--- title: Kount Reviews meta\_title: 'Kount Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 116 reviews by the users' company size, role or industry to find out how Kount works for a business like yours. aggregate\_rating: rating\_value: 4.8 review\_count: 116 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Web Security url: https://www.g2.com/categories/web-security ---

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# Kount Reviews & Product Details

Claimed

###### Profile Status

This profile is currently managed by Kount but has limited features.  
  
Are you part of the Kount team? [Upgrade your plan](https://sell.g2.com) to enhance your branding and engage with visitors to your profile!

Kount is trust and safety technology. Businesses pick the solutions that are relevant to their unique challenges, and we help them grow with confidence — no matter the industry. We use data-driven decisions, advanced machine learning, and decades of experience to overcome the challenges that commonly plague today’s growing businesses. The result is greater confidence in every interaction.

* * *

Seller
[Kount, an Equifax Company](https://www.g2.com/sellers/kount-an-equifax-company)
Discussions
[Kount Community](https://www.g2.com/products/kount/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Calvin Glenn

Show More

## Typical Contract Price

Pricing provided by BetterCloud and others.

$$k - $$k

Per Year

[Log in to unlock pricing](/auth/linkedin?return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fkount%2Freviews)

## User Insights

Average based on 116 real user reviews.

Implementation Time

2 months

Perceived Cost

$$$$$

Typical contract price

$0k - $0k

[Sign in to view](/login)

Per Year

[Log in to unlock pricing and user insights](/login)

RD

RICHARD D.

Mid-Market (51-1000 emp.)

7/10/2023

"Very professional team, extremely prepared on the chargeback matters."

5/5

What do you like best about Kount?

The level of professionality of the team, their knowledge of the chargeback and fraud prevention world, their continue follow up for assistance and support! We had a great professional experience working with Kount Team! Review collected by and hosted on G2.com.

What do you dislike about Kount?

At the moment, I do not have any dislike, however I suggest implementing a overall reporting feature in the Chargeback tool, we need to retrieve details of all the chargebacks with details into one excel spreadsheet in order for us to document and review this information, however currently the platform does not have this feature, which is a bit frustrating. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Chargeback rate issues, and now working on the fraud prevention tool in order to detect fraud orders and prevent fraud chargebacks. The team has been able to identify our issues and propose solutions accordingly. Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8303811/official_response/edit)

Richard -- thank you for sharing this kind review! We're so glad to have you as a customer and are thrilled to hear of your positive experience working with the Kount team. We appreciate your candor and have shared your thoughtful feedback with our team! Cheers!

7/13/2023
Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail")
AR

Verified User in Retail

Mid-Market (51-1000 emp.)

2/13/2024

"Kount Essentially Remove Fraud from our Equation"

5/5

What do you like best about Kount?

Kount helped us reduce fraud from an everyday fear and simplify it down to a 5-10 exercise each day. Review collected by and hosted on G2.com.

What do you dislike about Kount?

We haven't experienced a downside in using it. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Hundreds of thousands of transactions with a wide review net are narrowed down to our highest potential fraud actors. Review collected by and hosted on G2.com.

Show More

Response from Lauren Vanegas of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-9228514/official_response/edit)

We are delighted to learn about the positive impact Kount has had on your business. Your ability to focus on your business with confidence truly embodies the solution we strive to provide. Thank you for your business, and for trusting Kount!

2/14/2025
Current UserValidated ReviewerSource: Organic

MR

Matt R.

Mid-Market (51-1000 emp.)

7/18/2023

"Kount is great with some tuning"

4.5/5

What do you like best about Kount?

Kount Control and Command work well in combination to handle and filter bots and malicious users at the perimeter and then let us filter in a broader or finer way at the checkout. Implementation of Control drastically dropped the amount of botting and carding attacks we were dealing with. Review collected by and hosted on G2.com.

What do you dislike about Kount?

Everything is built around the Omniscore, so if your website and process are not set up properly you can introduce a number of issues that can lower your customer's score and cause them to be blocked by your rules. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

It is helping us cut down on chargebacks which improves the experience for our customers and improves our credibility and reputation. Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8333533/official_response/edit)

Hi Matt -- we appreciate you sharing your experience with Kount, and are thrilled to hear that the tools have been successful for your business. Thank you for your time and honesty! If we can ever help with anything, please shout.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

AH

AJ H.

Mid-Market (51-1000 emp.)

7/10/2023

"The best possible collaboration between machine learning and personal touch"

4/5

What do you like best about Kount?

First and foremost what I like best about Kount are the people within the organization. From the top down, they have been the most genuine and willing partners I have ever come across. Secondly, the platform and its offshoots such as DCM are easy to manage and maintain. Kount has changed how we view operations. Review collected by and hosted on G2.com.

What do you dislike about Kount?

There is nothing that I dislike about Kount. Their team is always upfront about potential limitations of the platform and readily equipped with options for partners to fill in the blanks. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Kount is helping us solve for duplicate and fake account creation, promo abuse, and overall risk management; in addition to chargeback deflection. Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8303808/official_response/edit)

Hi AJ! We appreciate your kind words and are so glad to hear that you have had a positive experience with Kount. Thank you for sharing!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Stuart W.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Stuart W.")
SW

Stuart W.

Lead E-Commerce Fraud Analyst

Enterprise (\> 1000 emp.)

7/10/2023

"An effective and customizable e-commerce fraud prevention tool"

4.5/5

What do you like best about Kount?

The best thing about Kount is its versatility. Using counter functions, custom data fields, and a robust dataset, it's possible to customize fraud screening to your specific needs, targeting traffic that is truly high-risk or even creating your own weighted risk scoring. Review collected by and hosted on G2.com.

What do you dislike about Kount?

I am always wanting more data, so I would say say first: give us more data. Also, the lack of transparency on risk scoring can be frustrating at times. But overall the negatives can be overcome with some work. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Kount screens web and mobile sales traffic; reducing chargebacks, and providing more insight into customer behavior and transaction details. Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8303852/official_response/edit)

Hi Stuart! Thank you for your thoughtful review of Kount. We appreciate your feedback, and have shared your thoughts with our team. Cheers!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

RA

Ryan A.

Mid-Market (51-1000 emp.)

11/13/2023

"Great Company"

5/5

What do you like best about Kount?

Great, easy to use tech. Great customer service Review collected by and hosted on G2.com.

What do you dislike about Kount?

Took us a while to integrate. Not an easy process for us Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

It allows us to understand and track our online credit card transactions Review collected by and hosted on G2.com.

Show More

Response from Lauren Vanegas of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8865304/official_response/edit)

We appreciate your honest feedback about our solutions Ryan! We're delighted to hear that you find our technology easy to use and find our customer service team helpful. We're grateful for your sentiments and look forward to continuing to support your business. Cheers!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

KM

Kim M.

Mid-Market (51-1000 emp.)

11/13/2023

"Peace of Mind"

5/5

What do you like best about Kount?

Kount is very user friendly. Rules are set based on your business needs. Dashboard and reporting are both easy for the average user. Their support team is very responsive. Review collected by and hosted on G2.com.

What do you dislike about Kount?

The only downside is that depending on how you set your rules, you may have to manually reveiw more orders than you would like. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Allows us to capture suspicious orders so that we can review next business day. Review collected by and hosted on G2.com.

Show More

Response from Lauren Vanegas of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8865634/official_response/edit)

We're thrilled to provide you with peace of mind through our user-friendly platform, Kim! Your feedback is invaluable, and we're committed to continually enhancing your experience with us. Thank you for your honest feedback, and we wish you a wonderful holiday season ahead. Cheers!

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Music](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Music")
AM

Verified User in Music

Mid-Market (51-1000 emp.)

7/10/2023

"Game changer in fraud prevention"

5/5

What do you like best about Kount?

We previously had a major issue with chargebacks. Kount allowed us to stop the bleeding, but the ability to perform link analysis and flag/block returning fraudsters has ended up being an essential feature for our day to day operations. Review collected by and hosted on G2.com.

What do you dislike about Kount?

I can't think of any downsides to the product. Our involvement with Kount reaches back over a decade and we have had no issues with them aside from expected (and rare) downtime, which is unavoidable from any company. Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Our main use case is flagging high-risk transactions for review, and being able to flag confirmed fraud in order to catch those individuals if they try returning for another attempt. The link analysis feature is amazing for identifying fraudsters who have created multiple accounts using fake names or stolen payment credentials. Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8303888/official_response/edit)

Thank you for sharing your review! We are so glad to hear that Kount has had a meaningful impact for your business. We appreciate your partnership!

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

JP

James P.

Mid-Market (51-1000 emp.)

7/10/2023

"Great protection for my online sales"

5/5

What do you like best about Kount?

I love that I can review my orders for fraud in real time and that a paper trail is created for providing proof for potential charge backs/returns Review collected by and hosted on G2.com.

What do you dislike about Kount?

Nothing I dislike as the owners/creators thought about everything surrounding this topic of fraud protection! Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Simply providing a level of verification for my placed orders. The fact that I can flag users (white list) for future approval process is amazing too as it saves my staff time Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8304354/official_response/edit)

Hi James! Thank you so much for your kind review! We're happy to hear that Kount solutions have been meaningful for your business, and look forward to continued service.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Verified User in Market Research](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Market Research")
UM

Verified User in Market Research

Enterprise (\> 1000 emp.)

7/13/2023

"Invaluable and has saved us so much time"

5/5

What do you like best about Kount?

The customer support is top notch and always extremely collaborative when we have a problem to solve for. Once you get the hang of their reporting tools, these are also super helpful. Review collected by and hosted on G2.com.

What do you dislike about Kount?

Integration can be tricky depending on the skill set of your development team and how familiar they are with fraud. More ways to customize the portal and the look of the transaction pages would be great! Review collected by and hosted on G2.com.

What problems is Kount solving and how is that benefiting you?

Kount is reviewing all of our transactions and greatly reducing the need for manual review.

They've also helped us detect organized fraud attacks and prevent them from happening in the future. Review collected by and hosted on G2.com.

Show More

Response from Madison Smail of Kount

[Editedit](https://www.g2.com/survey_responses/kount-review-8316494/official_response/edit)

Thank you for sharing your positive experience with Kount! We are thrilled to hear that Kount has been a valuable asset to your business. We appreciate your feedback, if there is ever anything that we can do for you please don't hesitate to reach out!

Current UserValidated ReviewerSource: Organic

## Questions about Kount? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Kount
](https://www.g2.com/products/kount/discussions/new)

DT

Delia Thomas
•
Last activity over 5 years ago

Can I get any additional training?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/14514-can-i-get-any-additional-training)

FM

Franvic Ashley Marasigan
•
Last activity over 5 years ago

Why the system still requires us to do Statement Verification after approving the transaction?

1 Upvote

2

[
Join the conversation
](https://www.g2.com/discussions/why-the-system-still-requires-us-to-do-statement-verification-after-approving-the-transaction)

[
View all Discussions
](https://www.g2.com/products/kount/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

10 months

### Average Discount

8%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/kount/pricing)

## How much does Kount cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 4 purchases.

Get Price Estimate

Kount Comparisons

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4.4/5(229)

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##### 
##### Kount Features

Intelligence

Transaction Scoring

Risk Assessment

Intelligence Reporting

Detection

Fraud Detection

Alerts

Real-Time Monitoring

Response

Device Tracking

Fraud Markers

Blacklisting

Administration

Fraud Markers

Transaction Scoring

Blacklisting

[
View More Features
](https://www.g2.com/products/kount/features)

##### Categories on G2

[Risk-Based Authentication (RBA)](https://www.g2.com/categories/risk-based-authentication-rba)[Fraud Detection](https://www.g2.com/categories/fraud-detection)[E-commerce Fraud Protection](https://www.g2.com/categories/e-commerce-fraud-protection)

[Risk-Based Authentication (RBA)](https://www.g2.com/categories/risk-based-authentication-rba)[Fraud Detection](https://www.g2.com/categories/fraud-detection)[E-commerce Fraud Protection](https://www.g2.com/categories/e-commerce-fraud-protection)[Financial Fraud Prevention](https://www.g2.com/categories/financial-fraud-prevention)[Deduction Management](https://www.g2.com/categories/deduction-management)

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