- Word counter.

- Sentiment analysis

- Message readiness score.

- Pesonalization tool.

- GIF embedding.

- The support.

- Founders and team that open themselves to chat.... Not something you see often.

- Chrome extension is basically sales crack and I want more.

Basically- All of it, and I think I only scratched the surface. Review collected by and hosted on G2.com.

Its a minor thing, but sometimes the tool doesn't load things and does require a refresh of the browser. Honestly not a big deal given that they are pretty early stage and have accomplished a lot with very little.

Only reason I'm writing this is G2 won't let me progress if I leave this blank. Review collected by and hosted on G2.com.

Ability to quickly identify where I'm going wrong with my emails.

Also their support team is great. Review collected by and hosted on G2.com.

the dashboard takes a little getting used to. Review collected by and hosted on G2.com.

Easy to use, and the email coaching functionality. It does a great job at reviewing email quality and guides user on how to optimize for high reply rate. Review collected by and hosted on G2.com.

Nothing to add here.. Liked it a lot - simple tool Review collected by and hosted on G2.com.

It cuts time, I simply launch the lavender extension, and it tells me where improvements can be made in my overall email. Hence I trim it accordingly, which has resulted in better responses. Review collected by and hosted on G2.com.

Sometimes the score that lavender gives is not relevant also a lot of times i write simple email but then also it tells me to write it in simpler language that causes some trouble. Review collected by and hosted on G2.com.

Easy to use. Trains you to become a better writer. Becomes second nature. Take it anywhere (emails, LinkedIn, etc). The ability to see how your email looks on a mobile phone is rad. Review collected by and hosted on G2.com.

Suggestions to improve the email score do not make sense. Every so often, there will be an auto-suggestion to remove a word or two, where if you did, the email would sound funky. Review collected by and hosted on G2.com.

Lavender gives me a true analysis of my writing quality. Oftentimes I would find myself guilty of going back and tuning my emails and templates over and over -- wasting time and normally not changing too much. Now that I have been using lavender for close to 3 years now I can confidently lean on the score they offer to know when I've written a solid email. Review collected by and hosted on G2.com.

I really wish I could take advantage of the plethora of analytics they offer and an integration to our SEP would make it a lot easier to use. The lavender anywhere feature helps to solve this but doesn't feel as clean as the Outreach or SalesLoft integrations I had become accustomed to. Review collected by and hosted on G2.com.

As an old dog in the SDR game - started in 2008 - most of my learning came through trial and error when it came to email. When I first heard of Lavender I'll admit, I was a skeptic. Using technology to make recommendations about a very HUMAN experience? Blaspheme!

But the more I learned about how it's built, the end user experience, and the impact of the recommendations I quickly became a fan and true believer.

The technology itself is easy to install and start using. The ability to integrate with Outreach.io was a big perk and selling point across the business - RevOps, Sales Leadership and the SDRs.

I've also been thoroughly impressed with how quickly the product continues to evolve.

From a client standpoint, I love that the Lavender team is friendly, accessible, curious, and collaborative. They've been one of the best vendors I've ever worked with. Review collected by and hosted on G2.com.

Talked to the team at Lavender about deepening/expanding their integration with Outreach.io. I'd love to see Lavender reconcile their reporting filters with the native fields/filters in Outreach. Review collected by and hosted on G2.com.

Gets you to think about keeping your contact short and concise and simple Review collected by and hosted on G2.com.

sometimes it doesn't tell you enough about what you're doing or not doing right Review collected by and hosted on G2.com.

I like Lavender's quick word counter, sentiment analysis, and how easy the tool is to use! If it's ever needed, the support team is really quick to reply and resolve any issue. Review collected by and hosted on G2.com.

Likely future-state iteration, but having the ability to identify follow-up emails or emails that are meant to contain more content for a larger buying groups in terms of word-count, etc. Review collected by and hosted on G2.com.

Lavender is key to our team's success. Not only has it helped our one-off email writing, but we also use Lavender to write our sequence emails. Our open rates are 4x, and we use the language in our cold calls and marketing copy. I cannot stop telling my colleagues they NEED to use Lavender! Review collected by and hosted on G2.com.

Catie AI is still in its infancy- I am excited to see how the AI will evolve to produce better cold emails in line with the grades that we get from using Lavender on our own content. Review collected by and hosted on G2.com.