# Kochava Reviews
**Vendor:** Kochava  
**Category:** [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics)  
**Average Rating:** 4.1/5.0  
**Total Reviews:** 136
## About Kochava
Kochava is a real-time data solutions company offering a comprehensive growth stack of solutions for data-driven advertisers. We empower advertisers to measure what matters with tools that deliver better insights and actionable data in one operational platform. Advertisers can map their growth journey with Kochava, leveraging mobile measurement partner (MMP) services, a next-generation marketing mix modeling (MMM) SaaS platform, and a premium platform for search ads automation and app store optimization (ASO). Kochava's MMM SaaS and search ads automation/ASO platforms work with advertisers using Kochava or any other MMP. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, ID, the company has offices globally.



## Kochava Pros & Cons
**What users like:**

- Users value the **responsive customer support** from Kochava, ensuring assistance with inquiries and integration challenges. (6 reviews)
- Users highlight the **robust CTV attribution capabilities** of Kochava, enhancing clarity and confidence in campaign performance. (5 reviews)
- Users value the **detailed data granularity** and exceptional customer support from Kochava for effective data management. (5 reviews)
- Users value the **deep data insights** of Kochava that enhance understanding of user behavior and campaign performance. (5 reviews)
- Users appreciate the **intuitive user interface** of Kochava, making data management and analysis effortless. (5 reviews)
- Dashboard Customization (4 reviews)
- Features (4 reviews)
- Support Availability (4 reviews)
- Tracking Features (4 reviews)
- Dashboard Usability (3 reviews)

**What users dislike:**

- Users find the **poor UI** complicates their experience, as numerous elements lack intuitiveness and self-explanatory design. (6 reviews)
- Users find the **complex features** of Kochava challenging, complicating report creation and data extraction processes. (5 reviews)
- Users find Kochava's platform **not intuitive** , with confusing terminology and outdated interface impacting their overall experience. (5 reviews)
- Users find Kochava's **clunky UI and non-intuitive processes** hinder their overall experience, suggesting significant UX improvements are needed. (5 reviews)
- Users find **retention data limitations** frustrating, along with challenges in DSP integration that complicate their experience. (4 reviews)
- Reporting Issues (4 reviews)
- Users experience a **steep learning curve** with Kochava, especially when trying to integrate with DSPs and advanced features. (4 reviews)
- Complexity (3 reviews)
- Data Management (3 reviews)
- Users report **data management issues** , specifically with user additions and limited historical retention data. (3 reviews)

## Kochava Reviews
  ### 1. Outstanding Custom Support and Insightful Solutions

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mike R. | Enterprise (> 1000 emp.)

**Reviewed Date:** April 02, 2026

**What do you like best about Kochava?**

I really appreciate Kochava's ability to problem solve and their out-of-the-box thinking. They come up with solutions even for things they might not have in their current toolset, and they enjoy hearing client feedback to improve their product offerings.  I also find it valuable that Kochava becomes an extension of our internal team, goingbove and beyond to ensure we succeed. The support team is top-notch, consistently being available, even before we had finalized our contracts with them. Additionally, the SDK implementation was fairly easy, and the team was super helpful and supportive during the onboarding process. I also enjoy their annual client summit, which provides great insights, informative sessions, and networking opportunities to connect with others in the space. Their ability to provide great insights and the quality of their support team stands out for me.

**What do you dislike about Kochava?**

From a marketing standpoint, there are no issues that I can think of that Kochava is not delivering on. Our dev team has asked for a custom solution that has not been prioritized yet. So I think that's probably the only thing I can think of, from our experience to date, that's there was not an immediate solve for, but its a custom ask, so i can't say there have been any issues.

**What problems is Kochava solving and how is that benefiting you?**

Kochava helps us with customer acquisition by linking users to app sections, tracking downloads from media partners, understanding customer behavior and origins, and leveraging SmartLink QR codes for in-person activations.

  ### 2. Exceptional Support, Room For Innovation

**Rating:** 4.0/5.0 stars

**Reviewed by:** Mike T. | Staff Marketing Operations Manager

**Reviewed Date:** March 25, 2026

**What do you like best about Kochava?**

I find their customer service to be incredible and appreciate the partnership they facilitate. Their reps are incredibly helpful, always willing to jump on calls whenever needed to think through complex problems and build out custom solutions. It's unmatched in this industry.

**What do you dislike about Kochava?**

Kochava does seem to be behind sometimes on more innovative solutions, especially for the mobile app install industry. The focus on providing a variety of services for different marketers and working towards an omni-channel solution might mean they leave behind some other core-initiatives. At times, our ad platforms look to Kochava second, third, or even last to support beta products or other needs because Kochava has to deprioritize them.

**What problems is Kochava solving and how is that benefiting you?**

Kochava gives us a clearer picture of our media campaign impacts, helping attribute engagement signals to in-app installs and events. This helps us understand where to invest more and how campaigns contribute to platform growth.

  ### 3. Easy to Implement, Powerful Dashboards, and Responsive Support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Amy  L. | Marketing, Enterprise (> 1000 emp.)

**Reviewed Date:** March 25, 2026

**What do you like best about Kochava?**

We use Kochava as our MMP for tracking our in app conversion data across platforms.  I like that the ease of use and the ease of implementation. Our support team is knowledgeable and always available to help.  Doing network integrations are simple and straightforward.  I use the dashboards a lot for troubleshooting and attribution analyses across devices. I use Kochava almost daily, but mostly on a weekly basis for media reporting purposes.

**What do you dislike about Kochava?**

The SAN integrations are a bit harder because it requires implementation from the partners which can sometimes be challenging.

**What problems is Kochava solving and how is that benefiting you?**

We use Kochava for in app tracking across our paid media platforms.

  ### 4. Kochava Delivers Clear Insight into Paid Media Performance Across CTV and Beyond

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 27, 2026

**What do you like best about Kochava?**

Kochava provides insight into the impact and effectiveness of our paid media buys across CTV as well as other partners.

**What do you dislike about Kochava?**

The biggest challenge that we're running into in measuring our CTV advertising is that much of the tracking is done through view-through attribution. That makes it somewhat difficult to compare to other channels. However, this is not a Kochava problem so much as a CTV problem, and I believe Kochava has the tools to help us figure this out.

**What problems is Kochava solving and how is that benefiting you?**

We are working with Kochava to help us verify the cost per acquisition on our paid media campaigns, as well as to determine incrementality versus other paid media channels. Specifically, Kochava's third-party attribution provides a trusted source for verifying the claims made by our various TV partners in terms of the effectiveness of their paid media.

  ### 5. Kochava Makes Campaign KPI Tracking and Event Analysis Effortless

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Kochava?**

I like how easy it is to retrieve and visualize the exact data I need using the filter options, so I can analyze the campaigns I’m focused on. In particular, the Kochava dashboard and portal make it straightforward to review campaign KPIs and to see both claimed and unclaimed events without hassle.

**What do you dislike about Kochava?**

For specific use cases that involve adding a conversion tracker to a website, it’s not as easy as I’d like to verify that the advertiser has set the tracker up correctly. I’d really like to see improvements in that area, especially around making setup verification clearer and more straightforward.

**What problems is Kochava solving and how is that benefiting you?**

Kochava helps us measure advertiser outcomes across multiple channels, which is exactly the problem we needed to solve. With that visibility, we can better optimize publisher monetization while also improving advertiser KPIs.

  ### 6. Effective Attribution with Stellar Support

**Rating:** 4.0/5.0 stars

**Reviewed by:** Denice L. | Mid-Market (51-1000 emp.)

**Reviewed Date:** March 24, 2026

**What do you like best about Kochava?**

I think the best thing about Kochava is their customer success team. They're super responsive and nice people to work with. Kochava helps our clients have one source of truth, as they compare our performance with our competitors. It alleviates work that would've fallen onto my company. I use the postbacks that I receive from Kochava the most, as it allows me to see how well different placements and creatives are performing in a campaign.

**What do you dislike about Kochava?**

Their sales team is constantly trying to sell their products to my company's sales teams behind our partnerships team's backs.

**What problems is Kochava solving and how is that benefiting you?**

Kochava helps our clients compare our performance to competitors, serving as a single source of truth. It alleviates work for my company and allows me to see placement and creative performance in campaigns through postbacks.

  ### 7. Great customer support, attribution technology for in app tracking, extensive network of ad partners

**Rating:** 5.0/5.0 stars

**Reviewed by:** Jennifer C. | Marketing Technology Lead, Enterprise (> 1000 emp.)

**Reviewed Date:** July 15, 2025

**What do you like best about Kochava?**

The dedicated support and hands-on nature of the Kochava team, as well as the extensive partner integrations that exist. They are also helpful in adding new integrations for new ad partners if needed. They have a number of features to leverage on their platform as well as partnerships that can be useful for you, including Search Ad Maven.

**What do you dislike about Kochava?**

Areas of opportunity were the user interface, which presented a significant learning curve. However, Kochava has since rolled out a new UI and implemented a few additional updates that are extremely helpful. Pricing can be expensive but I encourage having candid discussions with your account rep. They care about your business and will always work with you.

**What problems is Kochava solving and how is that benefiting you?**

It has been helpful in tracking our mobile campaigns in our app. We have both the mobile and web SDK implemented for Kochava and generate hundreds of campaign links. They are also helping us to optimize our IOS app store optimizations for the fall in ensuring we are optimizing on the right keywords.

  ### 8. Incredible product and team.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Ryan W. | Chief Marketing Officer/Chief Operations Officer, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 11, 2025

**What do you like best about Kochava?**

As someone who’s worked with Kochava across multiple apps, I can confidently say they are the best mobile measurement partner out there. Their platform is robust, offering precise analytics, attribution, and optimization tools that are on par with or better than competitors. But what truly sets Kochava apart is their team—hands down, the best in the industry.
Being a bootstrapped company, Kochava has cultivated a culture of excellence with remarkably high employee retention. This translates to a team with deep tenure, unmatched subject matter expertise, and invaluable context that you simply won’t find elsewhere. While competitors may offer similar features, none can match the quality, dedication, and personalized support of Kochava’s staff. Their customer service is exceptional—they go above and beyond, working tirelessly to ensure your success.
If you’re looking for a reliable, high-performing measurement partner with a team that feels like an extension of your own, Kochava is the clear choice. 10/10, no question.

**What do you dislike about Kochava?**

I don’t dislike much about the product. Maybe a bit lacking in pretty UI but I don’t care much about that.

**What problems is Kochava solving and how is that benefiting you?**

How to find value in marketing spend. And understanding my data.

  ### 9. Amazing Team and Fantastic Product

**Rating:** 4.5/5.0 stars

**Reviewed by:** Jill B. | Sr. Director, Growth, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 14, 2025

**What do you like best about Kochava?**

Kochava has been instrumental in helping us accurately attribute performance across CTV devices — something few platforms handle well. Their onboarding process was seamless, and their customer success team continues to be one of the most responsive and strategic partners we work with. We’ve been able to confidently measure campaign impact across platforms and optimize spend with real clarity. Their ability to support complex, cross-device user journeys makes them a standout in the attribution space.

**What do you dislike about Kochava?**

Unfortunately we joined right as they were in the middle of a UI redesign so adopting the new set up as been difficult. It's a bit more expensive then other platforms but I feel like the robustness of the product validates the cost.

**What problems is Kochava solving and how is that benefiting you?**

We were struggling with truly measuring the impact of our paid campaigns. Kochava helped solve this for us!

  ### 10. CTV Attribution at it's finest.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Malik C. | Senior Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 14, 2025

**What do you like best about Kochava?**

Kochava offers robust CTV attribution capabilities, making it a strong choice for marketers looking to measure cross-device performance. It provides unified attribution across CTV, mobile, web, and desktop, enabling clear visibility into the full customer journey. With integrations across major CTV platforms like Roku and Amazon Fire TV, Kochava delivers granular, real-time metrics, including view-through attribution and time-to-conversion data. Its IdentityLink technology enhances cross-device matching, while customizable attribution models and privacy-compliant tracking ensure flexibility and security. Kochava also supports incrementality testing, helping advertisers determine the true impact of their CTV campaigns.

**What do you dislike about Kochava?**

Nothing to dislike, but I am learning the new UI.

**What problems is Kochava solving and how is that benefiting you?**

Their is a major gap in Connected TV measurement that Kochava has resolved for us is Cross Device attribution.

  ### 11. Kochava makes campaign tracking so much easier

**Rating:** 4.5/5.0 stars

**Reviewed by:** Manu Y. | Full stack developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** July 29, 2025

**What do you like best about Kochava?**

What I like most about Kochava is how simple it makes it to see where our users are coming from and how our campaigns are performing. The dashboard is clean and easy to understand, even for someone who isn't super technical. I also really appreciate their support team - they're quick to respond and actually helpful. It's saved us a lot of guesswork when it comes to marketing decisions

**What do you dislike about Kochava?**

At times, the interface can feel a bit overwhelming, especially when you're just getting started. There's a slight learning curve with some of the advanced features, and a few sections could be more beginner-friendly. That said, once you get the hang of it, it's quite powerful.

**What problems is Kochava solving and how is that benefiting you?**

It helps me track user behaviour , by learning that I can easily make simple changes to my UX accordingly

  ### 12. Mobile Measurement Success with Kochava

**Rating:** 4.0/5.0 stars

**Reviewed by:** Emily J. | Digital Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 14, 2025

**What do you like best about Kochava?**

The Kochava support team is responsive and helpful when we have any and all questions. Always open to double check our work and provide recommendations for the best set-up.

**What do you dislike about Kochava?**

Pulling reporting can be confusing since you can only see certain metrics from certain pre-set reports and it can take time to figure out the proper set-up. There is option not an option to save custom reporting templates.

**What problems is Kochava solving and how is that benefiting you?**

Tracking our mobile app campaigns which in turn allows us to measure key metrics needed for our team goals.

  ### 13. Strong Data Management and Analytics for Defining Attributes and LTV

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** March 17, 2026

**What do you like best about Kochava?**

I most liked the data management and analytical side of Kochava - it really helped define certain attributes and our LTV

**What do you dislike about Kochava?**

I didn't dislike anything in particular it was all pretty useful.

**What problems is Kochava solving and how is that benefiting you?**

Retention and LTV

**Official Response from Kimberly Manning:**

> So glad to hear you are finding our tools helpful for defining attributes and LTV. Thank you for taking the time to share your positive experience!

  ### 14. Great solution as mobile measurement partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 14, 2025

**What do you like best about Kochava?**

A great support team that helps us through any questions or challenges we had - This included everything from analytics, queries, all the way to key resources to help our internal development team make key updates

**What do you dislike about Kochava?**

There isn't much on the top of my mind Hey Cortana

**What problems is Kochava solving and how is that benefiting you?**

Helping us determine the channels that drive the KPIs

  ### 15. I attribute my team's success to Kochava

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Kochava?**

My reps. They are always responsive and follow up with solid information and recommendations on how to optimize our tracking.

**What do you dislike about Kochava?**

The UI. Certain limitations do create more tedius workstreams. Takes me a few to remember where a certain tab is at times.

**What problems is Kochava solving and how is that benefiting you?**

Attributing our paid and on channel campaigns to the appropriate partners.

  ### 16. Comprehensive and Reliable Marketing Tag Management Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Lance T. | Senior Regional Digital Marketing Manager, Ecommerce, Enterprise (> 1000 emp.)

**Reviewed Date:** August 01, 2024

**What do you like best about Kochava?**

ochava excels in providing deep data insights and robust analytics that help us understand user behavior and campaign performance across various marketing channels. The platform’s ability to create custom segments with multiple filters allows us to pinpoint the exact data we need, making our marketing efforts more targeted and effective. Additionally, Kochava’s user interface is intuitive and easy to navigate, which simplifies the process of managing and analyzing data. Their customer support is also top-notch, always responsive and helpful.

**What do you dislike about Kochava?**

hile Kochava offers a wide range of features, the platform can be a bit complex to use or require certain level of industrial knowledge.

**What problems is Kochava solving and how is that benefiting you?**

Attribution Accuracy: Kochava offers precise, unbiased attribution across all marketing channels. This helps you understand which campaigns and channels are driving the most valuable user actions, allowing you to optimize your marketing spend effectively.

  ### 17. Great product, even better customer service.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Ken M. | Programmatic Director, Mid-Market (51-1000 emp.)

**Reviewed Date:** December 17, 2024

**What do you like best about Kochava?**

Kochava has a load of solutions to help advertisers improve their marketing. Their products are really strong, and the customer service is really top notch- more technical and less salesy (in a world where their competitors are too salesy at times)

**What do you dislike about Kochava?**

Nothing to add for this particular question

**What problems is Kochava solving and how is that benefiting you?**

Kochava is helping me improve the efficiency of my Apple Search campaigns, through data-driven automations and instant data connections

  ### 18. Media Director

**Rating:** 5.0/5.0 stars

**Reviewed by:** Hanan K. | Media Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** December 05, 2024

**What do you like best about Kochava?**

very good MMP and super active on it and all fine with me

**What do you dislike about Kochava?**

nothing as for now all are ok and fine with me

**What problems is Kochava solving and how is that benefiting you?**

the fraud and clicks high volume

  ### 19. Best in class mobile measurement partner with add on serivces

**Rating:** 4.5/5.0 stars

**Reviewed by:** Andrea S. | Freelance Marketing Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Kochava?**

Best about kochava is the data granularity, the making data available for longer periods of time and the support team able to troubleshoot and help with queries on a day to day basis

**What do you dislike about Kochava?**

Kochava can be a bit clunky to use and their UI, when putting reports together can strain your goodwill. This can somewhat be counteracted by being able to use queries, but an easily accessible UI would lessen the entry barriers

**What problems is Kochava solving and how is that benefiting you?**

Allowing us to correctly attribute subscriptions/ sign ups to their paid and organic sources

  ### 20. Unlocking the Power of Data with Kochava - best in class mobile attribution partner

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** December 17, 2020

**What do you like best about Kochava?**

Kochava offers robust analytics that provide deep insights into user behavior, campaign performance, and ROI across various marketing channels. It allows for seamless tracking of user interactions across multiple platforms and devices, providing a holistic view of the customer journey.
Kochava has a sophisticated attribution modeling which helps our businesses accurately attribute conversions to the appropriate marketing touchpoints, enabling them to optimize their marketing strategies effectively.
Kochava has fraud detection algorithms and real-time monitoring capabilities, and helps our businesses combat ad fraud and ensure the integrity of their marketing campaigns. Kochava is known for its excellent customer support, Kochava provides timely assistance and resources to help our business to maximize the value of their platform investment. Kochava integrates neatly with all major platforms and is willing to create additional integrations with smaller partners

**What do you dislike about Kochava?**

Sometimes Kochava's UX can be difficult to navigate and important features are hidden 2 or 3 level below in extra options / not clearly labelled. This can be done much more prevelant.
Also the loading time of reports can be annoying - if you are not that well versed in SQL

**Recommendations to others considering Kochava:**

Have someone in each of your team who knows SQL to fully leverage kochava. You have a huge breadth of data at your fingertips, you just need to use it. Also be aware that data rentention is not indefinite, due to the sheer size of data.

**What problems is Kochava solving and how is that benefiting you?**

Mobile Attribution
Ad Fraud prevention / detection
Data fragmentation (consolidate scattered data cross various platforms/devices)
Cost integration 
Steering marketing campaigns
Internal attribution
Smartlinking / deeplinking
MAU / DAU analysis
Push Notifications
In App Event Tracking for Android / iOS and Samsung Galaxy Apps
To sum up: Kochava is addressing critical challenges in marketing analytics and attribution, and provides tools, insights, and capabilities they need to make data-driven decisions, optimize marketing strategies, and achieve business objectives more effectively.

  ### 21. Great Smartlink solution for apps

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alyssa T. | Digital Media Coordinator, Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Kochava?**

I like the user interface and the easibility of making smartlinks. The information is clear on where things need to go for set up. If we ever need assistance, support is very easy to get in touch with and response time is great.

**What do you dislike about Kochava?**

Tracking analytics can be touchy sometimes when trying to find tracking on a specific smartlink.

**What problems is Kochava solving and how is that benefiting you?**

It directly links into specific atmospheres of the app if downloaded or directly to app store.

  ### 22. Exceptional ease of use with very useful analytical tools

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Kochava?**

Kochava has exceptional customer service whenever I have any data related questions or am in need of assistance writing custom queries.

The ability to write custom queries also allows users a lot of flexibility to pull necessary data.

**What do you dislike about Kochava?**

Retention data for install and purchase complete events is limited and would love to be able to pull histoical data from further back.

**What problems is Kochava solving and how is that benefiting you?**

Currently we depend on Kochava to pull data related to our CTV performance. The attribution methodolody that Kochava has allows us to have accurate results on how well each app and network drives purchases and installs.

  ### 23. kochava

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mazen E. | Media Director, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 31, 2024

**What do you like best about Kochava?**

flexibility and the ease of using the date

**What do you dislike about Kochava?**

nothing till now all ok but facing a bit of problems when adding users to the account

**What problems is Kochava solving and how is that benefiting you?**

the data clarity to me and to my clients escpecailly when we are talking about installs & orders

  ### 24. Kochava - Good Support Team, More Tech Advancements Needed

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joseph A. | Digital Media Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** March 14, 2023

**What do you like best about Kochava?**

Really nice staff who assist to solve business problems.

**What do you dislike about Kochava?**

Some new product rollouts take some time to develop and roll out into market.

**What problems is Kochava solving and how is that benefiting you?**

How to have one source of truth for paid media advertising across the digital ecosystem.

  ### 25. Great Experience with Kochava

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Banking | Enterprise (> 1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Kochava?**

- Interactive UI and easy access management
- configurability of variables within the deep link

**What do you dislike about Kochava?**

- enterprise level access management: if I create a link, somone else in my company should not be able to edit those links, i.e there should be enterprise - employeee level access management. This should be monitored by our rep via a different portal

**What problems is Kochava solving and how is that benefiting you?**

- Routing customers to the right experience depending on if they have my company's app downlaoded or not

  ### 26. Data analysis

**Rating:** 4.5/5.0 stars

**Reviewed by:** Prathmesh  S. | Account manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 02, 2024

**What do you like best about Kochava?**

User Interface and integration smoothness

**What do you dislike about Kochava?**

Kochava needs more clients so we can promote their business.

**What problems is Kochava solving and how is that benefiting you?**

Help us track app marketing performance by providing us with a great view of the data in the UI.

  ### 27. good data, but hard to get stuff when you have to always use SQL queries

**Rating:** 4.0/5.0 stars

**Reviewed by:** Khang T. | Senior Mobile app developer, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 06, 2024

**What do you like best about Kochava?**

straightforward interface
easy to use SDK

**What do you dislike about Kochava?**

every time I need to review the data, I have to remember how to write the queries I need in order to do what I need to do. I have saved queries but still complicated to look through the tables and understand.

**What problems is Kochava solving and how is that benefiting you?**

not sure

  ### 28. Amazing Tool to Aid your Business Analytics and Marketing Campaings

**Rating:** 5.0/5.0 stars

**Reviewed by:** Vanesa V. V. | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Kochava?**

I work closely with the tecnnical teams in our company implementing development tools integrating Kochava. I've always have great help from the customer support team, the dashboard available for diferent configurations is very easy to use, we can interact easy with the other teams in our company using other aspects of the many available tools.

**What do you dislike about Kochava?**

I have not found anything that I can complain about Kochava

**What problems is Kochava solving and how is that benefiting you?**

- We can easily give our cuestomers links with specific attribution to acces the features of our mobile app
- We can use all the data provided by kochava of how our users access and use the different parts of our mobile app for the desition making and the improvement of our lifecyle
- We can make informed desitions for marketing campaigns to adress both weakeneses and streghts

**Official Response from Team Kochava:**

> Vanesa, we appreciate your positive feedback about the ease of use of our dashboard and the support you've received from our team. It's great to hear that Kochava is helping you make informed decisions for your marketing campaigns!

  ### 29. Very satisfied overall, good support

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Market Research | Mid-Market (51-1000 emp.)

**Reviewed Date:** July 30, 2024

**What do you like best about Kochava?**

The onboarding process and support from dedicated manager.

**What do you dislike about Kochava?**

Having an easy option to start working with Kochava's partners would be great.

**What problems is Kochava solving and how is that benefiting you?**

Having a single implementation of such tool us helping the most.

  ### 30. Good cost benefit

**Rating:** 4.0/5.0 stars

**Reviewed by:** Alexandre D. | Small-Business (50 or fewer emp.)

**Reviewed Date:** July 25, 2023

**What do you like best about Kochava?**

Kochava has a great cost benefit when compared to similar tools. They have a Fraud Console that really helps to detect fraudulent campaigns, and it's included in the plan. Their customer support is really good and always available.

**What do you dislike about Kochava?**

I think they should improve the UX in general. Some processes are not so intuitive, and although they have great customer support it would be better if things were self explanatory.

The reports could really benefit from a UX improvement.

**What problems is Kochava solving and how is that benefiting you?**

The main reason we use Kochava is for Mobile Attribution. It helps us get a overview of which campaigns are bringing new users and also to evaluate how they are engaging post install.

**Official Response from Team Kochava:**

> Thank you for your positive feedback on our cost benefit and Fraud Console. We appreciate your feedback on the UX and reports, and we will take it into consideration for future improvements. If you have any specific suggestions for improving the user experience, please connect with us at support@kochava.com, we'd love to hear them!

  ### 31. Good mobile app insights

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Computer Software | Enterprise (> 1000 emp.)

**Reviewed Date:** August 06, 2024

**What do you like best about Kochava?**

App insights, particularly around attribution.

**What do you dislike about Kochava?**

Custom query is really hard to use, no historical data in UI, and API connection for data export is not good

**What problems is Kochava solving and how is that benefiting you?**

Mobile attribution - its always challenging with Mobile but at least Kochava gives us some insights so we are not flying blind

  ### 32. Kochava provides deep level data insights

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

In Kochava we can create custom sements which helps us idetify the exact data we are looking for and with multple filters.

This gives a way forward and help in decision making

Also it is easy to integrate with multiple tools.

**What do you dislike about Kochava?**

Its not really a dislike but sometimes it is a bit difficult to understand the data flow because I fee l the graphical representation could be better than the current one.

**What problems is Kochava solving and how is that benefiting you?**

Kochava helps in idetifying the data based on the targetings we have selecetd in any of our DSP. Like we are using multiple strategy (Aiifnity, In-Market, Custom audiences, Device level breakdown) so kochava helps us by providing data at creative level which we can lookup with our raw data and get the exact insight on what should be done in campaigns.

**Official Response from Team Kochava:**

> It's great to hear that Kochava is helping you identify data based on your targeting strategies and providing valuable insights for your campaigns. We are laser focused on improving the user experience and would love your input on how we can improve the graphical representation of data flows.  Let support@kochava.com know how we can strategize together to make future improvements.

  ### 33. Great tool to understand marketing impact on your app

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 30, 2024

**What do you like best about Kochava?**

Ability to accurately track performance from our paid acquisition campaigns

**What do you dislike about Kochava?**

Learning curve can be steep at the beginning given the extensive range of tools and data points available

**What problems is Kochava solving and how is that benefiting you?**

Track performance from our user acquisition campaigns

**Official Response from Team Kochava:**

> It's great to hear that Kochava is helping you track performance from your user acquisition campaigns. We're committed to providing valuable insights and tools to support your marketing efforts.  If you have any specific suggestions for improving the support or training materials to minimize the learning curve, please connect with us at support@kochava.com, we'd love to hear them!

  ### 34. A small but mighty data aggregator

**Rating:** 4.0/5.0 stars

**Reviewed by:** drea g. | Mid-Market (51-1000 emp.)

**Reviewed Date:** December 13, 2023

**What do you like best about Kochava?**

Kochava was, in most part, very easy to use and integrate into our workflow. In instances where we needed custom support, whether it be reporting or dashboard development, Kochava had a responsive team that was ready to lend a hand.

**What do you dislike about Kochava?**

There are some limitations with the platform that made it difficult at times to get granular information, but in almost all instances, a Kochava team member was able to get the information we needed.

**What problems is Kochava solving and how is that benefiting you?**

Kochava has helped with giving us the ability to sort and analyze years worth of data. It broke out our most important app events into data points that were easy to understand and valuable when making business decisions based on performance.

**Official Response from Team Kochava:**

> Thank you for sharing your experience with Kochava. We're glad to hear that Kochava has been easy to use and integrate into your workflow. We understand the importance of reporting and data accessibility. Please continue to lean on the Kochava Team for support as you need it!


  ### 35. Amazing Platform

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

Kochava stands out for its comprehensive approach to mobile attribution and analytics. What I appreciate most is its robust and user-friendly platform, providing in-depth insights into user behavior, campaign performance, and ROI across various marketing channels.

**What do you dislike about Kochava?**

While Kochava offers a powerful suite of tools for mobile attribution and analytics, there are a few areas where improvement could enhance the user experience. One aspect that could be refined is the learning curve for new users. The platform's depth and breadth of functionalities might initially be overwhelming for beginners, requiring a steeper learning curve to fully harness its capabilities.

**What problems is Kochava solving and how is that benefiting you?**

Kochava plays a pivotal role in solving several critical challenges within the realm of mobile marketing and attribution. Firstly, it addresses the issue of accurately attributing conversions and user actions across various marketing channels.

**Official Response from Team Kochava:**

> Thank you for sharing your positive experience with Kochava! We're glad to hear that you find our platform comprehensive and mostly user-friendly. We appreciate your feedback and understand that there may be areas for improvement. We are constantly working to enhance the user experience and reduce the learning curve for new users.  If you have any specific suggestions for improvements, please connect with us at support@kochava.com, we'd love to hear them!

  ### 36. Good and effective

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Newspapers | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

Easy to setup, has several docs available to help you and a detailed API to import into any project using Brightscript, Java, Swift and more. Customer support and Tech support easly availale.

**What do you dislike about Kochava?**

Not that I dislike but would like them to give more details in the docs about triggering events and registering they give multiple examples but leaves you guessing which one is the right event to implement.

**What problems is Kochava solving and how is that benefiting you?**

Keeps good accruate track of referals. Urls with special data. Kept track of downloads and purchases with good analytics.

**Official Response from Team Kochava:**

> Thank you for sharing your positive experience with Kochava. We understand your suggestion for more detailed documentation on triggering events, if you are able to share specifics with our support team at support@kochava.com, we'd love to incorporate your feedback directly into our support documentation.



  ### 37. App Tracking worked but with a few issues

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Financial Services | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

We were able to track android and iOS app downloads with accuracy, however off the beginning we had an issue with iOS tracking, weirdly it worked itself out somehow.  Overall it's a good platform that is easy to navigate, works as intended.

**What do you dislike about Kochava?**

From a programmatic standpoint, its very difficult to link with a DSP.  The process to figuring out how to do it was very difficult, meanwhile for social platforms they were able to do it very easily.  It would be nice if it was more ready to integrate with DSP.

**What problems is Kochava solving and how is that benefiting you?**

Kochava allowed us to have a side KPI of app downloads, we cannot track this in other platforms so it added an extra addition to our weekly reporting, and showcased mobile inventory nicely.

**Official Response from Team Kochava:**

> Thank you for your feedback. It's great to hear that Kochava has helped you track app downloads accurately and provided an easy-to-navigate platform. We apologize for the challenges you faced in linking with a DSP. If you are able to share more specifics with our support team at support@kochava.com on the DSP you are looking to integrate with, I am confident we can find a solution for you.

  ### 38. Competitive mobile attribution product

**Rating:** 3.5/5.0 stars

**Reviewed by:** Mahinder R. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

Easy to build deeplinks and across mobile ecosystem and attribution.

**What do you dislike about Kochava?**

Some features are diificult to comprehend and use. e.g. extracting UTM from shortend URLs

**What problems is Kochava solving and how is that benefiting you?**

I can track analytics and attribution by platform, combine efforts on marketing and dev across devices. This really helps serve cohesive customer experience.

**Official Response from Team Kochava:**

> We're glad to hear that you find our deeplinking and attribution features easy to use, ensuring a cohesive customer experience from your marketing efforts. We appreciate your feedback about the challenges in using certain features and our support team at support@kochava.com would love to get more details from you to help improve our platform.

  ### 39. Best support and cost performance

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Information Technology and Services | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

The overwhelming cost performance is the one and only attraction.On top of thatSupport on top of thatOn top of that, the support is solid.On top of that, the support is solid,On top of that, it's fast and well supported.On top of that, the support is solid, fast, and courteous!On top of that, the support is also very good, fast and courteous.

**What do you dislike about Kochava?**

The product is difficult to use. It may be difficult to understand, the validation of form input may be subtle, or the way account names are generated may not look like much.

There is nothing that cannot be done, so I think it is simply a UX issue.

**What problems is Kochava solving and how is that benefiting you?**

They do conversion tracking for mobile app ads.

**Official Response from Team Kochava:**

> Thank you for your feedback! We're sorry to hear that you find our product difficult to use. We are constantly working on improving the user experience to make it more intuitive for our customers.  If you have any specific suggestions for improving the user experience, please connect with us at support@kochava.com, we'd love to hear them!

  ### 40. Nice interface and easy to use

**Rating:** 4.0/5.0 stars

**Reviewed by:** Javier Z. | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

The ability to download raw data and the breakdown data level of the attritubution.

**What do you dislike about Kochava?**

Landing Pages, I don't see how do they apply to our business.

**What problems is Kochava solving and how is that benefiting you?**

Mainly attribution and the use of smartlinks for either iOS or Android Apps.

**Official Response from Team Kochava:**

> It's great to hear that Kochava is helping you with attribution and the use of smartlinks for your iOS or Android apps is additive to your marketing efforts. We strive to provide solutions that benefit our clients, and we're pleased to hear about your positive experience.  In terms of Landing Pages, please connect with us at support@kochava.com so that we can ensure you are getting what you need from our tool.

  ### 41. From de perspective of Paid Social Media Manager

**Rating:** 2.5/5.0 stars

**Reviewed by:** Victor Roberto O. | Social Paid Media Sr. Manager, Enterprise (> 1000 emp.)

**Reviewed Date:** December 04, 2023

**What do you like best about Kochava?**

The customer service was appropiate and the interfase was easy to use

**What do you dislike about Kochava?**

Dont have the visbilty for the attribution data of social channels

**What problems is Kochava solving and how is that benefiting you?**

It allows us to see attribution data for differetn channels

**Official Response from Team Kochava:**

> We understand your concern about the visibility for attribution data of social channels. As we are constantly working to improve our platform we would love to better understand how we can support you.  If you are able to share more specifics with our support team at support@kochava.com on the data you are seeking, I am confident we can find a solution for you.

  ### 42. Kochava for Western Union

**Rating:** 4.5/5.0 stars

**Reviewed by:** Alan Armando H. | Mid-Market (51-1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

That I can see the data of my application in a simple way

**What do you dislike about Kochava?**

Sometimes the way to generate a custom report is confusing.

**What problems is Kochava solving and how is that benefiting you?**

See the data from my application together on the same platform

**Official Response from Team Kochava:**

> Thank you for sharing what you like most about Kochava! We are glad to know that you find it easy to view your app data in a simple way. If you can share more details with our support team at support@kochava.com about the data you are looking for, I'm sure we can find a solution for you.

  ### 43. Our source of truth for mobile acquisition

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** December 03, 2023

**What do you like best about Kochava?**

Kochava brings the insight that we need for our performance marketing efforts. 
The customer support team is top-notch, providing quick feedback on questions ranging from data queries to problem solving.

**What do you dislike about Kochava?**

Heavy reliance on tech developers. Some of our progress has slowed because of updates that our internal tech team needs to execute on.

**What problems is Kochava solving and how is that benefiting you?**

Kochava brings clarity to determining our true cost per acquisition on mobile.

**Official Response from Team Kochava:**

> We're thrilled to hear that you find Kochava's insights valuable for your performance marketing efforts. Our customer support team is dedicated to providing quick and helpful assistance for all your queries and would love to understand how we can improve alignment with your development team to minimize impacts. Let support@kochava.com know how we can strategize together to continue your success!

  ### 44. Great customer service and assistance on the use

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dulce A. | Digital Coordinator, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

Very friendly platform and excellent customer service team

**What do you dislike about Kochava?**

That they don't have local team (Central America)

**What problems is Kochava solving and how is that benefiting you?**

It's giving us important information for tracking our mobile app installs

**Official Response from Team Kochava:**

> Thank you for your feedback, Dulce! Please connect with us at support@kochava.com and we can help connect you with a regional Client Success team.

  ### 45. Helpful people, but not always the best platform to work with

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

Customer service has been generally pretty good. And their insights/analytics team has been really solid.

**What do you dislike about Kochava?**

The platform itself is slow and clunky to use

**What problems is Kochava solving and how is that benefiting you?**

Kochava helps us attribute app installs and actions to our paid media campaign.

**Official Response from Team Kochava:**

> We are grateful for your feedback and are happy to hear that you have had positive interactions with our customer service and analytics team. We acknowledge your concerns about the platform's speed and usability and are committed to making improvements to provide a better user experience. If you have any specific suggestions for improving the user experience, please connect with us at support@kochava.com, we'd love to hear them!

  ### 46. Kochava is a great partner - patient, energetic & solution-forward!

**Rating:** 4.5/5.0 stars

**Reviewed by:** Brannt F. | Enterprise (> 1000 emp.)

**Reviewed Date:** July 27, 2023

**What do you like best about Kochava?**

The platform is awesome and the team is so helpful when self-management doesn't quite work. The team, notably Kaitlyn, has always been quick to respond and solve.

**What do you dislike about Kochava?**

Sometimes human error gets in the way of correct linking - would be helpful to have in-platform suggestions/recommendations to contextualize setup/reporting.

**What problems is Kochava solving and how is that benefiting you?**

Smartlinking and deeplinking to our app from paid, social, and owned assets.

  ### 47. Good but complicated

**Rating:** 4.0/5.0 stars

**Reviewed by:** Vaibhav S. | Senior Group Manager, Computer Software, Small-Business (50 or fewer emp.)

**Reviewed Date:** July 27, 2023

**What do you like best about Kochava?**

The tracking of purchases and the analytics that can be tracked and automated. The cost analysis and also funnel etc with so many features. Just simpler way of understanding

**What do you dislike about Kochava?**

Extra added cost about tracking sales and money spent. Too many options to go through. If possible just a quick overview or tutorial on the dashboard

**What problems is Kochava solving and how is that benefiting you?**

We spent a lot of money of Apple Search Ads since last 4 years but tracking sales was not an option. This was solved so now I can knownthe ROI or do i have to keep the ad running or not.

  ### 48. Particle platform for APP tracking

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Financial Services | Enterprise (> 1000 emp.)

**Reviewed Date:** November 30, 2023

**What do you like best about Kochava?**

easy dashboard for daily analysis and app tracking

**What do you dislike about Kochava?**

the challenges to track video ads such as youtube

**What problems is Kochava solving and how is that benefiting you?**

understand the contribution on app ads vs organic

**Official Response from Team Kochava:**

> We're glad to hear that you find our dashboard easy to use for daily analysis and app tracking.  If you are able to share more specifics with our support team at support@kochava.com on the YouTube tracking challenges you are facing, I am confident we can find a solution for you!

  ### 49. SDK works decently well for Analytics + Deep Linking

**Rating:** 3.5/5.0 stars

**Reviewed by:** Verified User in Retail | Enterprise (> 1000 emp.)

**Reviewed Date:** December 01, 2023

**What do you like best about Kochava?**

The SDK is straightforward to use (on Android)

**What do you dislike about Kochava?**

The documentation is a little clunky to navigate/understand.

**What problems is Kochava solving and how is that benefiting you?**

Helping marketing achieve deep linking related goals

**Official Response from Team Kochava:**

> It's great to hear that the Kochava SDK is helping you achieve your deep linking related goals. If you are able to share specifics with our support team at support@kochava.com, we will definitely take your feedback into account and work on making the necessary updates to our documentation.

  ### 50. Excellent support: Friendly and great turnaround time.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Entertainment | Enterprise (> 1000 emp.)

**Reviewed Date:** August 03, 2023

**What do you like best about Kochava?**

The support team is great. They are friendly, smart, quick, and patient.

**What do you dislike about Kochava?**

I wish Kochava had more activity in the markets outside the US, so they could provide custom solutions given the needs peculiarities of each market, for example, Brazil.

**What problems is Kochava solving and how is that benefiting you?**

Kochava allows us to 1) measure user acquisition campaigns across different sources in an agnostic way 2) track users in different devices e.g. CTV 3)  monitor fraud, and 4) leverage in-app audiences. Definitely, it helped our business grow.


## Kochava Discussions
  - [What is mobile attribution platform?](https://www.g2.com/discussions/what-is-mobile-attribution-platform) - 1 comment
  - [How do you use kochava?](https://www.g2.com/discussions/how-do-you-use-kochava) - 1 comment
  - [What is kochava tracker?](https://www.g2.com/discussions/what-is-kochava-tracker) - 1 comment
  - [What does kochava mean?](https://www.g2.com/discussions/what-does-kochava-mean) - 1 comment

- [View Kochava pricing details and edition comparison](https://www.g2.com/products/kochava/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+13%3A56%3A57+-0500&secure%5Bsession_id%5D=71e6be0a-3424-48b8-86da-0ae5ce932c45&secure%5Btoken%5D=b836418def16322ebb1739303eacf720177f7a3468700464ab0c60a98fc110c7&format=llm_user)
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  - [Twitter Ads](https://www.g2.com/products/twitter-ads/reviews)
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  - [YouTube Advertising](https://www.g2.com/products/google-youtube-advertising/reviews)

## Kochava Features
**User Identification**
- Demographics
- User Segmentation
- Geolocation

**Optimization**
- Icon Testing
- Screenshot Testing
- App Store Page Design & Preview
- Keyword Tools
- Reviews & Ratings
- Keyword Localization
- Conversion Rate Benchmarks

**Trading**
- Keyword Tracking
- Refund Management
- Integrations

**Platform Basics**
- Attribution Windows
- Retargeting Attribution
- Validation Rules
- Cross-platform attribution
- Fraud Detection
- Post-Fraud Attribution

**Platform  - Connected TV (CTV) Advertising Platforms**
- Personalized Segmentation
- Ad Serving 
- Streaming Capabilites
- Performance Analytics

**Agentic AI - Cross-Channel Advertising**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Tracking & Reporting**
- Custom Event Tracking
- Real-Time Insights
- Attribution
- Dashboard
- User Path Tracking
- User Activity History

**Analysis**
- Application Attribution
- Campaign Analysis
- Uninstall Tracking
- Custom Dashboards

**Marketing Operations**
- ROI Tracking
- Data Collection
- Customer Insights
- Multi-User Access
- Spend Management
- White Label

**Reporting & Alerts**
- Reports and Dashboards
- Traffic Source Reporting
- Featured App Alerts
- Alert Delivery

**Threat Detection**
- Account Alerts
- Threat Detection
- IP Address Monitoring
- Rules

**Platform Data**
- Uninstall Metrics
- Retention Metrics
- Analytics Dashboard
- Cross-channel insights
- Custom Dashboards
- Data Segmentation

**Audience Targeting**
- Geographic Targeting
- Device/OS Targeting
- Retargeting

**Campaign Management - Connected TV (CTV) Advertising Platforms**
- Creative Assets
- Campaign Dashboard

**Metrics**
- Engagement
- Exit Tracking
- Retention
- Return
- Conversions

**Campaigns**
- Proximity Marketing
- Push Notifications
- Bulk SMS
- Email Campaigns
- Audience Segmentation

**Blocking**
- Manual IP Blocking
- Automated IP Blocking
- Cross-Campaign Blocking

**Analytics**
- Digital Analytics
- Attribution
- Data Sharing and Exporting

**Competition Monitoring**
- Timeline
- Store Performance
- Financial Analysis
- Category Ranking

**Agentic AI - Connected TV (CTV) Advertising Platforms**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Engagement**
- Coupons and Promotions

**Campaign Activity**
- Campaign Insights
- Reports and Dashboards
- Campaign Stickiness
- Multichannel Tracking
- Brand Optimization
- Predictive Analytics

**Platform Additional Functionality**
- Integrations
- Organic Keyword Protection
- App Suggestions

**Agentic AI - Marketing Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Proactive Assistance

**Agentic AI - Value Selling Tools**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Natural Language Interaction
- Proactive Assistance
- Decision Making

**Agentic AI - Click Fraud**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Platform**
- Optimization
- Integrations - Mobile Marketing
- Internationalization

**Agentic AI - App Store Optimization**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Agentic AI - Business Continuity Management**
- Multi-step Planning
- Adaptive Learning

**Agentic AI - Mobile Marketing**
- Autonomous Task Execution
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Variation Testing**
- A/B Testing
- Conversion Goal
- Percentage of Traffic
- Confidence Level
- Multivariant Testing

**Reporting**
- Segmentation
- Reports and Dashboards

**Personalization**
- Standard Targeting
- Custom Targeting
- Data Segmentation

**Administration**
- API / Integrations
- QA Testing
- Performance and Reliability
- User, Role, and Access Management

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