1. [Home](https://www.g2.com/) 2. ... 3. [Attribution Software](https://www.g2.com/categories/attribution) 4. [Kvantum Discussions](https://www.g2.com/products/kvantum/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_40e67f84ba3da1c28e3688e68a060774/kvantum.png "Product Avatar Image") ](/products/kvantum/reviews) [ Kvantum ](/products/kvantum/reviews) (1)4.0/5 Kvantum is the marketing performance analytics company, building technology that fundamentally changes the way brands measure the marketing impact on sales. Kvantum has combined the machine learning and econometric modeling into its proprietary Marketing Science Platform that can measure the short term and long term incremental effect of marketing with minimum possible data points. Brands can work with Kvantum in three ways: by licensing the Kvantum Platform for data management, visualization & algorithmic attribution; by managing cross-channel campaigns in real-time using the Kvantum Platform (Product & Services); by working with Kvantum to solve your toughest media measurement challenge (Custom Solution). The company is headquartered in SF Bay Area and works with Top Retail, CPG and eCommerce brands across US, Canada, Australia, Europe, and Asia. Over the past years, we have helped clients increase their digital ROI from 30% to 60%, while maintaining spend levels. For more information on Kvantum Inc. visit www.kvantuminc.com and contact our Sales Team at sales@kvantuminc.com Specifically Kvantum provides solutions for following: 1. Marketing Mix Modeling 2. Marketing Optimization 3. Multi-Channel Attribution 4. Social Media Performance Measurement 5. Cross-channel Measurement 6. Data Foundation 7. Consumer Analytics 8. Online to Offline Attribution Show More * * * ### 0.0 Nps Score Already have Kvantum? ### All Kvantum Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 3 years ago More Options - [ # What is Marketing Attribution used for? ](/discussions/marketing-attribution-what-is-marketing-attribution-used-for) What is Marketing Attribution used for? 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