Kochava Reviews & Product Details

Its customer service team is quite fast and efficient when it comes to having to respond to any problem, doubt or concern that may arise while we use the application, the fact that it has a function to detect fraud It is something that I find quite practical, especially when it comes to security issues within the company, the ease with which I can use the application and do my activities is something that does not have any point of comparison either, the fact that allows me to carry out analysis in a much more complete and structured way, it also turns out to be something of great help for us, especially because we can carry out in a much simpler and complete way analysis in relation to customer management, inventories and any other type of valuable information for us in a much easier way Review collected by and hosted on G2.com.

The main problem for us is the price, it is too high compared to other similar applications, however we know that it is worth it, so we have no choice but to continue paying monthly what you ask for, although it would not be bad for you to believe cheaper plans. Review collected by and hosted on G2.com.

As a engineer wanting to export daily reports out of Kochava, I was pleasantly surprised at all the options available to me in how I can configure daily reports. My involvement with Kochava was through the assignment to export reports containing a certain set of attributes. Using a web interface, i was able to point and click and select all the attributed I needed. As an alternative, assuming I knew how to access all of these attributes, i could have also used the query language and query editor to fetch the data directly.

It was also interesting to see the integration wint Amazon Web Services, where my recurring report export is delivered to an S3 bucket that I specify. This simplifies a lot of the engineering involved when there is no direct REST API (or other on-demand alternatives).

I was enjoyed the extensive documentation, which, as an engineer, is very helpful. Review collected by and hosted on G2.com.

The two things I was not thrilled by were: lack of direct REST API and (lacking that), lack of a quick preview option of my current configuration. After configuring a daily report to be exported to some S3 bucket, I had to wait about 24 hours to see what the report looked like. Hard to tell if the configuration was correct in this slow feedback loop. Review collected by and hosted on G2.com.

Tracking app attribution - it is imperative to the success in making sure we understand our consumers. It not only allows for us to understand attribution but also make sure we're understanding the consumers holistically across with different products throughout the customer lifecycle. Being able to track down to the nitty gritty of events all the way to first touch/last touch has allowed for us to really hone in on the "stuff that is important". Review collected by and hosted on G2.com.

There isn't much to dislike. From their SDK to their reporting, they're very robust and if there ever is an issue, they're always available to help. As someone who works with many SaaS companies, I can firmly say their customer service is top notch. One of the issues we run into is making sure we're getting the level of support we need in a timely manner. Kochava hits that on all levels. I know a lot of what we do with this tool isn't necessarily what most others are doing. Thankfully, they extremely knowledgeable & responsive to anyone & everyone - whether it's a business user or one of our developers. Review collected by and hosted on G2.com.

There are a lot of sections to access different data. The sections I liked the most are the funnels and the reports. Thanks to reports, I've been able to export a lot of raw data to play around. And with the funnels, it's easier to see which channel brings the highest quality (ROI-wise) traffic. The dashboard is very visual, so you can do almost everything with just a few clicks, which is good when you cannot be bothering devs all the time with new integrations. Review collected by and hosted on G2.com.

The documentation is not so clear, and some features are not easy to setup without a proper documentation. As far as I know, the team is aware of this and is improving the documentation. The good news is Kochava support team is always there to help, which is good when you get stuck at some point, or when you need to use some advance featuress. Review collected by and hosted on G2.com.

The fraud monitoring features and ease of data pipeline integration have been the most helpful. It has been easy to reconcile the postback data with our first-party data warehouse, where we create our own Tableau dashboards for regional marketing teams so they can see metrics end to end.

The analytics tools - manual reporting and dashboard - provide a lot of flixibility and insight. We have been able to use the UI and query to pull data for marketers that help them make decisions ad-hoc and for their quarterly planning.

Customer support has also been very responsive to our questions and provided a lot of guidance as we try to expand the use of Kochava, such as sending install data to Segment so we can build audiences within Segment. Review collected by and hosted on G2.com.

The UI for Campaign Manager can be improved:

More relevant filters can be added - flags for tracker vs smartlinks - and enable Search to search of tracker ID.

The push notification and landing page feature is still uncharted territory for our marketing organization, and the Kochava reps have not necessarily advocated for this feature to be used. Review collected by and hosted on G2.com.

Insights you are able to get via query and analytics tools

Great Customer service and support

A lot of functions available (push / consent management / fraud tool)

Additional reportings by the analytics team

Fair payment options Review collected by and hosted on G2.com.

For all insights to be available you need either additional support from Kochava or be able to write SQL queries yourself

Restricted views on Self Attributing Networks View Through attribution Review collected by and hosted on G2.com.

The dashboard is easy to navigate and the segments always perform well. I also enjoy the ease and accurarcy of the Geo filter as well as the Demographic filter. This makes searching for specific segments quick and efficient.

I also like how you can filter the dashboard to find targeting segments that are practically in real time. This filter is really beneficial if you're looking to target people who have downloaded or used specific apps or genre's of apps recently.

In addition, the ease of pushing the segments to our dashboard is extremely quick and always reliable whereas some other partners it can take a lot longer. Review collected by and hosted on G2.com.

I've been using Kochava for almost a year now and have had a great experience. I am curious as to why there is only one CPM for the segments. This can also be a benefit as noted above.

The unique device IDs are constantly changing. This was a challenge for me when I was trying to get an estimate and I would look the next day and the amount had changed. This is also a benefit in the fact that you know the site is updating in real time and will provide the most accurate and relevant stats. Review collected by and hosted on G2.com.

There is a lot of customisation and personalisation available. You are able to create many different things depending on what you need Kochava for. You also have the ability to create different campaigns for apps. Lastly, my favourite is the reporting ability. You are able to create custom dashboards and you can show a lot of what you need to know. Review collected by and hosted on G2.com.

It's such a complex product which requires a lot of time and training to get used to. There are so many things you can do with Kochava and it can get quite overwhelming. Depending on how many apps or how big your client is then that's when it can also get overwhelming. Review collected by and hosted on G2.com.

Covers all the partner integrations for our primary channels. Kochava has helped us to better understand the effectiveness of channels in driving app downloads and engagement. We have heavily leans on Kochava to understand audience behaviour, build and segment audiences and push into our various activation platforms.

The other key benefit from rolling out Kochava has been the reduction in number of partners SDK's we've has to implement across our apps, reducing the workload on development teams and resulting in a more stable app experience. Review collected by and hosted on G2.com.

Steep learning curve for set up was challenging and required quite a lot of support from the team at Kochava. For any new partner and tracking setup there are is quite an extensive process of partner integration and building trackers. To further complicate the process the requirements for many partners are slightly different and the support information on the Kochava site wasn't always clear. Review collected by and hosted on G2.com.

Raw reports provide our client with high level of detail so we can easily pivot the data into customized reports and segmentations. UI is easy to navigate and find common reports/analytics needed for day to day usage. Review collected by and hosted on G2.com.

Scheduled reporting annoyingly doesn't allow for editing of preexisting reports - instead, you need to create a brand new report. iOS report accuracy not great but this is a common issue for most MMPs. Review collected by and hosted on G2.com.

We have around 50+ Apps that are managed by my team from engineering perspective. The dashboard has good search functionality for searching the different Apps.

And good filters for finding out the different events for each platform , app etc.

Also Kochava Smart Links are super helpful in redirecting the user to particular screen/page from Marketing and Promotional Campaigns. Review collected by and hosted on G2.com.

We have two flavors for each App, PROD and Non PROD. Currently we add "PROD" and "Non PROD" in the name of the App. It would be great, if Kochava can automatically provide this option for PROD and Non PROD versions of the App, instead me having to create it manually every time.

Also, it would be great, if Kochava has option to create both Android and iOS platform Apps with single click, instead of creating each manually separately.

I understand, both platforms have different set of properties to be set, but that should be editable post the creation of the Apps.

I noticed the events were taking 30 mins to show up. It would be great, if the events are real time. Review collected by and hosted on G2.com.

The way to log the events is good. Data segregation is proper. I have always compared it with other tools in the market and found the presentation is smooth. It eases the time taken to train the team members for using the tool. Review collected by and hosted on G2.com.

User experience can be made better in terms of visibility. Sometimes I think a short tour for user experience will be good to have as a flagship feature. Review collected by and hosted on G2.com.

The reporting layout for Event, Funnel, and LTV in the UI is easy to quickly review and show to clients. It's easy to pull raw reporting for further analysis as well. With paid accounts, the customer service team responds very quickly to emails or even jumping on a call to review any issues. Review collected by and hosted on G2.com.

Documentation on set up and integration with other platforms could be clearer. In my experience, most clients struggle with initial set up even with the support of the Kochava team and I'd like to work with Kochava to expedite the set up process. Review collected by and hosted on G2.com.

I think what I like best is the Customer Service. There are many services that are but rarely do the csms and ams take the time and put the effort in to ensure that all of our issues (no matter how small) are taken care of. Review collected by and hosted on G2.com.

I wish that some of the solutions were more automated and scalable (like app splitting, and link generation) . Review collected by and hosted on G2.com.

There are lots of customizable features. This is really where Kochava excels in offering the marketer seemingly infinite control and options over their attribution set-up. Additionally, Kochava does a really good job with their tools to help track and improve fraud analysis. Not only is their a console specifically dedicated to common types of fraud, but there is also the ability to easily write fully customized queries and reports to further investigate potentially fraudulent behavior. Review collected by and hosted on G2.com.

The company has a bit of a tendency to pursue projects outside of its core business. Sometimes this produces valuable insights but often in detracts from improvements to the core functionality. Review collected by and hosted on G2.com.

I love how Kochava lets me view every detail about my mobile app campaigns. The reporting interface is quite robust, and their algorithms remove fraudulent activity (which is a huge issue in the mobile world) from the data. When I've had to deal with the Kochava support team, they are responsive and friendly. Review collected by and hosted on G2.com.

Kochava has so many menus and options that the navigation can be a bit challenging. I have had to spend 15+ minutes just figuring out how to find my advertising tracker IDs, which I feel should be something simple. The query tool also has some shortcomings, such as note allowing users to use the DISTINCT feature. Review collected by and hosted on G2.com.

Kochava is a great tool for giving me analytics on our mobile apps, proper attribution and keeping an eye on mobile fraud. I love how easily I can set up the events that matter to my product and stay on top of all my campaigns in one place. Review collected by and hosted on G2.com.

I wish it was easier to export things - sometimes the data isn't broken down by date even if I've filtered for it. The export CSV file gets only the total and headers which can be inconvenient. I'm sure there is a way to fix it, I just haven't been able to easily locate it. Review collected by and hosted on G2.com.

I find it very helpful to get the actual device clicks after the audience is created!! Easy to use and navigate too!!! My company has really benefited in my opinion from using this platform!!!! Review collected by and hosted on G2.com.

There isn't one particular thing that I can say I really anything! I find everything to be super explanatory, there are instructions for everything I need and if I have any concerns, the customer service is very engaging! Review collected by and hosted on G2.com.

The easiness of the navigation panel, as well as all new implementations the constantly do, and the great customer service they have. The team is super helpful and are always ready to helps either with solving network problems, answering questions, or explaining step-by-step any new solutions they bring to the game. Review collected by and hosted on G2.com.

Sometimes, but not that often, the website crashes (for example, when accessing 'Collective' on Google Chrome and in some sections it lacks some explaining as to what particular features are for. Review collected by and hosted on G2.com.

Lots of customization and data pulls available Review collected by and hosted on G2.com.

The user interface isn't extremely user friendly or pretty Review collected by and hosted on G2.com.

The metrics breakdown by platforms. I like how I can see how each platform drives conversions Review collected by and hosted on G2.com.

I wish I can see the performance by campaigns on each platform. Review collected by and hosted on G2.com.

Help standardizing data across the different app platforms Review collected by and hosted on G2.com.

Love many things, only thing I wish was better is being a little bit more user friendly and more knowledge on what kochava can do for us in regards to our business specific Review collected by and hosted on G2.com.

Query for custom analysis using available data. Automated reporting for internal and external. Ability to control all set ups through a dashboard without the need to go through an Account manager. Review collected by and hosted on G2.com.

Data is only retained for 120 days. If we can get 180+, it would be better since we can't ingest all data. Review collected by and hosted on G2.