Feature-rich, great customer support, looking out for us to get the most out of the platform. Review collected by and hosted on G2.com.
No dislikes, I like the product and company! Review collected by and hosted on G2.com.
Feature-rich, great customer support, looking out for us to get the most out of the platform. Review collected by and hosted on G2.com.
No dislikes, I like the product and company! Review collected by and hosted on G2.com.
From the very beginning, I knew Klue was the platform my team needed to go with. My sales rep, Qayam, was incredibly empathetic and kind. He is a unicorn sales rep who actively listens and allows prospects to guide his pitch. Also, he is an expert in the Klue platform and could explain everything to me (not every sales rep can do that.)
For my organization, it was essential to have a simple, straightforward experience for my end users. Klue's user experience is foolproof and provides everything your users need on the dashboard they see immediately after logging in. It also makes curating and analyzing the intel faster and easier for me as the administrator. The "triage" function in the alerts feeds allows curators to quickly sort through intel to identify the most relevant pieces. Then after you have sorted, you can use the generative AI summarization feature so you don't have to open 20 different tabs and spend hours reading every article. This feature alone has saved me hours weekly.
Klue's onboarding and customer support teams are exceptional when it comes to providing support. They have a comprehensive "everboarding" process in place to make sure every internal team gets the right training and assistance. Their content team collaborates with you to improve your CI materials using the best practices available. (Special shout-out to Charlie!) Their onboarding specialists guide you through the platform, helping you add your competitors, set up alerts, and familiarize yourself with the features. I had the privilege of working with Monika, and she was amazing in addressing my unique needs. Their Customer Success Managers are dedicated to driving the entire initiative and advocating for the success of their customers. Sarah is my CSM, and she kept me on track and managed every stage of the onboarding process. She went above and beyond to ensure the successful launch of our CI program!
Now that we have used Klue for almost 3 months, I have seen immense improvements in user adoption rates, especially for my sales and support teams. We went from a 10% rolling adoption rate with our previous platform to an 86% user adoption rate with Klue. My original goal was to reach just 40% adoption rates- but Klue has really delivered! Thank you so much to everyone I have worked with at Klue. Y'all are incredible! Review collected by and hosted on G2.com.
So far- nothing! I have only had great experiences. Review collected by and hosted on G2.com.
Hi Mary - this is great to hear, thank you. We think you're pretty incredible too, and appreciate this review.
KLUE offers several notable features that make it a valuable competitive intelligence platform:
Automated Collection of Intelligence: KLUE automates the collection of competitive and market intelligence, streamlining the process and saving time for users.
AI-Generated Strengths and Weaknesses: The platform includes a feature that analyzes and categorizes thousands of customer reviews, providing AI-generated strengths and weaknesses insights.
Efficient Organization and Sharing: KLUE facilitates easy and efficient organization of key intelligence assets, making it safer and more convenient to share critical information.
Content Management and Analytics: KLUE provides robust content management capabilities, including content import, creation, templates, advanced search, storage, and analytics, with features like alerts.
Great Technical Support: Users commend KLUE for its excellent technical support, making it a reliable tool for sales and marketing efforts. Review collected by and hosted on G2.com.
There is quite a bit of heavy lifting at the front end, but the KLUE team has helped every step of the way. Review collected by and hosted on G2.com.
Our company created a new Competitive Intelligence team this year, and all our processes were manual. Klue automated many of the systems that were taking up significant time and provided a more comprehensive, accurate view of our competitors. Utilizing Klue has freed up more time for our team to work on other vital projects. Our executive team loves the regular newsletters, and we're looking forward to getting more people trained to use the platform so that the whole company can benefit from Klue's competitor insights! Review collected by and hosted on G2.com.
I don't think we've had any complaints about Klue, either within our Competitive Intelligence team or from the other internal teams we've shared the platform with. We have nothing but good things to say! Review collected by and hosted on G2.com.
Thank you so much for your feedback, Maddie. We appreciate your support!

1. A VERY dedicated team! I love the fact that my team can always rely on Klue team members for help! They are quick and always eager to resolve issues or help with requests!
2. Constant feature improvements and new features. Klue keeps growing and adding new features, integrations, etc. all the time! This is making our lives much and much easier!
3. Fair Pricing. Review collected by and hosted on G2.com.
I think that they still have to work on adding and improving some automation features but I am sure it's on their roadmap. Review collected by and hosted on G2.com.

It provides a way for sellers operating in a broad, complex and ever-changing competitive landscape to navigate tricky conversations around any competitor by giving real-time alerts and updates with a regular roundup of key takeaways. Review collected by and hosted on G2.com.
Sometimes setting up the infrastructure for the first time is time-consuming, and the lead time on Klue's intelligence gathering phase creates a delay - which, when you are keen to start using it, can be disappointing. Review collected by and hosted on G2.com.
Automatically and continuously sucks up public info for as many companies as you care to track. We track 100+.
Easy to build, update, and distribute battlecards to the sales teams. Multiple ways for sales reps to access the competitive content quickly and easily.
Licensing model: Klue lets you have unlimited info consumers. That really works well if you're growing the team, or unsure about how many consumers you will have. The limit on the license is on how many battlecards you can have at the same time. There are tiers for that, so you can start small in the first year, then pay more as you bulid out your competitive capabilities.
Onboarding and support: Great onboarding team worked with us diligently and intensively through the first few months, then less so as we got up and running. But always there when we needed them. Support mostly very strong. Good online knowledge base, generally immediate access to support team through chat. So most of my "how do I...." questions very quickly resolved. Some bugs (see my dislikes) took longer to resolve. I'm OK with that, because Klue does seem very responsive and they will (so far!) fix the bugs that we've found in a reasonable time. And all software has bugs, doesn't matter which vendor you choose.... Review collected by and hosted on G2.com.
It's a fast moving SaaS company. Sometimes it seems to move a little too fast and so some minor features do not work as they should. To be clear though, these were all just frustrating and annoying, not show stoppers by any means. Examples:
For one specific competitor, Klue pulled the wrong blog. There was a completely unrelated company with a product that hapened to be the same name as the company that we compete against. It tooks a few weeks with support to get that fixed.
Digest: Klue provides a digest, an easy way to push updates to the sales team on a regular basis. One week I had some very funky formating in there that just would not go away. Support couldn't fix it quickly, I just had to publish as is....
RSS Feeds: We've just started to add a couple to track (media sites etc). The results I'm seeing in the alerts (where Klue shows me all the recent updates it's found) do not make any sense to me. So we're working on that one through with our onboarding team right now. Review collected by and hosted on G2.com.
Where to start! Curating content into one place is massive for us. Then that it's so searchable from Slack or the plugin. Our teams have loved the Klue mobile app when they attend events. It's great for in-the-moment intelligence or sharing insights from the event itself.
The fact that we can report to leaders the level of engagement from their teams and tie it into their overall performance has been incredible.
Finally, the level of support is a bar to be set. The product is incredibly intuitive and implementation was a breeze, but the hardest part of competitive intel is actually going through it. The Klue team has been there every step of the way to help me get the intel in the hands of our team. Review collected by and hosted on G2.com.
It's not a dislike but an opportunity to continue investing in the reporting features. We love what we have an can't wait to see the additional reports they build. Review collected by and hosted on G2.com.
Thanks for your feedback! We're always here to help, every step of the way. Appreciate this review.

We decided to subscribe to Klue so we could keep track of competitors more easily. I really like that there is no limit on how many competitors you need to track, which is vital for a business like ours that has multiple use cases for our products. The system itself is user-friendly, but the standout for me has been the customer service - we have felt really supported the whole time from Klue, it's not just been a quick training session on how to use it and then a goodbye. There's been training, tips, guidance, and hands-on support from recommendations to actually helping us build and get content into the system, which has been super helpful. Harry, our customer rep, has been incredibly helpful throughout and is a pleasure to work with. Review collected by and hosted on G2.com.
There's nothing I dislike, but the one improvement I would like to see is annotations / comments added to curator mode within the battlecards, so we can tag content for people to edit and make suggestions within specific places within the tool, this would help us curate as a team within the Klue environment. Review collected by and hosted on G2.com.
Thank you Nadine! Harry will be happy to see this too
Klue has revolutionized the way we approach competitive intelligence by providing us with actionable insights and strategies through comprehensive competition playbooks. These playbooks are tailored to each specific competitor, offering a deep dive into their strengths, weaknesses, and go-to-market tactics.
We use Klue to meticulously create competition playbooks, combining both internal and external data sources to provide a holistic view of our competitors' strategies. The playbooks cover a wide range of aspects, including product positioning, pricing strategies, messaging, customer testimonials, and key wins and losses. This level of detail allows us to understand not only what our competitors are doing but also why and how they are doing it.
The playbooks in Klue go beyond simple information gathering. They provide actionable intelligence that enables us to formulate effective counterstrategies and capitalize on our competitors' vulnerabilities. By leveraging the insights from these playbooks, we can adapt our own positioning, messaging, and sales approach to outmaneuver the competition and win in the market. Review collected by and hosted on G2.com.
Additionally, while Klue excels in monitoring online sources, it would be advantageous if it could incorporate offline intelligence as well. Review collected by and hosted on G2.com.