AC

Alex C.

Co Founder and Director of Sales & Marketing Recruitment - Technology

Staffing and Recruiting

Small-Business (50 or fewer emp.)

7/31/2019

"Fantastic entry into the world of marketing automation"

4/5

What do you like best about Kulea.ma?

Easy to construct customer journeys with simple content builders built in. Great customer service on hand to help with any issues and a relatively simple integration to our CRM. All measurable through simple insight tools. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

You have to be very organised in managing data within your CRM vs Kulea, strongly advise an integration tool to ensure that customers do not receive repeat information. Review collected by and hosted on G2.com.

Recommendations to others considering Kulea.ma:

If using a CRM, the Zapier investment beyond Kulea is worth it's weight in gold! Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

Following the initial set up we are now easily able to deliver regular content to our customer base on a tailored basis and to measure the reactions to see what works and what doesn't. Review collected by and hosted on G2.com.

HM

Helen M.

Senior Project Manager

Small-Business (50 or fewer emp.)

11/21/2018

"A great relationship with a very likeable company!"

5/5

What do you like best about Kulea.ma?

From the very outset, Kulea have been extremely friendly and professional! I've built great relationships with my contacts and feel very valued and supported as a client. From a service delivery point of view they are thorough and responsive - but the energy, personality and fun that they inject into my interactions sets them apart, and just makes them such a pleasure to work with! Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

I really have nothing negative to say! I have at times struggled to get to grips with using the product, but this was down to my technical abilities and lack of marketing know-how - rather than any issues with the product or service Review collected by and hosted on G2.com.

Recommendations to others considering Kulea.ma:

I would highly recommend Kulea.ma to other organisations looking to implement a easy, highly functional, cost effective solution to their automated marketing needs! Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

We've created a CRM and a professional, effective way of sending email communications and creating landing pages. As a small consultancy with limited resources we still haven't realised the full potential - but we've seen benefits such as... improved analytics on marketing activity, positive feedback on the quality of our comms and we feel that we are more professional and on par with some of our competitors now. Review collected by and hosted on G2.com.

KA

Karen A.

CEO

Small-Business (50 or fewer emp.)

11/21/2018

"A marketing function for tech startups"

5/5

What do you like best about Kulea.ma?

I love the fact that I can write an unlimited number of really personalised journeys for all of my website visitors. This creates a bespoke journey for all of my client types. I can create a meaningful connection with my customers in the very early stages of our interaction. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

I admit that I was a little intimidated at first with setting up my marketing journeys - if this is you, I'd recommend reaching out to the team - they have an option whereby they'll do the first automation with you. After that, you're up and running. Review collected by and hosted on G2.com.

Recommendations to others considering Kulea.ma:

As a tech startup, Kulea is perfect for precise targeting through personalisation and persona-lisation. They also have a public API and we're actually planning to integrate Kulea into our retail analytics/growth suite. Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

I'm the founder of a retail analytics tech company. All of our acquisition is mostly online, so it was vital to find a software that could be my marketing function as I scale. Review collected by and hosted on G2.com.

CH

Catherine H.

Head Of Marketing

Staffing and Recruiting

Small-Business (50 or fewer emp.)

11/16/2018

"Easiest tool, friendliest people!"

4.5/5

What do you like best about Kulea.ma?

Which the hands-on support you receive from Kulea's customer success team, plus how easy the tool is to use, I've been on-boarded and sent out my first, very complex, campaign within days! It's perfect for a small marketing team with limited time and resource, but delivers big campaigns and, I'm sure, results. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

Few niggly bits like not being able to personalise the fonts for buttons but not much so far. Any niggles are quickly resolved with the customer success team anyway. Review collected by and hosted on G2.com.

Recommendations to others considering Kulea.ma:

Depends on what's important to you. But for a small marketing team wanting to make a big impact, it's well worth a look. Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

We want to deliver richer, more relevant and personalised customer experiences that, ultimately, deliver more conversions to revenue. What I like about Kulea is that we can do that by followers a customer's experience from our website, through to emails, and back to personalised content on our website. Most tools miss out this last piece but website conversions are a key metric to improve for our business. It also provides a myriad of options to achieve this so that we don't lose all important SEO benefits. Review collected by and hosted on G2.com.

US

Verified User in Staffing and Recruiting

Small-Business (50 or fewer emp.)

1/8/2019

"I defy anyone to find a marketing automation product with a more hands on approach"

4.5/5

What do you like best about Kulea.ma?

Their can do attitude and brilliant customer service. As a total newbie to marketing when we started out with Kulea I have very much been in need of some "hand holding" along the way. I can always turn to the Kulea team when I need some assistance with my marketing automation, knowing full well that they'll help me find the best solution as they genuinely care about their customers. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

The progress of integration with our CRM was arduous and constantly delayed, despite having numerous deadlines suggested that were rarely met. In the Kulea teams defence however, the majority of the blame for these delays can be attributed to an inadequacy of support from the CRM side. Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

Being able to market to a particularly time short and fussy client base. The ease of building great landing pages and mailers using Kulea, along with the potential that persona and personalisation built into these, gives us the potential to provide much more insightful and specific marketing to our database. Review collected by and hosted on G2.com.

LB

Lewis B.

Data & CRM Manager

Small-Business (50 or fewer emp.)

11/20/2018

"Great Product, even better customer service!"

4/5

What do you like best about Kulea.ma?

The support that you get from Kulea can not be faulted and they are always on hand to answer questions or guide you through a specific task. Also, being able to connect Kulea and Pipedrive through Zapier is a big plus for us!

Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

You can see the tool has a lot of potential to grow and add more features that would be beneficial to the user. Ideally, before you send a campaign, it would be good to see a preview of the email as a final screen, just before you hit send, as another file safe. On the email preview, where it shows personalisation, you should be able to see this in a test email as well. Review collected by and hosted on G2.com.

MC

Martin C.

Marketing & Events Co-ordinator

Small-Business (50 or fewer emp.)

11/19/2018

"Bringing The National Museum of Computing up to the 21st century"

5/5

What do you like best about Kulea.ma?

Kulea is simple. Really simple. After 1 training session that lasted less than half an hour I was ready to use the software by myself. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

Nothing so far. Having used the software for 2 months now I can't think of part of it I dislike. Review collected by and hosted on G2.com.

Recommendations to others considering Kulea.ma:

Fully utilise the "Personas" feature to get the most of the product. You have to dedicate time to setting up this feature correctly and understanding the resources that these personas grant you. After do this, the rest will all fall into place. Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

Email Marketing has gone from something we wished we could do, to one of our main tools. Being able to really target that marketing in a way that lets us talk to the right people based on their interests has made it that much easier. Review collected by and hosted on G2.com.

RO

Rob O.

Digital Marketing Manager

Computer Software

Mid-Market (51-1000 emp.)

8/29/2018

"Great application. Better people"

5/5

What do you like best about Kulea.ma?

The Kulea team go out of their way to make sure we get the most out of Kulea, but also have a successful and enjoyable working relationship. How often can you say that? That you actually enjoy working with a supplier? It really is a breath of fresh air.

They are regularly releasing updates which are pushed straight into customer systems.

They listen to feedback and quickly correct any bugs and move fast on suggestions. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

The interface is not as polished as other systems, but that is not to say it is bad. The UI is fine and easy enough to use, but it just doesn't have the refinement of other systems Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

Everything! Kulea has given us great insights into customer and prospect behaviour, which has helped us to improve on site conversions. It gives us great insight into our email campaigns. And that is without touching lead scoring, automations or personalisation. We're barely touching the surface with Kulea. Review collected by and hosted on G2.com.

GS

Gemma S.

Small-Business (50 or fewer emp.)

10/15/2018

"Easy to use, puts the Marketer in control but still work to be done!"

4/5

What do you like best about Kulea.ma?

That it is simply to use. Me and my team are able to put together complex automations ourselves and the fact that with the hook up with Zapier this enable us to fully control our workflows. Kulea is adding huge value to our day to day existence. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

There has been multiple occasions where we experience slowness and blips with the system, which has prevented us from hitting deadlines for campaigns. This gives us a feeling of unease at times. Review collected by and hosted on G2.com.

Recommendations to others considering Kulea.ma:

Defintely do it - it's great coming on the journey with the Kulea team as they make continued improvements to the platform. Whilst it isn't all the way there yet it will defintely be the best out there when it is. Review collected by and hosted on G2.com.

What problems is Kulea.ma solving and how is that benefiting you?

Greater degree of marketing automation, integrated systems, cost savings and the ability to get rid of some of our older and more dated systems. Review collected by and hosted on G2.com.

MP

Melanie P.

Director

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/11/2018

"Personalisation at its best"

4.5/5

What do you like best about Kulea.ma?

The email creator is so easy to use. You can create fantastic looking campaigns and simple but powerful automation journeys with just a few clicks. So many of these platforms are really difficult to use and Kulea makes everything seem so easy. Review collected by and hosted on G2.com.

What do you dislike about Kulea.ma?

It doesn't have all the functionality of something like Marketo but then it is nowhere near the same price. Review collected by and hosted on G2.com.