--- title: Kula Reviews meta\_title: 'Kula Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 69 reviews by the users' company size, role or industry to find out how Kula works for a business like yours. aggregate\_rating: rating\_value: 4.5 review\_count: 69 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Recruiting url: https://www.g2.com/categories/recruiting --- ### Kula Pros and Cons: Top 5 Advantages and Disadvantages #### Quick AI Summary Based on G2 Reviews Generated from real user reviews Users value the **simple and intuitive interface** of Kula, enhancing the effortless referral process and management. [(38 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=1142302&qs=pros-and-cons#reviews) Users praise Kula's **simple and intuitive user interface** , making referral processes and candidate management effortless and efficient. [(21 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2087814&qs=pros-and-cons#reviews) Users value the **automation features** of Kula, significantly enhancing their recruitment efficiency and simplifying candidate management. [(17 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2129346&qs=pros-and-cons#reviews) Users praise Kula's **excellent customer support** , highlighting responsiveness and helpfulness throughout their recruitment process. [(17 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2129424&qs=pros-and-cons#reviews) Users love the **automation features** of Kula, enhancing efficiency in recruitment and streamlining candidate management. [(17 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=1142271&qs=pros-and-cons#reviews) Users note that Kula lacks **essential features** like comprehensive reporting and better integration with job platforms. [(13 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2087834&qs=pros-and-cons#reviews) Users desire **greater customization** options in Kula for reports, branding, and profiles to improve their experience. [(10 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2270343&qs=pros-and-cons#reviews) Users find the **candidate management process cumbersome** , citing issues like duplication and complex workflows that hinder efficiency. [(8 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2313198&qs=pros-and-cons#reviews) Users find **feature deficiencies** in Kula, as it lacks seamless candidate management and comprehensive reporting functionalities. [(8 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2270714&qs=pros-and-cons#reviews) Users experience **software bugs** that occasionally disrupt functionality, though updates often help resolve these issues. [(8 mentions)](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2129325&qs=pros-and-cons#reviews) ### 5 Pros or Advantages of Kula ##### 1. Ease of Use Users value the **simple and intuitive interface** of Kula, enhancing the effortless referral process and management. [ See 38 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=1142302&qs=pros-and-cons#reviews) See Related User Reviews ![Ranjini B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ranjini B.") RB Ranjini B. Mid-Market (51-1000 emp.) 4.0/5 "Easy Reporting with Custom AI Scoring and a Great Interview Notetaker" What do you like about Kula? Ease of reporting, customised AI scoring, interview notetaker & recording ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "A solid ATS built for a lean recruiting team" What do you like about Kula? The AI scoring works well, and the interface is intuitive. As an ATS, Kula is meaningfully better than the platforms I’ve used in the past, and it’s b ##### 2. User Interface Users praise Kula's **simple and intuitive user interface** , making referral processes and candidate management effortless and efficient. [ See 21 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2087814&qs=pros-and-cons#reviews) See Related User Reviews ![Charles S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Charles S.") CS Charles S. Mid-Market (51-1000 emp.) 3.0/5 "Great UI and eager improvements, but some basics take longer to deliver" What do you like about Kula? Kula has a very nice user interface, the company itself is on the young side so they are eager to work out kinks and make improvements. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "A solid ATS built for a lean recruiting team" What do you like about Kula? The AI scoring works well, and the interface is intuitive. As an ATS, Kula is meaningfully better than the platforms I’ve used in the past, and it’s b ##### 3. Automation Users value the **automation features** of Kula, significantly enhancing their recruitment efficiency and simplifying candidate management. [ See 17 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2129346&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Automation Features That Streamline Recruitment Admin" What do you like about Kula? automation features. There are many things that streamline the admin part of recruitment ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "A solid ATS built for a lean recruiting team" What do you like about Kula? The AI scoring works well, and the interface is intuitive. As an ATS, Kula is meaningfully better than the platforms I’ve used in the past, and it’s b ##### 4. Customer Support Users praise Kula's **excellent customer support** , highlighting responsiveness and helpfulness throughout their recruitment process. [ See 17 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2129424&qs=pros-and-cons#reviews) See Related User Reviews ![Katie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie P.") KP Katie P. Mid-Market (51-1000 emp.) 4.5/5 "A Modern, All-in-One ATS That Actually Reduces Recruiter Work — Not Adds to It" What do you like about Kula? Kula is incredibly intuitive and easy to use, even for hiring managers who are not in recruiting tools every day. The interface is clean, workflows ar ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 5.0/5 "A Powerful Automation Partner for Modern Recruiting" What do you like about Kula? What stands out is its automation + personalization combo: - It reduces recruiter workload - Keeps outreach authentic, not spammy - Helps teams mai ##### 5. Features Users love the **automation features** of Kula, enhancing efficiency in recruitment and streamlining candidate management. [ See 17 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=1142271&qs=pros-and-cons#reviews) See Related User Reviews ![Ranjini B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ranjini B.") RB Ranjini B. Mid-Market (51-1000 emp.) 4.0/5 "Easy Reporting with Custom AI Scoring and a Great Interview Notetaker" What do you like about Kula? Ease of reporting, customised AI scoring, interview notetaker & recording ![Meghan H.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Meghan H.") MH Meghan H. Mid-Market (51-1000 emp.) 5.0/5 "Love Kula!" What do you like about Kula? AI resume scoring, all kinds of customizations, an AI conversational agent, and an AI notetaker. Kula only uses in-house built small language models a ### 5 Cons or Disadvantages of Kula ##### 1. Missing Features Users note that Kula lacks **essential features** like comprehensive reporting and better integration with job platforms. [ See 13 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2087834&qs=pros-and-cons#reviews) See Related User Reviews ![Fanni K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Fanni K.") FK Fanni K. Mid-Market (51-1000 emp.) 4.0/5 "Great for Hiring Progress Tracking & Slack Updates, Referrals Need Work" What do you dislike about Kula? With referrals it is not possible to add e.g. motivation letter, only CV ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "A solid ATS built for a lean recruiting team" What do you dislike about Kula? Some basic features you’d expect from a more mature ATS are missing, such as the ability to cap the number of interviews scheduled in a day. And like ##### 2. Limited Customization Users desire **greater customization** options in Kula for reports, branding, and profiles to improve their experience. [ See 10 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2270343&qs=pros-and-cons#reviews) See Related User Reviews ![Katie P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Katie P.") KP Katie P. Mid-Market (51-1000 emp.) 4.5/5 "A Modern, All-in-One ATS That Actually Reduces Recruiter Work — Not Adds to It" What do you dislike about Kula? Because Kula is evolving quickly, there are occasional features that are still being refined or expanded, especially around deeper reporting customiza ![Snehil V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Snehil V.") SV Snehil V. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Recruiting with Seamless Integrations and User-Friendly Design" What do you dislike about Kula? Certain sophisticated features seem constrained and would benefit from additional personalization choices. Workflows occasionally call for additional ##### 3. Candidate Management Users find the **candidate management process cumbersome** , citing issues like duplication and complex workflows that hinder efficiency. [ See 8 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2313198&qs=pros-and-cons#reviews) See Related User Reviews ![Snehil V.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Snehil V.") SV Snehil V. Mid-Market (51-1000 emp.) 5.0/5 "Effortless Recruiting with Seamless Integrations and User-Friendly Design" What do you dislike about Kula? Certain sophisticated features seem constrained and would benefit from additional personalization choices. Workflows occasionally call for additional ![Shivam A.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Shivam A.") SA Shivam A. Mid-Market (51-1000 emp.) 4.0/5 "KULA is good tool for interviews" What do you dislike about Kula? KULA don't offer phone call reminders for candidates or interviewers. ##### 4. Feature Deficiency Users find **feature deficiencies** in Kula, as it lacks seamless candidate management and comprehensive reporting functionalities. [ See 8 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2270714&qs=pros-and-cons#reviews) See Related User Reviews ![Ranjini B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ranjini B.") RB Ranjini B. Mid-Market (51-1000 emp.) 4.0/5 "Easy Reporting with Custom AI Scoring and a Great Interview Notetaker" What do you dislike about Kula? I think the reporting can improve & analysis of data can be added to the AI, which should be trained to provide better analysis. ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "A solid ATS built for a lean recruiting team" What do you dislike about Kula? Some basic features you’d expect from a more mature ATS are missing, such as the ability to cap the number of interviews scheduled in a day. And like ##### 5. Software Bugs Users experience **software bugs** that occasionally disrupt functionality, though updates often help resolve these issues. [ See 8 mentions ](https://www.g2.com/products/kula/reviews?filters%5Bsentiment_snippet%5D=2129325&qs=pros-and-cons#reviews) See Related User Reviews ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") A Verified User Small-Business (50 or fewer emp.) 4.0/5 "Automation Features That Streamline Recruitment Admin" What do you dislike about Kula? there are still bugs here and there and somethings that would be intuitive or expected for a recruiter and they aren't built out in the software, but ![Verified User](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User") U Verified User Mid-Market (51-1000 emp.) 3.5/5 "Great AI Notetaker and Scheduling, But Reporting Needs Work" What do you dislike about Kula? The reporting & dashboard creation along with few bugs. ## Top-Rated Alternatives [ ![Greenhouse](https://images.g2crowd.com/uploads/product/hd_favicon/25ad43dc46a40257961c33d384f93a74/greenhouse.svg "Greenhouse") Greenhouse 4.4/5(3,959) ](https://www.g2.com/products/greenhouse/reviews) [ ![Lever](https://images.g2crowd.com/uploads/product/hd_favicon/0c784590b1c46f3dff03816ce640bd03/lever.svg "Lever") Lever 4.3/5(2,123) ](https://www.g2.com/products/lever/reviews) [ ![Rippling](https://images.g2crowd.com/uploads/product/hd_favicon/49f7d8e6cbfe097f90afa19d824891bc/rippling.svg "Rippling") Rippling 4.8/5(13,219) ](https://www.g2.com/products/rippling/reviews) [ View All Alternatives ](https://www.g2.com/products/kula/competitors/alternatives) ![Madhur K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Madhur K.") MK Madhur K. Advisor - People Success (Global) Mid-Market (51-1000 emp.) 5/11/2023 "The best hiring tool in the market" 4.5/5 What do you like best about Kula? Kula’s automated InMails is magic. The ability to source candidates directly from LinkedIn and GitHub - helps a lot! The automation of follow-ups is a major plus point and has significantly increased our productivity. Review collected by and hosted on G2.com. What do you dislike about Kula? While Kula does provide analytics, they could definitely be more comprehensive. It would be great to see some more detailed insights on DEI efforts. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Kula has enabled us to approach a vast array of passive candidates without resorting to mass emailing or spam-like tactics. The automated engagement Flows have saved us a significant amount of time as well as enhanced the candidate experience Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Aravind S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Aravind S.") AS Aravind S. Director Talent Acquisition Mid-Market (51-1000 emp.) 5/16/2023 "Best companion for a recruiter" 5/5 What do you like best about Kula? Kula helped me save boatloads of time by automating reach-outs, tracking engaKulaents and responses, and automating follow-ups - all while looking sleek and intuitive And what the heck is Circles - mind blown! I know I am using Flows more in the beginning, but Circles will be a goldmine very soon. Review collected by and hosted on G2.com. What do you dislike about Kula? Nothing at all. Just keep building. #onwardsandupwards Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Engaging with passive candidates. Recruiters get ghosted more often than not, but I can use Kula to send messages on behalf of hiring managers and senior leaders - gets more conversions. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Rohit S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Rohit S.") RS Rohit S. Head of Marketing Small-Business (50 or fewer emp.) 5/9/2023 "The best recruitment tool out there for outbound recruitment" 5/5 What do you like best about Kula? Kula is custom-built for candidate reach outs and pipeline analytics. Our recruitment team is using Kula extensively. The learning curve is small and we closed a high-value role within weeks of being onboarded on Kula. Review collected by and hosted on G2.com. What do you dislike about Kula? Nothing, we love Kula right now. I think the founder’s experience in recruiting shows in the product. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Kula helps us automate candidate reach outs, and massively increase candidate response rates. Coupling InMails with emails is a pretty effective solution. The integration with our ATS is pretty deep and saves a lot of duplicate work. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Jay J.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Jay J.") JJ Jay J. Mid-Market (51-1000 emp.) 5/16/2023 "give your recruting stack a raise!" 5/5 What do you like best about Kula? the founder understands the core recruiting problem, which reflects on the product. this is a perfect tool for recruiters looking to automate and strategize top of the funnel. Kula Circles is one of those products which centralises the madness and chaos of referral. overall the next phase of data-driven recruitment is here :) Review collected by and hosted on G2.com. What do you dislike about Kula? that Kula is not in every recruiter's tool kit just. yet. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? - automating top the funnel building with data - streamlining the referral Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Sonal S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Sonal S.") SS Sonal S. Community Member Mid-Market (51-1000 emp.) 5/15/2023 "Fantastic recruitment tool" 5/5 What do you like best about Kula? Love the sourcing with Kula extension. I also find the enrichment of personal email IDs, pretty helpful. InMails or emails alone weren’t proving effective before and now we see noticeable improvements in the response rate of candidates by using both at once. Review collected by and hosted on G2.com. What do you dislike about Kula? Nothing to dislike really. Analytics can be a bit stronger, but nothing is missing as such. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Helps us source diverse candidates based on our priorities. It helps automate reach outs and follow-ups across channels. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Abha K.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Abha K.") AK Abha K. People Success Lead Mid-Market (51-1000 emp.) 4/10/2023 "Ultimate Recruitment Automation Tool" 5/5 What do you like best about Kula? I love the Kula extension for sourcing, and the enriched personal email IDs have been incredibly helpful. Previously, using just InMails or emails alone wasn't practical, but now we've seen a significant improvement in candidate response rates by using both together. Review collected by and hosted on G2.com. What do you dislike about Kula? Creating the sequence can be a bit tiresome, but as spoken with the CS team, they are coming up with some automation and looking forward to that feature. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? "Kula has been instrumental in automating our candidate outreach and sourcing efforts, especially in reaching out to a diverse pool of candidates on LinkedIn. Review collected by and hosted on G2.com. Show More Validated ReviewerIncentivizedSource: G2 invite ![Pranay S.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pranay S.") PS Pranay S. Head of Talent Mid-Market (51-1000 emp.) 12/15/2022 "Best Recruiting Automation tool today" 5/5 What do you like best about Kula? Kula has thought through multiple use cases while building this tool. While there are several other tools out there like Gem or sourcewhale that focus on just building a mailing platform, Kula takes it one step ahead and makes the recruiters jobs much easier with customised inhouse templates, better enrichment and drastically lesser clicks Review collected by and hosted on G2.com. What do you dislike about Kula? It's a relatively new tool and misses some integrations with ATSs/external 3rd party tools. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Solves the hassle of building a referral and outbound engine. Saves me hours weekly so I can focus on the non-operational bit of recruiting, i.e., providing a better candidate experience. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerSource: Organic ![Verified User in Financial Services](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Financial Services") UF Verified User in Financial Services Enterprise (\> 1000 emp.) 5/18/2023 "Great product - really like the overall experience" 4.5/5 What do you like best about Kula? Kula's user interface is intuitive and user-friendly. It allows me to navigate through the tool without getting lost quickly. The sourcing module and email enrichment are particularly noteworthy. Review collected by and hosted on G2.com. What do you dislike about Kula? While Kula is a great tool overall, the learning curve can be steep for first-time users. However, their customer support is beneficial, and they’re always available to help users better understand the tool. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Kula is solving our issues of manual candidate sourcing and engagement. It has significantly improved our productivity and efficiency by automating most of the tedious tasks. Review collected by and hosted on G2.com. Show More Validated ReviewerSource: Organic ![Verified User in Leisure, Travel & Tourism](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Leisure, Travel & Tourism") UL Verified User in Leisure, Travel & Tourism Small-Business (50 or fewer emp.) 5/15/2023 "Streamlined and effective." 5/5 What do you like best about Kula? I like Kula's integrative approach to recruitment. It combines various features into a single platform, such as candidate sourcing, email enrichment, and sequence creation. This makes the recruiting process much more streamlined. Review collected by and hosted on G2.com. What do you dislike about Kula? While Kula is an excellent tool, it could do with more ATS integrations (which I hear is in plans) for a more seamless experience. Review collected by and hosted on G2.com. What problems is Kula solving and how is that benefiting you? Kula has made the sourcing and tracking of potential candidates much more efficient. This has led to increased productivity and has allowed us to focus more on the quality of our candidates. Review collected by and hosted on G2.com. 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