Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Mid-Market (51-1000 emp.)
"Has helped me become more strategic in my earned media decisions"
3.5/5
What do you like best about Launchmetrics?

The Inisghts protal is a fantastic tool to be able to better understand what moves the needle when it comes to earned media performance and how we sit versus key competitors. To be able to look at the exact content that is performing and dive deeper into the creators too helps to know where to invest and where to win. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Not enough category-level and product/campaign level insights at this time. The reports are also very slow to generate. A quick overview solution on insights where you see at a category and campaign level will be helpful in my role. Review collected by and hosted on G2.com.

BC
Bruno C.
Small-Business (50 or fewer emp.)
"Very usefull day to day for samples tracking and contact data base"
5/5
What do you like best about Launchmetrics?

Tracking samples, create mailing and event creation + invitation Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

limited on some very specific point so it might be not relevant Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Changing my daily work"
4.5/5
What do you like best about Launchmetrics?

- Make my daily work process very fast.

- Very helpful for massive email send-outs

- I have more control over samples worldwide

- I can export very accurate reports at the end of the season

- LM Team is always at your disposal for any support Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

- more user-friendly interface

- more layouts for email design Review collected by and hosted on G2.com.

LA
Lisa A.
Enterprise (> 1000 emp.)
"Working with Federica Gavanga on the Launchmetrics Galleries has been an amazing experience!"
4.5/5
What do you like best about Launchmetrics?

It is a very user- friendly platform that is easy to use. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

The printer system can be a bit difficult to set up at first. Review collected by and hosted on G2.com.

Michelle R.
MR
Michelle R.
Contract Archivist
Small-Business (50 or fewer emp.)
"Effecive database for the fashion industry"
5/5
What do you like best about Launchmetrics?

Launchmetrics is an integral tool for the fashion industry. It helps maintain a detailed inventory, sample tracking, and export useful data. We were able to use LM to modify each inventoried object, add new inventory, and additional information to help other teams within the company. Exporting the data already in the system helped us fully accomplish a large archiving project. This involved printing revised and clearer tags for each garment and accessory. A key part of the project's success was having friendly and expert customer service. It wouldn't have been possible without their guidance! Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

The inability to search for all seasons in a single year in one fell swoop. Also, importing significant data content can be tricky. Review collected by and hosted on G2.com.

Verified User in Cosmetics
EC
Verified User in Cosmetics
Enterprise (> 1000 emp.)
"Launchmetrics is a leader among all PR solutions that continues to evolve with the digital landscape"
5/5
What do you like best about Launchmetrics?

The product takes a modern approach with EMV to provide actionable insights that consider publication relevance, page occupation, etc. it is also very intuitive to use and navigate with minimal training. The customer success team is always willing to partner with us to continue to improve the product, while serving as a reliable resource to our stakeholders. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

In the world of beauty, category segmentation is a non-negotiable especially with brands that cover multiple categories to better understand what products or trends are driving EMV. Launchmetrics will be addressing this in an upcoming enhancement which will increase their competitive edge even further! Review collected by and hosted on G2.com.

Verified User in Apparel & Fashion
UA
Verified User in Apparel & Fashion
Small-Business (50 or fewer emp.)
"Excellent updated Training from Federica Gavagna!"
5/5
What do you like best about Launchmetrics?

Working with Federica Gavagna is the best thing ever.

She is so easy to talk to, her training, her explanations are so straightforward and easy to understand

The training was so innovative & informative.

If we need help with anything Federica can be easily contacted. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

Can't find anything i dislike about Launchmetrics Review collected by and hosted on G2.com.

Sam F.
SF
Sam F.
Managing Director, Influencer & Celebrity Relations
Small-Business (50 or fewer emp.)
"Managing Director, Influencer & Celebrity Relations"
5/5
What do you like best about Launchmetrics?

The efficiency of the system across contacts, events and samples and the way these three products connect. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

It can take new staff longer to understand how to properly utilize this tool. Review collected by and hosted on G2.com.

SM
Sophie M.
Mid-Market (51-1000 emp.)
"Excellent service and support!"
4/5
What do you like best about Launchmetrics?

We have been using Launchmetrics within our business for many years and every interaction with their team and support has been great! Federica has been especially helpful and consistent with her support and knowledge. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

That our training sessions go by so fast! Review collected by and hosted on G2.com.

CK
Caroline K.
Enterprise (> 1000 emp.)
"My experience has been overall very good, although it can be a bit confusing at times."
4/5
What do you like best about Launchmetrics?

It is helpful when I want to keep track of the samples I have sent out. It helps me remember what stylists / editors have what samples, and when they will be returned. Review collected by and hosted on G2.com.

What do you dislike about Launchmetrics?

That it can be pretty difficult to navigate. Since there are so many steps and so many different things you can do on the website, it can be kind of confusing sometimes. Review collected by and hosted on G2.com.