Bryce B.
BB
Bryce B.
Property Manger (not related to this campaign)
Small-Business (50 or fewer emp.)
"Door Dash Campaign x Steak Fried Bryce Review"
3.5/5
What do you like best about Later Influence?

The opportunities Later gives to creators are great. It is the perfect way of connecting these big-name brands to small-time creators like myself. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

The website has a complicated interface and takes time to learn. I think it could be simplified a bit and have an easier connection to Meta. I had more than one Facebook account, and this made it very difficult to connect the proper account. Review collected by and hosted on G2.com.

Faith B.
FB
Faith B.
Assistant Manager
Small-Business (50 or fewer emp.)
"Great to work with."
5/5
What do you like best about Later Influence?

While our brand is no longer using Later due to current company constraints, I can’t say enough positive things about the team we worked with. From onboarding to daily support, they guided us through every step and were always available to answer our (many!) questions with patience and expertise. Their responsiveness, professionalism, and genuine support made a lasting impression. It was a pleasure working with such a dedicated team. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

As I became more confident in my own abilities I've realized just how user friendly the platform is. Review collected by and hosted on G2.com.

Linda N.
LN
Linda N.
Photographer
Small-Business (50 or fewer emp.)
"Seamless Campaign Management with Excellent Communication During Issues"
5/5
What do you like best about Later Influence?

I love how easy it is to check the campaign manager and how seamless it is to work in tandem via email and the campaign manager. I also love the inbound campaign invites seem perfectly aligned with my audience and content. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

My only unpleasant experience was an outage that happened during a campaign but it was promptly fixed and the email that went out explaining that there was an outage and that deadlines were moved was excellent communication that helped relieved anxiety on my end. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
AM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Later Review"
5/5
What do you like best about Later Influence?

Later listens to our feedback and works to update its software to best meet its client's needs. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Occasional software glitches affecting workflow and client dashboards Review collected by and hosted on G2.com.

Verified User in Consumer Goods
EC
Verified User in Consumer Goods
Small-Business (50 or fewer emp.)
"Great Creator Marketplace and a Fantastic Managed Service Team"
5/5
What do you like best about Later Influence?

Later Influence has a great marketplace of creators, and I really appreciate our managed service team! Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Nothing comes to mind! I have loved working with Later Influence. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness
UH
Verified User in Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"My experience has been seamless, professional and genuinely enjoyable."
5/5
What do you like best about Later Influence?

I love how organized and easy the platform is to use! Every campaign I’ve done through Later has been clear, efficient, and stress-free. I also really appreciate how supportive and communicative the team is. They make the whole creator experience feel smooth and enjoyable from start to finish. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Honestly, I haven’t had any major issues! The only thing I’d love to see more of are consistent campaign opportunities or earlier notice before campaign deadlines. Sometimes the turnaround can be pretty quick. Other than that, everything has been great! Review collected by and hosted on G2.com.

Melanie F.
MF
Melanie F.
Senior Manager, Influence
"Streamlines Influencer Campaigns with Great Support"
3.5/5
What do you like best about Later Influence?

I liked the client service aspect of Later Influence. Influencer selection was a plus, and the draft review feature was helpful because it made it easy to review drafts from influencers and leave feedback. Also, the setup was straightforward, which made getting started a breeze. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Some of the influencers' drafts were not of the highest quality, so quality control of influencer drafts could be improved. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
CM
Verified User in Marketing and Advertising
Enterprise (> 1000 emp.)
"A New Era of Marketing"
3.5/5
What do you like best about Later Influence?

The Later team is very friendly and the people are easy to work with - I like that when my team reviews content, it is in one platform. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

Our industry / product is challenging and sometimes it can be difficult to find an influencer who is brand safe + the right fit. Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Verified User in Marketing and Advertising
Small-Business (50 or fewer emp.)
"Great for Tracking Incentives, but Frequent Changes Disrupt the Flow"
3/5
What do you like best about Later Influence?

Organization for incentives being fufilled. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

How often there are changes being made. I feel like they're really frequent and as soon as I master Later, there's another change being made. Review collected by and hosted on G2.com.

ZJ
Zoe J.
Social Media Manager
Mid-Market (51-1000 emp.)
"Easy to Use with a Great Pool of Influencers"
5/5
What do you like best about Later Influence?

It's easy to use and also has a great pool of Influencers. Review collected by and hosted on G2.com.

What do you dislike about Later Influence?

The inbox and messaging experience. It's a little clunky and goes out of order and is hard to follow. Review collected by and hosted on G2.com.