes referred to as sales force automation (SFA) software, helps businesses track and manage interactions in a single system of record by creating a customer profile. A CRM records interactions between a business, its prospects, and its existing customers. It also eases those interactions by placing all relevant customer data, including contact information, history, and transaction summaries into a concise live record. Effective CRM also helps organizations follow up with key prospects.

&amp;nbsp;[Lead capture software](https://www.g2.com/categories/lead-capture) **:** Lead capture software is used by companies to find new sales opportunities. Since most markets are very competitive, companies must discover new business opportunities ahead of the competition. Lead capture software is used by salespeople for lead generation through using information gathered from various sources including direct from leads, sales representatives, marketing practitioners, or customer support agents.

[Lead-to-account matching and routing software](https://www.g2.com/categories/lead-to-account-matching-and-routing) **:** Another related software is lead-to-account matching and routing tools. This software type automatically matches new leads to account records in a CRM and then connects them to salespeople in the same territory. Although the basic functionality is similar to a CRM or marketing automation platform, lead-to-account matching and routing systems have the advantage of managing complex workflows.

### Challenges with Lead Scoring Software

Although lead scoring tools have the potential to greatly improve the process of finding MQLs and high-value customers, they do not come without complications. Below is a list of key challenges associated with lead scoring software:

**Based on assumptions:** Setting up lead scoring in an automated tool requires attributing positive or negative traits of MQLs based on assumptions and guesses. Predictive lead scoring often hones in on traits such as demographics or information entered into a business’ website. However, what makes a lead high value can vary from company to company and product to product.

**Labor-intensive:** Building an automated lead scoring system requires an immense amount of brainpower and labor. In addition, although a formula may fit in the present, it will need to be continuously revised and optimized. Lead scoring is not a cavalier undertaking and should not be underestimated.

### How to Buy Lead Scoring Software

#### Requirements Gathering (RFI/RFP) for Lead Scoring Software

The first step of buying a lead scoring software is developing a list of features and functionalities a product must have to suit one’s company. Buyers can start by creating a short list of general features and must haves, and then create a long list that has more specific functionalities that could act as tiebreakers.

#### Compare Lead Scoring Software Products

**Create a long list**

Buyers can consider the following features to assemble a long list of potential products:

- Integration capabilities with other tools (e.g., CRM and marketing databases)
- Cost

**Create a short list**

Buyers can consider the following features to assemble a short list of top contenders for purchase:

- Rules-based lead scoring vs. predictive lead scoring
- Cloud-based program vs. on-site hardware

**Conduct demos**

After narrowing down the long list to a short list, one should conduct product demonstrations to ensure the way the software operates would suit their business. Buyers must be certain to see if a rules-based or predictive lead scoring system would work better. Also, if the product operates on a cloud, it’s important to ask questions about cybersecurity and collaboration with remote teams.

#### Selection of Lead Scoring Software

**Choose a selection team**

The selection team for purchasing lead scoring software should consist of the chief marketing officer, chief executive officer, management leads in IT, and the chief finance officer. Leadership across these various disciplines will ensure the chosen product accomplishes key business goals within a reasonable budget.

**Negotiation**

During the negotiation process, one should be prepared to come up against the vendor’s strongest salespeople. For this reason, one must have all company goals and needs clearly articulated to ensure the product is indeed the best fit.

**Final decision**

In order to make the final decision, each member of the decision-making team must agree that the product meets key criteria. Marketing must be convinced there will be a measurable ROI. The CEO will be looking for signs that the product serves the bottom-line—numbers and money. Therefore, a CEO must believe a lead scoring system will help boost revenue and please investors. IT executives will look out for technicalities and the ease of integration into current operating systems. Finally, the CFO will need to be persuaded that the lead scoring tool will shorten sales cycles and increase conversion rates. Once all of these stakeholders are on board, the final decision can be made.

### Lead Scoring Software Trends

**Artificial intelligence (AI):** Lead scoring platforms equipped with AI can collect and analyze more data in a shorter period of time. AI helps this software analyze data from several sources, including social media, email, CRM systems, and other company systems. AI is also able to create and test different predictive scoring models, automatically selecting the best one based on a sample data set. Another functionality of AI that plays an important part in lead scoring software is increasing accuracy in data by constantly incorporating new insights and continually reanalyzing data.



