It is really easy to use. I love being able to control all of my social platforms, and the ability to have different groups is a huge bonus.

There are capabilities in Later that don't exist in other platforms as well and this also helps make it perfect for my needs. Review collected by and hosted on G2.com.

Some functionalities don't exist, such as stories in TikTok or being able to make changes in individual posts on a per-platform basis when making a bulk post schedule. Review collected by and hosted on G2.com.

I use Later Social to efficiently manage my social media accounts, and I'm particularly impressed by how it streamlines the scheduling and posting process. It helps keep my content organized and offers valuable insights, which is really handy. I love that I can crosspost between platforms that don't usually integrate with each other, which saves me a lot of time and energy in planning. Planning far in advance and storing evergreen content and captions significantly reduces my workload. My favorite feature is the ability to crosspost to all of my social media accounts. It saves me hours of work and helps me work smarter, not harder. Additionally, Later Social shows me the best times to post for my specific audience, which is incredibly helpful. The initial setup was super easy too. Review collected by and hosted on G2.com.

I wish that the drafting process was a little more flexible. For example, it will reduce the size of videos but it really struggles with photos. It really annoys me when I have to create/upload multiple versions of the same content for the sake of compatibility. I did notice that Later recently added the capability of cropping images and videos to a 9:16 ratio, which is great, but it should have been the first cropping ability they offered. Review collected by and hosted on G2.com.

Later is a life-saver. Sometimes I have time to work on creating posts, sometimes I don't. Posting "sometimes" is a terrible social media strategy. Later lets me schedule when I can work. It also makes it simple to tweak individual posts for the different social media platforms I use. Review collected by and hosted on G2.com.

The downside is that they no longer support X--I think X has now made it impossible for any third party to allow scheduling so it's not much of a negative. Review collected by and hosted on G2.com.

I like the preview function for Instagram. We are an interiors business, and the look of our Instagram grid is really important. With the preview feature, I can look at how the grid will appear and move posts around if the colors aren't working to make them fit well. The initial setup of Later Social was very easy, even though it was quite a few years ago. Review collected by and hosted on G2.com.

I feel like Reels aren't as good and that I can't post music to the reel, so I end up having to post reels separate to Later Social. It's quite problematic trying to remember to do that. I also feel like the location on Instagram posts isn't very good. I have to edit the post after it has gone to Instagram to add the location. The landscape view on Instagram in Later Social is a very wide view and very low, whereas I see other people posting in a nice 4:5 type ratio in landscape. I just don't see that option in Later.com. Review collected by and hosted on G2.com.

I like how Later Social keeps me consistent with my posting schedule and gives me the chance to look at my analytics to see what's performing. The updates it provides inform me on what's doing well and what's not working, which is really helpful. I also appreciate the ability to use hashtags effectively for uploading content, organizing my content pillars, and knowing which set of images belong to which hashtag without guessing. Being able to allow someone else to manage the account without needing Instagram access is a plus. The analytics feature is also beneficial in helping me see which posts are performing well and identify areas for improvement. Review collected by and hosted on G2.com.

When it comes to resizing in the application, like when you select multiple networks like Instagram, TikTok, Snapchat, or YouTube Shorts, they don't give you the ability to resize pictures or videos to the format you need. You have to do it on an external tool before uploading it. I wish you could crop a landscape video to 16 by 9 by just moving the frame where you want it to be, or easily crop Instagram pictures within the application, without having to use another platform. This has been very difficult for me when using Later Social. Review collected by and hosted on G2.com.

What I like best about Later Social is how easy and visual it is to use, especially for Instagram. The drag and drop calendar makes it simple to plan out content and see how everything will look together, which is really helpful when you are trying to maintain a consistent visual identity for a university account.

Linkin.bio is also a strong feature. It gives us a straightforward way to direct people from Instagram to multiple stories, announcements, and research highlights without having to constantly update the single link in our bio. That has been especially useful for sharing a range of content at once.

I also appreciate how accessible the platform is. It is easy to learn and does not take much time to get up and running, which makes it a good option for smaller teams or groups that are newer to managing social media. Review collected by and hosted on G2.com.

One of the biggest challenges I have had with Later Social is customer support, especially when it comes to account access issues. I have been unable to regain access to an older Linkin.bio account tied to a previous institutional setup, despite multiple attempts to contact customer service. Because of that, an outdated Instagram Linkin.bio is still live and associated with our presence, which has been frustrating and difficult to resolve.

I have also found the reporting and analytics to be fairly limited compared to other platforms. For a large public organization like ours, we need more robust insights to measure performance and inform strategy, and Later does not always provide the level of detail we are looking for.

Managing multiple accounts at scale can also be a bit cumbersome. As our portfolio of social accounts grew, it became harder to efficiently oversee everything within Later, especially compared to platforms that are better designed for enterprise-level account management and collaboration. Review collected by and hosted on G2.com.

I Like that with later I can program post and stories, never ever miss a post again. Its always good to keep all the post programmed so it is consistent Review collected by and hosted on G2.com.

its a very good program I cant think about something I dont like of late revything its good Review collected by and hosted on G2.com.

I love how I can organize my media by tags and collect media from tags and mentions. It makes it really easy to store content! Review collected by and hosted on G2.com.

I wish there was a more advanced social listening tool built in. I also find it frustrating that there are sometimes lengthy delays in updates when social platforms change their requirements, like when TikTok began allowing longer captions and Later still restricted caption lengths. Review collected by and hosted on G2.com.

I love how Later Social makes content sharing for review super seamless and pulling analytics for weekly review easier than ever. As a social media manager, I really appreciate the preview link function; it allows me to plan content and share it for feedback efficiently with minimal back and forth. The analytics layout is also impressive, making decision-making very straightforward. I also like that I can schedule and post content, plus manage links in bio, all in one place. The initial setup of Later Social was super easy. Review collected by and hosted on G2.com.

I want more design customization on the Link In Bio function, like more themes and options. Review collected by and hosted on G2.com.

It makes it easy to post across different platforms, track analytics, and keep all my media in one place. Review collected by and hosted on G2.com.

The mobile app isn’t very helpful overall. There are no live analytics, and the Instagram analytics are buggy. The trend analytics show irrelevant niches. Review collected by and hosted on G2.com.