--- title: Launchmetrics Reviews meta\_title: 'Launchmetrics Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 89 reviews by the users' company size, role or industry to find out how Launchmetrics works for a business like yours. aggregate\_rating: rating\_value: 4.6 review\_count: 89 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Public Relations (PR) url: https://www.g2.com/categories/public-relations-pr --- # Launchmetrics Reviews & Product Details Claimed ###### Profile Status This profile is currently managed by Launchmetrics but has limited features. Are you part of the Launchmetrics team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile! Launchmetrics is the market’s first AI-powered Brand Performance Cloud, providing more than 1,700 clients with the software, data and insights they need to connect strategy with execution. With over a decade of expertise, its Brand Performance Cloud helps executives launch campaigns, amplify reach, measure ROI and benchmark brand performance. Their AI-driven and proprietary Media Impact Value® algorithm is the answer to modern measurement in a global world, making impact measurable. Launchmetrics brings a sharp focus to profitability, accountability and efficiency while enabling the type of quick decision-making required for agility. With tools for sample management, event organization, PR monitoring and brand performance and Voice analytics, the Launchmetrics Brand Performance Cloud enables brands to build a successful marketing strategy, all in one place. Founded in New York and with operating headquarters in Paris, Launchmetrics has 450+ employees in twelve markets worldwide and offers support in five languages. Launchmetrics has been the trusted provider to brands worldwide such as Tiffany’s, Vogue, KCD, Shiseido, The North Face and Levi’s as well as partners like IMG, the Council of Fashion Designers of America, the Camera Nazionale Della Moda Italiana and the Fédération de la Haute Couture et de la Mode. About Media Impact Value® (MIV®): Media Impact Value® (MIV®) allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. Recognized as the most comprehensive and modern measurement standard in the industry, MIV® lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The Launchmetrics methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI and machine learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape. * * * Seller [Lectra](https://www.g2.com/sellers/lectra) Discussions [Launchmetrics Community](https://www.g2.com/products/launchmetrics/discuss) Languages Supported English, French, Italian, Japanese, Spanish, Chinese (Simplified) Solution Type All-in-One Overview by Gina Gulberti Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/launchmetrics/pricing) ## Top-Rated Alternatives [ ![Meltwater](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meltwater") Meltwater 4.1/5(2,668) ](https://www.g2.com/products/meltwater/reviews) [ ![CisionOne](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "CisionOne") CisionOne 3.9/5(1,344) ](https://www.g2.com/products/cisionone/reviews) [ ![EZO](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "EZO") EZO 4.4/5(392) ](https://www.g2.com/products/ezo/reviews) [ View All Alternatives ](https://www.g2.com/products/launchmetrics/competitors/alternatives) ## User Insights Average based on 89 real user reviews. Implementation Time 4 months Perceived Cost $$$$$ [Log in to unlock pricing and user insights](/login) MI Michael I. Mid-Market (51-1000 emp.) 2/5/2024 "Launchmetrics Review" 5/5 What do you like best about Launchmetrics? I like how the platform provides ease with sample management. It has helped improve sample processes within my company and its amazing having a tool that helps keep track of very important sample information. Our Customer Success Specialist Federica has played a huge and supportive role in my company's onboarding process with Launchmetrics and we are grateful to her for all the help. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? So far it has been a smooth experience.. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Sample management: Through the use of samples by launchmetrics, we are able to effectively track our sample movement internally and externally which in the long terms will reduce sample loss and discrepancy and also provide insight into our most popular samples. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic DV Danny V. Mid-Market (51-1000 emp.) 10/31/2023 "Great Support Team" 5/5 What do you like best about Launchmetrics? Launchmetrics is really great allocation system that is easy to use. The team is also very helpful if we ever run into any issues. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? Things selected are added to a queue and remain on there even if you leave the page. The only issues I've run into when this happens are when I return to the sample manager and print barcodes and accidentally print 40 barcodes as opposed to my selection of 5. Maybe we can get an alert to review the queue prior to printing? Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? They're helping us clean up our inventory so that we're able to implement practices company wide using the same format for everything. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") UR Verified User in Retail Small-Business (50 or fewer emp.) 2/26/2024 "Cohesive, guided, available" 5/5 What do you like best about Launchmetrics? I like that our consultant is always available to help us with anything that comes up. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? I would like to have more control over accounts. Like changing passwords, creating accounts, or making adjustments to peoples accesses on my time without having to send an email. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Launch metrics has an app that I really like, it makes it easier to use anywhere and anytime. I like that launchmetrics has an option to add photos, this helps when things are mislabeled, we can check LMS to reference the photo. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Apparel & Fashion](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Apparel & Fashion") UA Verified User in Apparel & Fashion Enterprise (\> 1000 emp.) 4/19/2023 "You can have everything under control!" 4.5/5 What do you like best about Launchmetrics? Launchmetrics is easy to navigate, user-friendly in most of its aspects, and has all the tools that allow you to keep track of samples in a very detailed way. However, it was essential for us the help and guidance received by our Customer Success Manager, Sean Lonergan! He really supported us in every step of the project and he's been such a point of reference, always available to solve our issues or answer our questions. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? Until now, I wouldn't say there are any disadvantages. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Launchmetrics is helping us with tracking our sample collections. It gives us visibility and accountability in the management of the merchandise. Review collected by and hosted on G2.com. Show More 1/15/2024 Current UserValidated ReviewerSource: Organic CV Camilla V. Enterprise (\> 1000 emp.) 10/25/2023 "Amazing software & team" 5/5 What do you like best about Launchmetrics? We have been using Launchmetrics for our events: the software is very user-friendly, easy to learn and simple to use. Amazing team, very attentive and supportive towards the client and ready to answer promptly and help in problem-solving throughout all phases and events, both in person and from remote. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? So far, nothing that we dislike – the team is very open about suggestions and implementing features that may need improvement. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Lists and seating management Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Rebeca C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rebeca C.") RC Rebeca C. PR Officer International and VIP Small-Business (50 or fewer emp.) 11/23/2023 "Very useful platform" 5/5 What do you like best about Launchmetrics? very useful and timesaving platform for our fashion samples send outs Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? so far nothing to say, the platform is easy to use and the instruciotns from the customer team are always very clear and precise Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? avoiding losses , saving time when tracking samples, saving time when checking the availability of the samples Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JM JULIA M. Mid-Market (51-1000 emp.) 1/17/2024 "EXCELLENT TOOL FOR EVENTS" 5/5 What do you like best about Launchmetrics? It is a very useful tool for managing databases related to events: send invitations, control guests, send communications, etc. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? Nothing. The tool is very comprehensive and the support team is very accessible and professional. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Allows control of your database. It has many fields to categorize them and make exports. You can design invitations and communications. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: OrganicAI Translated PA Pedro A. Small-Business (50 or fewer emp.) 11/7/2023 "Easy, Intuitive, Useful and Great Customer Service" 4.5/5 What do you like best about Launchmetrics? How easy it turns compiling all clippings from media around the world, for all of our represented clients Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? (Very little times) it does not recognise some titles around. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Clippings and Media Coverage, Event Digital Invitations & Monitoring Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic JD Joséphine d. Mid-Market (51-1000 emp.) 12/22/2023 "Launchmetrics is our friend on a daily basis !" 4.5/5 What do you like best about Launchmetrics? It's an essential tool for us on a daily basis to manage sample requests and also for our media monitoring. Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? The only negative point is that the platform is not always intuitive. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? We only use Launchmetrics for press part traffic, for the press stocks we hold, for press clippings and media coverage. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Hospitality](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Hospitality") EH Verified User in Hospitality Small-Business (50 or fewer emp.) 9/22/2023 "Bad Characters" 5/5 What do you like best about Launchmetrics? Aside from being about to manage our customer database, i really like the ability to track the sends and opens with a time stamp. It is very helpful to On Location/NYFW Experiences because we do have a fair amount of fradulent claims that come in after NYFW from guests who make claimes that they never received information, or fraud . We use the data from Launchmetrics to provide our security team with info to go back to the credit card companies to help defend our ticket revenue. And we love Sean Review collected by and hosted on G2.com. What do you dislike about Launchmetrics? I like everything - no downside for me. thank you. Review collected by and hosted on G2.com. What problems is Launchmetrics solving and how is that benefiting you? Easy commuiction with guests in which we have a record of, and the ability to check guests into our events using iPad and mobile phone. Easy to work and update from anywhere. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ## Questions about Launchmetrics? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Launchmetrics ](https://www.g2.com/products/launchmetrics/discussions/new) GU Guest User What is Launchmetrics used for? 0 Upvotes 0 [ Join the conversation ](https://www.g2.com/discussions/what-is-launchmetrics-used-for) [ View all Discussions ](https://www.g2.com/products/launchmetrics/discuss) ## Pricing Insights Averages based on real user reviews. ### Time to Implement 4 months ### Perceived Cost $$$$$ [ View More Pricing Information ](https://www.g2.com/products/launchmetrics/pricing) Launchmetrics Comparisons ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/small_square/small_square_46e0d2ba3ffe5aba83a48e060dfdfe5f/meltwater.png "Product Avatar Image") Meltwater 4.1/5(2,668) [ Compare Now ](https://www.g2.com/compare/launchmetrics-vs-meltwater) ##### ##### Launchmetrics Features Inventory Management Platform Features Centralized Inventory Database Inventory Level Dashboards Data Exporting / Importing Reporting Keyword Targeting Custom Feeds and Alerts Custom Reports Inventory Management Inventory Tracking Product Master Media Channels Print Media Online Media [ View More Features ](https://www.g2.com/products/launchmetrics/features) ##### Categories on G2 [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Event Marketing](https://www.g2.com/categories/event-marketing)[Event Planning](https://www.g2.com/categories/event-planning) [Social Media Analytics](https://www.g2.com/categories/social-media-analytics)[Event Marketing](https://www.g2.com/categories/event-marketing)[Event Planning](https://www.g2.com/categories/event-planning)[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)[Digital Asset Management](https://www.g2.com/categories/digital-asset-management)[Media Monitoring](https://www.g2.com/categories/media-monitoring)[Inventory Control](https://www.g2.com/categories/inventory-control-software)[Media and Influencer Targeting](https://www.g2.com/categories/media-and-influencer-targeting)[PR Analytics](https://www.g2.com/categories/pr-analytics)[Barcode](https://www.g2.com/categories/barcode) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the highest rated jobsite management platforms for keeping all project information in one place across construction operations?](https://www.g2.com/discussions/what-are-the-highest-rated-jobsite-management-platforms-for-keeping-all-project-information-in-one-place-across-construction-operations)[Which social media advertising platform offers the best audience targeting?](https://www.g2.com/discussions/which-social-media-advertising-platform-offers-the-best-audience-targeting)[Are there affiliate marketing platforms that consistently reduce the manual back and forth involved in managing a growing partner network?](https://www.g2.com/discussions/are-there-affiliate-marketing-platforms-that-consistently-reduce-the-manual-back-and-forth-involved-in-managing-a-growing-partner-network) [Top-rated knowledge base app for small businesses](https://www.g2.com/discussions/top-rated-knowledge-base-app-for-small-businesses)[Which load balancing platforms have the clearest pricing and no surprise per-request or bandwidth overage charges for a company that has been burned by unpredictable costs before?](https://www.g2.com/discussions/which-load-balancing-platforms-have-the-clearest-pricing-and-no-surprise-per-request-or-bandwidth-overage-charges-for-a-company-that-has-been-burned-by-unpredictable-costs-before)[Pros and Cons Details](https://www.g2.com/products/launchmetrics/reviews?qs=pros-and-cons) [Show MoreShow Less](javascript:void(0);)