# Best SMS Marketing Software ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 526 ### Category Stats (Jul 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** TxtCart (+6.65%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month _Last updated: July 21, 2026_ ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,300+ Authentic Reviews - 526+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for SMS Marketing Software ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329) Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Textedly, and Klaviyo. Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo) **Sponsored** ### TextUs TextUs is a performance SMS engagement platform specifically designed to assist marketers, sales professionals, and recruiters in enhancing communication and driving conversions. This innovative solution enables users to connect more effectively with prospects, customers, and candidates, ultimately leading to improved conversion rates and pipeline generation. By streamlining the communication process, TextUs helps organizations maximize their outreach efforts and achieve their revenue objectives. The platform serves a diverse audience, including recruitment agencies, corporate HR departments, and sales and marketing teams across various sectors. Marketers can leverage TextUs to send targeted campaigns, conduct A/B testing on messaging, and incorporate additional outreach channels into their outbound strategies. Sales professionals benefit from the platform by maintaining consistent communication with prospects, ensuring they remain engaged throughout the sales cycle. Recruiters can utilize TextUs to interact with potential candidates in real-time, facilitating quicker responses and fostering stronger relationships. This versatility makes TextUs an essential tool for anyone aiming to enhance their engagement strategies. TextUs offers several key features that distinguish it from other communication tools. A standout capability is its ability to send and receive text messages at scale, allowing users to reach multiple prospects and candidates simultaneously. This feature not only saves time but also increases the likelihood of receiving timely responses. Additionally, TextUs integrates seamlessly with existing customer relationship management (CRM) software and applicant tracking systems (ATS), enabling users to manage their communications within a familiar environment, thus enhancing workflow efficiency. Another significant advantage of TextUs is its analytics and reporting functionality. Users can track engagement metrics, such as response rates and message open rates, providing valuable insights into the effectiveness of their communication strategies. This data-driven approach allows organizations to refine their outreach efforts, ensuring they are targeting the right audience with the right message. Furthermore, the platform's user-friendly interface makes it accessible for individuals with varying levels of technical expertise, ensuring that teams can adopt it quickly and efficiently without a steep learning curve. TextUs stands out in the SMS marketing and engagement platform category by offering a comprehensive solution tailored to the needs of marketing, sales, and recruiting professionals. Its focus on effective communication, integration capabilities, and robust analytics empowers users to enhance their engagement strategies, ultimately driving better outcomes for their organizations. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-29T04%3A43%3A54Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61377&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fopen_modal_url%3D%252Fproducts%252Flaunch-control%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fsms-marketing%2526source%253Dcategory&secure%5Btoken%5D=ce05201bc002ebe9d9e18ec1488d5aeaf72a4d263856ba2591e9145b67733d26&secure%5Burl%5D=https%3A%2F%2Ftextus.com%2Fplatform%2F&secure%5Burl_type%5D=custom_url) [ Attentive ](https://www.g2.com/products/attentive/reviews) By [Attentive](https://www.g2.com/sellers/attentive) [ 4.5/5(1,482) ](https://www.g2.com/products/attentive/reviews) What do users say? Users consistently praise the user-friendly interface and responsive support of the product, highlighting how easy it is to set up campaigns and navigate the platform. Many appreciate the robust autom Pros and Cons [ Ease of Use (479) ](https://www.g2.com/products/attentive/reviews?qs=pros-and-cons)[ Expensive (116) ](https://www.g2.com/products/attentive/reviews?qs=pros-and-cons) ### [Attentive](https://www.g2.com/products/attentive/reviews) Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, and Dickey’s Barbeque Pit, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,472 #### How Do G2 Users Rate Attentive? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Attentive? - **Seller:** [Attentive](https://www.g2.com/sellers/attentive) - **Company Website:** attentive.com - **Year Founded:** 2016 - **HQ Location:** New York, New York, United States - **Twitter:** @attentivehq 9,682 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69089178717fc39bc264a596d2cc92f8f771a29d4fff34842b6db1f9cb7c69e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F27249903%2F&secure%5Burl_type%5D=linkedin_company_website) 1,508 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Director - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 56% Small, 33% Medium #### What Do G2 Reviewers Say About Attentive? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **user-friendly interface** of Attentive, enabling quick setup and easy navigation for effective communication. - Users rave about the **outstanding customer support** from Attentive, highlighting their helpful and knowledgeable agents. - Users find Attentive **incredibly helpful** , enhancing customer engagement with personalized communication and seamless platform management. - Users love the **user-friendly interface** of Attentive, which ensures easy navigation and great customer support. - Users value the **easy setup** of Attentive, appreciating the straightforward process and hands-on support from the team. ##### Cons - Users find the **pricing steep** , especially for smaller brands, impacting overall affordability and budget management. - Users find the **reporting issues** cumbersome, noting complexity and slow performance in segment creation and data retrieval. - Users find the **missing features** in Attentive, such as integration and drag-and-drop tools, a significant limitation. - Users find the **limited features** of Attentive hinder potential integrations and advanced segmentation capabilities. - Users find **integration issues** with Attentive, noting difficulties in setup and lack of intuitive connections with platforms. #### What Are Recent G2 Reviews of Attentive? **["Exceptional Lead Generation and Intuitive Design"](https://www.g2.com/survey_responses/attentive-review-11817313)** **Rating:** 5.0/5.0 stars _— Daniel M._ [Read full review](https://www.g2.com/survey_responses/attentive-review-11817313) **["Sugarloaf Mountain –– Your Maine Attentive Review ✔️"](https://www.g2.com/survey_responses/attentive-review-13130314)** **Rating:** 5.0/5.0 stars _— Jess J._ [Read full review](https://www.g2.com/survey_responses/attentive-review-13130314) [ Insider One ](https://www.g2.com/products/insider-one/reviews) By [Insider One](https://www.g2.com/sellers/insider-one) [ 4.8/5(1,413) ](https://www.g2.com/products/insider-one/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Insider One, highlighting how it simplifies campaign creation and customer engagement across multiple channels. The platform's stro Pros and Cons [ Ease of Use (221) ](https://www.g2.com/products/insider-one/reviews?qs=pros-and-cons)[ Learning Curve (81) ](https://www.g2.com/products/insider-one/reviews?qs=pros-and-cons) ### [Insider One](https://www.g2.com/products/insider-one/reviews) Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search. Insider One provides the ultimate vendor experience, proven in fifteen industries and more than 30 countries for more than a decade, to help teams be first, be focused, and be progressive, redefining what it means to lead in customer engagement. Trusted by 2,000+ customers, including some of the world’s most loved brands like Samsung, L’Oréal, Unilever, Allianz, ING Group, Toyota, Singapore Airlines, and GAP, to accelerate growth, build customer love, and become a market leader. Loved by customers, recognized by analysts, Insider One is the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need, including AI, Customer Data Management, Cross-Channel Journey Orchestration, and Personalization, offering brands unrivaled product excellence within a single consolidated platform. Accolades include: Leader in the IDC MarketScape: Worldwide AI-Enabled Marketing Platforms for Enterprise Companies 2025 2025 Leader in the Gartner Magic Quadrant for Personalization Engines #1 Customer Choice: 2025 Gartner Voice of the Customer for Personalization Engines Leader in the Forrester Wave for Experience Optimization Platforms, Q4 2024 The Gartner Customers’ Choice for Multichannel Marketing Hubs in 2025 The #1 G2 Leader in 11 categories, including CDP, Personalization Engines, Mobile Marketing, Customer Journey Analytics, SMS Marketing, WhatsApp Marketing, eCommerce Search, and eCommerce Personalization, with a perfect 100/100 user satisfaction score. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. The company is woman-founded and predominantly women-owned, with 70% of senior executive roles, including the CEO, CMO, CHRO, and CFO, held by women. Through initiatives such as 100 Cities, 100 Projects, Young Engineers Club, SheCodes, and SheLeads, Insider One continues to expand its positive impact across global communities, driving opportunities, inclusion, education, and equity for this and future generations." **Average Rating:** 4.8/5.0 **Total Reviews:** 1,396 #### How Do G2 Users Rate Insider One? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 9.4/10 (Category avg: 8.4/10) - **API Integration:** 9.4/10 (Category avg: 8.5/10) - **Automation:** 9.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Insider One? - **Seller:** [Insider One](https://www.g2.com/sellers/insider-one) - **Company Website:** useinsider.com - **Year Founded:** 2012 - **HQ Location:** Global - **Twitter:** @insiderone 1 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cc5febfc674fa3d396df115be1610fac42b8540af4d7e83ca7710300617575b2&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finsiderone%2F&secure%5Burl_type%5D=linkedin_company_website) 1,530 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Digital Marketing Specialist, Marketing Manager - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 46% Medium, 28% Small #### What Do G2 Reviewers Say About Insider One? _AI-generated summary from verified user reviews_ ##### Pros - Users find Insider One's **ease of use** beneficial, allowing for quick campaign edits and improved customer engagement. - Users highlight the **enhanced customer engagement** strategies of Insider One, facilitating personalized and timely interactions across channels. - Users value the **personalization features** of Insider One, enhancing customer engagement and driving conversions effectively. - Users value the **high engagement capabilities** of Insider One through personalized messaging and timely product recommendations. - Users praise the **proactive support** from Insider's Customer Success team, enhancing their experience and providing strategic insights. ##### Cons - Users find the **learning curve steep** due to numerous features, making initial setup and optimization challenging. - Users face a **difficult learning** experience due to the complex setup and steep learning curve of Insider One. - Users find the **time-consuming setup** process for campaigns and surveys to be a significant drawback. - Users face a **high learning curve** with Insider One, needing time to familiarize themselves with its features. - Users report that **integration issues** with Insider One require significant time, resources, and technical expertise to resolve. #### What Are Recent G2 Reviews of Insider One? **["Complete and intuitive platform, with fast and efficient support"](https://www.g2.com/survey_responses/insider-one-review-13036694)** **Rating:** 4.5/5.0 stars _— Arlete M._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13036694) **["Insider One unifies data and channels with a truly fluid Journey Orchestration"](https://www.g2.com/survey_responses/insider-one-review-13037392)** **Rating:** 5.0/5.0 stars _— Gabriel A._ [Read full review](https://www.g2.com/survey_responses/insider-one-review-13037392) #### What Are G2 Users Discussing About Insider One? - [Do you recommend connecting Insider with Yotpo?](https://www.g2.com/discussions/do-you-recommend-connecting-insider-with-yotpo) - 1 comment - [Can we decide which campaigns need to be prioritized more when users are eligible for multiple journeys and can receive multiple messages?](https://www.g2.com/discussions/can-we-decide-which-campaigns-need-to-be-prioritized-more-when-users-are-eligible-for-multiple-journeys-and-can-receive-multiple-messages) - 1 comment - [Does Insider offer predictive segments to target users?](https://www.g2.com/discussions/does-insider-offer-predictive-segments-to-target-users) - 1 comment - [Is it possible to send personalized product recommendations on web push?](https://www.g2.com/discussions/is-it-possible-to-send-personalized-product-recommendations-on-web-push) - 1 comment - [How can Insider help personalize experiences while respecting customers’ privacy?](https://www.g2.com/discussions/how-can-insider-help-personalize-experiences-while-respecting-customers-privacy) - 1 comment [ Birdeye ](https://www.g2.com/products/birdeye/reviews) By [Birdeye](https://www.g2.com/sellers/birdeye) [ 4.7/5(4,194) ](https://www.g2.com/products/birdeye/reviews) What do users say? Users consistently praise Birdeye for its ease of use and centralized review management, which simplifies the process of monitoring and responding to customer feedback across multiple platforms. The i Pros and Cons [ Ease of Use (1019) ](https://www.g2.com/products/birdeye/reviews?qs=pros-and-cons)[ Missing Features (232) ](https://www.g2.com/products/birdeye/reviews?qs=pros-and-cons) ### [Birdeye](https://www.g2.com/products/birdeye/reviews) Birdeye builds AI agents for multi-location brands — trusted by the largest enterprise brands globally, including Sutter Health, Aspen Dental, Sun Auto and Caesars Entertainment. We give you AI coworkers at every location — for marketing, operations, and customer experience — that do the jobs your business needs done by employing multiple agents that work together to win AI visibility, convert demand, and deliver a consistent customer experience. AI Coworkers → Do the Jobs Jay (marketing), Robin (operations), and Myna (customer experience) own the work across your locations — from AI search visibility, reviews, listings, and social, to front desk and appointment booking, to surveys, ticketing, and insights. You're not buying features. You're adding AI staff to every location. So the work gets done at every location — without stretching your team thinner. Agents → Do the Work Each coworker employs multiple agents that work together to complete a job. The way those agents work is what makes us different. Most software tells you what's happening; our agents decide what to do — and do it, with your approval. They consolidate every signal across every location, whether it lives in Birdeye or one of your 3,000+ integrations; reason with your brand voice and industry context; and act — together — to drive the outcome. So one review, one campaign, one missed call becomes a finished outcome, not a task sitting in a dashboard. Enterprise-Ready → Built for Scale SSO, audit logging, HIPAA, SOC 2, and GDPR. Role-based access, tiered approvals, and location-level reporting give corporate and local teams the control they need. So you stay in control while AI handles execution across hundreds of locations. With teams across the U.S., U.K., Australia, and India, Birdeye is redefining how enterprises win locally at scale. **Average Rating:** 4.7/5.0 **Total Reviews:** 4,062 #### How Do G2 Users Rate Birdeye? - **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 9.1/10) - **Reporting:** 9.1/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Automation:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Birdeye? - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Company Website:** www.birdeye.com - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye\_ 5,232 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website) 1,442 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Marketing Manager - **Top Industries:** Hospital & Health Care, Real Estate - **Company Size:** 47% Small, 34% Medium #### What Do G2 Reviewers Say About Birdeye? _AI-generated summary from verified user reviews_ ##### Pros - Users find Birdeye incredibly **easy to use** , appreciating the intuitive setup and seamless navigation for managing reviews. - Users value the **ease of use** of Birdeye, finding navigation and review management straightforward and efficient. - Users value the **user-friendly review management** features of Birdeye, enhancing communication and reputation effortlessly. - Users commend the **excellent customer support** from Birdeye, ensuring smooth integration and great success in implementation. - Users appreciate the **ease of use and convenience** of Birdeye, especially for managing reviews and patient communication. ##### Cons - Users note the **missing features** in Birdeye, wishing for integration with TikTok and other enhancements. - Users note that Birdeye's **slow UI and AI improvements needed** impact efficiency and customer service experience. - Users find it **confusing to manage reviews** effectively due to integration and dashboard usability issues. - Users note a **learning curve** with Birdeye's interface that may challenge those less familiar with technology. - Users find the **limited features** of Birdeye lack comprehensive tools and integrations needed for a better experience. #### What Are Recent G2 Reviews of Birdeye? **["Exceptional Support and Ease of Use, Minor Email Hiccups"](https://www.g2.com/survey_responses/birdeye-review-306347)** **Rating:** 5.0/5.0 stars _— JR P._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-306347) **["Reputation Management Life Saver!"](https://www.g2.com/survey_responses/birdeye-review-8930451)** **Rating:** 5.0/5.0 stars _— Lisbeth M._ [Read full review](https://www.g2.com/survey_responses/birdeye-review-8930451) #### What Are G2 Users Discussing About Birdeye? - [What makes Birdeye a preferred tool for businesses looking to improve their online reputation and customer feedback management?](https://www.g2.com/discussions/what-makes-birdeye-a-preferred-tool-for-businesses-looking-to-improve-their-online-reputation-and-customer-feedback-management) - 1 comment - [What is Birdeye used for?](https://www.g2.com/discussions/what-is-birdeye-used-for) - 1 comment - [Are BirdEye reviews fake?](https://www.g2.com/discussions/are-birdeye-reviews-fake) - 3 comments - [How much is BirdEye monthly?](https://www.g2.com/discussions/how-much-is-birdeye-monthly) - 1 comment - [What does BirdEye cost?](https://www.g2.com/discussions/what-does-birdeye-cost) - 1 comment [ SlickText ](https://www.g2.com/products/slicktext/reviews) By [SlickText](https://www.g2.com/sellers/slicktext) [ 4.8/5(1,886) ](https://www.g2.com/products/slicktext/reviews) What do users say? Users consistently praise the product for its ease of use and responsive customer support, making it simple to set up and manage text campaigns. Many appreciate the intuitive interface that allows for Pros and Cons [ Ease of Use (181) ](https://www.g2.com/products/slicktext/reviews?qs=pros-and-cons)[ Expensive (47) ](https://www.g2.com/products/slicktext/reviews?qs=pros-and-cons) ### [SlickText](https://www.g2.com/products/slicktext/reviews) SlickText is a comprehensive SMS marketing solution designed to help businesses establish and nurture valuable relationships with their audience through personalized and targeted text messaging. This platform offers a range of tools that enable users to effectively communicate with their customers, driving engagement and fostering loyalty. By leveraging the power of SMS, businesses can reach their audience directly on their mobile devices, ensuring timely and relevant interactions. The target audience for SlickText includes businesses of all sizes, from startups seeking to build their customer base to established enterprises looking to enhance their marketing strategies. The platform caters to various industries including restaurants, retail, churches, employee communications, nonprofits, creators, ecommerce, event venues, service-based businesses, healthcare, and more. Specific use cases for SlickText include sending promotional offers, event reminders, customer surveys, and appointment confirmations, all of which can significantly improve customer engagement and satisfaction. Key features of SlickText include user-friendly marketing tools that simplify the process of creating and managing SMS campaigns. The platform offers automated workflows that allow businesses to set up triggers for messages based on customer behavior, ensuring timely communication without the need for constant manual input. Additionally, SlickText provides advanced analytics that empower users to track the performance of their campaigns, enabling data-driven decisions that can enhance future marketing efforts. SlickText also offers more native integrations than most SMS marketing platforms, helping you connect texting with the tools your business already uses without relying on Zapier for every connection. Native integrations include ActiveCampaign, AWeber, Campaign Monitor, Constant Contact, Drip, HubSpot, Keap, Kit, Mailchimp, Make, Meta, Pinterest, Pipedrive, Salesforce, Shopify, Slack, and Zapier. For anything not listed, you can also use Zapier or Make to connect SlickText with thousands of additional apps. One of the standout benefits of SlickText is its ability to help businesses grow their subscriber lists effectively. With features designed to capture and retain customer information, users can expand their reach and increase their potential for conversions. The platform’s focus on personalized messaging allows businesses to tailor their communications to meet the specific needs and preferences of their audience, ultimately leading to higher engagement rates and improved revenue outcomes. SlickText's commitment to customer support further differentiates it in the SMS marketing landscape. With a team dedicated to assisting users at every stage of their marketing journey, businesses can feel confident in their ability to navigate the platform and maximize its features. This customer-centric approach ensures that users not only have access to powerful marketing tools but also receive the guidance they need to achieve their goals effectively. **Average Rating:** 4.8/5.0 **Total Reviews:** 1,873 #### How Do G2 Users Rate SlickText? - **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 9.0/10 (Category avg: 8.5/10) - **Automation:** 9.1/10 (Category avg: 8.8/10) #### Who Is the Company Behind SlickText? - **Seller:** [SlickText](https://www.g2.com/sellers/slicktext) - **Company Website:** www.slicktext.com - **Year Founded:** 2012 - **HQ Location:** Nashville, TN and Jamestown, NY - **Twitter:** @SlickText 683 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6e896ed0d40ad9e17646f48d3ab1f3ed4b29d416611a2b3de174613dfc2a7f35&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fslicktext%2F&secure%5Burl_type%5D=linkedin_company_website) 42 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Retail - **Company Size:** 67% Small, 19% Medium #### What Do G2 Reviewers Say About SlickText? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of SlickText, making it simple to send important updates effortlessly. - Users praise the **helpful customer support** , noting quick responses and seamless campaign management for their business needs. - Users find the **helpful customer support** invaluable for creating and sending successful text campaigns easily. - Users find SlickText **incredibly easy to use** , appreciating its intuitive interface and seamless onboarding process. - Users appreciate the **easy communication** features of SlickText, allowing simple messaging and interaction with customers and teams. ##### Cons - Users are frustrated by the **high costs** and limitations on message usage with SlickText, impacting their overall satisfaction. - Users express confusion over the **text cost system** , often relying on support to clarify their message limits. - Users find the platform lacks **advanced automation features** , limiting flexibility in multi-step workflows and integrations. - Users find the **limited features** of SlickText restrict their ability to track analytics and customize outcomes effectively. - Users face a **steep learning curve** with SlickText's dashboard and terminology, complicating the initial setup process. #### What Are Recent G2 Reviews of SlickText? **["Simple, robust, capable, and well-supported."](https://www.g2.com/survey_responses/slicktext-review-12666409)** **Rating:** 5.0/5.0 stars [Read full review](https://www.g2.com/survey_responses/slicktext-review-12666409) **["Effortless Mass Texting and Smart Keyword Campaigns with SlickText"](https://www.g2.com/survey_responses/slicktext-review-12927767)** **Rating:** 4.0/5.0 stars _— Nitin V._ [Read full review](https://www.g2.com/survey_responses/slicktext-review-12927767) #### What Are G2 Users Discussing About SlickText? - [What is SlickText used for?](https://www.g2.com/discussions/what-is-slicktext-used-for) - 3 comments ## FAQs About SMS Marketing Software Generated using AI Last updated: June 3, 2026 ### Which SMS marketing service integrates with my CRM Based on G2 reviews, these products are commonly used when buyers want SMS tools that connect customer data, campaigns, and follow-up workflows. - [Attentive](https://www.g2.com/products/attentive) — Shopify-focused SMS with app integrations. - [Insider One](https://www.g2.com/products/insider-one) — trigger-based journeys across multiple channels. - [HighLevel](https://www.g2.com/products/highlevel) — built-in CRM for calls and texts. - [Birdeye](https://www.g2.com/products/birdeye) — two-way chat with integrated tools. ### What's the best service for SMS marketing Based on G2 reviews, these products are frequently highlighted for usability, campaign management, and customer communication workflows in SMS marketing. - [Attentive](https://www.g2.com/products/attentive) — segmented campaigns and journey automation. - [SlickText](https://www.g2.com/products/slicktext) — simple bulk texting and workflows. - [Textedly](https://www.g2.com/products/textedly) — mass messaging with scheduling features. - [Podium](https://www.g2.com/products/podium) — texting, reviews, and customer engagement. ### Most reliable SMS marketing platform for retailers Based on G2 reviews, these products are often associated with dependable campaign execution, audience targeting, and retail-focused customer messaging. - [Attentive](https://www.g2.com/products/attentive) — product launches, sales, and back-in-stock. - [Insider One](https://www.g2.com/products/insider-one) — multichannel retail journeys and segmentation. - [Birdeye](https://www.g2.com/products/birdeye) — text campaigns with client outreach. - [Podium](https://www.g2.com/products/podium) — customer texting and review capture. ### What should buyers look for in sms marketing companies According to verified users, buyers often look first at how easy the platform is to launch and manage. Across recent reviews, common evaluation points include campaign setup, audience segmentation, automation for recurring messages, reporting visibility, and support responsiveness. Integration strength also shows up repeatedly, especially for ecommerce stores, CRM tools, and email platforms. Buyers also pay close attention to whether messaging can be managed in one place across channels, and whether the product supports targeted outreach like reminders, promotions, or lifecycle campaigns. Review themes also suggest checking how well the platform handles workflows without requiring constant manual intervention. ### What features define modern SMS marketing According to verified users, modern SMS marketing is defined by a mix of speed, targeting, and automation. Recent reviews repeatedly mention segmentation, campaign scheduling, triggered journeys, analytics dashboards, and real-time messaging as core expectations. Buyers also seem to value AI assistance for copy creation, testing, or workflow setup, along with the ability to manage email and SMS together. Integration support is another recurring theme, especially with ecommerce platforms, customer data tools, and CRM systems. Many reviewers also highlight reporting, audience management, and the ability to personalize messages based on behavior or lifecycle stage as important features in current SMS marketing platforms. [ Podium ](https://www.g2.com/products/podium/reviews) By [Podium](https://www.g2.com/sellers/podium) [ 4.5/5(2,109) ](https://www.g2.com/products/podium/reviews) What do users say? Users consistently praise Podium for its ease of use and efficient customer communication, highlighting how it centralizes messaging and streamlines interactions across various platforms. Many appreci Pros and Cons [ Ease of Use (358) ](https://www.g2.com/products/podium/reviews?qs=pros-and-cons)[ Messaging Issues (86) ](https://www.g2.com/products/podium/reviews?qs=pros-and-cons) ### [Podium](https://www.g2.com/products/podium/reviews) Podium is an AI native communications platform that deploys AI Employees to help local businesses turn every conversation—text, call, or web chat—into revenue. Trusted by over 100,000 local businesses—from auto dealerships and HVAC services to aesthetics centers and retailers—Podium captures and converts leads 24/7, driving new business and repeat customers. Today, 78% of customers buy from the first business that responds—but most businesses take an hour or more to reply. Podium closes this gap instantly with "Jerry", your always-on AI Employee. From day one, Jerry understands your inventory, responds within two minutes, schedules appointments, books test drives, sends targeted promotions, requests reviews, and even replies to customer feedback on Google. Jerry frees your staff to focus on high-value tasks, ensuring every customer receives white-glove service. Businesses using Podium’s AI Employees report: - 30% increase in sales - 56% higher appointment show rates - 80% more after-hours appointments - 50% higher lead-to-sale conversion rates With tools including Phones, Reviews, Payments, Webchat, Bulk Messaging, and 200+ DMS/CRM integrations, Podium delivers fast, personalized interactions that turn conversations into sales—automatically tracking revenue with every customer touchpoint. Podium is built on over a decade of data and customer insights, earning recognition from Forbes Cloud 100, Inc. 5000, and Fast Company’s Most Innovative Companies. But it’s proudest of its 92% five-star ratings—earned daily from delighted users. **Average Rating:** 4.5/5.0 **Total Reviews:** 2,026 #### How Do G2 Users Rate Podium? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 8.2/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Podium? - **Seller:** [Podium](https://www.g2.com/sellers/podium) - **Company Website:** www.podium.com - **Year Founded:** 2014 - **HQ Location:** Lehi, UT - **Twitter:** @PodiumHQ 4,178 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=69a2d95c333ec35bbf2027bf2b49f38aee41da678beec29147a1777113f278c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9203219%2F&secure%5Burl_type%5D=linkedin_company_website) 1,569 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, General Manager - **Top Industries:** Automotive, Retail - **Company Size:** 60% Small, 35% Medium #### What Do G2 Reviewers Say About Podium? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Podium for its **user-friendly design** , ensuring easy navigation and effective customer management. - Users commend Podium for its **fantastic support and user-friendly features** , ultimately enhancing business operations and customer engagement. - Users appreciate Podium's **unified communication capabilities** , seamlessly integrating messages across various platforms into one intuitive dashboard. - Users find **easy communication** with Podium vital for real-time customer engagement and access to previous messages. - Users praise the **excellent customer support** from Podium, enhancing business operations and increasing customer satisfaction seamlessly. ##### Cons - Users experience **messaging issues** in Podium, struggling to manage large volumes and retrieve past correspondence efficiently. - Users note the **lack of additional features** in Podium, affecting their service offerings and customer interaction experience. - Users find Podium has **limited features** , making it challenging to manage large message volumes and lacking integration with Hubspot. - Users find Podium's pricing to be **excessive** , particularly for small businesses seeking advanced features. - Users are frustrated with **poor customer support** , facing delays and unnecessary hurdles during the cancellation process. #### What Are Recent G2 Reviews of Podium? **["Podium Transformed Our Agency Communication with Seamless on Demand Integrations"](https://www.g2.com/survey_responses/podium-review-12909019)** **Rating:** 5.0/5.0 stars _— Kenya A._ [Read full review](https://www.g2.com/survey_responses/podium-review-12909019) **["Fees less like a review collection tool and more like a digital front desk"](https://www.g2.com/survey_responses/podium-review-12877946)** **Rating:** 4.0/5.0 stars _— Neelakshi S._ [Read full review](https://www.g2.com/survey_responses/podium-review-12877946) #### What Are G2 Users Discussing About Podium? - [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) - 2 comments - [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) - 2 comments - [What is podium app?](https://www.g2.com/discussions/what-is-podium-app) [ HighLevel ](https://www.g2.com/products/highlevel/reviews) By [HighLevel](https://www.g2.com/sellers/highlevel) [ 4.6/5(648) ](https://www.g2.com/products/highlevel/reviews) What do users say? Users consistently praise HighLevel for its all-in-one capabilities that streamline various marketing and CRM functions, making it easier to manage tasks and automate workflows. The platform's flexibi Pros and Cons [ Features (155) ](https://www.g2.com/products/highlevel/reviews?qs=pros-and-cons)[ Learning Curve (140) ](https://www.g2.com/products/highlevel/reviews?qs=pros-and-cons) ### [HighLevel](https://www.g2.com/products/highlevel/reviews) HighLevel is an all-in-one Sales & Marketing CRM currently powering hundreds of thousands of businesses worldwide. Functionality includes CRM, Email, 2-way SMS, Consolidated SMS/Messenger/Instagram DM/Whatsapp/GMB Chat, Outbound Calling, Call Tracking, Call Recording, Power Dialer, Form Builder, Survey Builder, Funnel Builder, Website Builder, Online Scheduling, Workflow Automation, Social Media Scheduling, Proposals, Estimates, Invoicing, Reporting, Webhooks, and more! Flat pricing, unlimited sub-accounts for agencies managing clients that can be cloned to speed up setups, and even white-label! Start with a 14 day free trial! **Average Rating:** 4.6/5.0 **Total Reviews:** 633 #### How Do G2 Users Rate HighLevel? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Reporting:** 8.8/10 (Category avg: 8.4/10) - **API Integration:** 8.6/10 (Category avg: 8.5/10) - **Automation:** 9.1/10 (Category avg: 8.8/10) #### Who Is the Company Behind HighLevel? - **Seller:** [HighLevel](https://www.g2.com/sellers/highlevel) - **Company Website:** gohighlevel.com - **Year Founded:** 2018 - **HQ Location:** Dallas, Texas - **Twitter:** @gohighlevel 8,862 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=089a0fc65d9582c7686e98c3d2241d83a7dea5d7f4dda4b2af2942b3940a420d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhighlevel%2F&secure%5Burl_type%5D=linkedin_company_website) 2,407 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Marketing and Advertising, Consulting - **Company Size:** 64% Small, 3% Medium #### What Do G2 Reviewers Say About HighLevel? _AI-generated summary from verified user reviews_ ##### Pros - Users love the **flexibility and affordability** of HighLevel, praising its comprehensive features and seamless integrations. - Users appreciate the **efficiency and customer service** of HighLevel, enjoying comprehensive options without extra costs. - Users appreciate the **excellent customer support** of HighLevel, which enhances overall satisfaction and functionality. - Users value the **extensive features** of HighLevel, applauding the innovative tools that enhance their marketing capabilities. - Users value the **intuitive automation** capabilities of HighLevel, enhancing functionality and streamlining client management effortlessly. ##### Cons - Users find the **learning curve challenging** , as the complexity and constant updates can be overwhelming. - Users desire **more features** in HighLevel, particularly for email marketing and live streaming integrations. - Users find a **steep learning curve** with HighLevel, which can be challenging for those unprepared for extensive training. - Users find HighLevel to be **not intuitive** , facing confusion due to its complexity and extensive information. - Users express frustration over **poor customer support** , often receiving unhelpful, vague responses to their inquiries. #### What Are Recent G2 Reviews of HighLevel? **["Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM"](https://www.g2.com/survey_responses/highlevel-review-13050560)** **Rating:** 5.0/5.0 stars _— Marque C._ [Read full review](https://www.g2.com/survey_responses/highlevel-review-13050560) **["Outstanding C \*\*\*\*\* 5 stars for Mari Aguilar. she needs a raise I will be sending her boss an email"](https://www.g2.com/survey_responses/highlevel-review-12853292)** **Rating:** 5.0/5.0 stars _— Joe G._ [Read full review](https://www.g2.com/survey_responses/highlevel-review-12853292) #### What Are G2 Users Discussing About HighLevel? - [How are other agencies working around HighLevel’s limits for bigger or more custom clients?](https://www.g2.com/discussions/how-are-other-agencies-working-around-highlevel-s-limits-for-bigger-or-more-custom-clients) - 3 comments, 1 upvote - [Has pricing and “hidden” add‑ons changed how you package HighLevel to your own clients?](https://www.g2.com/discussions/has-pricing-and-hidden-add-ons-changed-how-you-package-highlevel-to-your-own-clients) - 1 comment - [What tips do you have for keeping email and SMS healthy when the tech side feels fragile?](https://www.g2.com/discussions/what-tips-do-you-have-for-keeping-email-and-sms-healthy-when-the-tech-side-feels-fragile) - 1 comment, 1 upvote - [How are you handling HighLevel’s steep learning curve without losing days of billable time?](https://www.g2.com/discussions/how-are-you-handling-highlevel-s-steep-learning-curve-without-losing-days-of-billable-time) - 1 comment - [Unstable workflows and random glitches slow down client work and force me to recheck everything](https://www.g2.com/discussions/unstable-workflows-and-random-glitches-slow-down-client-work-and-force-me-to-recheck-everything) - 1 comment, 1 upvote [ Textedly ](https://www.g2.com/products/textedly/reviews) By [Textedly](https://www.g2.com/sellers/textedly) [ 4.6/5(1,393) ](https://www.g2.com/products/textedly/reviews) What do users say? Users consistently praise the product for its ease of use and responsive customer support, making it a reliable choice for mass messaging. Many appreciate how quickly they can send messages and the in Pros and Cons [ Customer Support (336) ](https://www.g2.com/products/textedly/reviews?qs=pros-and-cons)[ Expensive (93) ](https://www.g2.com/products/textedly/reviews?qs=pros-and-cons) ### [Textedly](https://www.g2.com/products/textedly/reviews) Textedly is the premier, industry-leading AI-Powered SMS marketing and communications platform that empowers organizations to seamlessly connect with their audiences through the power of SMS text, MMS messaging, and next-generation AI. As a comprehensive messaging software solution, Textedly helps marketing, customer support, and sales teams across SMBs and global enterprises deliver highly personalized campaigns, timely notifications, and automated two-way interactions. By combining advanced AI voice and messaging agents with robust campaign creation and contact management, Textedly serves as the ultimate all-in-one command center for customer engagement. Key Features and Benefits: • Powerful AI Voice & Messaging Agents: Elevate your communications with intelligent, conversational AI. Deploy autonomous text and voice agents to handle 24/7 customer support, answer FAQs, qualify leads, and drive engagement at scale without human intervention. • Bulk SMS & MMS Messaging: Send high-volume text (400,000) and rich multimedia messages with customizable sender IDs, ensuring your brand stands out and delivers personalized content instantly. • Two-Way Messaging Inbox: Centralize replies and team conversations in a shared, real-time inbox for seamless, high-touch customer engagement. • Automated Scheduling & Drip Campaigns: Build sophisticated message workflows. Create one-time, recurring, or complex drip sequences with precise delivery windows optimized for your audience’s time zones. • Contact Segmentation & List Management: Build dynamic, highly targeted lists based on custom fields, tags, and import sources to ensure the right message always reaches the right user. • Signal AI Contact Enrichment: Unlock unparalleled audience intelligence with Signal AI. Instantly enrich your contact profiles when available, by retrieving first and last names, email addresses allowing you to hyper-personalize your outreach and connect with your audience on a deeper level. Additional Value Points: • Integrated Payment Processing: Turn conversations into conversions. Securely collect payments with your own credit card merchant account, and send mobile checkout links directly within SMS threads to drastically streamline transactions. • Reputation Management & Google Reviews: Accelerate your brand's growth with built-in tools designed to automatically request, manage, and optimize your online reviews. • Template Library & Personalization Tokens: Launch campaigns faster using a library of pre-built templates and dynamic smart fields (e.g., {{FirstName}}) to maximize message relevance and conversion rates. Why Choose Textedly? By unifying scalable bulk messaging, intelligent AI voice and text agents, automated drip campaigns, and seamless payment processing, Textedly goes far beyond traditional text marketing. We provide a state-of-the-art, feature-rich ecosystem for organizations that demand innovative, effective, and automated communication with their audiences. **Average Rating:** 4.6/5.0 **Total Reviews:** 1,381 #### How Do G2 Users Rate Textedly? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.0/10 (Category avg: 8.5/10) - **Automation:** 8.2/10 (Category avg: 8.8/10) #### Who Is the Company Behind Textedly? - **Seller:** [Textedly](https://www.g2.com/sellers/textedly) - **Company Website:** www.textedly.com - **Year Founded:** 2015 - **HQ Location:** Los Angeles, CA - **Twitter:** @textedly\_ 400 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7bde44e1978ea2dc931990cb78c8ef78bc8eb746a281bbe06acb194bd63ec629&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F18029956%2F&secure%5Burl_type%5D=linkedin_company_website) 14 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 66% Small, 28% Medium #### What Do G2 Reviewers Say About Textedly? _AI-generated summary from verified user reviews_ ##### Pros - Users commend Textedly for its **responsive customer support** , helping them navigate SMS marketing with ease and confidence. - Users find Textedly remarkably **easy to use** , with an intuitive interface that simplifies mass text scheduling and tracking. - Users appreciate the **helpful customer support** of Textedly, quickly resolving issues and ensuring smooth SMS marketing experiences. - Users appreciate the **easy communication capabilities** of Textedly, enhancing customer engagement and response rates significantly. - Users love the **efficiency of text messaging** with Textedly, saving time and improving appointment confirmations. ##### Cons - Users find Textedly's pricing to be **expensive** , especially with fees for features that should be included in basic plans. - Users are disappointed with the **missing features** like text list storage and higher-than-expected pricing for additional capabilities. - Users express concerns about **SMS issues** such as message expiration, character counting, and limited app functionality. - Users find the **learning curve challenging** with setup and initial processes being complex and unclear. - Users find the **limited texting features** of Textedly restrict their communication efficiency and flexibility. #### What Are Recent G2 Reviews of Textedly? **["Textedly Has Made Our Marketing So Much Easier"](https://www.g2.com/survey_responses/textedly-review-13098157)** **Rating:** 4.5/5.0 stars _— Team S._ [Read full review](https://www.g2.com/survey_responses/textedly-review-13098157) **["Textedly Is Easy to Use with truly Top-Tier Customer Support"](https://www.g2.com/survey_responses/textedly-review-13041290)** **Rating:** 5.0/5.0 stars _— Bethany V._ [Read full review](https://www.g2.com/survey_responses/textedly-review-13041290) #### What Are G2 Users Discussing About Textedly? - [What is Textedly used for?](https://www.g2.com/discussions/what-is-textedly-used-for) - 1 comment - [What are the features of SMS?](https://www.g2.com/discussions/textedly-what-are-the-features-of-sms) - [How much does Textedly cost?](https://www.g2.com/discussions/how-much-does-textedly-cost) - 2 comments - [How do you use Textedly?](https://www.g2.com/discussions/how-do-you-use-textedly) - 3 comments - [What is Textedly?](https://www.g2.com/discussions/what-is-textedly) - 2 comments [ Klaviyo ](https://www.g2.com/products/klaviyo/reviews) By [Klaviyo](https://www.g2.com/sellers/klaviyo) [ 4.5/5(1,357) ](https://www.g2.com/products/klaviyo/reviews) What do users say? Users consistently praise Klaviyo for its powerful segmentation and easy automation, which enable highly personalized email and SMS campaigns. The platform's seamless integration with Shopify enhances Pros and Cons [ Ease of Use (160) ](https://www.g2.com/products/klaviyo/reviews?qs=pros-and-cons)[ Expensive (73) ](https://www.g2.com/products/klaviyo/reviews?qs=pros-and-cons) ### [Klaviyo](https://www.g2.com/products/klaviyo/reviews) Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a unified profile, Klaviyo powers marketing automation that drives personalized, trigger-based journeys across every channel - no extra tools or complex setup required. Join more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers. To learn more about Klaviyo or to request a demo, visit www.klaviyo.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,311 #### How Do G2 Users Rate Klaviyo? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Automation:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind Klaviyo? - **Seller:** [Klaviyo](https://www.g2.com/sellers/klaviyo) - **Company Website:** www.klaviyo.com - **Year Founded:** 2012 - **HQ Location:** Boston, Massachusetts - **Twitter:** @klaviyo 22,042 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf0686a2fa7814509c58ab9fe4a619a5e97259e7fe70e0f0c792644be6279c7c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2908815%2F&secure%5Burl_type%5D=linkedin_company_website) 2,983 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 81% Small, 16% Medium #### What Do G2 Reviewers Say About Klaviyo? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Klaviyo, finding it intuitive for managing campaigns and training others. - Users love the **powerful automation** of Klaviyo, enabling easy, effective, and tailored email marketing campaigns. - Users value the **powerful automation** of Klaviyo, enabling tailored campaigns that enhance engagement and boost revenue. - Users love the **scheduling and seamless integrations** of Klaviyo, enhancing campaign management across various platforms. - Users love the **easy integration** of Klaviyo, enhancing personalized campaigns and connecting effectively with customers. ##### Cons - Users find Klaviyo to be **expensive** with limited support, which can be overwhelming for beginners. - Users find the **learning curve steep** in Klaviyo, especially newcomers who struggle with its non-intuitive features. - Users express concerns about **missing features** in Klaviyo, including limited channel options and slow customer support. - Users find the **limited features** of Klaviyo hinder their experience, lacking depth and versatility for brand management. - Users experience **poor customer support** , with limited access and slow response times, especially on the free plan. #### What Are Recent G2 Reviews of Klaviyo? **["Easy-to-Use Platform for Email Marketing Automation"](https://www.g2.com/survey_responses/klaviyo-review-12959044)** **Rating:** 4.0/5.0 stars _— Mohd danish K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12959044) **["Klaviyo Makes Email Automation Simple, Powerful, and Reliable"](https://www.g2.com/survey_responses/klaviyo-review-12738916)** **Rating:** 4.5/5.0 stars _— Tejas K._ [Read full review](https://www.g2.com/survey_responses/klaviyo-review-12738916) #### What Are G2 Users Discussing About Klaviyo? - [What is Klaviyo used for?](https://www.g2.com/discussions/what-is-klaviyo-used-for) - 2 comments - [What is UTM tracking Klaviyo?](https://www.g2.com/discussions/what-is-utm-tracking-klaviyo) - 3 comments - [How do you integrate Klaviyo?](https://www.g2.com/discussions/how-do-you-integrate-klaviyo) - 1 comment, 1 upvote - [Does Klaviyo integrate with Shopify?](https://www.g2.com/discussions/does-klaviyo-integrate-with-shopify) - 2 comments - [Is Klaviyo a CRM?](https://www.g2.com/discussions/is-klaviyo-a-crm) [ Braze ](https://www.g2.com/products/braze/reviews) By [Braze](https://www.g2.com/sellers/braze) [ 4.5/5(1,686) ](https://www.g2.com/products/braze/reviews) What do users say? Users consistently praise Braze for its ease of use and intuitive interface, which simplifies the creation of complex customer journeys and campaigns. The platform's powerful personalization capabilit Pros and Cons [ Ease of Use (385) ](https://www.g2.com/products/braze/reviews?qs=pros-and-cons)[ Learning Curve (159) ](https://www.g2.com/products/braze/reviews?qs=pros-and-cons) ### [Braze](https://www.g2.com/products/braze/reviews) Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. Braze has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News & World Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at braze.com. **Average Rating:** 4.5/5.0 **Total Reviews:** 1,663 #### How Do G2 Users Rate Braze? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Reporting:** 7.9/10 (Category avg: 8.4/10) - **API Integration:** 7.9/10 (Category avg: 8.5/10) - **Automation:** 8.5/10 (Category avg: 8.8/10) #### Who Is the Company Behind Braze? - **Seller:** [Braze](https://www.g2.com/sellers/braze) - **Company Website:** www.braze.com - **Year Founded:** 2011 - **HQ Location:** New York - **Twitter:** @Braze 16,323 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5637ca0a6d3df02c8ef323e24bdd7e17a8bbb7dc9ec02cdf7be16ac67b91549e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F792882%2F&secure%5Burl_type%5D=linkedin_company_website) 2,297 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CRM Manager, Marketing Manager - **Top Industries:** Financial Services, Marketing and Advertising - **Company Size:** 54% Medium, 27% Large #### What Do G2 Reviewers Say About Braze? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate Braze for its **user-friendly and intuitive design** , making it easy to learn and scalable to needs. - Users find Braze's **intuitive interface** facilitates easy learning and effective implementation of personalized messaging campaigns. - Users appreciate the **effortless automation** capabilities of Braze, enabling seamless multichannel messaging campaigns and personalization. - Users praise Braze for its **responsive customer support** , making the implementation and usage experience seamless and enjoyable. - Users appreciate the **user-friendly multitasking capabilities** of Braze, enabling stable, effective communication across diverse channels. ##### Cons - Users find the **learning curve steep** , requiring time and support to fully grasp Braze's platform and features. - Users feel the lack of **missing features** hampers their experience, particularly in customization and reporting capabilities. - Users find Braze can feel **overly complex for simple surveys** and its pricing lacks transparency, complicating usage. - Users feel the **limited features** of Braze hinder effective analytics and feedback collection, impacting usability for simple tasks. - Users face a **steep learning curve** with Braze, making initial onboarding and feature mastery challenging. #### What Are Recent G2 Reviews of Braze? **["Smooth sailing"](https://www.g2.com/survey_responses/braze-review-8154150)** **Rating:** 5.0/5.0 stars _— Ákos V._ [Read full review](https://www.g2.com/survey_responses/braze-review-8154150) **["Powerful multi-channel engagement platform"](https://www.g2.com/survey_responses/braze-review-7258144)** **Rating:** 4.0/5.0 stars _— Verified User in Health, Wellness and Fitness_ [Read full review](https://www.g2.com/survey_responses/braze-review-7258144) [ Omnisend ](https://www.g2.com/products/omnisend/reviews) By [Omnisend](https://www.g2.com/sellers/omnisend) [ 4.6/5(1,247) ](https://www.g2.com/products/omnisend/reviews) What do users say? Users consistently praise the intuitive interface and excellent customer support of Omnisend, highlighting how easy it is to set up and manage email campaigns without extensive training. The platform' Pros and Cons [ Ease of Use (202) ](https://www.g2.com/products/omnisend/reviews?qs=pros-and-cons)[ Limited Features (60) ](https://www.g2.com/products/omnisend/reviews?qs=pros-and-cons) ### [Omnisend](https://www.g2.com/products/omnisend/reviews) Omnisend is an all-in-one marketing platform tailored for busy shop owners who have enough adventure in their ecommerce business already. You will find this platform refreshingly boring, in the best way possible. Offering the powerful features of an advanced marketing tool, but without the steep learning curve, Omnisend delivers an exceptional user experience for experts and rookies alike. Omnisend empowers online merchants to grow their businesses by building strong, personalized connections with their audience. Designed to save you time and increase your sales, it integrates directly with the most popular ecommerce platforms, allowing you to create beautifully designed email campaigns, send timely SMS messages, and automate repetitive marketing tasks effortlessly. It doesn’t matter if you’re just starting your business or already have a big operation — Omnisend grows with you, offering tools to help you engage your audience, improve retention, and drive consistent sales. Try out Omnisend and see for yourself how boring and adventureless (in the best way possible) your email marketing can be. - Send newsletters and targeted campaigns Create beautiful, shoppable emails using our intuitive drag-and-drop email builder and a variety of ready-made email templates. Add coupon codes, automatically pick & insert products and automatically resend campaigns to the non-openers — all without any tedious manual work! - Drive sales on autopilot with ecommerce automations Win (back) lost sales with pre-built workflows for cart abandonment, welcome series, transactional emails and more. Get pre-built, revenue-generating automations running in minutes or build your custom workflows using our no-code, drag-and-drop Automations Editor. - Improve your targeting with unlimited segmentation Segment your customers based on their shopping behavior as well as other properties to improve conversions with well-targeted, personalized emails and texts. Create segments for high-value customers, for specific category/product shoppers or those that need to be reengaged and personalize your messaging. - Combine email with SMS and more channels Add SMS and push notifications right next to your emails using the same platform and provide a consistent, omnichannel customer experience. Save time and costs — there’s no need to pay for separate email, SMS, and push apps anymore! - Build your email & SMS lists Collect new subscribers using our mobile-friendly, fully customizable forms. Choose from popups, signup boxes, landing pages, or a Wheel of Fortune to seamlessly collect email and/or SMS opt-ins. Capture your visitors with exit-intent forms and improve popup engagement using form targeting options, all available within Omnisend. - Automate content, personalization & targeting with AI Generate on-brand email copy, subject lines, and preheaders in seconds. Personalize messages based on behavior, recommend products automatically, and build smart segments using AI-powered tools like churn prediction, RFM analysis, and high-value customer detection – all without manual effort. - 24/7 support We give you stellar support and helpful advice anytime you need it. We’re available 24/7. Start using Omnisend for free, upgrade anytime! Omnisend invites Freelancers and Agencies to join the Omnisend partner program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry leading revenue share for referred and managed accounts. Check the link and join the program: https://www.omnisend.com/partners/ **Average Rating:** 4.6/5.0 **Total Reviews:** 1,204 #### How Do G2 Users Rate Omnisend? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.6/10 (Category avg: 8.4/10) - **API Integration:** 8.5/10 (Category avg: 8.5/10) - **Automation:** 9.0/10 (Category avg: 8.8/10) #### Who Is the Company Behind Omnisend? - **Seller:** [Omnisend](https://www.g2.com/sellers/omnisend) - **Company Website:** www.omnisend.com - **Year Founded:** 2014 - **HQ Location:** Vilnius, Lithuania - **Twitter:** @omnisend 3,916 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=91792e38e476d7eac2faa5c77812b29bd5c27b4416f1e4a66c63f983ad76837f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2529056&secure%5Burl_type%5D=linkedin_company_website) 261 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, CEO - **Top Industries:** Retail, Apparel & Fashion - **Company Size:** 86% Small, 9% Medium #### What Do G2 Reviewers Say About Omnisend? _AI-generated summary from verified user reviews_ ##### Pros - Users enjoy the **ease of use** of Omnisend, simplifying multichannel marketing with intuitive automation and integrations. - Users praise the **excellent support** , highlighting both AI and human assistance as invaluable resources. - Users commend the **excellent customer support** from both AI and human representatives at Omnisend. - Users appreciate the **automation and ease of use** in Omnisend, streamlining their multichannel marketing efforts effectively. - Users value the **automation capabilities** of Omnisend, enabling effortless, personalized multichannel marketing campaigns for effective customer engagement. ##### Cons - Users express frustration with the **limited features** of Omnisend, hindering their ability to fully utilize the platform. - Users find the **missing features** in Omnisend disappointing, especially in email personalization and pop-up capabilities. - Users find the pricing of Omnisend to be **expensive and inflexible** , especially during peak seasons and with accumulated contacts. - Users express frustration with **limited customization** options in Omnisend, hindering unique designs and targeted campaigns. - Users feel **limited by the templates** in Omnisend, restricting their creativity and ease of navigation. #### What Are Recent G2 Reviews of Omnisend? **["Omnisend Streamlined Our Client Communications with Fast, Powerful Automation"](https://www.g2.com/survey_responses/omnisend-review-13146062)** **Rating:** 5.0/5.0 stars _— Rory W._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13146062) **["Quick to Launch, Built for Busy Marketers"](https://www.g2.com/survey_responses/omnisend-review-13177640)** **Rating:** 5.0/5.0 stars _— Chloe D._ [Read full review](https://www.g2.com/survey_responses/omnisend-review-13177640) #### What Are G2 Users Discussing About Omnisend? - [What is Omnisend used for?](https://www.g2.com/discussions/what-is-omnisend-used-for) - [What is Mautic software?](https://www.g2.com/discussions/what-is-mautic-software) - 1 comment - [How do I choose a marketing automation software?](https://www.g2.com/discussions/how-do-i-choose-a-marketing-automation-software) - 1 comment - [Is Omnisend better than Mailchimp?](https://www.g2.com/discussions/is-omnisend-better-than-mailchimp) - 2 comments - [What is Omnisend?](https://www.g2.com/discussions/what-is-omnisend) - 1 comment [ Sinch Engage ](https://www.g2.com/products/sinch-engage/reviews) By [Sinch](https://www.g2.com/sellers/sinch) [ 4.5/5(62) ](https://www.g2.com/products/sinch-engage/reviews) What do users say? Users consistently praise the product for its ease of use and helpful customer support, making it a reliable choice for SMS communication. Many appreciate the seamless integration with Zoho CRM, which Pros and Cons [ Customer Satisfaction (1) ](https://www.g2.com/products/sinch-engage/reviews?qs=pros-and-cons)[ Insufficient Information (1) ](https://www.g2.com/products/sinch-engage/reviews?qs=pros-and-cons) ### [Sinch Engage](https://www.g2.com/products/sinch-engage/reviews) Sinch Engage (formerly MessageMedia) is a powerful all-in-one messaging platform that helps businesses connect with their customers faster, more personally, and at scale. Backed by Sinch’s 20+ years of experience in business messaging and trusted by over 40,000 businesses worldwide, the platform combines enterprise-grade reliability with user-friendly design so teams of any size can deliver conversations that build trust and drive results. With Sinch Engage, businesses can manage all of their messaging channels in one centralized workspace—including SMS, MMS, WhatsApp, RCS, and more. Whether you’re sending marketing campaigns, transactional updates, or providing real-time customer support, you can reach your customers where they are, on the devices they use every day. The platform makes it easy to scale personalized outreach with features like: - Unified team inbox for seamless collaboration - Two-way messaging to resolve inquiries quickly - Shared templates and AI writing assistant for faster responses - Automated replies and segmentation for smarter workflows - Analytics and delivery reports to track performance - Secure data handling with industry-leading deliverability Sinch Engage also integrates directly with 85+ popular tools—including HubSpot, Salesforce, Zoho CRM, and NetSuite—so you can streamline workflows without adding complexity. Businesses can choose from virtual, short code, or toll-free numbers and scale across regions with confidence, backed by 100% security and compliance. Getting started is simple. With transparent pricing, no developer required, and a 14-day free trial, teams can be up and running in minutes. From retailers and fitness brands to startups and global enterprises, thousands of organizations use Sinch Engage to send campaigns, manage two-way conversations, and provide mobile-first support without complicated ticketing systems. Whether your goal is to increase engagement, improve customer support, or drive long-term loyalty, Sinch Engage makes it simple to connect with customers in ways that feel personal, reliable, and impactful. **Average Rating:** 4.5/5.0 **Total Reviews:** 61 #### How Do G2 Users Rate Sinch Engage? - **Has the product been a good partner in doing business?:** 9.5/10 (Category avg: 9.1/10) - **Reporting:** 8.1/10 (Category avg: 8.4/10) - **API Integration:** 8.1/10 (Category avg: 8.5/10) - **Automation:** 8.3/10 (Category avg: 8.8/10) #### Who Is the Company Behind Sinch Engage? - **Seller:** [Sinch](https://www.g2.com/sellers/sinch) - **Company Website:** www.sinch.com - **Year Founded:** 2008 - **HQ Location:** Stockholm, Sweden - **Twitter:** @wearesinch 3,648 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cace5faccee1d23b3b7cb182ea577d35191d73b17b8d41b6dfdd2ce1343edaf8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsinch&secure%5Burl_type%5D=linkedin_company_website) 4,371 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 56% Small, 35% Medium #### What Do G2 Reviewers Say About Sinch Engage? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **quick responsiveness** of Sinch Engage, ensuring timely assistance in urgent situations. - Users commend the **efficient customer support** of Sinch Engage, resolving urgent issues promptly and satisfactorily. - Users enjoy the **ease of use** of Sinch Engage, appreciating quick resolutions and straightforward setup processes. - Users value the **easy setup** of Sinch Engage, making it efficient to resolve urgent situations promptly. - Users value the **efficiency** of Sinch Engage, resolving urgent issues rapidly and ensuring smooth setup. ##### Cons - Users find the **insufficient information** feature limits recipient identification, leading to confusion in communication. - Users face **identification issues** with Sinch Engage, as recipients can't easily recognize callers by name or number. - Users struggle with **limited texting features** in Sinch Engage, making it hard for recipients to recognize them. - Users find the **link issues** frustrating as recipients cannot easily identify them through their work number or name. - Users face **messaging issues** as recipients struggle to identify senders by their work numbers or names. #### What Are Recent G2 Reviews of Sinch Engage? **["Simple, Effective, and Reliable SMS Solution"](https://www.g2.com/survey_responses/sinch-engage-review-12462537)** **Rating:** 4.0/5.0 stars _— Hazel d._ [Read full review](https://www.g2.com/survey_responses/sinch-engage-review-12462537) **["Exceptionally Helpful Support, Effortless Setup"](https://www.g2.com/survey_responses/sinch-engage-review-12407794)** **Rating:** 5.0/5.0 stars _— Madeline A._ [Read full review](https://www.g2.com/survey_responses/sinch-engage-review-12407794) #### What Are G2 Users Discussing About Sinch Engage? - [What is MessageMedia SMS API/Gateway used for?](https://www.g2.com/discussions/what-is-messagemedia-sms-api-gateway-used-for) - [What are platforms for communication?](https://www.g2.com/discussions/what-are-platforms-for-communication) - [What is the importance of messenger?](https://www.g2.com/discussions/what-is-the-importance-of-messenger) - [What is Messenger communication?](https://www.g2.com/discussions/what-is-messenger-communication) - [Is Messenger a communication Platform?](https://www.g2.com/discussions/is-messenger-a-communication-platform) [ Close ](https://www.g2.com/products/close/reviews) By [Close](https://www.g2.com/sellers/close) [ 4.7/5(2,056) ](https://www.g2.com/products/close/reviews) What do users say? Users consistently praise the ease of use and intuitive interface of Close, which simplifies lead management and sales processes. The platform's ability to integrate various communication tools into o Pros and Cons [ Ease of Use (819) ](https://www.g2.com/products/close/reviews?qs=pros-and-cons)[ Missing Features (244) ](https://www.g2.com/products/close/reviews?qs=pros-and-cons) ### [Close](https://www.g2.com/products/close/reviews) Close is a sales CRM with built-in calling, SMS, email, automation, and AI, designed for founders, startups, agencies, and growing sales teams. The platform helps businesses manage leads, communicate with prospects, track opportunities, and automate follow-up from a single system. Close is commonly used by teams that want their CRM to support sales execution, not just store customer data. Users can call, email, text, manage pipelines, assign tasks, create workflows, run outreach sequences, and track sales activity directly inside the platform. Close is built for founder-led businesses, startups, small businesses, agencies, recruiting firms, coaching companies, financial services teams, SaaS companies, and inside sales teams. It supports teams ranging from individual founders to sales organizations with more than 100 representatives. Key capabilities include: • CRM and pipeline management for tracking leads, contacts, opportunities, activities, and customer relationships • Built-in calling, SMS, and email, with communication history connected to customer records • Sales automation for workflows, sequences, lead routing, task management, and follow-up • Power Dialer and Predictive Dialer for teams managing high-volume outbound sales or recruiting workflows • Reporting and analytics for pipeline visibility, activity tracking, forecasting, and sales performance • Chloe, the AI agent built directly into Close, which can help qualify leads, book meetings, follow up with prospects, research accounts, enrich records, summarize conversations, and update CRM data Chloe operates inside Close, where customer records, conversations, activities, opportunities, and workflows already live. This allows Chloe to take action using CRM context, rather than working as a standalone AI tool connected through separate integrations. Teams can use Chloe to engage new leads, re-engage dormant opportunities, capture qualification data, schedule meetings, and hand qualified conversations to human sales representatives when appropriate. By combining CRM, communication, automation, reporting, and AI-assisted sales workflows in one platform, Close helps teams reduce manual work, improve speed-to-lead, maintain follow-up consistency, and manage more sales activity without adding unnecessary operational complexity. **Average Rating:** 4.7/5.0 **Total Reviews:** 2,038 #### How Do G2 Users Rate Close? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Reporting:** 9.0/10 (Category avg: 8.4/10) - **API Integration:** 9.1/10 (Category avg: 8.5/10) - **Automation:** 9.1/10 (Category avg: 8.8/10) #### Who Is the Company Behind Close? - **Seller:** [Close](https://www.g2.com/sellers/close) - **Company Website:** close.com - **Year Founded:** 2013 - **HQ Location:** 111 Congress Avenue, Suite 500 Austin, Texas 78701 United States - **Twitter:** @Close 6,592 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a8980b4bb0778d41500d3b100ba9f3961c87b6cc7fd74a5b1c0aa7775da9fc28&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2597204%2F&secure%5Burl_type%5D=linkedin_company_website) 213 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** CEO, Founder - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 76% Small, 20% Medium #### What Do G2 Reviewers Say About Close? _AI-generated summary from verified user reviews_ ##### Pros - Users find Close to be **very user-friendly** , with seamless integrations that streamline processes and enhance productivity. - Users appreciate the **user-friendly interface** of Close, enabling smooth workflows for both inside and outside sales teams. - Users praise the **comprehensive communication features** of Close, enhancing efficiency in managing client interactions effortlessly. - Users praise the **intuitive interface** of Close, making lead management and follow-ups incredibly smooth and efficient. - Users love the **intuitive dashboard design** of Close, appreciating its streamlined features and user-friendly experience. ##### Cons - Users find that **missing features** on the mobile app limit functionality compared to the desktop version. - Users often face **call issues** like disconnects from devices, affecting their overall experience with Close. - Users find the **limited features** of Close frustrating, especially for B2C needs and when needing more operational options. - Users find the **limited customization** options frustrating, hindering advanced reporting and personalized dashboard creation. - Users find the **learning curve challenging** due to merging complexities and limited customization options in Close. #### What Are Recent G2 Reviews of Close? **["Lightweight CRM with Strong Lead Gen, Needs Reporting Enhancement"](https://www.g2.com/survey_responses/close-review-9339114)** **Rating:** 4.5/5.0 stars _— Gaël L._ [Read full review](https://www.g2.com/survey_responses/close-review-9339114) **["Easy Setup, Seamless Email Integration, and Responsive Support"](https://www.g2.com/survey_responses/close-review-13148546)** **Rating:** 4.5/5.0 stars _— Stefano M._ [Read full review](https://www.g2.com/survey_responses/close-review-13148546) #### What Are G2 Users Discussing About Close? - [What is Close used for?](https://www.g2.com/discussions/close-what-is-close-used-for) - 2 comments - [What is Close used for?](https://www.g2.com/discussions/what-is-close-used-for) - 1 comment [ Salesmsg ](https://www.g2.com/products/salesmsg/reviews) By [Salesmsg](https://www.g2.com/sellers/salesmsg) [ 4.7/5(411) ](https://www.g2.com/products/salesmsg/reviews) What do users say? Users consistently praise the ease of use and seamless HubSpot integration of Salesmsg, highlighting how quickly they can set up and start messaging clients without extensive training. The platform's Pros and Cons [ Ease of Use (141) ](https://www.g2.com/products/salesmsg/reviews?qs=pros-and-cons)[ Missing Features (25) ](https://www.g2.com/products/salesmsg/reviews?qs=pros-and-cons) ### [Salesmsg](https://www.g2.com/products/salesmsg/reviews) 𝗦𝗮𝗹𝗲𝘀𝗺𝘀𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗲𝘃𝗲𝗿𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗶𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗶𝘀𝗶𝗯𝗹𝗲, 𝘁𝗿𝗮𝗰𝗸𝗮𝗯𝗹𝗲, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹: 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗳𝗶𝗿𝘀𝘁 𝘁𝗲𝘅𝘁 𝘁𝗼 𝗮 𝗹𝗶𝗳𝗲𝗹𝗼𝗻𝗴 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽. Sales closes faster when every lead gets a response in under 60 seconds. Marketing runs SMS campaigns that actually get read, with a 98% open rate. Support handles more conversations without adding headcount. AI Agents work across every team and every stage of the funnel, responding, qualifying, routing, and following up automatically. It runs inside your CRM. Every text and call logs to the contact record automatically. Your team stays accountable and every manager sees exactly what's happening. What Salesmsg can do for your team: • Sales: automated first response, shared inbox, full rep visibility • Marketing: broadcasts, segmented campaigns, CRM-triggered sequences • Support: AI Agents that handle inbound 24/7, escalate when needed Real Results: • Cut daily recruiting work from 4 hours to 30 minutes with AI qualification • Dropped average lead response time from 27 to 21 minutes • Grew reps hitting quota from 3 to 13 after adding conversation visibility • 88% lift in response rate with AI Agents vs. manual follow-up Real conversations. Real results. That's how your team builds lasting customer relationships with Salesmsg. **Average Rating:** 4.7/5.0 **Total Reviews:** 406 #### How Do G2 Users Rate Salesmsg? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.1/10) - **Reporting:** 8.2/10 (Category avg: 8.4/10) - **API Integration:** 8.1/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind Salesmsg? - **Seller:** [Salesmsg](https://www.g2.com/sellers/salesmsg) - **Company Website:** www.SalesMessage.com - **Year Founded:** 2017 - **HQ Location:** Delray Beach, FL - **Twitter:** @salesmsg 148 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=475df0982f2442bf884ac60a7e5d995cedc9b15c31dd7eb3bbb5200a18ffaf70&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsalesmsg%2F&secure%5Burl_type%5D=linkedin_company_website) 44 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, Sales - **Top Industries:** Health, Wellness and Fitness, Real Estate - **Company Size:** 68% Small, 27% Medium #### What Do G2 Reviewers Say About Salesmsg? _AI-generated summary from verified user reviews_ ##### Pros - Users praise the **ease of use** of Salesmsg, finding it intuitive and convenient for patient communication. - Users find Salesmsg to facilitate **easy communication** , allowing effective interaction without disturbing patients too much. - Users value the **easy integration** with HubSpot, enhancing communication and workflow efficiency in their sales processes. - Users value the **seamless integration** of Salesmsg with HubSpot, enhancing communication and support efficiency. - Users value the **responsive customer support** of Salesmsg, enhancing their overall experience and resolution of issues. ##### Cons - Users desire a **dark mode** and the ability to upload **large images** , noting these missing features improve usability. - Users experience **messaging issues** with delivery and limitations, impacting their overall texting experience. - Users experience **sending issues** with blank panels and lack of feedback on message delivery, impacting usability. - Users report **SMS delivery issues** that can delay message viewing and cause unexpected calls during outgoing texts. - Users find the **slow loading** of the mobile app frustrating, often leading to reliance on the desktop version. #### What Are Recent G2 Reviews of Salesmsg? **["Easy-to-Navigate Platform with Regular Updates and Standout Support"](https://www.g2.com/survey_responses/salesmsg-review-12509445)** **Rating:** 5.0/5.0 stars _— Verified User in Retail_ [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12509445) **["Salesmsg’s Intuitive Interface Makes Getting Started Effortless"](https://www.g2.com/survey_responses/salesmsg-review-12949481)** **Rating:** 4.0/5.0 stars _— Hannah G._ [Read full review](https://www.g2.com/survey_responses/salesmsg-review-12949481) #### What Are G2 Users Discussing About Salesmsg? - [What is Salesmsg used for?](https://www.g2.com/discussions/what-is-salesmsg-used-for) [ EZ Texting ](https://www.g2.com/products/ez-texting/reviews) By [EZ Texting](https://www.g2.com/sellers/ez-texting) [ 4.5/5(744) ](https://www.g2.com/products/ez-texting/reviews) What do users say? Users consistently praise the product for its ease of use and intuitive interface, which simplifies communication and contact management. Many appreciate how quickly they can send messages to large gr Pros and Cons [ Ease of Use (62) ](https://www.g2.com/products/ez-texting/reviews?qs=pros-and-cons)[ Expensive (20) ](https://www.g2.com/products/ez-texting/reviews?qs=pros-and-cons) ### [EZ Texting](https://www.g2.com/products/ez-texting/reviews) Since 2004, EZ Texting has provided 230,000+ growing businesses and organizations with an effortless way to start text marketing — and powerful features and integrations to keep conversations going. Secure trusted numbers. Build attentive audiences. Craft effective texts. Start free today. **Average Rating:** 4.5/5.0 **Total Reviews:** 728 #### How Do G2 Users Rate EZ Texting? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Reporting:** 8.5/10 (Category avg: 8.4/10) - **API Integration:** 7.5/10 (Category avg: 8.5/10) - **Automation:** 8.6/10 (Category avg: 8.8/10) #### Who Is the Company Behind EZ Texting? - **Seller:** [EZ Texting](https://www.g2.com/sellers/ez-texting) - **Company Website:** www.eztexting.com - **Year Founded:** 2005 - **HQ Location:** San Francisco, CA - **Twitter:** @EzTexting 2,611 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9e87889cb5501796f1ddab1b84b967e54ba6f46cb1d581524fb62b558a2f313d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1439495%2F&secure%5Burl_type%5D=linkedin_company_website) 96 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Owner, President - **Top Industries:** Non-Profit Organization Management, Real Estate - **Company Size:** 65% Small, 29% Medium #### What Do G2 Reviewers Say About EZ Texting? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of EZ Texting, finding it simple for communication and onboarding new users. - Users appreciate the **user-friendly interface** of EZ Texting, making communication and management effortless and efficient. - Users appreciate the **easy communication** with tenants, allowing for quick updates and effective information sharing. - Users praise the **intuitive and easy setup** of EZ Texting, making communication management effortless for their businesses. - Users love the **ease of managing contacts and personalizing messages** with EZ Texting's effective features. ##### Cons - Users find the **cost of EZ Texting** escalates quickly, especially for newcomers and high-volume users. - Users find the app **not intuitive** , making it difficult to navigate and use effectively on mobile devices. - Users struggle with **SMS issues** like group messaging and handling attachments, complicating their texting experience. - Users struggle with the **sending issues** in EZ Texting, affecting their ability to communicate effectively. - Users find the **reporting issues** in EZ Texting challenging, hindering effective tracking and analysis of campaigns. #### What Are Recent G2 Reviews of EZ Texting? **["Prioritized Notifications"](https://www.g2.com/survey_responses/ez-texting-review-4482196)** **Rating:** 4.0/5.0 stars _— Jim D._ [Read full review](https://www.g2.com/survey_responses/ez-texting-review-4482196) **["It is in fact EZ"](https://www.g2.com/survey_responses/ez-texting-review-10940577)** **Rating:** 5.0/5.0 stars _— Matt ._ [Read full review](https://www.g2.com/survey_responses/ez-texting-review-10940577) #### What Are G2 Users Discussing About EZ Texting? - [What is EZ Texting used for?](https://www.g2.com/discussions/what-is-ez-texting-used-for) - 2 comments - [What technology is used to send texts?](https://www.g2.com/discussions/what-technology-is-used-to-send-texts) - [Is EZ Texting free?](https://www.g2.com/discussions/is-ez-texting-free) - 1 comment - [What are the common features of text messaging?](https://www.g2.com/discussions/ez-texting-what-are-the-common-features-of-text-messaging) - [What is EZ Texting?](https://www.g2.com/discussions/what-is-ez-texting) - 1 comment [ MoEngage ](https://www.g2.com/products/moengage/reviews) By [MoEngage](https://www.g2.com/sellers/moengage) [ 4.5/5(524) ](https://www.g2.com/products/moengage/reviews) What do users say? Users consistently praise the user-friendly interface and powerful segmentation capabilities of MoEngage, which simplify campaign management and enhance customer engagement. The platform's robust anal Pros and Cons [ Ease of Use (54) ](https://www.g2.com/products/moengage/reviews?qs=pros-and-cons)[ Missing Features (16) ](https://www.g2.com/products/moengage/reviews?qs=pros-and-cons) ### [MoEngage](https://www.g2.com/products/moengage/reviews) MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Edelweiss, Samsung, McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, OYO, and more. Enterprises use MoEngage to be more agile, efficient, and independent. They achieve this by increasing campaign velocity, reducing the time to go live, optimizing at scale, and eliminating redundancy while maintaining data security and privacy. \> Data Ingestion and Management: MoEngage combines data from multiple offline and online sources to help brands gain a 360-degree view of their customers. \> Customer, Journey, and Campaign Insights: MoEngage Analytics provides marketers and product owners with real-time insights into customer behavior, journey, product usage, preferences, and interests. \> Segmentation and Personalization: Brands can leverage MoEngage’s Real-time Segmentation and Personalization suite to orchestrate journeys and build 1:1 experiences across the website, mobile, email, social, and instant messaging channels. \> Transactional Messaging/Critical Alert Infrastructure: MoEngage Inform, the transactional messaging infrastructure, helps brands unify their promotional and transactional communication on a single platform, enabling better insights and lower maintenance costs. \> Proprietary AI Agents and Machine Learning: MoEngage’s AI Agents help marketers develop winning copies and creatives, build customer segments, craft relevant journeys, optimize campaigns and channels that boost engagement, and reduce campaign go-live times. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. For over a decade, leading consumer brands in 60+ countries have been using MoEngage to reach enterprise goals that are most important to their global business without compromising quality or speed of execution. Our ever-expanding partner ecosystem helps enterprise brands build a lean, flexible, and reliable martech stack. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. **Average Rating:** 4.5/5.0 **Total Reviews:** 509 #### How Do G2 Users Rate MoEngage? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Reporting:** 8.7/10 (Category avg: 8.4/10) - **API Integration:** 8.8/10 (Category avg: 8.5/10) - **Automation:** 8.9/10 (Category avg: 8.8/10) #### Who Is the Company Behind MoEngage? - **Seller:** [MoEngage](https://www.g2.com/sellers/moengage) - **Company Website:** www.moengage.com - **Year Founded:** 2014 - **HQ Location:** San Francisco, California - **Twitter:** @moengage 2,530 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3dfe3f42dace642de52fb6eada7fa99e23bbc66baa828a4c227182937790145e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F4800048%2F&secure%5Burl_type%5D=linkedin_company_website) 899 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Product Manager, Digital Marketing Manager - **Top Industries:** Financial Services, Online Media - **Company Size:** 56% Medium, 24% Small #### What Do G2 Reviewers Say About MoEngage? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of MoEngage, highlighting its user-friendly interface and manageable data system. - Users appreciate the **easy funnel building** and **real-time segments** , enhancing insight and decision-making capabilities. - Users value the **real-time analytics and easy funnel building** in MoEngage, enhancing product decisions and user insights. - Users find MoEngage **extremely helpful** for segmentation, campaign management, and simplifying complex data for better outcomes. - Users value the **easy campaign management** of MoEngage, enhancing lead generation and simplifying data complexities effectively. ##### Cons - Users find the **missing session-related attributes** frustrating, needing tech help for profile updates and notification issues. - Users find the **steep learning curve** challenging, requiring significant time to understand MoEngage's full potential. - Users note the **limitations in live features and AI performance** of MoEngage, impacting overall satisfaction and functionality. - Users find **complexity** in managing segments and AI features, leading to confusion in the overall experience. - Users find the **difficult learning** curve with MoEngage challenging, especially for new users exploring its features. #### What Are Recent G2 Reviews of MoEngage? **["MoEngage Turns Raw Event Data into Actionable, Visual Campaign Journeys"](https://www.g2.com/survey_responses/moengage-review-12502802)** **Rating:** 4.5/5.0 stars _— Verified User in Information Technology and Services_ [Read full review](https://www.g2.com/survey_responses/moengage-review-12502802) **["Effortless Funnel Building and Real-Time Segmentation"](https://www.g2.com/survey_responses/moengage-review-12111630)** **Rating:** 4.5/5.0 stars _— Ravindra N._ [Read full review](https://www.g2.com/survey_responses/moengage-review-12111630) #### What Are G2 Users Discussing About MoEngage? - [What is MoEngage used for?](https://www.g2.com/discussions/moengage-what-is-moengage-used-for) - 1 comment, 1 upvote - [What is MoEngage used for?](https://www.g2.com/discussions/what-is-moengage-used-for) - 2 comments - ‹ Prev‹ Prev - 1 - [2](/categories/sms-marketing?order=g2_score&page=2#product-list) - [3](/categories/sms-marketing?order=g2_score&page=3#product-list) - [4](/categories/sms-marketing?order=g2_score&page=4#product-list) - [5](/categories/sms-marketing?order=g2_score&page=5#product-list) - … - [35](/categories/sms-marketing?order=g2_score&page=35#product-list) - [36](/categories/sms-marketing?order=g2_score&page=36#product-list) - [Next ›Next ›](/categories/sms-marketing?order=g2_score&page=2#product-list) Spotlight Categories [Sales Training and Onboarding Software](https://www.g2.com/categories/sales-training-and-onboarding) [Generative AI Infrastructure Software](https://www.g2.com/categories/generative-ai-infrastructure) [Mobile Device Management (MDM) Software](https://www.g2.com/categories/mobile-device-management-mdm) [Low-Code Development Platforms](https://www.g2.com/categories/low-code-development-platforms) [Sales Engagement Software](https://www.g2.com/categories/sales-engagement) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse SMS Marketing Themes](/categories/sms-marketing/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 14, 2026 SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty. SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses. ### Core capabilities of SMS marketing software To qualify for inclusion in the SMS Marketing category, a product must: - Reach mobile users via SMS messaging - Provide an opt-in opportunity for new subscribers - Track interaction data related to each SMS campaign - Provide analytics or insights into SMS marketing efforts ### Common use cases for SMS marketing software - Sending promotional messages, discounts, and limited-time offers to drive immediate customer action - Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates - Delivering personalized reminders for appointments, reservations, renewals, or order pickups - Supporting two-way customer communication for inquiries, feedback collection, and service interactions - Sending transactional alerts such as order confirmations, shipping updates, and payment notifications - Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging - Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights - Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach - Re-engaging inactive customers through personalized follow-up messages or win-back campaigns ### How SMS marketing software differs from other tools SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). Top Tools at a Glance | | Ecommerce SMS retention campaigns | User Review "Exceptional Lead Generation and Intuitive Design" | | | Omnichannel journey orchestration | User Review "Insider One unifies data and channels with a truly fluid Journey Orchestration" | | | Review-driven customer texting | User Review "Exceptional Support and Ease of Use, Minor Email Hiccups" | | | Simple SMS campaign setup | User Review "Simple, robust, capable, and well-supported." | | | Local business text-first communication | User Review "Fees less like a review collection tool and more like a digital front desk" | | | Agency CRM and SMS automation | User Review "Fantastic Onboarding with HighLevel — Expert Support, Automation & All-in-One CRM" | | | Bulk texting for periodic outreach | User Review "Textedly Is Easy to Use with truly Top-Tier Customer Support" | | | Ecommerce email and SMS segmentation | User Review "Easy-to-Use Platform for Email Marketing Automation" | | | Personalized customer engagement at scale | User Review "Smooth sailing" | | | Ecommerce SMS and email automation | User Review "Omnisend Streamlined Our Client Communications with Fast, Powerful Automation" | * * * Show More * * * ## How Do You Choose the Right SMS Marketing Software? ### What You Should Know About SMS Marketing Software ### SMS Marketing Software buying insights at a glance [SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing)) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. #### Top 5 FAQs from software buyers: - What is the best sms marketing software for high-volume campaigns? - How do sms marketing platforms handle compliance and opt-in management? - Which sms marketing solutions integrate with CRM and ecommerce tools? - How quickly can I launch campaigns using sms marketing software? - What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews). ### What are the top-reviewed SMS Marketing Software on G2? These are 5 of the top-reviewed sms marketing software: - [**Attentive**](https://www.g2.com/products/attentive/reviews) - Number of Reviews: 1,275 - Satisfaction: 99 - Market Presence: 95 - G2 Score: 97 - [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews) - Number of Reviews: 1,298 - Satisfaction: 50 - Market Presence: 94 - G2 Score: 72 - [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews) - Number of Reviews: 725 - Satisfaction: 77 - Market Presence: 67 - G2 Score: 72 - [**BirdEye**](https://www.g2.com/products/birdeye/reviews) - Number of Reviews: 3,900 - Satisfaction: 82 - Market Presence: 88 - G2 Score: 85 - [**Podium**](https://www.g2.com/products/podium/reviews) - Number of Reviews: 2,066 - Satisfaction: 79 - Market Presence: 95 - G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports)) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports)) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) ### What I Often See in SMS Marketing Software **Feedback Pros: What Users Consistently Appreciate** **Easy campaign setup with intuitive dashboards and message scheduling workflows** - _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_ **High message delivery rates with reliable real time customer engagement tracking** - _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_ **Seamless integrations with crm ecommerce platforms streamline marketing automation processes** - _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_ **Cons: Where Many Platforms Fall Short** **Limited message customization options restrict advanced segmentation and personalization capabilities** - _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_ **Pricing structures become expensive quickly with high volume messaging campaigns** - _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review **Occasional delays or delivery inconsistencies impact time sensitive campaign performance** - _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_ ### My Expert Takeaway on SMS Marketing Software in 2026 What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys. The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools. I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking. The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale. ### SMS Marketing Software FAQs #### What is the best SMS marketing software for small businesses? Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored: - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features. - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability. - [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams. #### What is the most reliable SMS marketing platform for retailers? Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments: - [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance. - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data. - [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows. #### What is the best SMS marketing service with automation features? Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities: - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging. - [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale. - [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases. #### What are the benefits of SMS marketing software? SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates. #### Which software combines email and SMS marketing? Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data. - [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM. - [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows. ### Sources 1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software 2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions). **Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.) **Last Updated on:** March 19, 2026