Sam S.
SS
Sam S.
HR Business Partner
Mid-Market (51-1000 emp.)
"Great tool, even better team!"
4.5/5
What do you like best about Kula?

I have been a Kula user for almost a year now and I’ve been really impressed with the tool. The AI notetaker during interviews and AI candidate scoring have saved me a tremendous amount of time and made my recruiting process much more efficient. Beyond the product itself, the Kula team has been fantastic, I meet monthly with our account manager, and have had great interactions across the board. They’re incredibly receptive to feedback and genuinely proactive about checking in to learn how they can improve the product experience. Review collected by and hosted on G2.com.

What do you dislike about Kula?

A few areas for improvement:

- I struggle getting the data I need from the reporting tool from time to time. The conversational feature is nice, but I think it hinders the ability to adjust filters and requirements for reports.

- We'd love for the job posting page to be more customizable to fit our teams branding

- We'd love to be able to export a candidate profile (scorecards, resume, offer docs etc.) for record keeping Review collected by and hosted on G2.com.

Priyanka P.
PP
Priyanka P.
Senior Talent Acquisition
Mid-Market (51-1000 emp.)
"Great Interface and Support, but Reporting and Integration Need Improvement"
4/5
What do you like best about Kula?

I do enjoy the interface of Kula and how it makes recruitment so much more easier for me and my candidates. We use Kula as our main recruitment tool on a daily basis and its really one of the best systems I have used to date. Not to mention, we have a separate support desk for any questions and issues that we have. The support team at Kula is really quick and I am very happy with the way they help to fix our issues! Review collected by and hosted on G2.com.

What do you dislike about Kula?

Perhaps reporting wise its not the best and sometimes some functionality can be better, like for example once a candidate submits their assessment and you move them to the next stage, you are not able to see it again. You need to revert the whole process to access the file. I feel like they did not think through some of the features. Perhaps having all attachments in one place would help. There's also no job integration with indeed or jobstreet, I believe this is something that they are working on. Review collected by and hosted on G2.com.

Vishal V.
VV
Vishal V.
Talent Acquisition Specialist
Mid-Market (51-1000 emp.)
"Great product - Quite intuitive"
5/5
What do you like best about Kula?

Features are great and has been by far one of the most intuitive ATS software I have used in the past.

The implementation was quite quick and the migration from our previous ATS was quite seamless.

The integrations are quite seamless with daily use tools that reduce manual effort and helps in creating pipelines for future roles quite seamlessly.

The Customer support has been quite swift. I have always received very quick responses and resolutions for any kind of issues we have had. Review collected by and hosted on G2.com.

What do you dislike about Kula?

A few features could be added:

- Adding interview panels to the jobs which could help define the interview panel quite early.

- Sending emails to employees of their referrals when they have been rejected or have progressed to further stages. Review collected by and hosted on G2.com.

Atharva S.
AS
Atharva S.
Software Developer Intern
Mid-Market (51-1000 emp.)
"Kula Feedback: My Take After Using It"
5/5
What do you like best about Kula?

Kula has been very effective in streamlining our hiring process. The platform is intuitive and easy to use, which made implementation smooth for our team. We use it frequently to post openings, manage referrals, and collect interview feedback, and it has significantly improved our recruitment efficiency. The range of features is well thought out, and the customer support team is responsive and helpful whenever needed. Overall, Kula has provided a seamless experience with minimal learning curve and strong integration into our workflows Review collected by and hosted on G2.com.

What do you dislike about Kula?

Although Kula offers a strong set of features, there are areas where enhancements could make the platform even more impactful. The integration options, while functional, could be expanded to connect more easily with a broader range of third-party tools. Additionally, more advanced reporting and analytics capabilities would be valuable for deeper insights into referrals and hiring performance. These improvements would further elevate the overall usability and long-term scalability of the platform Review collected by and hosted on G2.com.

Niyati B.
NB
Niyati B.
Talent Acquisition Lead
Mid-Market (51-1000 emp.)
"Kula has been great for our team!"
4.5/5
What do you like best about Kula?

Kula is a very user-friendly platform that is very easy to implement without being too overwhelming for users. It features a clear UI and a multitude of modern tools that facilitate fast hiring processes. The highlight would definitely be the AI scoring model, which brings to light the highest quality candidate profiles that are aligned with the business requirements.

Their Customer Support team has been very proactive and helped with every challenge we've faced until now. Review collected by and hosted on G2.com.

What do you dislike about Kula?

No feature that engages internal employees on Kula for referral campaigns.

Adding users to the interview panel for the hiring team to appropriate jobs is not yet optimised for.

No customisations for designing a dynamic career page. Review collected by and hosted on G2.com.

Prabhakar K.
PK
Prabhakar K.
Lead Talent Acquisition
Mid-Market (51-1000 emp.)
"Kula Streamlines Hiring with Smart AI and User-Friendly Design"
5/5
What do you like best about Kula?

Kula has significantly simplified my hiring process. By taking care of all the repetitive outreach tasks, it allows me to dedicate more time to connecting with promising candidates. I find the AI scoring feature especially valuable, as it enables me to quickly spot those who are more likely to respond or be a strong match. The setup process is straightforward, and I appreciate how clean and user-friendly the interface is. Review collected by and hosted on G2.com.

What do you dislike about Kula?

I would appreciate having more integrations available, as well as greater flexibility in the reporting features and job board integrations. Review collected by and hosted on G2.com.

Namrita D.
ND
Namrita D.
Senior Talent Acquisition Executive
Mid-Market (51-1000 emp.)
"Promising ATS with Strong AI Features"
4/5
What do you like best about Kula?

Kula stands out for its AI capabilities particularly the automated screening and call recording features. These tools save time, surface stronger candidates faster, and make it easier to review conversations later. The overall interface also feels modern and well-designed. The AI-driven insights and automation help reduce manual work in the early stages of hiring. The ability to quickly screen candidates and keep communication logs in one place improves collaboration and decision-making across the hiring team. Review collected by and hosted on G2.com.

What do you dislike about Kula?

It’s not yet possible to move a candidate from one job to another without creating a duplicate, which can make data management a bit clunky. The platform also tries to cover too many use cases, which sometimes makes it feel more complex than it needs to be. Simplifying the workflows and focusing on core hiring functions would make it even better. Review collected by and hosted on G2.com.

Charles S.
CS
Charles S.
People Operations Manager
Mid-Market (51-1000 emp.)
"Great UI and eager improvements, but some basics take longer to deliver"
3/5
What do you like best about Kula?

Kula has a very nice user interface, the company itself is on the young side so they are eager to work out kinks and make improvements. Review collected by and hosted on G2.com.

What do you dislike about Kula?

Kula is a small company, sometimes it takes longer to get things that should be commonplace, across the finish line. Review collected by and hosted on G2.com.

Verified User in Computer Software
UC
Verified User in Computer Software
Small-Business (50 or fewer emp.)
"Good ATS with all the main needs for in-house"
4.5/5
What do you like best about Kula?

Super easy to use, nice user experience in the platform. The most valuable thing is the extension which help to save time while managing the candidates in the process and using LinkedIn at the same time. And it's easy to manage the process and change it in each job. Review collected by and hosted on G2.com.

What do you dislike about Kula?

The reporting part - it does a lot of mistakes, the information is wrong in it and there is no change to see deeper information - funnels by the stages and it collideas all the actions into interviewing stage for example, when contacting or having a phone screen is not the same, but there is no way to change the reporting funnels. All the final information there is wrong in the final stage, so it would be super useful, but we are not able to use it at all. That's annoying and if someone needs ATS with great reporting insights - I would not recommend Kula. Review collected by and hosted on G2.com.

ME
Marlowe E.
Senior Talent Business Partner
Mid-Market (51-1000 emp.)
"Kula: Innovative ATS, Exceptional Support, Early-Stage Areas to Improve"
4/5
What do you like best about Kula?

There’s a lot to love about Kula. It’s an AI-driven ATS that truly elevates the recruiting experience — blending smart automation with thoughtful design to make hiring faster, easier, and more accurate.

AI Notetaker + Conversational Insights

This feature is an absolute game changer. Kula’s conversational AI can answer questions about a candidate’s interview — even pulling from notes that aren’t in your written scorecard. It’s incredibly helpful when I need to recall a specific detail or comment a candidate made and speak to it accurately in follow-ups.

AI Candidate Scoring

I love how customizable and precise this is. You can define the exact attributes you value, stack-rank them, and generate highly tailored scores for each applicant. The accuracy has been impressive, and it makes reviewing applications dramatically faster. When I’m short on time, I can immediately see and prioritize top-fit candidates to move forward first.

Effortless Pipeline Management

Kula’s pipeline experience is clean, intuitive, and fast. Moving candidates through stages feels seamless, and the overall interface makes managing recruiting workflows genuinely enjoyable.

Exceptional Support

The Kula team sets a new bar for customer support. They’re available via Slack, incredibly responsive, and open to feedback. I’ve shared product suggestions and even minor issues — and in several cases, they’ve implemented updates the same day. Their friendliness and speed are unmatched, and I genuinely hope that never changes. Review collected by and hosted on G2.com.

What do you dislike about Kula?

Kula is still a relatively new tool in the market, and like any early-stage platform, there are a few areas still being refined. The upside is that their team is incredibly responsive to feedback, which makes the growing pains far easier to navigate. One of the best parts about getting in early is having that direct line to the team and seeing your feedback quickly turn into improvements.

Product Feedback

There have been a few times I’ve shared enhancement suggestions — for example, the ability to add comments to individual competency ratings on scorecards. These aren’t dealbreakers by any means, but small improvements that would make the user experience even better.

Occasional Bugs & Early Glitches

As with any new product, we’ve run into a few bugs. Some have been minor — for instance, if you use AI to fill in your notes, you’ll want to do that before typing your own, since it can overwrite manual notes. The team is aware and actively working on it.

We also experienced a larger issue tied to a Zoom permissions change on our end (not Kula’s fault!) that temporarily prevented me from scheduling hiring manager interviews. For a short time, I had to manually send invites and take notes outside the platform. That said, Kula’s support team identified the cause, communicated clearly, and had it fully resolved within a day — which speaks volumes about their responsiveness.

Overall, if you’re comfortable adopting a newer tool with cutting-edge functionality, you might encounter a few bumps along the way. But honestly, the innovation, responsiveness, and ease of use far outweigh these minor issues — and their stellar support team makes every hiccup feel manageable. Review collected by and hosted on G2.com.