---
title: Lariat Reviews
meta_title: 'Lariat Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how Lariat works for a business like yours.
aggregate_rating:
  rating_value: 5.0
  review_count: 1
  scale: '5'
date_modified: '2025-10-31'
parent_category:
  name: Content Management
  url: https://www.g2.com/categories/content-management
---


# Lariat Reviews
**Vendor:** Lariat Marketing Hub  
**Category:** [Digital Asset Management Software](https://www.g2.com/categories/digital-asset-management)  
**Average Rating:** 5.0/5.0  
**Total Reviews:** 1
## About Lariat
Unlike other DAMs, Lariat allows you to manage ALL your marketing assets – both digital and physical – in one place. Need to send a logo, video, PDF? No problem with Lariat. Need to order some brochures, banners, or wearables? Lariat does that, too! When you use the Lariat Digital Asset Management (DAM) system, you’ll have a branded portal housing all of their digital assets in one place. You’ll be able to easily share images, logos, videos, sales literature and more from your own secure marketing hub, giving YOU control of your brand and your messaging all from one convenient platform. Spend more time creating and less time organizing with Lariat.




## Lariat Reviews
  ### 1. Experience over the years

**Rating:** 5.0/5.0 stars

**Reviewed by:** Deepak R. | Brand Strategist, Mid-Market (51-1000 emp.)

**Reviewed Date:** November 07, 2022

**What do you like best about Lariat?**

Our team has been using Lariat for quite a few years now, and I love how easily it helps in managing our digital assets. I particularly enjoy detailed asset analytics! Would definitely recommend using it.

**What do you dislike about Lariat?**

I feel there are still a few additional features they can add, but they're rolling out something new every month so honestly, I don't have a problem!

**What problems is Lariat solving and how is that benefiting you?**

Lariat helps by providing us with a single dashboard to carry out all our asset-related actions including editing, maintaining the versions, and sharing them with our clients.



- [View Lariat pricing details and edition comparison](https://www.g2.com/products/lariat-marketing-hub-lariat/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-09+16%3A23%3A46+-0500&secure%5Bsession_id%5D=2d00a58f-06b6-43eb-9bca-b095843f1a3a&secure%5Btoken%5D=c325fc0baa3e0b345fb326ebd9d7f1d7f6be52aab12b0ad5680a822476c07170&format=llm_user)

## Lariat Features
**Interface and Performance**
- Import/Export
- Organizational Interface
- Search
- File Preview
- Analytics
- Reporting/Analytics

**Asset Management**
- File Types
- Metadata
- File Transformation
- Versioning
- Expiration
- Watermark
- Digital Rights Management
- Brand Guidelines

**Media Types**
- Video
- Audio
- Images

**Administration**
- Workflow Management
- User, Role, and Access Management
- Brand Portal
- Integration with Creative Software
- Integration with Marketing Software
- CMS Integration
- Document Management
- Content Management
- User Management
- Metadata Management
- Video Management
- File Management
- Configurable Workflow

**Agentic AI - Digital Asset Management**
- Cross-system Integration

**Additional Functionality**
- Generative AI
- File Conversion
- Mobile App
- API
- Collaboration Tools
- Search/Filter
- Asset Sharing
- Automatic Transcription
- AI Copilot
- Asset Library
- Video Support
- File Transfer
- Asset Categorization
- Image Recognition
- Drag & Drop
- Customizable Templates
- Customizable Branding
- Tagging
- Watermarking
- Commenting/Notes
- Natural Language Processing
- Document Storage
- Access Controls/Permissions
- Version Control
- Image Library

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