--- title: Lasso CRM Reviews meta\_title: 'Lasso CRM Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 14 reviews by the users' company size, role or industry to find out how Lasso CRM works for a business like yours. aggregate\_rating: rating\_value: 4.1 review\_count: 14 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Real Estate url: https://www.g2.com/categories/real-estate --- # Lasso CRM Reviews & Product Details Lasso is the #1 CRM for new home sales, used by over 500 home builders and developers in North America. Improve lead management, convert more prospects to buyers, and sell communities faster, easier, and more profitably with CRM software designed exclusively for new home marketing and sales. Built for the way people buy and sell new homes today, Lasso is the leading cloud- based CRM for home builders, real estate developers, and new home agencies. Lasso is a member of the ECI Software Solutions Residential Home Construction's suite of products. * * * Seller [Lasso CRM](https://www.g2.com/sellers/lasso-crm) Discussions [Lasso CRM Community](https://www.g2.com/products/lasso-crm/discuss) Overview by Thais Cuffy (Marketing Manager at Lasso CRM) Show More ## Value at a Glance Averages based on real user reviews. ### Time to Implement 2 months [ View More Pricing Information ](https://www.g2.com/products/lasso-crm/pricing) ## Top-Rated Alternatives [ ![BoldTrail](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoldTrail") BoldTrail 4.5/5(1,554) ](https://www.g2.com/products/boldtrail/reviews) [ ![Lofty](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lofty") Lofty 4.3/5(405) ](https://www.g2.com/products/lofty-lofty/reviews) [ ![BoomTown](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "BoomTown") BoomTown 4.7/5(588) ](https://www.g2.com/products/boomtown/reviews) [ View All Alternatives ](https://www.g2.com/products/lasso-crm/competitors/alternatives) ## User Insights Average based on 14 real user reviews. Implementation Time 2 months [Log in to unlock pricing and user insights](/login) ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 8/31/2021 "Lasso is most intuitive CRM I’ve experienced" 5/5 What do you like best about Lasso CRM? It has completely replaced my sticky note lifestyle with the ability to tend to those needs all on the program Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? Honestly I sat here for 5 min trying to think of what I don't like and I couldn't come up with anytbing Review collected by and hosted on G2.com. Recommendations to others considering Lasso CRM: I've had solid training From a third party company. But it is easy to learn on own if needed. Once efficient it's a great great tool for lead management Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? Solving long term prospecting and lead development for our home sales Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") AC Verified User in Construction Mid-Market (51-1000 emp.) 8/24/2021 "Great for new home builders" 4/5 What do you like best about Lasso CRM? It is designed specifically for new home builders Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? They are lacking in some capabilities when it comes to doing things for all projects at once. For example: reporting and making mass changes to each community. Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? Following up with leads is very organized once the follow up process is put into place. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Rachel P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rachel P.") RP Rachel P. Marketing Content Manager Mid-Market (51-1000 emp.) 5/28/2020 "Good Homebuilder CRM" 4/5 What do you like best about Lasso CRM? I like using Lasso for the segmentation and detail it allows on a customer and community/project level. It allows us to streamline our online leads and marketing efforts into processes easily. Keeps track of customer history. I like how responsive the team is! Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? Not super user friendly - takes getting used to. Email marketing not advanced. Lacks automation in customer journey. Lasso does a great job being responsive to our concerns, but doesn't always have the ability to customize the platform to our needs. Review collected by and hosted on G2.com. Recommendations to others considering Lasso CRM: Lasso does a great job listening to your business requirements. It has worked well for our team to have a few Lasso "experts" that are able to help the rest of our team when issues arise. If they have trouble with the platform, they can contact Lasso directly. I like the ability dig into customers data, however a CRM is only as good as the data that is inputted. I dislike how outdated the platform seems, but I do think they are making strides in the right direction. I recommend Lasso for the homebuilder industry and recommend taking a demo with the team! Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? We are currently working with Lasso on some automation abilities. We switched to Lasso's email system because it allowed us to segment our emails better even though the platform is not very advanced. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 9/23/2019 "CRM for developers" 3/5 What do you like best about Lasso CRM? I like that registrants can be added to separate communities, I like the integration with many other programs Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? I dislike that you cannot search the entire database, and that you can only search within communities. I dislike that automated processes cannot be dependent on other activities (ex. a certain follow up process that begins the day after an appointment) Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? Automating and organizing sales leads and sales efforts Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") AR Verified User in Real Estate Mid-Market (51-1000 emp.) 2/11/2019 "Interesting CRM for homebuilder" 4/5 What do you like best about Lasso CRM? I like the amount of options and how in depth you can go to get information as well as push info out consumers. Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? It’s not as functional as I’d like it to be. There are many options but sometimes I feel like I need to go over and beyond to get what I need. Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? Keeping our agents organized with nearly automatic responses for them to consumers. I like how specific we can get when making reports. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Mid-Market (51-1000 emp.) 1/23/2019 "Lasso CRM " 4/5 What do you like best about Lasso CRM? - Easy to navigate - Streamlined - Clean and organized way to store and record leads and update information Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? - Information overload - Could be a little bit more updated/tech savvy Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? - Logging prospects and leads and keeping track Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Small-Business (50 or fewer emp.) 7/24/2018 "Lasso makes my job so much simpler!" 4.5/5 What do you like best about Lasso CRM? Lasso is great system to help keep your client database organized. I find it vital to my everyday work. I also love the ease of sending blast emails to specific lists I create within my database. Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? I would love is Lassocrm had an app. I can access it on via web on my phone but an app would make it a lot simpler. Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? I am able to see new leads that have come in, make sure my team is staying on top of contact, ping my team with activities as far as follow up with new clients. It makes organizing your database so much easier!!! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Real Estate](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Real Estate") UR Verified User in Real Estate Mid-Market (51-1000 emp.) 12/4/2018 "Lasso Real Estate" 5/5 What do you like best about Lasso CRM? Keeps track of your notes, easy to search, great for mass emails Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? Haven't figured out the labels Also had duplicates Review collected by and hosted on G2.com. Recommendations to others considering Lasso CRM: Great tool for sales Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? Management can track the salespeople Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Verified User in Construction](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Construction") UC Verified User in Construction Mid-Market (51-1000 emp.) 10/22/2018 "There is better out there..." 2/5 What do you like best about Lasso CRM? Customer service is pretty good. They respond to your questions fairly quickly. Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? Not very user friendly when it comes to designing things. Since I design templates for emails I get frustrated with this program often. Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? We use it to generate mass emails or to target certain areas. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ![Shawn G.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shawn G.") SG Shawn G. Joplin Regional Sales Manager Real Estate Small-Business (50 or fewer emp.) 12/31/2017 "Lasso - A complete revolution " 5/5 What do you like best about Lasso CRM? It does things I didn’t even know I wanted in a CRM. Along with that, the customer support from the company has been as good or better since signing up than when we were shopping! Review collected by and hosted on G2.com. What do you dislike about Lasso CRM? Not being able to assign tasked to related registrants under a single case file. (But I don’t know of any other CRM that does either. Review collected by and hosted on G2.com. Recommendations to others considering Lasso CRM: Call and just talk to them about t. Set up a demo and try to find another CRM that will do what Lasso does. Also, call other companies that use it ask for their review of Lasso CRM. This is how we ended up with Lasso CRM, and can not imagine what it be like without! Review collected by and hosted on G2.com. What problems is Lasso CRM solving and how is that benefiting you? It is a very proactive to staying in contact in a way that is so efficient, I just can not describe it in the little space given here. The follow up we would spend hours doing in SalesForce we are now able to do in minutes, and doing better! Time is money! Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite ##### Pricing Pricing details for this product isn’t currently available. Visit the vendor’s website to learn more. 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