Lassoo is the easiest way to collect and prepare your first-party customer data for use cases like advanced analytics, AI/ML modeling, and composable CDP. Its auto-capture capabilities track every onsite user action, no complex tracking code is required. It then provides efficient ingestion, curation, reconciliation, and data enrichment. Data teams can use their preferred tools for reporting and activation, directly on the collected data, or after loading/streaming it to their data warehouse.