--- title: Launchmetrics Reviews meta_title: 'Launchmetrics Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 89 reviews by the users' company size, role or industry to find out how Launchmetrics works for a business like yours. aggregate_rating: rating_value: 4.6 review_count: 89 scale: '5' date_modified: '2026-07-17' parent_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Launchmetrics Reviews **Vendor:** Lectra **Category:** [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting) **Average Rating:** 4.6/5.0 **Total Reviews:** 89 ## About Launchmetrics Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape. ## Launchmetrics Pros & Cons **What users like:** - Users find Launchmetrics to be **intuitive and easy to use** , streamlining project management and saving time. (13 reviews) - Users find Launchmetrics very **helpful for streamlining workflows** , enhancing efficiency and offering superb support throughout. (10 reviews) - Users praise the **helpful customer support** of Launchmetrics, ensuring quick responses and effective issue resolution. (8 reviews) - Users value the **accuracy of reports** from Launchmetrics, enhancing efficiency in PR management and sample tracking. (5 reviews) - Users appreciate the **comprehensive coverage** by Launchmetrics, simplifying PR management with effortless reporting and monitoring. (5 reviews) - Efficiency Improvement (5 reviews) - Monitoring (5 reviews) - Time-saving (5 reviews) - Daily Use (4 reviews) - Efficiency (4 reviews) **What users dislike:** - Users find the **interface complicated** with multiple workspaces and suggest updates for better usability and automation. (4 reviews) - Users often find **missing features** like barcoding updates and automation complicate their tasks on Launchmetrics. (4 reviews) - Users find the **tagging issues** cumbersome, often requiring manual input and leading to potential errors in sample trafficking. (4 reviews) - Users find the **complexity** of Launchmetrics challenging, especially with managing workspaces and learning event creation. (3 reviews) - Users face **data management challenges** with outdated clippings and manual inputs, impacting efficiency and accuracy. (3 reviews) - Users note the **need for feature improvements** in Launchmetrics, particularly for capturing Instagram stories and streamlining processes. (3 reviews) - Media Monitoring (3 reviews) - Slow Performance (3 reviews) - Users find the **clip issues** frustrating, as manual uploads and outdated clippings hinder their workflow significantly. (2 reviews) - Complexity Issues (2 reviews) ## Launchmetrics Discussions - [What is Launchmetrics used for?](https://www.g2.com/discussions/what-is-launchmetrics-used-for) - [View Launchmetrics pricing details and edition comparison](https://www.g2.com/products/launchmetrics/reviews?page=4§ion=pricing&secure%5Bexpires_at%5D=2026-07-23+04%3A10%3A21+-0500&secure%5Bsession_id%5D=4a20dfcf-6574-4707-bf90-9c69ef9774e0&secure%5Btoken%5D=b29362dbe489cebb6abf97b86a7dcb556f3b9f13dcca67cd6d15c9763d047893&format=llm_user) ## Launchmetrics Features **Interface and Performance** - Import/Export - Organizational Interface - Search - File Preview - Analytics **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis **Marketing and Communications** - Lead generation and retrieval - Social media promotion - Event website creation - Email customization - Contact list management **Multichannel inventory management** - Warehouse Inventory Transfer - Multichannel Inventory Syncing - Multi-Warehouse Routing **Media Channels** - Broadcast Media - Print Media - Online Media **Barcode support** - Symbologies - Serialization - Standard formatting - Printing - Integrations **Influencer Marketing** - Influencer Recruitment - Influencer Scoring - Audience Analysis - Influencer Segmentation - Influencer Collaboration - User-Generated Content (UGC) Management - Content Approval - Campaign Analytics - Reporting and Dashboards - Data Importing and Exporting Tools - Influencer Whitelisting - Influencer Compensation - Social Commerce - E-Commerce Integration **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Event Planning** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Decision Making **Asset Management** - File Types - Metadata - File Transformation - Versioning - Expiration - Watermark - Digital Rights Management - Brand Guidelines **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label **Database** - Media Database - Newsroom **Attendee Engagement** - Social media integrations - Attendee networking - Attendee surveys-attendee engagement **3PL inventory management** - Client management - Marketplace connections - 3PL inventory tracking **Geographic Coverage** - Local Media - National Media - International Media **Design** - Label formats - WYSIWYG editor - Color editor - Graphics import - 1D and 2D barcodes - RFID Encoding **Agentic AI - Influencer Marketing Platforms** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Media Types** - Video - Audio - Images **Outreach** - PR Planner **Registration** - Event creation - User registration process - Mobile check-in **Inventory Management** - Inventory Tracking - Inventory Costing - Product Master - Inventory Forecasting - Integrations **Reporting** - Keyword Targeting - Custom Feeds and Alerts - Custom Reports - Dashboards **Agentic AI - Media Monitoring** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Administration** - Workflow Management - User, Role, and Access Management - Brand Portal - Integration with Creative Software - Integration with Marketing Software **Reporting** - Monitoring - Impact Measurement **Generative AI** - AI Text Generation - AI Text Summarization **Agentic AI - Media and Influencer Targeting** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance **User Rights/Roles** - Version Control - Team Collaboration **Agentic AI - Digital Asset Management** - Cross-system Integration **Generative AI** - AI Text Generation **Agentic AI - Event Marketing** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Inventory Management Platform Features** - Centralized Inventory Database - Inventory Level Dashboards - Stock History Reporting - Low Stock Notifications - Bundles, Kits, & Variants - Asset Tracking - Inventory Forecasting - eCommerce Integrations - Accounting Integrations - Data Exporting / Importing ## Top Launchmetrics Alternatives - [Meltwater](https://www.g2.com/products/meltwater/reviews) - 4.1/5.0 (2,629 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) - 3.9/5.0 (1,322 reviews) - [EZO](https://www.g2.com/products/ezo/reviews) - 4.4/5.0 (387 reviews)