Marci W.
MW
Marci W.
"Effortless UGC Collection, Needs Better Reporting"
4.5/5
What do you like best about Later Influence?

I like that Later Influence is very responsive and light touch from a brand perspective, which means I don’t have to worry too much about the concepts since my reps work directly with creators to get our content in a good place. The initial setup was easy. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Maybe the reporting, adding more reporting metrics. Review collected by and hosted on G2.com.

KA
Kaitlyn A.
Content Creator
Small-Business (50 or fewer emp.)
"Great Platform for Finding Campaigns, but Communication Could Improve"
5/5
What do you like best about Later Influence?

I like how Later Influence lets me apply to a variety of campaigns that interest me, while also sending me emails about opportunities that might be a good match. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

One downside is that sometimes I don’t hear back from campaigns I’ve been recommended for. If I’m not accepted to participate in a campaign, I’d prefer to receive an email notification rather than waiting weeks or even months without an update. Review collected by and hosted on G2.com.

Anesu K.
AK
Anesu K.
Account Executive
"Efficient Influencer Marketing with Stellar Support"
5/5
What do you like best about Later Influence?

I really appreciate Later Influence's team. They make it quite efficient to work with. They're always on time and provide relevant updates and ideas that help optimize our campaigns. I also found the initial setup of Later Influence incredibly easy, I'd rate it a five out of five. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Not applicable Review collected by and hosted on G2.com.

My T.
MT
My T.
"Seamless Brand Deals with Intuitive Design"
5/5
What do you like best about Later Influence?

I love Later Influence for its ease of use, especially during the initial setup, which was not difficult at all. The platform efficiently organizes brand deals and campaigns, providing a clear overview of what's expected from creators, including the necessary messaging and content upload spots. This functionality simplifies the process for both creators and brands. I appreciate the design and placement of the overview features, which are easy to read and highly functional for user experience. Moreover, using Gmail in conjunction with Later Influence streamlines communication with brands, making the whole process seamless. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Nothing to dislike Review collected by and hosted on G2.com.

Derek L.
DL
Derek L.
Foodie Content Creator
Small-Business (50 or fewer emp.)
"UI-Friendly and Easy for Launching Campaigns"
4.5/5
What do you like best about Later Influence?

I like that it is UI friendly and easy to apply and get campaigns Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

The only thing is that the audience demographic viewing is paid Review collected by and hosted on G2.com.

Verified User in Higher Education
UH
Verified User in Higher Education
Small-Business (50 or fewer emp.)
"Influencer Support with a Collaborative Process"
5/5
What do you like best about Later Influence?

The team support was the most valuable part of the experience. Their recommendations were aligned with our campaign needs, and it was helpful to have human insight guiding influencer selection rather than relying solely on a platform. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Some of the initial influencer recommendations weren’t fully aligned with our brand or campaign objectives, which required additional back-and-forth with the team to refine the selection. Review collected by and hosted on G2.com.

Maddie S.
MS
Maddie S.
Influencer
Small-Business (50 or fewer emp.)
"Influencer Review about Later"
4.5/5
What do you like best about Later Influence?

Ease of use and streamlined campaigns and work flow Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Can be tedious to go through different steps to find campaigns Review collected by and hosted on G2.com.

Verified User in Airlines/Aviation
UA
Verified User in Airlines/Aviation
Enterprise (> 1000 emp.)
"Great partners and easy to use platform!"
5/5
What do you like best about Later Influence?

Everyone we've worked with at Later Influencer is so great! Their team is so friendly and open to feedback when there are issues with the platform. They're always quick to respond and help when we need assistance. The platform has also helped us cut down on time running influencer campaigns with their email automation tools! I feel like the platform was very easy to implement and there isn't a big learning curve when learning how to use it. It's an essential piece of our influencer program that we couldn't do without it. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Later has taken steps to improve the platform's influencer side, which I and our influencer partners appreciate. I also wish more influencers were linked on the platform but they do have a great library currently. Review collected by and hosted on G2.com.

Madina K.
MK
Madina K.
Influencer
Small-Business (50 or fewer emp.)
"Love Later as an influencer!"
5/5
What do you like best about Later Influence?

I have been an influencer for 6 years now and Later has been around for a very long time as a trusted partner in my social media journey. I love the ease of finding campaigns, as well as managing my creator media kit and portfolio all in one platform. Through Later, I have access to the leading companies such as Gymboree I worked with, Edible Arrangements, Hand & Stone, and many others. All these brands trust this platform with their influencer marketing needs and it makes me feel confident in choosing it as my go-to for finding campaigns! I also like that they send invitations to the email so I don't miss the campaigns. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

The interface is complicated when you are a new user and takes some learning curve but so worth it. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"Responsive, Collaborative Team, Transparent Creator Insights"
5/5
What do you like best about Later Influence?

I like how responsive and collaborative the Later Influence team is. We meet regularly, they share everything we need, and they’re always transparent about creators and what’s working best, without pushing back. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

I’d like to see more proactive recommendations from the team around what we could be doing better or optimizing, especially insights and suggestions based on performance and best practices. Review collected by and hosted on G2.com.