--- title: Lead Liaison Reviews meta\_title: 'Lead Liaison Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 59 reviews by the users' company size, role or industry to find out how Lead Liaison works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 59 scale: '5' date\_modified: '2026-08-09' parent\_category: name: Marketing url: https://www.g2.com/categories/marketing --- # Lead Liaison Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Lead Liaison but has limited features. Are you part of the Lead Liaison team? [Upgrade your plan](https://my.g2.com/lead-liaison/upgrade?utm_campaign=s3&utm_medium=claim-popup&utm_source=g2) to enhance your branding and engage with visitors to your profile! Lead Liaison is a cloud-based sales and marketing automation solution that helps businesses accelerate sales by attracting, converting, closing and retaining more prospects. Filling a void in the small pool of marketing automation providers that focus on marketing-centric functionality, Lead Liaison gives equal focus to sales support with solutions such as a hot-lead dashboard, Buy Signals and a live ticker alert of businesses on the customer’s website. Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for small to mid-sized businesses, into a single platform, called Revenue Generation Software®. Lead Liaison offers clients the highest value per dollar of any industry provider. Additionally, Lead Liaison provides content creation services leveraged for communication vehicles such as press releases, blog posts, emails, and posts on social media platforms. Founded in 2013, Lead Liaison is headquartered in Allen, Texas, near Dallas, and employs 19 people. For more information, visit www.leadliaison.com or call 1-800-89-LEADS (895-3237). * * * Seller [Lead Liaison](https://www.g2.com/sellers/lead-liaison) Discussions [Lead Liaison Community](https://www.g2.com/products/lead-liaison/discuss) Languages Supported English Solution Type All-in-One Overview by Ryan Schefke (Customer Success Manager at Lead Liaison) Show More ## Pricing Pricing provided by Lead Liaison. ### Website Visitor Tracking w/ ProspectVision $250.00 Per Month ### Add Marketing Automation w/ LMA $780.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/lead-liaison/pricing) ## Top-Rated Alternatives [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,914) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![Adobe Marketo Engage](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Adobe Marketo Engage") Adobe Marketo Engage 4.1/5(3,149) ](https://www.g2.com/products/adobe-marketo-engage/reviews) [ ![Ortto](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ortto") Ortto 4.4/5(624) ](https://www.g2.com/products/ortto/reviews) [ View All Alternatives ](https://www.g2.com/products/lead-liaison/competitors/alternatives) ## User Insights Average based on 59 real user reviews. Implementation Time 1 month Perceived Cost $$$$$ Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Murad D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Murad D.") MD Murad D. Warehouse IT & Digital Operations Coordinator Warehousing Mid-Market (51-1000 emp.) 1/30/2026 "Streamlined B2B Lead Management with Unified Data" 3.5/5 What do you like best about Lead Liaison? I really like that Lead Liaison is a purely B2B-native lead management and demand generation platform. It's built exclusively for the granular, account-focused workflows that generic marketing automation tools and broad CDPs can't deliver. It excels at sales-marketing alignment, which is a major pain point for us. It also integrates seamlessly with our existing stack, tying demand gen to real-time account intent and sales execution. I appreciate that Lead Liaison is designed from the ground up for B2B needs like account-based marketing, behavior-driven lead scoring, and stage-specific account nurturing, providing end-to-end funnel visibility with flexibility to customize workflows. The initial setup of Lead Liaison was streamlined and fast, which was a great bonus. Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? I don't like that there are no regional admin roles with full autonomy. Our regional teams can't create custom lead scoring rules, nurture campaigns, or lead routing workflows on their own, and everything requires approval from our central global admin team. For instance, when our EU team wanted to adjust their MQL score threshold, they had to wait 3–5 business days for approval, which delayed changes and missed high-intent leads. Also, I think there should be a deeper cross-stack automation to eliminate manual syncs with our core B2B tools. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? Lead Liaison centralizes B2B lead capture, enriches data, and unifies profiles, eliminating data silos and manual tasks, saving my team 10+ hours per week. It improves lead quality and aligns sales-marketing efforts, enhancing efficiency for our B2B operations. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Azaruddin S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Azaruddin S.") AS Azaruddin S. Senior SEO Analyst Mid-Market (51-1000 emp.) 6/9/2023 "Best software for Visitor tracking and Marketing Automation" 4/5 What do you like best about Lead Liaison? It is one solution for us to accelerate lead generation process; it has enhanced our marketing campaign with automation. Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? They should give more flexible plans according to companies' size and marketing requirements. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? It's flexibility helped us to track our website visitors on different stages and helped to optimize marketing campaigns. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic Review from User Profile AJ Angela J. Relations Manager Small-Business (50 or fewer emp.) 7/21/2023 "Fast" 4/5 What do you like best about Lead Liaison? Its fast paced,organized,very informative Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? Could be more colorful, less words could be used Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? It is solving several system issues and other online issues Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Shakeel S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shakeel S.") SS Shakeel S. Junior Executive Enterprise (\> 1000 emp.) 2/4/2022 "I like it" 5/5 What do you like best about Lead Liaison? LeadLiaison is an extraordinary programming answer for our Marketing and Sales groups. The UI is incredible and is not difficult to utilize and explore. LeadLiaison has given us extraordinary understanding into the web excursions and practices of our guests and possibilities past the typical examination. It has upgraded and worked on our current Marketing and Sales stack. I likewise can't say enough regarding the help and backing from the LeadLiaison group. With such countless items in the commercial center, it can frequently be individuals that have an effect, and I have been intrigued with everybody I have worked with at LL. Likewise, their internet based assistance assets and independent preparation choices are great. Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? There isn't anything I disdain about utilizing this product.No visual stream outline of the MA yet that doesnt remove any of the usefulness. It was a novel, new thing to become acclimated to Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? More prominent promoting understanding to our web traffic. Superb client venture planning and purchase motioning for Sales. Understanding web conduct of both existing clients and business possibilities. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![John S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "John S.") JS John S. Director of Marketing Small-Business (50 or fewer emp.) 11/12/2021 "Powerful, Easy-To-Use Software for Marketing Insights and Automation" 4/5 What do you like best about Lead Liaison? “LeadLiaison is a great software solution for our Marketing and Sales teams. The UI is excellent and is easy to use and navigate. LeadLiaison has given us great insight into the web journeys and behaviors of our visitors and prospects beyond the usual analytics. It has enhanced and improved our existing Marketing and Sales stack. I also can’t say enough about the service and support from the LeadLiaison team. With so many products in the marketplace, it can often be people that make a difference, and I have been impressed with everyone I have worked with at LL. In addition, their online help resources and self-guided training options are excellent.” Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? There is nothing I dislike about using this software. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? Greater marketing insight to our web traffic. Excellent customer journey mapping and buy signaling for Sales. Understanding web behavior of both existing customers and business prospects. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Business Supplies and Equipment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Business Supplies and Equipment") UB Verified User in Business Supplies and Equipment Small-Business (50 or fewer emp.) 5/11/2022 "This is a platform which gives features of marketing automation and visitors tracking." 3/5 What do you like best about Lead Liaison? Lead Liaison gives to many best things. The marketing automation and visitor tracking features are the best. It gives one of best customer service. Every thing is in a good manner. Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? I found the company gives very less options to go with their plans. So if are an individual then you should think to buy any pack to start your journey. Else the customer support is good. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? If I have a small start-up or I am running any website for any product so this website gives allowance me to track my customers and target the customer base as the following pattern of data. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Events Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Events Services") AE Verified User in Events Services Small-Business (50 or fewer emp.) 7/27/2020 "Very unscrupulous company" 0/5 What do you like best about Lead Liaison? Not a fan of any of their system or their business practices Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? The Leadership and employees, again lack morality Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? It created problems and issues. Review collected by and hosted on G2.com. Show More 7/27/2022 Validated ReviewerIncentivizedSource: G2 invite ![Bill M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Bill M.") BM Bill M. Vice President Sales Small-Business (50 or fewer emp.) 8/6/2020 "Amazing MA/CRM and Customer Service" 5/5 What do you like best about Lead Liaison? How easy the tool is to use and solves all of my business needs. The customer service is impeccable and fast! You cant get that at other MA/CRM companies. Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? No visual flow chart of the MA but that doesnt take away any of the functionality. It was something new to get used to. Review collected by and hosted on G2.com. Recommendations to others considering Lead Liaison: If you are a small business, association, or event manager...this is the all in one solution for you for sales marketing and website automations. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? Every business need I had for marketing and sales. Gamification of the website has been a huge benefit Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Shelley L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shelley L.") SL Shelley L. Marketing Manager Information Technology and Services Mid-Market (51-1000 emp.) 10/16/2019 "Lead Liaison EMPOWERS My Marketing Departmen" 4.5/5 What do you like best about Lead Liaison? I have been using Lead Liaison for approximately 2.5 years and feel empowered using this tool. The ease in which I am able to put together emails, automated campaigns, forms, and landing pages is critical as the department I work within is very small but high demand. Beyond the platform, I would say that their support team is AMAZING! They have helped me with issues small and large in a very timely manner. Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? The one that I wish was easier in this platform is the ability to setup automated campaigns. I was used to working a different platform with drag and drop functionality on a "canvas" and it made it easier to see rather than the linear step process in LL. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? Recently we started using the lead scoring capabilities within the system and have found that to be beneficial in how marketing and sales are aligned. This is the driving force behind our lead process flow. I look forward to using their Sales Enablement tools in the future! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic PS Phil S. Small-Business (50 or fewer emp.) 5/21/2020 "Reliable Workflows and Good Customer Support" 3/5 What do you like best about Lead Liaison? Conceptually a good marketing automation platform that has a built-in, basic CRM Review collected by and hosted on G2.com. What do you dislike about Lead Liaison? CRM is limited in its functionality, although it's mainly an MA platform Review collected by and hosted on G2.com. Recommendations to others considering Lead Liaison: Find an alternate! The customer support is really poor. Review collected by and hosted on G2.com. What problems is Lead Liaison solving and how is that benefiting you? The idea was to link sales and marketing. The benefits....hard to achieve through Lead Liaison Review collected by and hosted on G2.com. Show More 5/26/2020 Validated ReviewerSource: Organic ## Pricing Options Pricing provided by Lead Liaison. ### Website Visitor Tracking w/ ProspectVision $250.00 Per Month ### Add Marketing Automation w/ LMA $780.00 Per Month ### Add Lifecycle Management $1,500.00 Per Month [ View More Pricing Information ](https://www.g2.com/products/lead-liaison/pricing) Lead Liaison Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_74390118cdf58a60fb81adaaefdb6287/hubspot-marketing-hub.png "Product Avatar Image") HubSpot Marketing Hub 4.4/5(14,914) [ Compare Now ](https://www.g2.com/compare/hubspot-marketing-hub-vs-lead-liaison) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image") Adobe Marketo Engage 4.1/5(3,149) [ Compare Now ](https://www.g2.com/compare/adobe-marketo-engage-vs-lead-liaison) ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_064726c90520e66a6e1aaa363a560d0d/ortto.png "Product Avatar Image") Ortto 4.4/5(624) [ Compare Now ](https://www.g2.com/compare/lead-liaison-vs-ortto) ##### ##### Lead Liaison Features Email Marketing Building and Personalizing Emails Sending Outbound Emails Manage Email Deliverability Online Marketing Landing Pages and Forms Lead Management Marketing Lead Database Data Quality Management Segmentation Reporting & Analytics Basic Reporting Web Analytics [ View More Features ](https://www.g2.com/products/lead-liaison/features) ##### Categories on G2 [Marketing Automation](https://www.g2.com/categories/marketing-automation) ##### Explore More [Best CMMS Software](https://www.g2.com/discussions/best-cmms-software)[Which bot platforms work well for ecommerce websites that need to handle product questions, cart recovery and order tracking automatically?](https://www.g2.com/discussions/which-bot-platforms-work-well-for-ecommerce-websites-that-need-to-handle-product-questions-cart-recovery-and-order-tracking-automatically)[What’s the best software for real-time cloud resource monitoring?](https://www.g2.com/discussions/what-s-the-best-software-for-real-time-cloud-resource-monitoring) [Best software for hosting online webinars](https://www.g2.com/discussions/best-software-for-hosting-online-webinars)[Which NLP platforms stay reliable under high demand so developers can build production applications without worrying about downtime or degraded performance at scale?](https://www.g2.com/discussions/which-nlp-platforms-stay-reliable-under-high-demand-so-developers-can-build-production-applications-without-worrying-about-downtime-or-degraded-performance-at-scale)[Pros and Cons Details](https://www.g2.com/products/lead-liaison/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)