Kuga is a white-label AI infrastructure platform that enables digital agencies, web developers, and IT service providers to build, deploy, and resell custom AI chat agents under their own brand. As a backend-as-a-service solution, it allows agencies to provide AI automation products to small and mid-sized business (SMB) clients without requiring internal engineering teams or proprietary code development. The platform is engineered specifically for the reseller model, focusing on multi-tenancy and strict data isolation rather than direct-to-consumer interaction. Agencies utilize Kuga to create distinct conversational agents for each of their clients. Configuration is primarily handled through "Website Sync," where the platform scrapes and parses a client’s existing website URL to automatically structure a knowledge base. Once configured, agents are deployed via a JavaScript embed snippet or a hosted link, capable of handling customer service inquiries, capturing lead contact details, and executing booking workflows. Key features and capabilities of the Kuga platform include: White Label Architecture: The interface and chat widgets are fully unbranded, allowing agencies to replace vendor references with their own logos, brand colors, and custom footers to maintain brand consistency for their clients. Multi-Tenant Management: A centralized dashboard allows agencies to oversee, configure, and monitor multiple distinct client agents from a single login, ensuring data separation between different end-users. Automated Knowledge Ingestion: The platform includes an internal scraper that extracts text from client domains to populate the agent's vector database, utilizing Retrieval-Augmented Generation (RAG) to ground answers in business-specific facts. Behavioral Guardrails: The system utilizes structured prompt engineering to enforce strict behavioral limits, ensuring agents adhere to specific business rules and do not hallucinate information outside of the provided context. Native Integrations: Agents feature built-in connectivity with scheduling tools like Cal.com for real-time appointment booking and structured forms for lead capture. Kuga is hosted in the United Kingdom and is designed to adhere to GDPR data sovereignty requirements, supporting agencies that manage data-sensitive clients across the UK and Europe. The infrastructure manages the underlying large language model (LLM) connectivity, vector storage, and message retrieval processes, delivering a production-ready solution for agency deployment.