Our Later Influence team consistently goes above and beyond on our behalf. They do an excellent job of juggling multiple campaigns spanning paid, seeding, and UGC, and provide timely updates that help us realize the campaigns we envision. Review collected by and hosted on G2.com.

I have found that most influencer management solutions have a few hiccups, so Later Influence is not alone in this, but I do think that based on my experience with Later Influence I would rank the team higher than the platform itself. With that said, I further commend the job being done by the team to help improve my experience whenever I feel that things can be optimized! Review collected by and hosted on G2.com.

Sales lead understands CPG and how to bring priorities to life for brands Review collected by and hosted on G2.com.

need greater detail on concepts prior to creation Review collected by and hosted on G2.com.

I've been working with Mavrck for over three years or so and have greatly appreciated their strategic recommendations for growing our influencer program. The past few months they have set up several calls to ensure my team is able to optimize their platform to the best of our abilities as well as a calls to further understand our pain points so Mavrck team can find workarounds; which the did quickly! I appreicate their dedication to staying on top of the everchanging landscape of this industry and providing solutions for new trends in such a timely manner. We are so glad to have this partnership. Review collected by and hosted on G2.com.

The tool itself does take a little bit of time to learn but one training with the mavrck team really expedites the learning curve. Review collected by and hosted on G2.com.

The product makes influencer marketing a breeze. The wide range of influencers in the database encompasses everything you could need and the ability to narrow down based on your campaign is amazing. The messaging system keeps everything organized within the organization and provides great transparency within the team. The onboarding process is a breeze and the continued support from the team with campaign building and influencer sourcing is excellent. As a program we use daily, it is important we feel comfortable and confident using it and we absolutely do. Review collected by and hosted on G2.com.

I don't have many negatives items to share, but a few inconveniences are the reporting accuracy as the campaign linking is very finicky and often requires influencers to self report content which isn't tracked correctly. The requirement making influencers reupload images and videos after already approved is a minor complaint as well. Review collected by and hosted on G2.com.

I love Later Influence because it offers a wide range of influencer options, making it easy to find the perfect fit for my campaigns. Setting up campaigns is a breeze, and the team is always there to assist if needed. The platform's user-friendly interface makes campaign processing a seamless experience. Plus, I appreciate the flexibility of running both paid and unpaid campaigns, allowing me to tailor my influencer marketing strategy to my specific needs. Review collected by and hosted on G2.com.

While Later Influence offers a vast pool of influencers, it's important to note that there can be some low-quality options within the platform. Additionally, shipping can sometimes be complicated, especially when dealing with international influencers or products with specific shipping requirements. Review collected by and hosted on G2.com.

The staff consistently exceeds my expectations and offers their expertise to enhance my campaigns. They have a deep understanding of the objectives and take a proactive approach in identifying areas for improvement. Their ability to anticipate my needs truly sets them apart. Review collected by and hosted on G2.com.

I couldn't find anything I disliked about our partnership. Review collected by and hosted on G2.com.

Later Influence has made sourcing and executing our influencer and ambassador activations seamless and efficient. Their customer support is truly unmatched - from reactive technical support to proactive strategy planning. From managing payments to identifying talents and organzing the campaign review process, Later makes our influencer marketing efforts so much easier. Review collected by and hosted on G2.com.

There are very few downsides to Later Influence. Any time our team or our influences have had an issue with the platform, the Later team rapidly addresses the issue with a solution. Review collected by and hosted on G2.com.

The product itself is very intuitive to use, and comes with great handholding to get the product rolling for our needs. Review collected by and hosted on G2.com.

Downsides- just like any product, there is a learning curve for handling the product. The team does a great job to get you up to speed quickly. Review collected by and hosted on G2.com.

love that they offer management hours. the later team essentially acts as an extension of our small but mighty internal team.

The team is usually really responsive in helping deal with influencer communication, feedback, payment, platform issues, etc, and is willing to ideate on ways to make the process better.

We also appreciate the ease of payment through the platform, to alleviate having to jump through our internal hoops which tacks on time that we do not have to spare. Review collected by and hosted on G2.com.

would love if they could continue to build out their influencer library according to more niche demos (i.e. incoming freshmen college influencers moving into a dorm)

Better timely communication, organization. Review collected by and hosted on G2.com.

Later Influence is great for working with content creators Review collected by and hosted on G2.com.

The ease of UI can be a little clunky at times Review collected by and hosted on G2.com.