The Ad Studio is an incredible asset for our scaling global creative team. We can take a primary campaign asset and instantly adapt it to the correct aspect ratios and technical parameters across Meta, YouTube, and WhatsApp without doing manual crops. Review collected by and hosted on G2.com.

When auto-generating high-volume sports apparel layouts, the typography scaling can occasionally overlap on complex graphic backgrounds, requiring a manual tweak. Review collected by and hosted on G2.com.

As a Retail Manager, I cant afford the time or budget to have a full time designer for every local promotion we run at J & W Carpets. I like the "Brand Kit" and "Explore Templates" features of Lapis. Using the software is a real pleasure, You just input our brand colours and the product information and then it generates LinkedIn or Google ads of high quality in a few minutes It helps to maintain a professional and premium online presence of our store, which is essential to gain the trust of our local customers. Review collected by and hosted on G2.com.

Our company is based in the UK so sometimes it uses more North American terms in the AI copy. I manually edit the text to make it sound more natural. Show me a few more neat templates for the high-end retail of interior and flooring. Review collected by and hosted on G2.com.

A robust layer of AI that makes ad ops easy and scaling performance a breeze.

Lapis, as a Ad Operations Manager at Therix, is exceptional because we automate the most labor-intensive aspects of ad campaigns. We can generate ad creative, optimize campaign, and more, all without compromising performance. The ability to generate several ad variations instantly, all while keeping brand consistency, is a significant time-saver. Review collected by and hosted on G2.com.

However, there is a small amount of initial work to get the automation aligned to brand requirements. There is still a small amount of work to review the automated ad creatives before launching campaigns. Review collected by and hosted on G2.com.

The speed of ad creation is a huge win - we're talking minutes to generate multiple variations, which saves us a ton of time and budget. Honestly, it's a game-changer. Review collected by and hosted on G2.com.

Getting started can be a bit daunting, to be honest - there are a lot of parameters to tweak and it takes some time to get your head around everything. And, yeah, it's still on the expensive side, which might give some people pause. Review collected by and hosted on G2.com.

The best thing I find about Lapis is its Brand Intelligence. When working with clients in a senior communications capacity, my first port of call is to ensure all content irrespective of where it is placed is on-brand and on-message. Lapis is able to understand a brand’s voice, colours and aesthetic, rather than generating generic ads. As a result we can produce high-volume, multi-platform campaigns (Meta, Google, LinkedIn) that look and feel consistent and premium in quality, avoiding the usual friction between creative idea and final output. Review collected by and hosted on G2.com.

Although experts agre that is extremely good at making pictures, the generated ad copy often needs tweaks to ensure cultural subtleties or certain local phrases are captured, the kind that our worldwide clients are looking for. I would like to see more advanced workflow approval capabilities, perhaps a dedicated manager review stage within the platform before an asset is cleared for exporting to ad managers. Review collected by and hosted on G2.com.

My job as a Creative Strategist is to identify what’s currently working in the feed and iterate quickly. I appreciate that Lapis is speedy in its versioning work. Using the Winning Variation tool, we can take a winning creative and instantly generate dozens of variations by simply changing the headline, background texture, or CTAs. The AI does not throw a guess; it helps us scale Vayner's philosophy of high-volume testing to actual business results for clients. Review collected by and hosted on G2.com.

The engine is speedy, but we sometimes finthat e AI’s sense of trending visuals (think TikTok-native edits) needs a little help to feel 100% authentic. To enhance the social performance benefit of sound in videos, it would be great to have more robust bulk editing options in the timeline view, especially for audio-syncing across variations. Review collected by and hosted on G2.com.

As a CEO of a marketing agency, what I like best about Lapis is its capacity to be a creative multiplier. The fact that the ad creation is powered by AI is not only producing content but also brand-aligned and high-converting content at a speed of execution that was not possible before. The platform's ability to easily ingest a client’s brand DNA and spit out platform-ready creatives for Meta, Google, and LinkedIn means that my team can spend less time on the minutiae of design work and more time on the big-picture items. Review collected by and hosted on G2.com.

The learning curve for some of the more advanced data mapping functionality can be a bit tricky for new members of my team. While the AI is fantastic, sometimes the creative options for very niche B2B sectors require a little bit of manual tweaking of the prompts to hit the right note. I would also love to see even deeper integration with third-party reporting solutions like Looker Studio to help streamline our client reporting even further. Review collected by and hosted on G2.com.

Using AI to generate images has been a game-changer for us - it's massively cut down the time and money we spend on creating visuals. Plus, we've noticed a big uptick in how engaging our images are, which is really exciting. Review collected by and hosted on G2.com.

Sometimes the AI has trouble wrapping its head around more subtle ideas, and we need to step in to make sure the visuals are spot on with our brand's style. Review collected by and hosted on G2.com.

The AI image ads feature has drastically improved our speed of ad creation. What stood out was the branding consistency; the tool ensures our ad creative generation stays perfectly on brand across every campaign without constant manual oversight. It's allowed my team to shoft focus from repetitive production to high level strategy. Review collected by and hosted on G2.com.

At first i struggled with the asset management system. It can feel a bit cluttered when you,re managing high volume creative for multiple clients at onces, and UI takes a few days to really master. Review collected by and hosted on G2.com.

Lapis has been a huge help for our ad creatives. The speed of ad creation is actually pretty impressive, we can spin up a bunch pf variations for testing campaigns in minutes. It's saved us a lot of back-and-forth with the design team for A/B tests. Review collected by and hosted on G2.com.

The asset library organization is still a bit clunky. It gets messy fast when you have a hundred different drafts going at once, so I'd love to see a better way to filter through everything. Review collected by and hosted on G2.com.