# Best Mobile Attribution Platforms

## How Many Mobile Attribution Platforms Products Does G2 Track?

**Total Products under this Category:** 28

### Category Stats (Jul 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings

_Last updated: July 17, 2026_

## How Does G2 Rank Mobile Attribution Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 3,200+ Authentic Reviews
- 28+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Mobile Attribution Platforms
 ![G2 Grid® for Mobile Attribution Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/mobile-attribution/grids.png?focus%5B%5D=19095&focus%5B%5D=18196&focus%5B%5D=66642&focus%5B%5D=70670&focus%5B%5D=19736&focus%5B%5D=1204013&focus%5B%5D=35877&focus%5B%5D=15947)

Highlighted products: Adjust, AppsFlyer, Singular, AppMetrica, Branch, Airbridge, Trackier, and Tenjin.

Underlying data: [Grid® JSON](https://www.g2.com/categories/mobile-attribution/grids.json?focus%5B%5D=adjust&focus%5B%5D=appsflyer&focus%5B%5D=singular&focus%5B%5D=appmetrica&focus%5B%5D=branch&focus%5B%5D=airbridge&focus%5B%5D=trackier&focus%5B%5D=tenjin)

**Sponsored**

### Fraud Blocker

Fraud Blocker is a leading click fraud prevention software for small businesses, ad agencies and enterprises. It is designed to help marketing professionals safeguard their advertising investments from fraudulent activities. By employing proprietary, advanced algorithms, this software effectively detects and blocks malicious traffic sources that can undermine the performance of online advertising campaigns. With a focus on enhancing ad performance and reducing unnecessary expenditures, Fraud Blocker serves as a critical tool for businesses aiming to optimize their digital marketing efforts. Targeted primarily at marketing professionals and businesses that rely heavily on online advertising, Fraud Blocker addresses a significant challenge in the digital landscape: click fraud. Click fraud occurs when individuals or automated systems generate false clicks on ads, leading to inflated costs and skewed performance metrics. This software is particularly beneficial for companies that invest substantial resources in pay-per-click (PPC) advertising, as it helps ensure that their budgets are allocated effectively, resulting in higher-quality leads and improved return on investment. One of the key features of Fraud Blocker is its ability to automatically identify and block suspicious traffic sources in real time. This proactive approach not only mitigates the risk of click fraud but also enhances the overall effectiveness of advertising campaigns. By filtering out invalid clicks, users can focus on genuine interactions with their ads, leading to better engagement and conversion rates. Additionally, the software provides detailed analytics and reporting, allowing users to monitor their ad performance and gain insights into traffic patterns. Fraud Blocker stands out in its category by combining advanced technology with a user-friendly interface, making it accessible to both seasoned marketers and those new to digital advertising. The software is designed to integrate seamlessly with various advertising platforms, ensuring that users can implement it without disrupting their existing workflows. Since its inception in 2019, Fraud Blocker has been dedicated to helping clients save money while improving lead quality, establishing itself as a trusted partner in the fight against click fraud. In summary, Fraud Blocker is an essential solution for marketing professionals seeking to protect their advertising investments from fraudulent activities. By leveraging advanced algorithms to detect and block bad traffic sources, it not only enhances ad performance but also contributes to more efficient budget management. With its focus on delivering actionable insights and a commitment to customer success, Fraud Blocker continues to be a valuable asset for businesses navigating the complexities of digital marketing.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=2060&secure%5Bchosen_at%5D=2026-07-28T12%3A47%3A15Z&secure%5Bdisplayable_resource_id%5D=1705&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1705&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=150604&secure%5Bresource_id%5D=2060&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmobile-attribution%3Fopen_modal_url%3D%252Fproducts%252Fkochava%252Fwishlists%253Fhost_path%253D%25252Fcategories%25252Fmobile-attribution%2526source%253Dcategory&secure%5Btoken%5D=8b3b8cb5c600cb6106dcc4b862aa333087742ecdac0d5bf94192aaec5b45d7b9&secure%5Burl%5D=https%3A%2F%2Ffraudblocker.com%3Futm_campaign%3Dg2%26utm_source%3Dg2%26utm_medium%3Dcpc&secure%5Burl_type%5D=free_trial)

[
Adjust
](https://www.g2.com/products/adjust/reviews)

By [adjust.com](https://www.g2.com/sellers/adjust-com)

[

4.7/5(725)

](https://www.g2.com/products/adjust/reviews)

What do users say?

Users consistently praise Adjust for its accurate attribution and user-friendly interface, which simplify tracking and optimizing marketing campaigns across multiple channels. The platform's robust fr

Pros and Cons

[
Ease of Use (146)
](https://www.g2.com/products/adjust/reviews?qs=pros-and-cons)[
Slow Loading (41)
](https://www.g2.com/products/adjust/reviews?qs=pros-and-cons)

[
AppsFlyer
](https://www.g2.com/products/appsflyer/reviews)

By [AppsFlyer](https://www.g2.com/sellers/appsflyer)

[

4.5/5(780)

](https://www.g2.com/products/appsflyer/reviews)

What do users say?

Users consistently praise the intuitive dashboard and reliable attribution features of AppsFlyer, which simplify tracking and analyzing marketing performance across channels. The platform's ability to

Pros and Cons

[
Analytics (25)
](https://www.g2.com/products/appsflyer/reviews?qs=pros-and-cons)[
Expensive (16)
](https://www.g2.com/products/appsflyer/reviews?qs=pros-and-cons)

[
Singular
](https://www.g2.com/products/singular/reviews)

By [Singular](https://www.g2.com/sellers/singular)

[

4.5/5(516)

](https://www.g2.com/products/singular/reviews)

What do users say?

Users consistently praise the product for its excellent support and ease of use, highlighting how responsive the team is in addressing queries and providing assistance. The platform's ability to unify

Pros and Cons

[
Customer Support (80)
](https://www.g2.com/products/singular/reviews?qs=pros-and-cons)[
Poor Interface Design (18)
](https://www.g2.com/products/singular/reviews?qs=pros-and-cons)

[
AppMetrica
](https://www.g2.com/products/appmetrica/reviews)

By [Yandex Ads](https://www.g2.com/sellers/yandex-ads-e441ccd6-b61b-4c05-9dbd-dcd292fbc45d)

[

4.5/5(46)

](https://www.g2.com/products/appmetrica/reviews)

What do users say?

Users consistently praise the user-friendly interface and ease of integration with AppMetrica, highlighting its ability to provide valuable insights into app performance and user behavior. Many apprec

Pros and Cons

[
Ease of Use (10)
](https://www.g2.com/products/appmetrica/reviews?qs=pros-and-cons)[
Missing Features (6)
](https://www.g2.com/products/appmetrica/reviews?qs=pros-and-cons)

[
Branch
](https://www.g2.com/products/branch/reviews)

By [Branch](https://www.g2.com/sellers/branch-51b48ed1-3e6f-4f48-9ed7-9bac8ffd887d)

[

4.4/5(463)

](https://www.g2.com/products/branch/reviews)

What do users say?

Users consistently praise the ease of use and strong customer support provided by Branch, highlighting its intuitive interface that simplifies link creation and tracking. Many appreciate the platform'

Pros and Cons

[
Ease of Use (4)
](https://www.g2.com/products/branch/reviews?qs=pros-and-cons)[
Poor Customer Support (2)
](https://www.g2.com/products/branch/reviews?qs=pros-and-cons)

[
Airbridge
](https://www.g2.com/products/airbridge/reviews)

By [AB180, Inc.](https://www.g2.com/sellers/ab180-inc)

[

4.7/5(29)

](https://www.g2.com/products/airbridge/reviews)

What do users say?

Users consistently praise the responsive customer support and ease of use of Airbridge, highlighting how the platform simplifies campaign tracking and deep linking. The intuitive interface and reliabl

Pros and Cons

[
Customer Support (13)
](https://www.g2.com/products/airbridge/reviews?qs=pros-and-cons)[
Slow Loading (3)
](https://www.g2.com/products/airbridge/reviews?qs=pros-and-cons)

[
Trackier
](https://www.g2.com/products/trackier/reviews)

By [CloudStuff Inc](https://www.g2.com/sellers/cloudstuff-inc)

[

4.7/5(128)

](https://www.g2.com/products/trackier/reviews)

What do users say?

Users consistently praise Trackier for its user-friendly interface and effective tracking capabilities, which simplify affiliate management and enhance campaign performance. The platform's robust repo

Pros and Cons

[
Features (21)
](https://www.g2.com/products/trackier/reviews?qs=pros-and-cons)[
Slow Loading (6)
](https://www.g2.com/products/trackier/reviews?qs=pros-and-cons)

[
Tenjin
](https://www.g2.com/products/tenjin/reviews)

By [Tenjin](https://www.g2.com/sellers/tenjin)

[

4.3/5(56)

](https://www.g2.com/products/tenjin/reviews)

What do users say?

Users consistently praise the product for its ease of use and responsive customer support, highlighting how it simplifies data integration and user acquisition tracking. Many appreciate the platform's

Pros and Cons

[
Customer Support (7)
](https://www.g2.com/products/tenjin/reviews?qs=pros-and-cons)[
Integration Issues (2)
](https://www.g2.com/products/tenjin/reviews?qs=pros-and-cons)

[
Kochava
](https://www.g2.com/products/kochava/reviews)

By [Kochava](https://www.g2.com/sellers/kochava)

[

4.1/5(136)

](https://www.g2.com/products/kochava/reviews)

What do users say?

Users consistently praise the customer support and robust analytics provided by Kochava, highlighting how responsive and helpful the team is in addressing queries and optimizing tracking setups. The p

Pros and Cons

[
Customer Support (6)
](https://www.g2.com/products/kochava/reviews?qs=pros-and-cons)[
Poor UI (6)
](https://www.g2.com/products/kochava/reviews?qs=pros-and-cons)

[
Madgicx
](https://www.g2.com/products/madgicx/reviews)

By [Madgicx](https://www.g2.com/sellers/madgicx)

[

4.6/5(217)

](https://www.g2.com/products/madgicx/reviews)

What do users say?

Users consistently praise Madgicx for its clear insights and AI-driven automation, which help streamline ad management and optimize campaign performance. The platform's ability to consolidate data and

Pros and Cons

[
Ease of Use (40)
](https://www.g2.com/products/madgicx/reviews?qs=pros-and-cons)[
Learning Curve (27)
](https://www.g2.com/products/madgicx/reviews?qs=pros-and-cons)

[
Cometly
](https://www.g2.com/products/cometly/reviews)

By [Cometly](https://www.g2.com/sellers/cometly)

[

4.8/5(36)

](https://www.g2.com/products/cometly/reviews)

What do users say?

Users consistently praise the ease of setup and accurate tracking capabilities of Cometly, which help them make informed decisions about their advertising strategies. The platform's user-friendly inte

Pros and Cons

[
Affordable (1)
](https://www.g2.com/products/cometly/reviews?qs=pros-and-cons)[
Poor Documentation (1)
](https://www.g2.com/products/cometly/reviews?qs=pros-and-cons)

[
Upland Localytics
](https://www.g2.com/products/upland-localytics/reviews)

By [Localytics](https://www.g2.com/sellers/localytics)

[

3.9/5(18)

](https://www.g2.com/products/upland-localytics/reviews)

What do users say?

Users consistently praise the ease of use and integrated analytics capabilities of the platform, which streamline mobile marketing efforts. The intuitive interface allows for quick setup and effective

[
CAKE
](https://www.g2.com/products/cake/reviews)

By [Perseus Group](https://www.g2.com/sellers/perseus-group)

[

4.5/5(60)

](https://www.g2.com/products/cake/reviews)

What do users say?

Users consistently praise the product for its excellent customer support and ease of use, making it accessible even for newcomers. The platform effectively manages affiliate tracking and reporting, al

Pros and Cons

[
Customization (5)
](https://www.g2.com/products/cake/reviews?qs=pros-and-cons)[
Complex Reporting (4)
](https://www.g2.com/products/cake/reviews?qs=pros-and-cons)

[
Swaarm
](https://www.g2.com/products/swaarm/reviews)

By [Swaarm Tech GmbH](https://www.g2.com/sellers/swaarm-tech-gmbh)

[

4.8/5(23)

](https://www.g2.com/products/swaarm/reviews)

What do users say?

Users consistently praise the responsive support team and the user-friendly interface of Swaarm, highlighting how these features enhance their overall experience. The platform's ease of use and effect

Pros and Cons

[
Customer Support (3)
](https://www.g2.com/products/swaarm/reviews?qs=pros-and-cons)

[
Grovs
](https://www.g2.com/products/grovs/reviews)

By [appssemble](https://www.g2.com/sellers/appssemble)

[

5/5(2)

](https://www.g2.com/products/grovs/reviews)

Product Description

Grovs helps mobile apps grow faster—smarter. Track installs, boost engagement, and optimize ROI across the full user journey with deep links, referral tracking, and clear, actionable analytics. Gro

Pros and Cons

[
Attribution Accuracy (4)
](https://www.g2.com/products/grovs/reviews?qs=pros-and-cons)[
Poor Documentation (3)
](https://www.g2.com/products/grovs/reviews?qs=pros-and-cons)

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[Browse Mobile Attribution Themes](/categories/mobile-attribution/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Mobile attribution platforms are used by companies to determine which campaigns, partners, and channels deliver each mobile app installation. This type of software tracks where users first learn about an app and also connects them with multiple identifiers to measure the pre- and post-install app journey. Unlike [attribution software](https://www.g2.com/categories/attribution)—which can use pixels and cookies to determine how actions, events, or touchpoints during the prospecting and sales processes contribute to the success of their marketing and sales teams—mobile attribution software focuses specifically on the techniques that drove each user to install a mobile application. Mobile apps were created as siloed entities without the concept of cookies, so mobile attribution software uses identifiers like IP addresses, device IDs, device types, browsers, operating systems, etc. Many mobile attribution software providers use the term "people-based" attribution, which expands the scope of attribution by consolidating all the interactions and conversions of each user, regardless of where those activities take place.

Marketers use this type of software to help measure and optimize marketing performance metrics in real time across every marketing channel and ad network. This type of software is based on an attribution window, or conversion window, which is the period of time in which a user’s action (i.e., view or click) preceding app install counts as having an impact on that decision for installation. Mobile attribution software often integrates with software solutions used by sales and marketing teams, including, [ad network software](https://www.g2.com/categories/ad-network), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [CRM software](https://www.g2.com/categories/crm). Marketing teams can also use these solutions in conjunction with [mobile marketing software](https://www.g2.com/categories/mobile-marketing), [mobile app optimization software](https://www.g2.com/categories/mobile-app-optimization), and [mobile app analytics software](https://www.g2.com/categories/mobile-app-analytics).

To qualify for inclusion in the Mobile Attribution category, a product must:

- Provide insight into where each mobile application install came from across every marketing channel, device, and advertising network
- Analyze these insights to optimize user acquisition campaigns and marketing performance
- Utilize one or more of the following attribution methods: unique identifier matching, device fingerprinting, open URL with click ID, Google Play Referrer, and probabilistic matching
- Provide dashboards and visualizations for users to understand which activities performed better and why

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