# Best Ad Networks Software

## How Many Ad Networks Software Products Does G2 Track?

**Total Products under this Category:** 103

### Category Stats (Jul 2026)

- **Average Rating:** 4.35/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Realize (+21.92%) - Among all products in this category, Realize recorded the largest rating increase compared to last month

_Last updated: July 30, 2026_

## How Does G2 Rank Ad Networks Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,300+ Authentic Reviews
- 103+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Ad Networks Software
 ![G2 Grid® for Ad Networks Software plotting products by satisfaction and market presence](https://www.g2.com/categories/ad-networks/grids.png?focus%5B%5D=16333&focus%5B%5D=1446823&focus%5B%5D=4315&focus%5B%5D=1214125&focus%5B%5D=7396&focus%5B%5D=1702679&focus%5B%5D=129886&focus%5B%5D=79350)

Highlighted products: Google AdMob, Blockchain-Ads, Realize, beehiiv, Perform[cb], BidMachine, MonetizeMore, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/ad-networks/grids.json?focus%5B%5D=google-admob&focus%5B%5D=blockchain-ads&focus%5B%5D=taboola-realize&focus%5B%5D=beehiiv&focus%5B%5D=perform-cb&focus%5B%5D=bidmachine&focus%5B%5D=monetizemore&focus%5B%5D=adpushup)

### [Google AdMob](https://www.g2.com/products/google-admob/reviews)

Google AdMob is a comprehensive mobile advertising platform that enables app developers to monetize their applications by displaying high-quality ads. By integrating AdMob, developers can generate revenue while maintaining a seamless user experience. The platform supports various ad formats, including native, rewarded, banner, video, and interstitial ads, allowing for flexible and engaging ad placements within apps. AdMob's advanced monetization technology, such as mediation and real-time bidding, maximizes the value of each ad impression by facilitating competition among multiple ad networks. Additionally, AdMob offers robust analytics and reporting tools, providing developers with actionable insights into user interactions and ad performance. By leveraging AdMob, developers can create a sustainable revenue stream, enabling them to focus on building and enhancing quality apps while offering users free access to their content.

**Average Rating:** 4.3/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Google AdMob?

- **Quality of Support:** 7.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Google AdMob?

- **Seller:** [Google](https://www.g2.com/sellers/google)
- **Year Founded:** 1998
- **HQ Location:** Mountain View, CA
- **Twitter:** @google  
31,899,995 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe4a5936665c9702418dd53c477fef5a7baea08078bb117ed67e966fc581b9ec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1441%2F&secure%5Burl_type%5D=linkedin_company_website)  
341,888 employees on LinkedIn®
- **Ownership:** NASDAQ:GOOG

#### Who Uses This Product?

- **Top Industries:** Computer Software, Computer Games
- **Company Size:** 81% Small, 17% Medium

#### What Do G2 Reviewers Say About Google AdMob?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Google AdMob, praising its intuitive interface and excellent performance metrics.
- Users appreciate the **easy UI** of Google AdMob, praising its effective graphs and superior eCPM rates.

##### Cons

- Users face **insufficient support** from Google AdMob, struggling with issues like automatic eCPM drops without assistance.

#### What Are Recent G2 Reviews of Google AdMob?

**["Easy Ad Integration and Strong Fill Rates with Google AdMob"](https://www.g2.com/survey_responses/google-admob-review-12647240)**

**Rating:** 5.0/5.0 stars

_— Johan L._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-12647240)

**["Best and trustworthy app monetization platform"](https://www.g2.com/survey_responses/google-admob-review-10415141)**

**Rating:** 5.0/5.0 stars

_— Akshat R._

[Read full review](https://www.g2.com/survey_responses/google-admob-review-10415141)

#### What Are G2 Users Discussing About Google AdMob?

- [What is Google AdMob used for?](https://www.g2.com/discussions/what-is-google-admob-used-for) - 1 comment
- [How much does AdMob pay per 1000 views in India?](https://www.g2.com/discussions/how-much-does-admob-pay-per-1000-views-in-india)
- [How can I make money with Google AdMob?](https://www.g2.com/discussions/how-can-i-make-money-with-google-admob)
- [How does Google AdMob work?](https://www.g2.com/discussions/how-does-google-admob-work)
- [Does Google AdMob really pay?](https://www.g2.com/discussions/does-google-admob-really-pay)

### [Blockchain-Ads](https://www.g2.com/pt/products/blockchain-ads/reviews)

Blockchain-Ads é uma rede de anúncios de criptomoedas e uma plataforma de publicidade de desempenho para aquisição de usuários em criptomoedas, iGaming e finanças. Os anunciantes segmentam públicos por interesses, comportamento e atividade de carteira on-chain em mais de 10.000 sites e aplicativos e mais de 18 SSPs para alcance irrestrito na web aberta, com campanhas para exchanges de criptomoedas, protocolos DeFi, cassinos online, casas de apostas, corretores de forex e marcas de fintech. 7 das 10 maiores exchanges de criptomoedas por volume de negociação já realizaram campanhas na Blockchain-Ads, juntamente com os principais cassinos de criptomoedas. A WalletTargeting™ da plataforma indexa mais de 11 milhões de carteiras ativas em 82 blockchains, com rastreamento desde a impressão até a conversão on-chain. Fundada em 2021 e sediada em Singapura, a Blockchain-Ads atende anunciantes verificados, incluindo Coinbase, Binance, OKX, Stake.com e BC.Game.

**Average Rating:** 4.6/5.0

**Total Reviews:** 81

#### How Do G2 Users Rate Blockchain-Ads?

- **Qualidade do Suporte:** 9.0/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Blockchain-Ads?

- **Vendedor:** [Blockchain-Ads Labs](https://www.g2.com/pt/sellers/blockchain-ads-labs)
- **Localização da Sede:** Singapore
- **Twitter:** @BlockchainAds\_  
6,014 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e19e7a456e4307636d0fd9b1090d739695f91fc57f72d1494bc924620fca5027&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fblockchain-ads&secure%5Burl_type%5D=linkedin_company_website)  
24 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Gerente de Marketing
- **Top Industries:** Marketing e Publicidade, Jogos e Cassinos
- **Company Size:** 61% Medium, 38% Small

#### What Are Recent G2 Reviews of Blockchain-Ads?

**["Cumpre a Tarefa para Alvo de Público de Nicho"](https://www.g2.com/pt/survey_responses/blockchain-ads-review-13103994)**

**Rating:** 5.0/5.0 stars

_— Boris P._

[Read full review](https://www.g2.com/pt/survey_responses/blockchain-ads-review-13103994)

**["Alcance Impressionante e Segmentação Flexível com Blockchain-Ads"](https://www.g2.com/pt/survey_responses/blockchain-ads-review-13111505)**

**Rating:** 5.0/5.0 stars

_— Diana S._

[Read full review](https://www.g2.com/pt/survey_responses/blockchain-ads-review-13111505)

### [Realize](https://www.g2.com/products/taboola-realize/reviews)

Realize is a sophisticated performance advertising solution designed to help businesses scale their businesses using the Open Web. This platform serves as a high-volume performance engine that addresses the diminishing returns often encountered in traditional search and social advertising channels. By leveraging a unique combination of data signals and specialized algorithms, Realize connects advertisers with a vast audience, facilitating significant visibility and engagement across a diverse network of publishers and original equipment manufacturers (OEMs), to drive engagement and conversions. Targeted at businesses seeking to drive performance outcomes, Realize simplifies the complexities of the digital landscape. The platform reaches over 600 million daily active users through direct publisher integrations, allowing advertisers to tap into a broad audience base. Unlike manual advertising approaches, Realize prioritizes measurable results by using proprietary data to ensure that ads are displayed to the most relevant, high-intent audiences. This precision not only drives quality traffic - and user engagement - to advertisers’ online properties but also drives conversions to maximize return on investment for advertisers. Realize's effectiveness is built on several core capabilities that distinguish it within the performance advertising category. Automated bidding and optimization strategies utilize real-time signals to drive conversions while maintaining optimal scale and performance. Additionally, predictive matchmaking capabilities enhance campaigns from the first dollar spent by predicting the users most likely to take action. The platform also offers dynamic creative solutions, where AI-powered tools generate original creative assets and optimize variants to align with both platform content policies and recommendations, as well as advertiser objectives. Another key feature of Realize is its advanced spend protection, which employs optimization algorithms to minimize wasted expenditure by automatically directing budgets toward higher-performing supply in real time. This ensures that every advertising dollar is spent effectively. Furthermore, Realize provides comprehensive reporting and transparency through real-time analytics and customizable scheduled reports, granting users clear visibility into campaign performance, user engagement and the properties where adverts have been served. The suite of tracking tools, including codeless conversion setup, empowers businesses to monitor performance and make informed, data-driven decisions with ease. What sets Realize apart is its performance-linked model, where advertisers pay on a CPC basis, ensuring campaigns deliver true value. The platform supports a diverse range of ad formats, including native, display, carousel, motion, and vertical video. This holistic approach not only drives audience growth but also fosters revenue generation within trusted, brand-safe environments, making Realize a compelling choice for businesses aiming to enhance their digital advertising efforts.

**Average Rating:** 3.7/5.0

**Total Reviews:** 66

#### How Do G2 Users Rate Realize?

- **Quality of Support:** 6.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Realize?

- **Seller:** [Taboola](https://www.g2.com/sellers/taboola)
- **Company Website:** Taboola.com
- **Year Founded:** 2007
- **HQ Location:** New York, NY
- **Twitter:** @taboola  
11,236 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=131964ade61e45f8235bc1e2cda0ab19960e072589215ae999666f2be8637e0c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftaboola%2F&secure%5Burl_type%5D=linkedin_company_website)  
2,027 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 56% Small, 34% Medium

#### What Do G2 Reviewers Say About Realize?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of generating ads** with AI-generated headlines, simplifying their advertising efforts significantly.
- Users find Taboola to be an excellent option for **affordable high-volume traffic** , enhancing their online reach effectively.
- Users value the **AI writing assistance** for effortlessly generating impactful ads and creative headlines.
- Users find **high volume traffic** through Taboola to be an effective and cost-efficient solution for their needs.
- Users value how **Taboola effectively captures more leads** , enhancing their business promotion efforts significantly.

##### Cons

- Users report a **bug issue** that causes lead discrepancies, complicating lead counting and tracking effectiveness.
- Users report **data inaccuracy** , leading to challenges in accurately counting leads and tracking performance.
- Users face **inaccuracy in lead counting** due to discrepancies, causing challenges in managing their leads effectively.
- Users report significant **integration problems** with Realize, citing poor navigation and unresponsive customer support as major issues.
- Users express frustration over the **lack of innovation** in Realize, making campaign setup difficult and customer support ineffective.

#### What Are Recent G2 Reviews of Realize?

**["A True Third Channel Beyond Google & Meta, with Strong Conversion Optimisation"](https://www.g2.com/survey_responses/realize-review-13120539)**

**Rating:** 4.0/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/realize-review-13120539)

**["Realize Helped Increase Our Brand Visibility Among Travel Enthusiasts"](https://www.g2.com/survey_responses/realize-review-13121601)**

**Rating:** 4.5/5.0 stars

_— Cherin K._

[Read full review](https://www.g2.com/survey_responses/realize-review-13121601)

#### What Are G2 Users Discussing About Realize?

- [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) - 1 comment
- [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) - 1 comment
- [What makes Taboola unique?](https://www.g2.com/discussions/what-makes-taboola-unique)
- [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for)

### [beehiiv](https://www.g2.com/pt/products/beehiiv/reviews)

A plataforma tudo-em-um que reúne newsletters, sites, podcasts e todas as ferramentas que você precisa para crescer e ganhar.

**Average Rating:** 4.5/5.0

**Total Reviews:** 40

#### How Do G2 Users Rate beehiiv?

- **Qualidade do Suporte:** 8.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind beehiiv?

- **Vendedor:** [beehiiv](https://www.g2.com/pt/sellers/beehiiv)
- **Ano de Fundação:** 2021
- **Localização da Sede:** New York
- **Twitter:** @beehiiv  
35,790 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8c549c6beaf956c2901bfbbf7253df1b40c211cffaf4ad57d631b44939269a48&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbeehiiv&secure%5Burl_type%5D=linkedin_company_website)  
256 funcionários no LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Fundador
- **Top Industries:** Marketing e Publicidade, Saúde, Bem-estar e Fitness
- **Company Size:** 93% Small, 3% Medium

#### What Do G2 Reviewers Say About beehiiv?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários apreciam a **facilidade de uso** do beehiiv, permitindo a criação rápida e profissional de newsletters para todos.
- Os usuários adoram o **design amigável** e os recursos integrados do beehiiv, simplificando a criação e gestão de seus boletins informativos.
- Os usuários apreciam a **fácil criação de newsletters** com a interface amigável do Beehiiv e as extensas opções de personalização.
- Os usuários valorizam a **interface amigável** do beehiiv, facilitando a criação de newsletters fáceis e profissionais para todos.
- Os usuários acham a **facilidade de configuração** do beehiiv excepcional, permitindo a criação rápida e profissional de newsletters com esforço mínimo.

##### Cons

- Os usuários acham o **custo proibitivo** , especialmente para newsletters menores ou necessidades de envio infrequentes.
- Os usuários acham que o **preço é bastante alto** , expressando o desejo por opções mais acessíveis com recursos semelhantes.
- Os usuários acham os **problemas de preços** desafiadores, observando que pode ser proibitivo para criadores menores que buscam crescimento.
- Os usuários acham o **custo para escalar** com o beehiiv desafiador, especialmente para criadores menores e envios infrequentes.
- Os usuários enfrentam uma **curva de aprendizado acentuada** com o beehiiv, achando as opções de configuração e fluxo de trabalho particularmente confusas.

#### What Are Recent G2 Reviews of beehiiv?

**["Beehiiv Torna a Criação de Newsletters e o Acompanhamento de Crescimento Sem Esforço"](https://www.g2.com/pt/survey_responses/beehiiv-review-12519144)**

**Rating:** 5.0/5.0 stars

_— Kanti G._

[Read full review](https://www.g2.com/pt/survey_responses/beehiiv-review-12519144)

**["Monetização Feita Sem Esforço, Mas o Processo de Importação Precisa de Melhorias"](https://www.g2.com/pt/survey_responses/beehiiv-review-12849095)**

**Rating:** 4.0/5.0 stars

_— Jessica L._

[Read full review](https://www.g2.com/pt/survey_responses/beehiiv-review-12849095)

### [Perform[cb]](https://www.g2.com/pt/products/perform-cb/reviews)

A única solução de aquisição de usuários baseada em desempenho que funciona em harmonia com suas agências e parcerias existentes, oferecendo uma maneira sem riscos de desbloquear novas formas de crescer e otimizar os gastos com anúncios sem sacrificar a qualidade - Perform[cb]. O Perform[cb] Outcome Engine adota uma abordagem única para aquisição de clientes que combina IA patenteada e insights de dados incomparáveis com expertise humana experiente para revelar tráfego incremental que tem escapado de você. Não mais apostar com seu orçamento de anúncios - em vez disso, confie em um manual de aquisição de clientes comprovado, projetado para exceder seus objetivos únicos e maximizar o ROI. Desde 2002, a Perform[cb] experimentou um crescimento orgânico exponencial, permitindo que a empresa completasse uma série de aquisições estratégicas; cada uma fornecendo soluções únicas baseadas em desempenho para profissionais de marketing, agências e parceiros editores. Mais clientes, mais instalações, mais leads, mais chamadas - tudo trabalhando com um parceiro de crescimento que faz do seu KPI a sua entrega. Pronto para aproveitar o poder do marketing baseado em resultados? Entre em contato com um dos especialistas em aquisição de clientes da Perform[cb] hoje.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate Perform[cb]?

- **Qualidade do Suporte:** 9.4/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Perform[cb]?

- **Vendedor:** [Perform[cb]](https://www.g2.com/pt/sellers/perform-cb)
- **Ano de Fundação:** 2002
- **Localização da Sede:** Sarasota, Florida
- **Twitter:** @performcb  
12,577 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2aaf70e207b379ede61e3a4f5b8cb810e34eb96324b17deef2cb1cb9efd9d627&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperformcb%2F&secure%5Burl_type%5D=linkedin_company_website)  
128 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 60% Small, 20% Large

#### What Do G2 Reviewers Say About Perform[cb]?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam os **dados abrangentes** fornecidos pela Perform[cb], que aprimoram sua compreensão e análise do ACV.

#### What Are Recent G2 Reviews of Perform[cb]?

**["Insights detalhados sobre ACV que fazem a diferença"](https://www.g2.com/pt/survey_responses/perform-cb-review-11974077)**

**Rating:** 5.0/5.0 stars

_— Usuário Verificado em Tecnologia da Informação e Serviços_

[Read full review](https://www.g2.com/pt/survey_responses/perform-cb-review-11974077)

**["Pessoas incríveis para trabalhar!"](https://www.g2.com/pt/survey_responses/perform-cb-review-9321993)**

**Rating:** 5.0/5.0 stars

_— eric h._

[Read full review](https://www.g2.com/pt/survey_responses/perform-cb-review-9321993)

#### What Are G2 Users Discussing About Perform[cb]?

- [Para que serve o Perform[cb]?](https://www.g2.com/pt/discussions/what-is-perform-cb-used-for)

### [BidMachine](https://www.g2.com/products/bidmachine/reviews)

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.

**Average Rating:** 4.7/5.0

**Total Reviews:** 15

#### How Do G2 Users Rate BidMachine?

- **Quality of Support:** 9.8/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind BidMachine?

- **Seller:** [BidMachine](https://www.g2.com/sellers/bidmachine)
- **Company Website:** www.bidmachine.io
- **Year Founded:** 2019
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c1cec640f036a6ced3f99843b5fec183cf5fb6bddd22643a78a478128f957052&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbidmachine%2F&secure%5Burl_type%5D=linkedin_company_website)  
138 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Games
- **Company Size:** 67% Medium, 20% Small

#### What Are Recent G2 Reviews of BidMachine?

**["Innovative Monetization with Great Support"](https://www.g2.com/survey_responses/bidmachine-review-12718801)**

**Rating:** 5.0/5.0 stars

_— Verified User_

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12718801)

**["Efficient, Professional Team with Proactive, Responsive Support"](https://www.g2.com/survey_responses/bidmachine-review-12877247)**

**Rating:** 5.0/5.0 stars

_— Harper Z._

[Read full review](https://www.g2.com/survey_responses/bidmachine-review-12877247)

### [MonetizeMore](https://www.g2.com/pt/products/monetizemore/reviews)

MonetizeMore é um Parceiro de Publicação Certificado pelo Google que construiu uma plataforma de tecnologia de anúncios premiada (PubGuru) para capacitar editores de sites e desenvolvedores de aplicativos. Mais de 1000 editores digitais confiam em nós para gerenciar a otimização de sua receita de anúncios em 40 países.

**Average Rating:** 4.9/5.0

**Total Reviews:** 27

#### How Do G2 Users Rate MonetizeMore?

- **Qualidade do Suporte:** 9.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind MonetizeMore?

- **Vendedor:** [MonetizeMore](https://www.g2.com/pt/sellers/monetizemore-08bef1ec-111c-4485-91be-aaafb8e28417)
- **Ano de Fundação:** 2010
- **Localização da Sede:** White Rock, CA
- **Twitter:** @monetizemore  
3,970 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b096b5a82034756f861ad97ecd436cf838c01a0ced393213fcb06211c82d71d4&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmonetizemore&secure%5Burl_type%5D=linkedin_company_website)  
78 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 26% Medium

#### What Are Recent G2 Reviews of MonetizeMore?

**["Grupo altamente qualificado"](https://www.g2.com/pt/survey_responses/monetizemore-review-6594261)**

**Rating:** 5.0/5.0 stars

_— Alex Z._

[Read full review](https://www.g2.com/pt/survey_responses/monetizemore-review-6594261)

**["Parceiros essenciais para a gestão de inventário"](https://www.g2.com/pt/survey_responses/monetizemore-review-7169849)**

**Rating:** 5.0/5.0 stars

_— Wellington P._

[Read full review](https://www.g2.com/pt/survey_responses/monetizemore-review-7169849)

#### What Are G2 Users Discussing About MonetizeMore?

- [Para que serve o MonetizeMore?](https://www.g2.com/pt/discussions/what-is-monetizemore-used-for)

### [Opti Digital](https://www.g2.com/pt/products/opti-digital/reviews)

A Opti Digital é uma tecnologia de publicidade (AdTech) projetada para ajudar editores de mídia a otimizar sua receita publicitária por meio de estratégias inovadoras e eficazes. Estabelecida em 2018, a Opti Digital foca em fornecer tecnologias avançadas que aprimoram as capacidades de monetização de editores e anunciantes. Com um compromisso com a inovação e eficiência, a empresa emprega soluções de ponta, como piso dinâmico, formatos de anúncios originais, recursos de otimização de anúncios, insights granulares em tempo real e um wrapper de gerenciamento de anúncios para atender às necessidades em evolução do cenário de publicidade digital. O público-alvo da Opti Digital inclui editores de mídia globais e parceiros de canal que buscam maximizar sua receita publicitária enquanto navegam pelas complexidades do mercado digital. Ao alavancar inteligência artificial e estratégias baseadas em dados, a Opti Digital capacita seus clientes a desbloquear novas oportunidades de monetização e permanecer competitivos em um ambiente em rápida mudança. A plataforma é particularmente benéfica para editores que procuram melhorar o desempenho de seus anúncios e otimizar o gerenciamento de seu inventário de anúncios. Os principais recursos da Opti Digital incluem piso de preço dinâmico, que permite aos editores definir estratégias de preços flexíveis para seu inventário de anúncios, e formatos de anúncios inovadores, baseados em anúncios de exibição social que envolvem os usuários enquanto maximizam o potencial de receita. O wrapper de gerenciamento de anúncios simplifica a integração de várias tecnologias de anúncios, permitindo que os editores racionalizem suas operações e melhorem a eficiência geral. Além disso, a Opti Digital está comprometida em fornecer soluções sem cookies, que são cada vez mais importantes no cenário digital consciente da privacidade de hoje. Este foco não só ajuda os clientes a permanecerem em conformidade com as regulamentações, mas também os posiciona para se adaptarem a futuras mudanças no ecossistema publicitário. As parcerias da Opti Digital com editores e organizações notáveis, como Euronews, 1XL, Sporskeeda, Valnet, Verticalscope, Snack Media, Gizmodo e o Framework de Transparência e Consentimento da IAB, aumentam ainda mais sua credibilidade e alcance dentro da indústria. Como um Parceiro de Publicação Certificado pelo Google (GCPP) reconhecido e parceiro tecnológico do Prebid, a Opti Digital demonstra seu compromisso com a transparência e as melhores práticas em publicidade digital. Ao priorizar a sustentabilidade e reduzir a pegada de carbono dos anúncios, a Opti Digital também se alinha à crescente demanda por soluções de publicidade ambientalmente responsáveis. Esta abordagem multifacetada garante que os editores possam não apenas otimizar sua receita, mas também contribuir positivamente para a indústria e o meio ambiente.

**Average Rating:** 4.5/5.0

**Total Reviews:** 39

#### How Do G2 Users Rate Opti Digital?

- **Qualidade do Suporte:** 9.3/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Opti Digital?

- **Vendedor:** [Opti Digital](https://www.g2.com/pt/sellers/opti-digital)
- **Website da Empresa:** www.optidigital.com
- **Ano de Fundação:** 2018
- **Localização da Sede:** Céret, FR
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4961eeb7317156809d0d201ebcaff4c911db30c634510a24605e5f5d86227567&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Foptidigitalsas&secure%5Burl_type%5D=linkedin_company_website)  
50 funcionários no LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade, Mídia Online
- **Company Size:** 57% Small, 40% Medium

#### What Are Recent G2 Reviews of Opti Digital?

**["Tecnologia de ponta e Equipe Reativa"](https://www.g2.com/pt/survey_responses/opti-digital-review-12960556)**

**Rating:** 5.0/5.0 stars

_— Rodolphe V._

[Read full review](https://www.g2.com/pt/survey_responses/opti-digital-review-12960556)

**["Equipe Responsiva, Alcance Global, Resultados Reais"](https://www.g2.com/pt/survey_responses/opti-digital-review-13035441)**

**Rating:** 4.5/5.0 stars

_— Usuário Verificado em Produção de Mídia_

[Read full review](https://www.g2.com/pt/survey_responses/opti-digital-review-13035441)

### [Adpushup](https://www.g2.com/pt/products/adpushup/reviews)

AdPushup é uma plataforma de otimização de receita que ajuda editores da web a crescerem de forma sustentável sua receita de publicidade, utilizando uma combinação de tecnologia de ponta, parcerias de demanda premium e expertise comprovada em operações de anúncios. AdPushup é um Parceiro de Publicação Certificado pelo Google e Membro do IAB.

**Average Rating:** 4.4/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Adpushup?

- **Qualidade do Suporte:** 8.6/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 8.5/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Adpushup?

- **Vendedor:** [AdPushup](https://www.g2.com/pt/sellers/adpushup)
- **Ano de Fundação:** 2014
- **Localização da Sede:** Wilmington, Delaware
- **Twitter:** @adpushup  
1,604 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7caf515f38b7b5fdf1c16cfbf4203f2f6200530959d2d95ba1e4e4a4dfbd1509&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fadpushup%2F&secure%5Burl_type%5D=linkedin_company_website)  
171 funcionários no LinkedIn®

#### Who Uses This Product?

- **Company Size:** 96% Small, 4% Medium

#### What Are Recent G2 Reviews of Adpushup?

**["Recomende"](https://www.g2.com/pt/survey_responses/adpushup-review-11158022)**

**Rating:** 5.0/5.0 stars

_— Ben M._

[Read full review](https://www.g2.com/pt/survey_responses/adpushup-review-11158022)

**["Abhijeet é um dos melhores gerentes de adops com quem já trabalhei"](https://www.g2.com/pt/survey_responses/adpushup-review-7504715)**

**Rating:** 5.0/5.0 stars

_— Usuário Verificado em Mídia Online_

[Read full review](https://www.g2.com/pt/survey_responses/adpushup-review-7504715)

#### What Are G2 Users Discussing About Adpushup?

- [What is ad revenue optimization?](https://www.g2.com/pt/discussions/what-is-ad-revenue-optimization)
- [What is ad Push?](https://www.g2.com/pt/discussions/what-is-ad-push)
- [What does AdPushup do?](https://www.g2.com/pt/discussions/what-does-adpushup-do)

### [AdMaven](https://www.g2.com/products/admaven/reviews)

AdMaven is a leading direct traffic ad network, selling +5 Billion daily impressions across multiple formats and monetizing over 10k publishers’ websites, worldwide. Powered by AI and over 10 years of online advertising experience, you will find an increased performance on media campaigns and increased revenue on your traffic monetization. Our main focus is providing our advertisers with high ROAS while increasing our publisher’s revenues.

**Average Rating:** 4.2/5.0

**Total Reviews:** 12

#### How Do G2 Users Rate AdMaven?

- **Quality of Support:** 8.7/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.1/10 (Category avg: 8.9/10)

#### Who Is the Company Behind AdMaven?

- **Seller:** [Ad Network](https://www.g2.com/sellers/ad-network)
- **Year Founded:** 2014
- **HQ Location:** Tel Aviv, IL
- **Twitter:** @AdMaven2  
500 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8dc4acbe5e7bb5f8de16bbe8a8b35bfa364c0173111a0536bc58bd8adac86a5d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fad-maven-group&secure%5Burl_type%5D=linkedin_company_website)  
93 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 92% Small, 25% Medium

#### What Are Recent G2 Reviews of AdMaven?

**["This is my Honest Experience with AdMaven software tool"](https://www.g2.com/survey_responses/admaven-review-11083791)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer Software_

[Read full review](https://www.g2.com/survey_responses/admaven-review-11083791)

**["Admaven review"](https://www.g2.com/survey_responses/admaven-review-10992836)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/admaven-review-10992836)

#### What Are G2 Users Discussing About AdMaven?

- [What is AdMaven used for?](https://www.g2.com/discussions/what-is-admaven-used-for)

### [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews)

Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety. Visit www.innovid.com to learn more.

**Average Rating:** 4.1/5.0

**Total Reviews:** 373

#### How Do G2 Users Rate Innovid?

- **Quality of Support:** 9.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 7.9/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Innovid?

- **Seller:** [Mediaocean](https://www.g2.com/sellers/mediaocean)
- **Company Website:** www.mediaocean.com
- **Year Founded:** 1967
- **HQ Location:** New York, NY
- **Twitter:** @TeamMediaocean  
9,812 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97a6f733add8969111bc06fd4f2af75f9a1050fa1f1d5add0fd301f0cb4fecb9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F20282%2F&secure%5Burl_type%5D=linkedin_company_website)  
1,160 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Social Media Coordinator, Social Media Strategist
- **Top Industries:** Marketing and Advertising, Online Media
- **Company Size:** 43% Large, 42% Medium

#### What Do G2 Reviewers Say About Innovid?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of Innovid, enjoying its intuitive UI and streamlined management of ad campaigns.
- Users appreciate the **intuitive and user-friendly interface** of Innovid, enabling quick campaign setup and smooth navigation.
- Users appreciate the **intuitive campaign management** of Innovid, enabling effortless and organized ad campaign execution across multiple platforms.
- Users praise the **intuitive interface** of Innovid, enhancing ease of campaign management and effectiveness across screens.
- Users love the **intuitive interface** of Innovid, praising its ease of use and seamless integration for campaigns.

##### Cons

- Users experience a **high learning curve** with Innovid due to complex setup and unclear functionalities.
- Users face a **steep learning curve** with Innovid, struggling to grasp fundamentals and navigate complex reporting efficiently.
- Users find Innovid **time-consuming** due to a steep learning curve and slow response times for support requests.
- Users find Innovid to be **time-consuming** , with delays in support, reporting, and a steep learning curve.
- Users find Innovid's **inefficient uploading process** frustrating, impacting campaign effectiveness and increasing management challenges.

#### What Are Recent G2 Reviews of Innovid?

**["Reliable, Intuitive and Always improving with each update"](https://www.g2.com/survey_responses/innovid-review-11786764)**

**Rating:** 5.0/5.0 stars

_— vaishali ._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11786764)

**["Innovid Review from Adops Associate POV"](https://www.g2.com/survey_responses/innovid-review-11782236)**

**Rating:** 4.5/5.0 stars

_— Gandharva P._

[Read full review](https://www.g2.com/survey_responses/innovid-review-11782236)

#### What Are G2 Users Discussing About Innovid?

- [What is Flashtalking by Mediaocean used for?](https://www.g2.com/discussions/what-is-flashtalking-by-mediaocean-used-for)

### [EX.CO](https://www.g2.com/products/ex-co/reviews)

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video. Headquartered in New York City with a global team, the company is proudly backed by The Walt Disney Company, Saban Ventures, Viola Group, 83North, and others.

**Average Rating:** 4.3/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate EX.CO?

- **Quality of Support:** 8.2/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.4/10 (Category avg: 8.9/10)

#### Who Is the Company Behind EX.CO?

- **Seller:** [EX.CO](https://www.g2.com/sellers/ex-co)
- **Year Founded:** 2012
- **HQ Location:** New York, US
- **Twitter:** @EXCOPlatform  
196 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a6f82ecf7133b5cab19dc99274dfd0550adc1b0d450d7948488ef2d65aa92378&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexcoplatform%2F&secure%5Burl_type%5D=linkedin_company_website)  
262 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 40% Medium, 36% Small

#### What Do G2 Reviewers Say About EX.CO?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **outstanding customer support** of EX.CO, noting responsiveness and exceptional collaboration throughout the setup process.
- Users commend EX.CO for its **exceptional customer satisfaction** , highlighting outstanding service and responsiveness to individual needs.
- Users value the **immediate impact on revenue** from EX.CO, enhancing business growth with excellent support and ease of use.
- Users value the **flexibility and monetisation support** of EX.CO, enhancing user experience and revenue generation.
- Users appreciate the **ease of use** of EX.CO, enjoying a seamless setup and effective customer support throughout.

##### Cons

- Users find the **dashboard issues** in EX.CO hinder their ability to effectively analyze video performance and metrics.
- Users note the **analytics limitations** of EX.CO, wishing for improved depth in video performance metrics.
- Users face **cost limitations** with EX.CO, affecting access to tailored syndicated content for specific needs.
- Users experience a **short learning curve** with EX.CO while optimizing placements, though support is helpful.
- Users note that the **limited geographic data** restricts access to relevant syndicated content for hyper-local needs.

#### What Are Recent G2 Reviews of EX.CO?

**["Exceptional Support and Strategic Vision Elevate Our Experience"](https://www.g2.com/survey_responses/ex-co-review-12114614)**

**Rating:** 4.5/5.0 stars

_— Mike I._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12114614)

**["Seamless Video Monetisation with Excellent Support"](https://www.g2.com/survey_responses/ex-co-review-12307406)**

**Rating:** 5.0/5.0 stars

_— Petra C._

[Read full review](https://www.g2.com/survey_responses/ex-co-review-12307406)

### [Bitmedia.IO](https://www.g2.com/products/bitmedia-io/reviews)

Bitmedia.io is a programmatic advertising platform and global ad network that helps businesses grow through user acquisition and performance marketing campaigns. The platform combines audience targeting, campaign optimization, and publisher monetization tools in a single self-service solution. Advertisers can reach verified audiences across websites, mobile apps, Telegram communities, and other digital media properties. Campaigns can be managed through an easy-to-use dashboard with CPM, CPC, and Smart Bid pricing models, advanced targeting options, real-time reporting, conversion tracking, and API access. Bitmedia supports multiple ad formats, including display banners, responsive ads, image ads, HTML5 ads, in-app ads, Telegram ads, popunder ads and text ads. The platform helps advertisers improve traffic quality, optimize performance, and scale campaigns more efficiently. Businesses across e-commerce, fintech, SaaS, AI, gaming, mobile apps, cybersecurity, affiliate marketing, trading, and blockchain industries use Bitmedia to drive user acquisition, increase brand awareness, and generate leads. For publishers, Bitmedia provides monetization solutions that help maximize revenue through display advertising, header bidding integrations, yield optimization tools, and detailed performance analytics. By combining programmatic advertising, display advertising, audience targeting, performance marketing, campaign optimization, and publisher monetization in one platform, Bitmedia helps advertisers reach the right users and publishers get more value from their inventory.

**Average Rating:** 4.8/5.0

**Total Reviews:** 11

#### How Do G2 Users Rate Bitmedia.IO?

- **Quality of Support:** 9.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 9.7/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Bitmedia.IO?

- **Seller:** [BitMedia](https://www.g2.com/sellers/bitmedia)
- **Year Founded:** 2014
- **HQ Location:** London, GB
- **Twitter:** @bitmedia\_io  
20,981 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9a8d82ad7d6f0c73ecbf86b49eb16a80bd367483a4b5e6a9b885e537dea7ee98&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbitmedia-io&secure%5Burl_type%5D=linkedin_company_website)  
33 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 91% Small, 9% Medium

#### What Do G2 Reviewers Say About Bitmedia.IO?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **transparent analytics** of Bitmedia.IO for optimizing campaigns and tracking performance in real-time.
- Users appreciate the **ease of use** of Bitmedia.IO, facilitating quick campaign launches and efficient management.
- Users find the **easy setup** of Bitmedia.IO efficient, enabling quick campaign launches without technical complications.

#### What Are Recent G2 Reviews of Bitmedia.IO?

**["Efficient Crypto Advertising with Targeted Reach and Analytics"](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)**

**Rating:** 4.5/5.0 stars

_— Takahito T._

[Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12391901)

**["Effortless Campaigns with Targeted Reach"](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)**

**Rating:** 5.0/5.0 stars

_— Mike S._

[Read full review](https://www.g2.com/survey_responses/bitmedia-io-review-12560893)

#### What Are G2 Users Discussing About Bitmedia.IO?

- [What is Bitmedia.IO used for?](https://www.g2.com/discussions/what-is-bitmedia-io-used-for)

### [Perion One](https://www.g2.com/pt/products/perion-one/reviews)

Perion One: Publicidade Inteligente Começa Aqui O cenário de mídia fragmentado de hoje precisa de mais do que execução — exige orquestração. Perion One unifica insights, IA e criatividade para impulsionar publicidade em tempo real e multicanal que se adapta a cada momento e entrega resultados mensuráveis em escala.

**Average Rating:** 4.0/5.0

**Total Reviews:** 90

#### How Do G2 Users Rate Perion One?

- **Qualidade do Suporte:** 7.8/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 7.8/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Perion One?

- **Vendedor:** [Perion](https://www.g2.com/pt/sellers/perion-9db4cf16-f6dd-405c-87d2-af0e6d19018b)
- **Ano de Fundação:** 2001
- **Localização da Sede:** New York
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ab0c31a7c3c1abed622ad0422c2cab11c7a8a97b1571d519ae8140f074c1b8ed&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fperion%2F&secure%5Burl_type%5D=linkedin_company_website)  
668 funcionários no LinkedIn®
- **Propriedade:** NASDAQ: PERI

#### Who Uses This Product?

- **Company Size:** 46% Medium, 34% Small

#### What Do G2 Reviewers Say About Perion One?

_AI-generated summary from verified user reviews_

##### Pros

- Os usuários valorizam a **facilidade de uso** do Perion One, permitindo acesso sem esforço a informações essenciais em várias plataformas.
- Os usuários apreciam os **recursos de automação** do Perion One, permitindo fácil acesso a todas as plataformas e economizando tempo.
- Os usuários valorizam a **gestão centralizada** do Perion One, aumentando a eficiência e proporcionando facilidade de acesso em várias plataformas.
- Os usuários elogiam o **excelente suporte ao cliente** da Perion One, melhorando sua experiência geral de serviço.
- Os usuários valorizam as opções de **personalização** no Perion One, considerando-as essenciais para o gerenciamento diário de dados.

##### Cons

- Os usuários relatam desafios com **imprecisão de dados** , observando dificuldades na categorização adequada, apesar de usarem convenções de nomenclatura rigorosas.
- Os usuários experimentam dificuldade ocasional com a **categorização de dados** no Perion One, mesmo com convenções de nomenclatura adequadas.
- Os usuários acham o **preço caro** do Perion One preocupante, sentindo que o valor não justifica o custo.
- Os usuários relatam ocasional **imprecisão na categorização de dados** , mesmo ao usar convenções de nomenclatura e rótulos rigorosos.

#### What Are Recent G2 Reviews of Perion One?

**["Plataforma Fácil de Usar e Centrada no Cliente"](https://www.g2.com/pt/survey_responses/perion-one-review-10732486)**

**Rating:** 4.0/5.0 stars

_— Stelios K._

[Read full review](https://www.g2.com/pt/survey_responses/perion-one-review-10732486)

**["Trabalho simplificado"](https://www.g2.com/pt/survey_responses/perion-one-review-7712988)**

**Rating:** 5.0/5.0 stars

_— Maddy B._

[Read full review](https://www.g2.com/pt/survey_responses/perion-one-review-7712988)

#### What Are G2 Users Discussing About Perion One?

- [What do you like most about Paragone for social media advertising, and what would you improve?](https://www.g2.com/pt/discussions/what-do-you-like-most-about-paragone-for-social-media-advertising-and-what-would-you-improve)
- [What is Undertone used for?](https://www.g2.com/pt/discussions/what-is-undertone-used-for)

### [Attekmi](https://www.g2.com/pt/products/attekmi/reviews)

Attekmi é uma empresa líder em AdTech que oferece uma variedade de soluções e serviços de troca de anúncios: - AdEx Basic: uma plataforma de troca de anúncios com um núcleo pré-construído para entrar no mercado programático e começar a ganhar com a negociação de mídia rapidamente. - AdEx Plus: uma versão avançada da nossa solução de troca de anúncios que garante fácil escalabilidade e oferece certas oportunidades de personalização. - White Label AdEx: um produto totalmente personalizável desenvolvido exatamente de acordo com suas necessidades.

**Average Rating:** 4.5/5.0

**Total Reviews:** 23

#### How Do G2 Users Rate Attekmi?

- **Qualidade do Suporte:** 9.4/10 (Category avg: 8.7/10)
- **Facilidade de Uso:** 9.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind Attekmi?

- **Vendedor:** [Attekmi](https://www.g2.com/pt/sellers/attekmi)
- **Ano de Fundação:** 2020
- **Localização da Sede:** Palo Alto, CA
- **Twitter:** @smarthub  
2 seguidores no Twitter
- **Página do LinkedIn®:** [www.linkedin.com](https://www.g2.com/pt/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b110639962b03b6caeb91726c7ddf9d1be0d25a76ad0f98115119399f9526830&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64672846%2F&secure%5Burl_type%5D=linkedin_company_website)  
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#### Who Uses This Product?

- **Top Industries:** Marketing e Publicidade
- **Company Size:** 70% Small, 30% Medium

#### What Are Recent G2 Reviews of Attekmi?

**["Software eficiente com ótimo suporte"](https://www.g2.com/pt/survey_responses/attekmi-review-10486243)**

**Rating:** 4.5/5.0 stars

_— Irene H._

[Read full review](https://www.g2.com/pt/survey_responses/attekmi-review-10486243)

**["Revisão positiva da Toucan Ads"](https://www.g2.com/pt/survey_responses/attekmi-review-10578830)**

**Rating:** 5.0/5.0 stars

_— Ira B._

[Read full review](https://www.g2.com/pt/survey_responses/attekmi-review-10578830)

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Advertising network software connects advertisers with web and app publishers. They aggregate ad inventory from websites and apps and match it with advertiser demand to facilitate the process of buying digital advertising space.

These solutions offer advertisers a centralized platform for potential ad placements and provide publishers with a monetization solution for their content. For advertisers, ad networks present available ad inventory for purchase. For publishers, ad networks package inventory in a manner that is appealing to advertisers and maximizes profit. Ad networks serve as a bridge between advertiser campaign management and publisher ad management software, requiring integration with both to function effectively.

To qualify for inclusion in the Ad Network category, a product must:

- Aggregate ad inventory from digital domains (websites, mobile apps, etc.)
- Work with both advertiser campaign tools and publisher ad management systems to enable buying and placing ads
- Allow for advanced ad placement features like dynamic ad creatives and integration with creative tools

Show More

* * *

## How Do You Choose the Right Ad Networks Software?

### What You Should Know About Ad Networks Software

### What is an ad network software?

Ad network software connects advertisers with publishers to facilitate the purchase and sale of digital ad space across various online channels. It automates ad placement, targeting, and performance tracking.

Advertisers use ad network software to run campaigns across multiple platforms, while publishers use it to monetize their digital spaces by selling ad inventory. Ad agencies use it to manage client campaigns and ensure optimized ad performance and [budget management](https://www.g2.com/glossary/budget-management-definition).

### What are the common features of ad network software?

Here are some key features that make ad network tools valuable for advertisers and publishers: 

- **Aggregate ad inventory:** Ad network software centralizes ad spaces from various digital sources, like websites, apps, and streaming platforms, into a single marketplace. An ad network might pull inventory from popular news websites and social media apps, allowing advertisers to access various placements via one interface.
- **Integrate with campaign & ad systems:** Ad networks enable seamless [ad buying](https://www.g2.com/articles/media-buying)and placement by connecting advertiser campaign tools and publisher ad management systems. A brand can use its campaign management tool to launch ads directly onto compatible platforms like news sites or gaming apps without requiring manual adjustments.
- **Advanced ad placement & creative integration:** Ad networks offer advanced placement features like dynamic ad creatives and direct integration with design tools. A retailer can display ads that automatically update based on inventory or user interests, using design software integration to keep visuals fresh and engaging.

### What types of ad network software exist?

Ad networks are divided into several types, each with distinct characteristics and use cases in digital advertising. These include:

- [Display networks](https://www.g2.com/categories/display-advertising) connect advertisers to websites and apps that support banners, images, and interactive ads. It allows advertisers to reach audiences across many sites and apps using targeting options based on keywords, interests, and demographics.
- **Native ad networks** offer a less intrusive experience by placing ads that blend seamlessly with a site's content. Such ad networks provide advertisements that match the look and feel of the site they appear on, making them seem more like recommended content than traditional ads.
- **Video ad networks** focus on video content across various platforms. This makes placing video ads on high-traffic sites and streaming services easy. These ad networks provide targeted video advertising solutions and premium video publishers across multiple devices.

### What are the benefits of ad network software?

Ad network tools provide many benefits for advertisers and publishers, including:

- **Access to a diverse range of publishers:** Ad networks target a broad audience by aggregating inventory from multiple publishers. Advertisers can efficiently place ads across social media, news websites, and video platforms without manually setting up advertisements for each platform.
- **Better ad placement and management:** Ad networks ensure that advertisers' promotions reach a relevant audience at the right time. They use programmatic technology to simplify the process of managing ad inventory, help automate ad placement, and target customer segments based on real-time data and bidding. 

### Who uses ad network software?

The primary users of ad network software are:

- **Advertisers** use ad networks to access various inventories across different digital platforms. By connecting with multiple publishers through a single interface, they can reach a larger audience, improve targeting, and simplify ad buying. 
- **Publishers** use ad networks to monetize their content and digital spaces. Ad networks allow them to connect with a large pool of advertisers, fill ad spaces more efficiently, optimize ad placements, and track performance.

### Cost of an ad network software

Pricing can vary widely between ad network tools due to differences in features, scope, and services provided. The cost structure of these platforms is shaped by numerous factors. Businesses should have an in-depth discussion with their vendors about pricing models and specific needs. 

Below is an example of a typical pricing structure:

#### Setup fees

Setup fees cover the initial integration of the ad network software into an advertiser's or publisher's system. The setup may involve integrating with existing CRM systems, data analytics platforms, etc., or customizing the software for the specific needs of the business.

#### Platform fees

Platform fees are ongoing charges linked with the usage of the ad network software:

- **Subscription-based:** A fixed monthly or annual fee to access the platform's features and tools.
- **Revenue share model:** Some ad networks take a percentage of the revenue generated through ad placements.
- [Pay-per-click (PPC)](https://www.g2.com/categories/ppc-services) **or pay-per-impression (PPI) fees:** Charges are based on the number of clicks or impressions each ad of the network generates.

#### Maintenance costs

Like other software, ad networks must constantly keep up with advertisers' and publishers' growing requirements. Maintenance costs include ongoing updates to ensure the ad network works smoothly. They may include: 

- Regular software updates and patches
- Technical support for troubleshooting 
- Costs for customization or additional feature development. 

These ongoing costs could be fixed fees or vary depending on the features required.

All in all, the total cost of ad network software will depend on the scale of the business, the complexity of the software, and the platform's pricing model.

### Return on investment (ROI) for ad network software

Measuring ROI involves assessing factors such as targeting precision, platform capabilities, and compliance. Let’s break them down:

#### Ad targeting accuracy

Accurate ad targeting helps advertisers reach out to audiences most likely to convert. Tracking specific metrics can help understand how effective ad targeting capabilities for the ad network are:

- [Click-through rate (CTR)](https://www.g2.com/glossary/click-through-rate-definition) reveals the percentage of users who click on the ad after seeing it. A high CTR means that targeting is effective.
- **Conversion rate** tracks how many ad interactions lead to a purchase, sign-up, or download. High conversion rates indicate accurate targeting.
- **Cost per conversion** helps calculate the amount spent on each successful conversion. Lower costs per conversion, with high accuracy, reflect a good return on investment.

#### Platform capabilities

The features and efficiency of the ad network platform directly impact ROI. Evaluate whether the platform helps minimize ad spending while maximizing exposure and conversions. Assess which channels or placements are driving the highest returns. Multi-touch attribution can show how different ad campaign elements contribute to the final conversion and help identify the most valuable ad placements.

#### Compliance with regulations

Ad networks comply with data privacy regulations such as GDPR, CCPA, and others that require user consent to collect and use data. Tracking user opt-ins is essential to understanding how many people trust the network. A reputable, well-known network will have higher consent rates. The more users consent, the larger the audience becomes for advertisers. 

### Software and services related to ad network software

Complementary tools and services that can enhance the functionality of ad networks include: 

#### Publisher servers

A [publisher server](https://www.g2.com/categories/publisher-ad-server) is used by publishers to manage and serve ad inventory on their websites or apps. It can:

- Optimize ad placements
- Integrate with ad networks and demand-side platforms (DSPs)
- Track impressions, clicks, and conversions
- Manage direct and programmatic ad sales

#### Demand-side platform (DSP)

A [demand-side platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp) automates purchasing digital ad inventory across multiple ad exchanges and networks. It can:

- Automate ad buying through real-time bidding (RTB)
- Offer demographic, behavioral, and geographic audience targeting
- Integrate with ad networks and supply-side platforms (SSPs)
- Track impressions, clicks, and conversions
- Optimize bids based on campaign goals and audience data

### Challenges with ad network software

Common issues faced by advertisers and publishers when using ad network software include:

- **Fraud and invalid traffic** are concerns for both advertisers and publishers. Bots can create fake traffic or clicks. It misleads advertisers into believing their ads have high engagement. For example, a campaign targeting consumers of a specific product may be wasted if bots create fake clicks. Publishers could also inflate impressions and display more ad views, which could lead advertisers to pay for nonexistent exposure.
- Many ad networks offer **limited visibility** into which platforms ads appear on and the strategy behind ad placements. For instance, advertisers may not always know if their ads are being shown on low-quality sites, which could negatively affect brand perception. This lack of transparency makes it challenging for advertisers to understand where their budgets are going and makes it harder to evaluate return on investment (ROI).
- **Inaccurate targeting** can lead to ads reaching the wrong audience and reducing campaign effectiveness. For example, a campaign for high-end luxury goods might target a broad audience without considering income levels, causing the ads to be shown to people who are unlikely to purchase. 

### Which companies should buy ad network software?

Ad network software can benefit various types of businesses. Examples include: 

- **Media agencies** manage a variety of clients with different marketing objectives and invest in ad network software to track which channels deliver the best ROI. For example, when working with a fitness brand, the software can run targeted ads across platforms like social media and mobile apps. By tracking performance metrics, the agency identifies the most effective channel. This data-driven approach allows the company to allocate more budget to those high-performing channels and ensure optimal ROI for the client.
- [E-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) use ad networks to reach the right customers and promote seasonal sales or new product launches. An online electronics store, for example, can use an ad network to target ads to tech enthusiasts browsing other websites. This can ensure ads reach a niche audience, better track customer behavior, and optimize campaigns based on real-time data.
- [Ad agencies](https://www.g2.com/categories/advertising-agencies) rely on ad network software to access various publishers, optimize ad placements, and use advanced targeting features. For example, an ad agency working with a fashion retailer could use the software to track user interactions and behavior across different touchpoints. The agency can better understand customer preferences and tailor ad creatives by analyzing this data. This approach allows the agency to continuously improve targeting, increase engagement, and ultimately drive better results for the client,

### How to choose an ad network software

Refer to some basic guidelines for selecting the right ad network software by assessing key factors: 

- **Assess reach and traffic quality.** Ensure the platform's reach aligns with your target audience. Evaluate the quality of traffic to ascertain it's high-converting and not manipulated by bot traffic.
- **Evaluate ad formats and targeting options.** Review the ad formats (e.g., push notifications, native ads) and targeting capabilities (such as geographic and device-based targeting) to determine if they suit your campaign objectives.
- **Compare optimization tools and reporting features.** Examine the platform's automated optimization tools and reporting capabilities to understand how easily you can monitor performance, adjust bids, and optimize placements for better results.
- **Check for transparency and compliance.** Verify that the platform follows industry standards, such as ads.txt or sellers.json, to ensure transparency in inventory sources and ad placements.
- **Test user experience and customer support.** Assess the ad network's user interface for ease of use. Make sure that reliable customer support is available to assist with any issues during your campaign setup.

### Implementation of ad network software

Once the ad network has been selected, a lot goes into getting it set up and running. Here’s an overview of the steps to effectively implement ad network software:

- **Select the right ad network.** Choose an ad network that aligns with your goals by evaluating its reach, ad targeting features, security measures, and the variety of ad formats it supports (e.g., video, display). Research and compare reviews and ratings on platforms like [G2.com](http://g2.com) to assess competitors and gain insights. Define clear [KPIs](https://www.g2.com/articles/kpi-key-performance-indicator)to measure success and ensure the network’s audience aligns with your target demographic to optimize your campaign’s reach and effectiveness.
- **Set up accounts and budgets.** Configure accounts with the appropriate bidding strategy: _Cost Per Click (CPC)_ for pay-per-click campaigns, _Cost Per Thousand Impressions (CPM)_ for brand awareness, or _Cost Per Acquisition (CPA)_ to focus on conversions. Allocate flexible budgets that can be adjusted to optimize resources across campaigns. Invest in product training and share success stories to foster engagement and learning among teams and stakeholders
- **Integrate software and tracking tools.** Integrate the ad network with CRM and analytics tools through APIs. Implement tracking codes to ensure accurate data collection for performance analysis.
- **Create and organize ads.** Optimize creatives for different platforms (mobile, desktop.) Use [A/B testing](https://learn.g2.com/a-b-testing) to refine ad variations and identify the most influential creatives.
- **Launch the campaign** and closely monitor early performance to make adjustments as needed. Focus on optimization during the initial phase to refine targeting and creatives. Adjust targeting, bidding, and creatives based on ongoing performance. Refresh ad campaigns according to trends now and then to prevent ad fatigue and maintain engagement.
- **Analyze results and report.** Use detailed reporting tools like Google Analytics to track and measure ad campaign performance. Compare results to KPIs to ensure alignment with short, and long-term goals. Scale the campaign gradually and align available resources to maximize results.

### Ad network software trends

- **Automation in targeting and predictive analysis.** Ad networks are increasingly adopting algorithms driven by artificial intelligence to improve advertisement targeting accuracy. For example, TikTok introduced AI-powered Smart+, an automated ad solution that handles [ad creation](https://www.g2.com/glossary/ad-creation-definition), placement, and bidding, simplifying the process for advertisers. In addition to targeting, AI is used for predictive analysis, allowing for real-time trend forecasting and campaign optimization.
- **Development of comprehensive ad platforms.** Platforms are slowly evolving into all-in-one solutions by incorporating dashboards and use cases catering to publishers and advertisers. This integration provides a unified experience, making managing campaigns and tracking performance across all stages easier and more effective for all parties involved. 
- **Increased focus on security and privacy.** As data security and privacy concerns grow, ad networks prioritize [fraud detection](https://www.g2.com/glossary/fraud-detection-definition). Some tools now use AI to identify bot traffic and other fraudulent activities, ensuring reliable and secure ad campaigns.

_Researched and written by_ [_Yukta Rastogi_](https://research.g2.com/insights/author/yukta-rustagi)

_Reviewed and edited by:_ [_Monishka Agarwal_](https://learn.g2.com/author/monishka-agrawal)