Data in my industry is King and I've seen providers make claim to have the best data (accurate data, clean email addresses, 90 day refreshes, etc.). After purchasing many lists to support our sales and marketing efforts, committed to annual data subscriptions, I've become a skeptic over the years. Well, Lead411 proved me wrong.
Here's our experience so far:
1.) Onboarding: I've been a customer now for a few years and from my first interaction with Tom Blue, Lead411's, Founder and CEO, my experience has been nothing but exceptional. The on-boarding team was first class, Jeff Stevenson and Lori Fisher are consummate professionals who you can get you up and running in an hour.
2.) Data Quality: I've enjoyed launching more tactical campaigns by zeroing on specific technology installs (for example, I recently launched a webinar campaign targeting a specific hardware install and got over 100 webinar registrations in the first two days of the email drop!)
3.) Available Data: Lead 411 is the first company that I've worked with that gives you unlimited access to data and email addresses. What I'm most impressed with is the quality of email addresses. Throughout my career, I've not enjoyed average bounce rates of 25+% and open rates of less than 5%. With Lead411's "verified emails" we've been enjoying 30+% open rates and bounce rates that are less than 5%.
4.) New Ways to Access Data: Outside of traditional web-based applications to build/ download lists, I can use Google Chrome extensions to pull data on contacts from websites or prospect's LinkedIn pages. This data can be easily exported to a variety of formats. Review collected by and hosted on G2.com.