1. [Home](https://www.g2.com/) 2. ... 3. [Lead-to-Account Matching and Routing Software](https://www.g2.com/categories/lead-to-account-matching-and-routing) 4. [Lane Four Highroad Discussions](https://www.g2.com/products/lane-four-highroad/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_8a162f435c3f038e40cf688463af1c2a/lane-four-highroad.png "Product Avatar Image") ](/products/lane-four-highroad/reviews) [ Lane Four Highroad ](/products/lane-four-highroad/reviews) (1)4.6/5 Lane Four Highroad empowers users to automate decisions and actions required to maximize revenue generating activity at scale. Built specifically to meet the demands of high-growth companies, Highroad provides the operational engine you need to manage high-volume inbound, account-based strategies, and complex territories effectively. Key Features Lead-to-Account Matching: Instantly and accurately identify incoming leads based on the data you already have in Salesforce. Advanced Routing & Round Robins: Get Salesforce records to the right people with the right context. SLAs: Measure speed to lead, motivate rep actions, and manage performance with data. Show More * * * ### 72.0 Nps Score Already have Lane Four Highroad? ### All Lane Four Highroad Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Lane Four Highroad used for? ](/discussions/what-is-lane-four-highroad-used-for) What is Lane Four Highroad used for? [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Salesforce Appexchange Apps ](https://www.g2.com/tags/salesforce-appexchange-apps)[ Lead-to-Account Matching and Routing Software ](https://www.g2.com/tags/lead-to-account-matching-and-routing-software) [ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management) Show More * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lane+Four+Highroad+questions+and+get+answers+from+expert+users+in+our+Lane+Four+Highroad+Discussions+section.&title=Lane+Four+Highroad+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lane+Four+Highroad+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lane+Four+Highroad+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss%0aAsk+Lane+Four+Highroad+questions+and+get+answers+from+expert+users+in+our+Lane+Four+Highroad+Discussions+section.) 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[Lewis R.](https://www.g2.com/users/8dcd5475-f26d-4d3d-a7ca-b2c637795a2e "Lewis R.") • about 4 years ago Senior Salesforce Administrator Senior Salesforce Administrator More Options - [ # When will the customise Slack message functionality be available? ](/discussions/when-will-the-customise-slack-message-functionality-be-available) [ Account-Based Analytics Software ](https://www.g2.com/tags/account-based-analytics-software)[ Account Data Management Software ](https://www.g2.com/tags/account-data-management-software)[ Salesforce Appexchange Apps ](https://www.g2.com/tags/salesforce-appexchange-apps)[ Lead-to-Account Matching and Routing Software ](https://www.g2.com/tags/lead-to-account-matching-and-routing-software) [ Account Data Management Software Questions ](https://www.g2.com/topics/account-data-management) Show More * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Lane+Four+Highroad+questions+and+get+answers+from+expert+users+in+our+Lane+Four+Highroad+Discussions+section.&title=Lane+Four+Highroad+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Lane+Four+Highroad+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Lane+Four+Highroad+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss%0aAsk+Lane+Four+Highroad+questions+and+get+answers+from+expert+users+in+our+Lane+Four+Highroad+Discussions+section.) 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[![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Lane+Four+Highroad+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss%0aAsk+Lane+Four+Highroad+questions+and+get+answers+from+expert+users+in+our+Lane+Four+Highroad+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/lane-four-highroad/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/5e981b87dba99afd49a0bf4408c2c045/lane-four-highroad.svg "Product Avatar Image") ### Have you used Lane Four Highroad before? Answer a few questions to help the Lane Four Highroad community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Flane-four-highroad%2Fdiscuss%3Fsmall_ask%3Dlane-four-highroad) No ## Top Contributors in Lane Four Highroad 1 ![Zunaira K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Zunaira K.") ZK Loading... ### [Zunaira K.](https://www.g2.com/users/7776c6a0-d9a7-4574-932e-65ffcad90eff "Zunaira K.") 1 pt 2 ![Nafis A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nafis A.") NA Loading... ### [Nafis A.](https://www.g2.com/users/f8970301-64d9-41a9-b797-ef2835480aa5 "Nafis A.") Manager of Marketing Operations 1 pt 3 ![Lewis R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Lewis R.") LR Loading... ### [Lewis R.](https://www.g2.com/users/8dcd5475-f26d-4d3d-a7ca-b2c637795a2e "Lewis R.") Senior Salesforce Administrator 1 pt