I use Later both on the brand side and micro influncer side. On the brand side, the Later team is so great to work with. They are communicative, efficient, and timely! It is a great way to connect to creators and gain amazing content. From the influencer side, it is really easy to apply to campaigns and receive payment! Review collected by and hosted on G2.com.

Nothing- I love this platform! I would highly reccomend to other brands. Review collected by and hosted on G2.com.

The platform let us stay organized through each step of the content creation workflow, but the biggest advantage for us is the account managers on our team. Having a team that can navigate the sourcing, price negotiations, and understands the brand is what has made our partnership successful thus far. Review collected by and hosted on G2.com.

The platform could be more intuitive and is at times buggy. Review collected by and hosted on G2.com.

The insights we're able to see without continuously asking ambassadors to send through screenshots of post and story performance. Review collected by and hosted on G2.com.

The onboarding of ambassadors has not been seamless at all. We've had more than half our ambassadors say it is too hard. We also weren't advised that ambassadors needed to hashtag all content for us to be able to review it, which is just another hurdle for ambassadors and they don't remember to do it. Review collected by and hosted on G2.com.

We are able to access new influencers that we haven't worked with before that are brand right. Customer support has been amazing. Review collected by and hosted on G2.com.

While you connect with new influencers, we do get many repeats applying to different campaigns over and over. Wish there was a wider range. Review collected by and hosted on G2.com.

My favorite part about using Later to manage influencer campaigns is the time saved on contracts, negotiations, back and forth with influencers, etc. The platform is pretty easy to navigate and has everything I need when it comes to finding influencers to partner with and reporting metrics at the end of the campaign. Review collected by and hosted on G2.com.

Sometimes the platform can be glitchy and I wish there was a better way to download the content that included the watermark free actual content and automatically removed stories. Review collected by and hosted on G2.com.

We just started using Later and so far we love it for awareness campaigns and getting to build relationships with people in localized communities! Review collected by and hosted on G2.com.

We wish we could segment out influencers for certain campaigns in certain regions. It stinks when we upload a campaign and have someone apply who is no where near one of our locations. Review collected by and hosted on G2.com.

Managing multiple influencer campaigns has become much more efficient. Later Influence provides us with a centralized platform where we can oversee various campaigns, track milestones, and ensure timely execution. This streamlined approach has greatly improved our ability to coordinate efforts and maintain consistency across our influencer partnerships. I love how quick the team responds to our questions and is open to go above and beyond to adjust to our timelines.

The analytics tools offered by Later Influence are invaluable. We receive detailed reports that highlight key performance metrics, such as engagement rates and overall ROI. These insights enable us to measure the effectiveness of our influencer collaborations accurately and make data-driven decisions to refine our strategies. Review collected by and hosted on G2.com.

The quality of creators in the micro to mid-tier space can be inconsistent, often necessitating multiple rounds of content review and feedback. Additionally, tracking partnership codes remains a manual process, leading to frequent issues with codes either not working or expiring. Review collected by and hosted on G2.com.

Later Influence has helped me to streamline the influencer program in the company. I like the option to choose from a big selection of creators and customized campaigns. Also, the option to have team members review content without the need to access the app. Review collected by and hosted on G2.com.

I have issues logging in to the platform. So I have to change browsers continuously. Review collected by and hosted on G2.com.

Later Influence has made running affiliate influencer campaigns SO much easier. We used to run everything with just Google Docs and it was a mess! This streamlined our process and saved us tons of time. Review collected by and hosted on G2.com.

I wish there was a stronger integration with TikTok. I also wish campaign questions were easier to manage and keep organized. Other than that, we really love it. Review collected by and hosted on G2.com.

Later is very user-friendly and great for a quick turnaround when hiring influencers. The automation makes things quick and you get great bang for your buck with this product. We execute multiple campaigns each month that generate tons of great UGC and impressions for our company and it has made my job so much easier! Review collected by and hosted on G2.com.

The sourcing process for influencers is not as customizable and sometimes not the best quality. Also, communication between influencers can sometimes be hard and disingenuous. Review collected by and hosted on G2.com.