---
title: Lead Scoring Reviews
meta_title: 'Lead Scoring Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Lead Scoring works for a business like yours.
aggregate_rating:
  rating_value: 4.0
  review_count: 1
  scale: '5'
date_modified: '2025-03-10'
parent_category:
  name: Lead Generation
  url: https://www.g2.com/categories/lead-generation
---


# Lead Scoring Reviews
**Vendor:** Salesforce Labs  
**Category:** [Lead Scoring Software](https://www.g2.com/categories/lead-scoring)  
**Average Rating:** 4.0/5.0  
**Total Reviews:** 1
## About Lead Scoring
Score leads based on who they are (lead criteria) and what they do (campaign member criteria). Save time by prioritizing the best leads and nurturing those not ready to buy.




## Lead Scoring Reviews
  ### 1. Lead scoring in salesforce

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Chemicals | Enterprise (> 1000 emp.)

**Reviewed Date:** December 27, 2017

**What do you like best about Lead Scoring?**

Easier way to
Identify the data quality on the lead 

**What do you dislike about Lead Scoring?**

Not a very scientific approach after Einstein’s addition to Salesforce 

**Recommendations to others considering Lead Scoring:**

With Einstein addition to saleasforce lead scoring it will help in effective lead scoring using much more scientific approach Than the free Salesforce lab app.

**What problems is Lead Scoring solving and how is that benefiting you?**

To identify which lead to pursue 


## Lead Scoring Discussions
  - [What is Lead Scoring used for?](https://www.g2.com/discussions/what-is-lead-scoring-used-for)

- [View Lead Scoring pricing details and edition comparison](https://www.g2.com/products/lead-scoring/reviews?filters%5Bnps_score%5D%5B%5D=4&section=pricing&secure%5Bexpires_at%5D=2026-08-12+12%3A56%3A46+-0500&secure%5Bsession_id%5D=787d247c-9743-4ec3-a60a-ae27adf0d58f&secure%5Btoken%5D=82f6ccb6c5e189b1a38b6b5b690248ea6a92f1b10f8ac697a0bd79369848b840&format=llm_user)

## Lead Scoring Features
**Lead Generation**
- Lead Builder
- CRM Integration
- Marketing Automation Integration
- Social Media Integration
- Data Import & Export Tools

**Agentic AI - Lead Scoring**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Decision Making
- AI/Machine Learning
- Social Media Integration
- Third-Party Integrations

**Agentic AI - Salesforce AppExchange Apps**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Attribution**
- Lead Opportunity
- Lead Assignment
- Pipeline Acceleration

**Discovery**
- Lead Management
- Scoring/Ranking
- Lead Context
- Pipeline Management
- Workflow Management
- Opportunity Management
- Task Management
- Contact Management
- Calendar Management
- Email Management
- Campaign Management

**Management**
- Conversion Viability
- Workflow

**Platform**
- Data Synchronization
- Analysis
- Sales Trend Analysis
- Demographic/Firmographic Data
- Real-Time Data

**Additional Functionality**
- Drag & Drop
- Interaction Tracking
- Customizable Fields
- Multiple Scoring Models
- CRM
- Customer Segmentation
- Predictive Analytics
- Prioritization
- Lead Qualification
- Contact Database
- Reporting & Statistics
- Alerts/Notifications
- Email Marketing
- Lead Nurturing
- Web Forms
- Document Storage
- Search/Filter
- Prospecting Tools
- Email Tracking
- Sales Forecasting
- Customizable Templates
- Lead Generation
- Sales Reports
- Lead Distribution
- Data Enrichment
- AI Copilot
- API
- Real-Time Notifications
- Lead Capture
- Reminders
- Generative AI
- Forecasting
- Email Templates
- Activity Dashboard
- Activity Tracking
- Workflow Automation

## Top Lead Scoring Alternatives
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