PathwayIQ is a customer journey intelligence platform used by companies to track and analyze customer journeys to online conversions. The platform can track customer journeys that span days, weeks or months and reveals “golden pathways”— combinations of channels, pages, and content that are the most efficient. PathwayIQ is used by companies such as Dropbox, Synchrony, Kaiser Permanente, and Fox to increase conversion rates, decrease the time to convert, and allocate budget more efficiently.