Michael  N.
MN
Michael N.
President and Co-CEO
Small-Business (50 or fewer emp.)
"A high-Fidelity Solutions for scaling creative output without sacrificing brand control"
5/5
What do you like best about Lapis?

The speed of ad creation has been a total game-changer for our workflow at The Bureau of Small Projects. What stood out to me was the AI image ads feature; it actually produces high-fidelity, professional visuals that don't look like typical "AI soup." Maintaining branding consistency across multiple Los Angeles clients is usually a nightmare, but Lapis handles our specific style guides and hex codes with surprising precision. It’s rare to find a tool that balances creative generation with such tight brand control. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

At first, I struggled with the granular editing tools within the generated creatives. While the initial outputs are great, I would love to see more layer-based control for our senior designers to tweak individual element. There is also a bit of a learning curve when setting up the initial brand asset library for larger, more complex accounts. It isn't quite "one-click" yet, but the time saved on the back end more than makes up for the initial setup. Review collected by and hosted on G2.com.

Jasen S.
JS
Jasen S.
Director of Recruiting
Information Technology and Services
Mid-Market (51-1000 emp.)
"Accelerating our recruitment branding without the design bottlenecks"
5/5
What do you like best about Lapis?

What stood out to me was the sheer speed of ad creation for our recruitment campaigns. We can now handle ad creative generation in-house without waiting days for a designer to get back to us. The AI image ads feature actually maintains our branding consistency, which is huge when you’re trying to look professional to high-level tech talent. It’s surprisingly intuitive once you get the hang of it, and the quality of the visuals doesn't look like the typical "uncanny" AI stuff you see everywhere else. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

At first, I struggled with the asset library organization—it felt a bit cluttered when we uploaded a lot of different brand kits at once. I also wish the "all-in-one" suite had a slightly more streamlined mobile interface, as I often try to check campaign progress while I'm between interviews and it can feel a little cramped on a phone screen. Review collected by and hosted on G2.com.

David  B.
DB
David B.
Chief Marketing Officer (CMO)
Marketing and Advertising
Small-Business (50 or fewer emp.)
"Finally, a way to kill creative fatigue without burning out our design team"
5/5
What do you like best about Lapis?

What really stood out to me was how Lapis maintains branding consistency without me having to breathe down anyone's neck. At PBJ marketing, we're always juggling different visual identities, and being able to feed in a client's hex codes and logos and get back AI images ads that actually look on brand is huge. The speed of ad creation is the biggest winner, though. I can move from a rough concept to a polished set of creatives in minutes. It’s rare to find a tool where the AI ad creative generation doesn’t feel generic or uncanny valley, but these look like our designers actually made them. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

At first, I struggled with the natural language promoting if you're too vague, the output gets a bit messy. It took few tries to realize you have to be specific about the vibe you want. I would also love to see a bit more variety in the layout templates for B2B LinkedIn ads, as they can start to feel a little repetitive if you’re running a dozen different campaigns at once. Review collected by and hosted on G2.com.

AJ
Alok J.
Strategic Advisor - CRM
Mid-Market (51-1000 emp.)
"A rare tool actually bridges the gap between CRM data and on brand creative"
5/5
What do you like best about Lapis?

The integration between CRM data and ad generation is the standout for me. As a CRM strategist, I've seen many tools struggle with this, but Lapis actually uses our segment data to prompt on-brand creatives that respect our specific hex codes and fonts. It's rare to find AI tool that doesn't require constant babysitting to stay on-brand for a company of our size. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The reporting feels a bit surface-level when you're trying to build out complex, multi-touch attribution models for a large team. There's also a noticeable UI learning curve when you first start mapping out automated follow-up sequences, It's powerful, but it definitely isn't plug and play on day one Review collected by and hosted on G2.com.

Qasim  C.
QC
Qasim C.
Director and Co-Founder
Information Technology and Services
Mid-Market (51-1000 emp.)
"A Major Efficiency Gain For Our Creative Scaling And A/B Testing"
5/5
What do you like best about Lapis?

The natural language prompting is a massive win for us. As a co-founder, I don't always have time for a full design cycle, so being able to just describe a tweak and have Lapis execute it while keeping our brand colors intact is a lifesaver. It's significantly more intutive than the manual workflolws we used to deal with in HubSpot Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The reporting suite feels a bit rigid for High-level board meeting, I would love more customization there. Also, the UI has a slight learning curve when you're first setting up complex automation triggers, so it's not exactly plug and play on day one. Review collected by and hosted on G2.com.

Sofía C.
SC
Sofía C.
Campaign Manager
Capital Markets
Small-Business (50 or fewer emp.)
"Fast AI Image Ads with Consistent Brand Visuals Across Channels"
5/5
What do you like best about Lapis?

Honesty, that speed! Coming up with ideas such as the AI image ads takes less time compared to manually designing. Furthermore, having the same visual representation of the brand in all our channels is amazing. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The process can sometimes be difficult. The AI sometimes gets into some sort of pattern and it would be nice to have more options to change its behavior and get different results. Review collected by and hosted on G2.com.

Omar O.
OO
Omar O.
Senior Customer Success Manager
Commercial Real Estate
Mid-Market (51-1000 emp.)
"Lightning-Fast Ad Creation with On-Brand Images"
5/5
What do you like best about Lapis?

The actual speed really stands out to me. We can create hundreds of ads in no time, significantly improving our productivity when launching campaigns. What is also noteworthy about using the platform is the fact that it creates images that actually capture the essence of our brand. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The very beginning seemed to be quite complicated and sometimes prompts needed some adjustments before producing the desired result. The knowledge base should be more extensive for more intricate situations. Review collected by and hosted on G2.com.

Christopher  S.
CS
Christopher S.
General Manager - Quince.com
Enterprise (> 1000 emp.)
"Clearer Oversight of Our Creative Performance with Less Tab-Switching"
5/5
What do you like best about Lapis?

Lapis has been a solid addition for our team at Quince. It’s super helpful for getting a handle on our ad creatives and running different testing campaigns without having to jump between a million tabs. The interface is pretty straightforward, which made it easy to get up and running within just a few weeks. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The filter settings in the analytics view can be a bit finicky; sometimes I have to refresh the page to get the date range to actually update. Review collected by and hosted on G2.com.

Didi  G.
DG
Didi G.
CEO
Mid-Market (51-1000 emp.)
"Accelerating Ad Iteration and Removing Creative Dependencies"
5/5
What do you like best about Lapis?

Lapis has been a solid find for our marketing workflow. The speed of ad creation is the big winner here, We can spin up dozens of variations for our testing campaigns in just a few minutes. It really helps us stay agile without needing a huge design lift for every single A/B test. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The interface can feel a bit crowded when you have a lot of projects going. Finding a specific draft from a week ago is sometime more of a chore than it should be; it could definitely use a more intuitive search or tagging system. Review collected by and hosted on G2.com.

Halle  P.
HP
Halle P.
Customer Operations
Mid-Market (51-1000 emp.)
"Empowering Our Team to Iterate Faster on Testing Campaigns"
5/5
What do you like best about Lapis?

Lapis has been a huge for our team lately. We've been using it to spin up ad creative for some new testing campaigns, and it's surprisingly easy to get things moving. It definitely takes the pressure off when we need to iterate quickly on our visuals without having to pull in a designer for every tiny change. Review collected by and hosted on G2.com.

What do you dislike about Lapis?

The navigation is still a bit clunky for me. Sometimes it takes more clicks then it should to find a specific draft i was working on yesterday, and the folder system could definitely be more intuitive for larger projects. Review collected by and hosted on G2.com.