--- title: Later Social Reviews meta_title: 'Later Social Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 384 reviews by the users' company size, role or industry to find out how Later Social works for a business like yours. aggregate_rating: rating_value: 4.5 review_count: 384 scale: '5' date_modified: '2026-08-09' parent_category: name: Social Media Marketing url: https://www.g2.com/categories/social-media-marketing --- # Later Social Reviews **Vendor:** Later **Category:** [Social Media Suites](https://www.g2.com/categories/social-media-suites) **Average Rating:** 4.5/5.0 **Total Reviews:** 384 ## About Later Social Later is a social media marketing and commerce platform that helps business owners, creators, agencies, and social media teams grow their brands and businesses online. Later helps you save time and grow your business by making it easy to manage your entire social media strategy, all in one place. Schedule posts to every social platform, get hashtag suggestions, best times to post, turn your images into clickable, shoppable posts with a custom link in bio, and much more! ## Later Social Pros & Cons **What users like:** - Users appreciate the **ease of use** of Later Social, enjoying its intuitive interface for scheduling across platforms. (46 reviews) - Users appreciate the **easy post scheduling** with Later Social, simplifying content management across multiple platforms. (42 reviews) - Users value the **easy scheduling** features of Later Social, streamlining the process across multiple social media platforms. (39 reviews) - Users appreciate the **time-saving capabilities** of Later Social, streamlining their social media scheduling and management efficiently. (29 reviews) - Users love the **easy scheduling of posts** with Later Social, allowing efficient management of multiple social media accounts. (26 reviews) - Setup Ease (23 reviews) - Easy Posting (21 reviews) - Users value the **easy scheduling** of Later Social, enhancing their content management and saving valuable time. (21 reviews) - Users appreciate the **multi-platform capability** of Later Social, streamlining their content management across various accounts efficiently. (21 reviews) - Simple (21 reviews) **What users dislike:** - Users are frustrated by **publishing limitations** such as scheduling options for BlueSky or X and clunky story management. (14 reviews) - Users find the **limited features** of Later Social inadequate, especially regarding music options and detailed analytics. (12 reviews) - Users express frustration over **missing features** like folder organization and music addition, affecting their overall experience. (12 reviews) - Users experience **scheduling issues** with Later Social, including difficulties in adding accounts and managing stories. (10 reviews) - Users often face **linking issues** that disrupt functionality, requiring manual reconnections and causing posting inconsistencies. (9 reviews) - Post Scheduling (9 reviews) - Scheduling Limitations (9 reviews) - Connectivity Issues (8 reviews) - Users find **Instagram limitations** frustrating, especially with publishing issues and basic analytics compared to other tools. (7 reviews) - Users find the **access limitations** challenging, struggling with poor UI and difficulties in retrieving past content. (6 reviews) ## Later Social Reviews ### 1. You get what you pay for **Rating:** 1.0/5.0 stars **Reviewed by:** Andrea H. | Advisory Board Member, Small-Business (50 or fewer emp.) **Reviewed Date:** January 06, 2022 **What do you like best about Later Social?** The user interface is a bit more user friendly now **What do you dislike about Later Social?** It is very frustrating that there is no good way to post videos, especially with the prevalence and importance of video content of social media today. **Recommendations to others considering Later Social:** I'm not sure if there is anything better out there that is free - but know when you invest nothing you get very little. **What problems is Later Social solving and how is that benefiting you?** I had no budget for a scheduling platform, so getting later helped me batch content in some manner and stay organized. ### 2. Not a fan at all **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Luxury Goods & Jewelry | Small-Business (50 or fewer emp.) **Reviewed Date:** May 15, 2025 **What do you like best about Later Social?** nothing. i am sure there are better and cheaper alternatives **What do you dislike about Later Social?** UI and UX are poorly designed, hard to search for content you have uploaded in the past, filters are bad IMO **What problems is Later Social solving and how is that benefiting you?** posting on multiple platforms ### 3. Don't Pay for Yearly Subscription **Rating:** 0.0/5.0 stars **Reviewed by:** Arnab M. | CEO, Peersway, Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2024 **What do you like best about Later Social?** It was one of a kind to begin with, but now there are a lot of options. Nothing really separates their offering from the rest. **What do you dislike about Later Social?** We got an annual subscription but decided to cancel it 80 days after paying for it. The customer support got back to us and said that they only refund within 30 days of payment. I understand the need to make money as a SaaS product, but charging people for a service they are not willing to us is just bad business. Moral of the story - DON'T pay for their yearly subscription, not worth it. **What problems is Later Social solving and how is that benefiting you?** Scheduling content for Instagram ### 4. Helpful for client's who don't plan to post much and have tight budgets **Rating:** 1.0/5.0 stars **Reviewed by:** Janin O. | Small-Business (50 or fewer emp.) **Reviewed Date:** May 09, 2023 **What do you like best about Later Social?** I used Later for several years for my social media clients who were on tight budgets. The free accounts allowed us enough posts to get them visibility on platforms like Instagram and Pinterest but without the costs required by say - Tailwind. **What do you dislike about Later Social?** When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious. **What problems is Later Social solving and how is that benefiting you?** I am no longer using later - but when I was it gave me a way to schedule posts to Instagram and pinterest which my current scheduling platform did not offer at that time. ### 5. Will double your subscription payment. **Rating:** 1.0/5.0 stars **Reviewed by:** Verified User in Online Media | Small-Business (50 or fewer emp.) **Reviewed Date:** September 13, 2023 **What do you like best about Later Social?** Good scheduling and user friendly design **What do you dislike about Later Social?** Money hungry/ plans that are designed to make you pay more **What problems is Later Social solving and how is that benefiting you?** Can schedule and auto publish ### 6. I’d recommend hootsuite. **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Arts and Crafts | Small-Business (50 or fewer emp.) **Reviewed Date:** January 04, 2023 **What do you like best about Later Social?** The company's support area is backhanded, Quick to take your money and read there rights as to why you can't get your money back with a defective service. **What do you dislike about Later Social?** I’d recommend hootsuite, I was using Later, ran into a bug with there instagram to Facebook connection.. Then couldn’t schedule any posts. If it wasn’t for the alternative I mentioned above. I would of been screwed. Trust the bug to happen exactly 13 days after the last payment. Which means I’ve paid for a month that I can’t use and they won’t give a refund. **What problems is Later Social solving and how is that benefiting you?** Nothing currently hence why I had to go to another service. ### 7. Use to be decent, now it's almost useless **Rating:** 0.0/5.0 stars **Reviewed by:** A. Rahema M. | Director, Small-Business (50 or fewer emp.) **Reviewed Date:** November 24, 2021 **What do you like best about Later Social?** Nothing now. They have moved most features in my subscription to more expensive tiers, and even then it didn't function very well. **What do you dislike about Later Social?** They continue to remove and change features without updating clients. Support is all via email. It has so many glitches. Sometimes it autopost other times it doesn't. Also, avoid a yearly plan. With all the issues I was having I asked for a refund and they said it was beyond 30 days so that wasn't possible (I didn't see a 30 cancellation policy when signing up for the year). If you do it monthly, you can just cancel the next month if it isn't working for you, but I'm out 150 dollars on an app that I barely use due to glitches. **What problems is Later Social solving and how is that benefiting you?** I am trying to figure out why my account will no longer connect to Facebook :/ ### 8. Issues with API and more **Rating:** 0.0/5.0 stars **Reviewed by:** Vasco D. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2021 **What do you like best about Later Social?** At first glance, Later appears to offer the sort of social media scheduling and automation that a small business could benefit from, with a nice user interface and basic, straightforward fuctionality. The ability to add many different social networks, even on the free plan, was very appealing and therefore played a big role in pushing me towards this platform versus other competitors who only offer a limited selection of social networks to be added on their free plan. I also liked the fact that you can upload all your media (graphics, infographics, etc.) to the media library and then drag and drop straight onto the calendar. **What do you dislike about Later Social?** The Facebook API is very faulty and keeps disconnecting, which renders the scheduling and automation features useless, if we need to do everything manually ourselves. Posts that had to go out at a critical time were missed as a result of this. We tried on numerous occasions to reconnect and everything seemed fine, but as soon as it was time for the scheduled Facebook post to be posted, the connection broke, Also, posting to simultaneous networks at once was not possible, which tripled our workload. I was under the impression that we could do something similar to Hootsuite, whereby we can draft one post, with graphics and everything included, schedule it for a particular time, and then tick which social networks we want this to appear on. Later required us to draft a seperate post for each social network which seems very backwards and counter-productive. We went back to using Hootsuite. **Recommendations to others considering Later Social:** Definitely do the free trial first, and make sure that you are happy with the limitations of this tool (because there are certainly a few). Do not commit to a long-term social media strategy before trialing the product, and be prepared to experience glitches and errors. **What problems is Later Social solving and how is that benefiting you?** The problem of scheduling multiple posts at times when we will not be in the office, and also freeing up time for other tasks later. Typically, in any given month, we have a clear idea of what themes and topics we want to discuss on social media, and therefore these posts can be created in advance, with clear dates in mind for when they are posted. It saves a lot of time to do this once and then schedule everything, rather than having to be available on the aforementioned dates on a post-by-post basis. Those were, in principle, the benefits, but there were too many bugs and errors for these to be realised. ### 9. Shocking, non-existent customer support **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Computer Software | Small-Business (50 or fewer emp.) **Reviewed Date:** July 18, 2019 **What do you like best about Later Social?** Easy to schedule posts and they have a great interface, but the lack of support ruins it all **What do you dislike about Later Social?** No one replies to chat, email or linkedin **Recommendations to others considering Later Social:** Make sure they reply to any form of support questions before even considering to use them **What problems is Later Social solving and how is that benefiting you?** None, because they never actually reply to any support requests ## Later Social Discussions - [How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook](https://www.g2.com/discussions/how-to-connect-facebook-page-with-the-instagram-and-enabling-auto-post-on-instagram-and-facebook) - 1 comment, 1 upvote - [What is later for Instagram?](https://www.g2.com/discussions/what-is-later-for-instagram) - 1 comment - [Is later a good app?](https://www.g2.com/discussions/is-later-a-good-app) - 1 comment - [Is later free?](https://www.g2.com/discussions/is-later-free) - 1 comment - [What is later software?](https://www.g2.com/discussions/what-is-later-software) - 1 comment - [View Later Social pricing details and edition comparison](https://www.g2.com/products/later-social/reviews?filters%5Bnps_score%5D%5B%5D=1§ion=pricing&secure%5Bexpires_at%5D=2026-08-14+11%3A42%3A11+-0500&secure%5Bsession_id%5D=1a52cd9f-f111-455e-bcd4-f0e90080eebd&secure%5Btoken%5D=e1f924e51902938d9683cf83906f5fd763bb129fe884785628505adb170d4aef&format=llm_user) ## Later Social Integrations - [Facebook](https://www.g2.com/products/facebook/reviews) - [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) - [Instagram for Business](https://www.g2.com/products/instagram-for-business/reviews) - [LinkedIn Premium](https://www.g2.com/products/linkedin-premium/reviews) - [Mavely](https://www.g2.com/products/mavely/reviews) - [meta](https://www.g2.com/products/betacae-meta/reviews) - [Pinterest](https://www.g2.com/products/pinterest/reviews) - [Snapchat](https://www.g2.com/products/snapchat/reviews) - [Threads](https://www.g2.com/products/jpy-threads/reviews) - [YouTube Mentions](https://www.g2.com/products/youtube-mentions/reviews) ## Later Social Features **Additional Functionality** - Customer Segmentation - Conversion Tracking - Post Scheduling - Automated Scheduling - Content Management - Campaign Planning - Content Library - Multi-Channel Management - Campaign Management - Trend Analysis - Drag & Drop - Activity Dashboard - Customizable Reports - Multi-Channel Marketing - Social Promotion - Data Import/Export - Contact Management - Social Media Monitoring - A/B Testing - Generative AI - Customizable Branding - Email Marketing - Automated Publishing - Image Library - AI Copilot - Tagging - Campaign Analytics - Reporting/Analytics - Keyword Filtering - Customizable Templates - Real-Time Data - Workflow Management - Calendar Management - Data Visualization - Multi-Campaign - Social Media Integration - Multi-Account Management - Commenting/Notes - Engagement Tracking - Third-Party Integrations - Performance Metrics - Click Tracking **Social Analytics** - Competitor Analysis - Follower Analysis - Post Performance - Paid Campaign Tracking - Attribution - Hashtag Analytics - Sentiment Analysis - Lead Attribution - Real-Time Analytics - Visual Analytics - Reporting/Analytics - Campaign Analytics - Keyword Tracking - Influencer Tracking - Activity Tracking - Engagement Tracking - Trend Analysis **Content & Collaboration** - Content Calendar - Content Library - Shared Inbox - Approval Workflows - Users and Permissions - Content Creation - Image Library **Monitoring & Listening** - Social Measurement - Influencer Identification - Brand Monitoring - Keyword Tracking - Trend Analysis - Competitor Analysis - Social Media Monitoring - Competitor Monitoring - Hashtag Tracking - Engagement Tracking - Activity Tracking - Influencer Tracking - Impact Measurement **Content** - Types - Migration - Publishing - UGC **Agentic AI - Social Media Listening Tools** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - AI/Machine Learning - Third-Party Integration - Social Media Integration **Social Management** - Social Analytics - Social Publishing - Campaign Optimization - Multi-Account Management - Campaign Planning - Hashtag Capabilites - Multi-Campaign - Customer Engagement - Automated Publishing - Real-Time Analytics **Reports & Dashboards** - Report Customizability - Report Exporting - Scalability - White Label - Customizable Reports **Data Management & Analysis** - Sentiment Analysis - Social Reporting - Alerts and Notifications - Advanced Data Filtering **Engagement** - Live Streaming - Omnichannel - Personalization - Conversational Commerce - Moderation **Additional Functionality** - Negative Feedback Management - Dashboard - Audience Analytics - Multi-Account Management - API - Collaboration Tools - AI Copilot - Data Import/Export - Data Visualization - Audience Engagement - Content Publishing Options - Content Discovery - Generative AI - Performance Metrics - Natural Language Processing - Optical Character Recognition - Campaign Analytics - Multi-Language - Multi-Channel Data Collection - Reporting/Analytics - Audience Targeting - Commenting/Notes - Approval Process Control - Content Library - Reporting & Statistics - Social Promotion - Real-Time Analytics - Customer Engagement - Automated Publishing - Benchmarking - Boolean Search - Tagging - Visual Analytics - Access Controls/Permissions - Reputation Management - Social Listening - Social Advertising - Customizable Reports - Campaign Management - Content Management - Workflow Management **Social Shopping** - Promotions - Shoppable Media - AR/VR - Social Store **Agentic AI - Social Media Management** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Agentic AI - Social Media Analytics** - Autonomous Task Execution - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making - Social Media Integration - Third-Party Integrations **Additional Functionality** - Generative AI - Benchmarking - Content Library - Charting - Dashboard - Multi-Channel Management - Dashboard Creation - AI Copilot - Automated Scheduling - Multi-Channel Data Collection - Activity Dashboard - Performance Metrics - Calendar Management - Commenting/Notes - Social Media Monitoring - Workflow Management - Post Scheduling - @mentions - Multi-Channel Marketing - Tagging - Data Import/Export - Data Visualization - Monitoring - Access Controls/Permissions - Competitor Monitoring - Search/Filter - Customizable Branding - Real-Time Data - Real-Time Monitoring - Social Promotion - Social Advertising - Content Management - Reporting & Statistics - Real-Time Reporting - Campaign Scheduling - Social Performance Management - Campaign Management - API **Additional Functionality** - Customizable Reports - Campaign Management - Customizable Branding - Social Advertising - Filtering - Approval Process Control - Keyword Tracking - Tagging - Activity Dashboard - Calendar Management - Workflow Management - Post Scheduling - Alerts/Notifications - Trend Analysis - API - Data Visualization - Sentiment Analysis - AI Copilot - Social Promotion - @mentions - Social Media Monitoring - Generative AI - Engagement Tracking - Collaboration Tools - Brand Tracking - Drag & Drop - Commenting/Notes - Content Management - Template Management **Analytics** - Product Insights - Social Listening - Campaigns ## Top Later Social Alternatives - [Hootsuite](https://www.g2.com/products/hootsuite/reviews) - 4.3/5.0 (7,377 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) - 4.4/5.0 (6,808 reviews) - [Agorapulse](https://www.g2.com/products/agorapulse/reviews) - 4.5/5.0 (945 reviews)