Lucas Gutierrez R.
LR
Lucas Gutierrez R.
Programmatic Advertising Manager
Consumer Services
Mid-Market (51-1000 emp.)
"Lapis Makes Ad Creation Fast, Easy, and On-Brand"
5/5
What do you like best about Lapis?

One of the most notable qualities of Lapis is how easy it is to use and the speed at which it generates ads. It's simply amazing how fast you can apply your brand guidelines while trying out different versions of an ad without spending too much time and effort. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

Sometimes, it would be nice to have the possibility of applying some creative input to the AI, although the software definitely helps a lot. Sometimes the lack of specific instructions makes it challenging to get the desired result. Review collected by and hosted on G2.com.

Kevin Z.
KZ
Kevin Z.
Paid Media Specialist
Marketing and Advertising
Small-Business (50 or fewer emp.)
"A game changer for creating ads quickly"
5/5
What do you like best about Lapis?

What I really like is how fast I can go from an idea to a finished ad. I just tell it what I want in plain English, like make a summer sale ad, and it gives me a bunch of good looking options right away. It saves me from having to learn complicated design software or wait for a designer. Having everything sized correctly for Facebook, Instagram and Google in one click is a huge time saver. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The price jump to get all the features can be a bit steep for a very small team. You also need to give it good examples of your brand at the start. If you don't, the first few ads might not look quite right. Review collected by and hosted on G2.com.

Max  B.
MB
Max B.
CEO
Mid-Market (51-1000 emp.)
"Scaling Insurance Ad Iteration Without the Design Bottleneck"
5/5
What do you like best about Lapis?

Lapis has been a huge time saver for our team at Withcoverage. The speed of ad creation is great we can spin up several variations for testing campaigns in just a few minutes. It really takes the pressure off our creative queue for simple A/B tests. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The asset library organization is still a bit clunky. It gets messy fast when you have a hundred different drafts goings at once; I'd love to see aa better way to filter through everything. Review collected by and hosted on G2.com.

Matt S.
MS
Matt S.
VP of Marketing
Financial Services
Mid-Market (51-1000 emp.)
"On-Brand, Professional Ads Fast with Brand Intelligence"
5/5
What do you like best about Lapis?

The brand intelligence feature, where we can upload our brand’s logo, color scheme, and website, allows it to instantly produce ads that are not only on-brand but also look professional, as if they were designed in-house, as opposed to looking like generic AI ads. The speed at which it can produce endless variations of ads, optimized for each platform, is a real game-changer. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The need for occasional quick changes to refine minor details, though, can be a pain point, though the ability to make changes in Campaign Studio via natural language helps alleviate this issue. Review collected by and hosted on G2.com.

Emily S.
ES
Emily S.
Senior Underwriting Manager
Insurance
Mid-Market (51-1000 emp.)
"Streamlining Complex Underwriting Workflows and Team Collaboration"
5/5
What do you like best about Lapis?

In the insurance industry, managing the flow of documentation between underwritersand field agents is often a bottleneck. What I appreciate most about Lapis-Lapis is its intuitive task automation and workflow visualization. It has allowed my team at ShieldRock Insurance Group to move away from messy email threads and into a centralized environment where every stage of an underwriting file is tracked in real-time. The ability to create custom triggers for repetitive tasks has significantly reduced our manual data entry errors. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

While the platform is highly flexible, the initial setup phase for complex, multi-stage workflows took a bit longer than we anticipated. We had to spend some time mapping out our internal logic to match the tool's architecture. I’d also like to see more advanced native integrations with legacy CRM systems commonly used in the insurance sector, though their current API handles most of our needs. Review collected by and hosted on G2.com.

Anish  A.
AA
Anish A.
CEO
Mid-Market (51-1000 emp.)
"Scaling Global Ad Creative While Maintaining Strict Brand Governance"
5/5
What do you like best about Lapis?

Lapis has been really good for knocking out ad creatives lately. We can take a product URL and generate a whole suite of banner variations in a minutes, which makes testing new campaigns on Meta so much faster than before. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The AI generation is great, but managing all the assets is a pain. The library gets cluttered quickly when we're running high volume tests, and i wish it had a simple folder system for organizing our drafts. Review collected by and hosted on G2.com.

AF
Adam F.
CEO
Mid-Market (51-1000 emp.)
"Driving Marketing Velocity and Creative Independence at Scale"
5/5
What do you like best about Lapis?

Lapis is honestly a massive time saver for our ad creative. The speed of ad creation is impressive; we can whip up several variation for a new testing campaign in just a few minutes without waiting on a design queue. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The learning curve for the more advanced prompt logic is a bit steep. It took our team a few tries to get the AI to nail the specific visual nuance we wanted for one of our deeper campaigns. Review collected by and hosted on G2.com.

EL
Eliza L.
Performance Marketing Specialist
Small-Business (50 or fewer emp.)
"Fast, Effortless Ad Variations Across Meta and Google"
5/5
What do you like best about Lapis?

The biggest advantage for me is the speed. I can generate multiple ad variations for different platforms without having to worry about resizing or formatting each one. The Ad Studio feature handles dimensions smoothly across Meta and Google. I also like the Discover tab for inspiration; it’s a solid starting point when my ideas run dry. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

Some templates can start to feel a bit generic if you rely on them too much. It works best when I actively guide it with clear, specific prompts. Also, the initial setup of my brand assets took a while to get right, but once it was in place it was easier to use. Review collected by and hosted on G2.com.

Preethi K.
PK
Preethi K.
Marketing Director
Industrial Automation
Mid-Market (51-1000 emp.)
"Lapis Speeds Up On-Brand Ad Creative Production with Ready-to-Test Variations"
5/5
What do you like best about Lapis?

Lapis is also extremely fast when it comes to creating high-quality and on-brand ad creatives. After adding the brand materials, it creates multiple variations that are already ready to be tested. It definitely saves a lot of time for our marketing team and helps us scale creative production without heavily leveraging design resources. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

There are some advanced customization features that are not as extensive as other traditional design tools. I also wish there was a deeper analytics and ad platform connection to tie creative generation to campaign performance data. Review collected by and hosted on G2.com.

RJ
Ratko J.
Chief Technology Officer (CTO) and Co-founder
Entertainment
Small-Business (50 or fewer emp.)
"Dynamic, High-Fidelity Creative Automation for Lean Tech Founders"
5/5
What do you like best about Lapis?

The speed of ad creation paired with strict branding consistency is excellent. As a technical founder, I appreciate tools that respect design systems while automating high-volume asset pipelines. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

While the AI images ads feature is powerful, I would like deeper API access or webhooks for the ad creative generation engine to seamlessly integrate the platform with our own custom tech stack. Review collected by and hosted on G2.com.