SM
Shailesh M.
Product Management Leader
Enterprise (> 1000 emp.)
"A no-brainer for speeding up the Cloud GTM strategy"
5/5
What do you like best about Labra?

Labra's onboarding saves us a ton of time by streamlining the listing process and making selling automated. Labra helped us meet the Hyperscalers' compliance, technical, and integration requirements without needing to involve multiple internal teams or spend valuable hours digging through documentation.

Their team is easily accessible, very prompt in their responses, and resourceful in guiding us through a convoluted process. Listing on the Cloud Marketplace in just a few days is something we could’ve only dreamt of without Labra. Review collected by and hosted on G2.com.

What do you dislike about Labra?

Nothing to dislike about Labra, their product and team have been the best choice for our Cloud GTM Strategy. Review collected by and hosted on G2.com.

TJ B.
TB
TJ B.
Sr. Director - Global Partner Alliances
Enterprise (> 1000 emp.)
"Reliable platform for Cloud Co-selling and Marketplace."
5/5
What do you like best about Labra?

We have been using Labra’s Salesforce CRM Application for over two years now, and it provides exactly what we want the way we want it. Our teams can manage the complete Cloud Co-sell process without ever having to leave our Salesforce CRM, and it saves us plenty of time. Their support team is truly an asset to have by our side; they've helped us reshape our Cloud business and boost revenue with ease. Review collected by and hosted on G2.com.

What do you dislike about Labra?

None, but the speed with which they bring new capabilities, sometimes we need to catch up with them. It is a good problem to have, though. Review collected by and hosted on G2.com.

Verified User in Logistics and Supply Chain
UL
Verified User in Logistics and Supply Chain
Small-Business (50 or fewer emp.)
"Labra helped us punch above our weight with AWS"
5/5
What do you like best about Labra?

As a startup, we didn’t have time to figure out all the AWS processes — Labra made it simple. It lets our GTM team focus on selling, without the paperwork and red tape.

We chose Labra for its ease of setup and ability to support us as we scale through co-sell, partner programs, channel partners, and more. We’re serious about our AWS partnership, and Labra is a trusted partner we can rely on for the long term. Review collected by and hosted on G2.com.

What do you dislike about Labra?

Navigating the maze of AWS startup programs has been challenging. Labra’s team understands the landscape well and guides us through it. It would be great to see more of that guidance built directly into the product in future updates. Review collected by and hosted on G2.com.

Verified User in Non-Profit Organization Management
UN
Verified User in Non-Profit Organization Management
Mid-Market (51-1000 emp.)
"A co-sell multiplier for AWS-aligned sales teams"
5/5
What do you like best about Labra?

Since we set up Labra six months ago, our team has more than doubled the volume of opportunities and leads shared with AWS. We’ve achieved that with less manual effort, which has delivered clear ROI for us.

The automation built into their Salesforce app is a game-changer. Features like propensity scores help our reps focus on the right accounts based on co-sell potential.

What really stands out is that Labra’s team understands Cloud GTM, not just the tech behind it. They’ve helped us unlock real value from our AWS co-sell strategy, and I’m confident they can do the same for others too. Review collected by and hosted on G2.com.

What do you dislike about Labra?

The initial CRM integration and field mapping require someone familiar with co-sell workflows. But once it’s set up, the system basically runs on autopilot. Review collected by and hosted on G2.com.

Verified User in Information Technology and Services
AI
Verified User in Information Technology and Services
Enterprise (> 1000 emp.)
"No.1 choice for automating sales through AWS Marketplace & co-sell"
5/5
What do you like best about Labra?

Labra’s team has been great to work with since the beginning. Onboarding is straightforward; they were able to customize as per our needs, and their product was one of the few in the market that met our strict compliance needs.

There are plenty of automations available within Labra, making the co-sell, marketplace, and reseller management smooth. Our team has been able to prioritize new accounts, increase productivity, thanks to the time they got back after we implemented Labra’s.

Their customer success and product teams are always by our side and understand our goals, letting us focus more on our AWS GTM strategy. Review collected by and hosted on G2.com.

What do you dislike about Labra?

Sometimes syncing opportunities can fail, but not because of Labra's error; it is caused mostly by the Cloud providers' system, but the Labra team is quick to respond when we have any issue or help working with the Cloud providers' team to resolve them, even though it was not their fault. Review collected by and hosted on G2.com.

Sara A.
SA
Sara A.
CRM Coordinator | Cloud Solutions Specialist
Mid-Market (51-1000 emp.)
"Integration of APNAWS to HubSpot through Labra"
3.5/5
What do you like best about Labra?

The ease with which your platform is managed. The communication and attention of the team. Review collected by and hosted on G2.com.

What do you dislike about Labra?

Repetitive limitations and sometimes a rush to deliver the integration. Review collected by and hosted on G2.com.

Giulio M.
GM
Giulio M.
Mid-Market (51-1000 emp.)
"Easy and simple tool"
4.5/5
What do you like best about Labra?

The team has been very supportive, during the implementation as well as after go-live. We have had fast responses to questions or to troubleshoot issues. Our account management team is always open to feedback and asking for input on how they can better improve the service. Very good responsiveness from both a partnership and the features we were looking for. Review collected by and hosted on G2.com.

What do you dislike about Labra?

Nothing comes to mind. The integration in Hubspot is very easy, and we are working together on a simpler view for our reps. Review collected by and hosted on G2.com.

Verified User in Computer Software
EC
Verified User in Computer Software
Mid-Market (51-1000 emp.)
"Labra delivers scalable cloud revenue results without the complexity"
5/5
What do you like best about Labra?

Their products work even better than advertised, and the team is excellent at helping us with resolutions. Thanks to Labra, we’ve been able to integrate Marketplace, Co-sell, and Reseller operations, all into our CRM!

Sharing opportunities and offers in the thousands has been made super easy and streamlined with Labra’s CRM integration and automated workflows. We’ve seen our deal velocity increase, been able to minimize manual effort, and close bigger deals.

Labra’s CRM app is intuitive to use for our team. The onboarding experience was easy, and the process of updating opportunities is smooth. Review collected by and hosted on G2.com.

What do you dislike about Labra?

There’s nothing that I dislike about Labra. Review collected by and hosted on G2.com.

Verified User in Computer Software
IC
Verified User in Computer Software
Enterprise (> 1000 emp.)
"Your AWS GTM strategy needs Labra"
5/5
What do you like best about Labra?

Labra keeps us automatically aligned with AWS team and field sellers. They understand AWS GTM motions inside and out, and both their team and product are easy to work with .

It's simple to stay compliant with the latest AWS policies, Marketplace rules, and co-sell requirements. Labra offers plenty of bult-in automation and a central dashboard that brings everything together across co-sell, CPPO and Marketplace

If you're in a mature stage of your Cloud GTM journey and looking to consolidate and scale efficiently, we highly recommend Labra. Review collected by and hosted on G2.com.

What do you dislike about Labra?

Labra works like a charm, even at scale. Feels like we still haven't pushed it to its limits. Review collected by and hosted on G2.com.

Nesli H.
NH
Nesli H.
AWS Partner Sales Manager
Enterprise (> 1000 emp.)
"Labra has made our team Cloud Marketplace success easier"
5/5
What do you like best about Labra?

As time is precious, anything that can help to automate our day-to-day worklife is very precious. Labra has helped us a lot to integrate with AWS Marketplace. With Labra, we do not have to dublicate our work and it automise the process! Last but not the least, it is quite easy to use! Review collected by and hosted on G2.com.

What do you dislike about Labra?

Not that I am directly impacted, but what I have heard from the support team that sometimes integrations can take time. But overall we are very happy using Labra! Review collected by and hosted on G2.com.