--- title: Klue Reviews meta\_title: 'Klue Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 443 reviews by the users' company size, role or industry to find out how Klue works for a business like yours. aggregate\_rating: rating\_value: 4.7 review\_count: 443 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Data url: https://www.g2.com/categories/account-based-data ---

# Klue Reviews & Product Details

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Klue is a Competitive Enablement Platform that combines win-loss analysis with competitive intelligence to bring together objective feedback from your buyers and intel from across the web so you can understand how to differentiate and win your market. Using AI to collect and analyze thousands of different data sources, Klue automates the delivery of continuous insights that help your sellers win more competitive deals.

* * *

Product Website
Klue
Seller
[Klue](https://www.g2.com/sellers/klue)
Discussions
[Klue Community](https://www.g2.com/products/klue/discuss)
Languages Supported

English

Solution Type

All-in-One

Overview by
Suman‌ Melville

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## Value at a Glance

Averages based on real user reviews.

### Time to Implement

2 months

[
View More Pricing Information
](https://www.g2.com/products/klue/pricing)

## Klue Integrations
(8)

What do users say about integrations?

Verified by Klue

[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Agentforce Sales (formerly Salesforce Sales Cloud)

](https://www.g2.com/products/agentforce-sales-formerly-salesforce-sales-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

CHORUS

](https://www.g2.com/products/rouse-chorus/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Gong

](https://www.g2.com/products/gong/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

HubSpot Sales Hub

](https://www.g2.com/products/hubspot-sales-hub/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Microsoft Teams

](https://www.g2.com/products/microsoft-teams/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Okta

](https://www.g2.com/products/okta/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Seismic Enablement Cloud

](https://www.g2.com/products/seismic-enablement-cloud/reviews)[

 ![Product Avatar Image](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Product Avatar Image")

Showpad

](https://www.g2.com/products/showpad/reviews)

Show More

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Enterprise (\> 1000 emp.)

4/24/2024

"Klue partnership review"

5/5

What do you like best about Klue?

Feature-rich, great customer support, looking out for us to get the most out of the platform. Review collected by and hosted on G2.com.

What do you dislike about Klue?

No dislikes, I like the product and company! Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

For our sales teams across the world and business units we needed a platform to receive and share competitive intel. Klue more than delivers! Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

ME

Mary E.

Mid-Market (51-1000 emp.)

9/23/2023

"Klue Makes Competitive Intel Efficient and Empowering"

5/5

What do you like best about Klue?

From the very beginning, I knew Klue was the platform my team needed to go with. My sales rep, Qayam, was incredibly empathetic and kind. He is a unicorn sales rep who actively listens and allows prospects to guide his pitch. Also, he is an expert in the Klue platform and could explain everything to me (not every sales rep can do that.)

For my organization, it was essential to have a simple, straightforward experience for my end users. Klue's user experience is foolproof and provides everything your users need on the dashboard they see immediately after logging in. It also makes curating and analyzing the intel faster and easier for me as the administrator. The "triage" function in the alerts feeds allows curators to quickly sort through intel to identify the most relevant pieces. Then after you have sorted, you can use the generative AI summarization feature so you don't have to open 20 different tabs and spend hours reading every article. This feature alone has saved me hours weekly.

Klue's onboarding and customer support teams are exceptional when it comes to providing support. They have a comprehensive "everboarding" process in place to make sure every internal team gets the right training and assistance. Their content team collaborates with you to improve your CI materials using the best practices available. (Special shout-out to Charlie!) Their onboarding specialists guide you through the platform, helping you add your competitors, set up alerts, and familiarize yourself with the features. I had the privilege of working with Monika, and she was amazing in addressing my unique needs. Their Customer Success Managers are dedicated to driving the entire initiative and advocating for the success of their customers. Sarah is my CSM, and she kept me on track and managed every stage of the onboarding process. She went above and beyond to ensure the successful launch of our CI program!

Now that we have used Klue for almost 3 months, I have seen immense improvements in user adoption rates, especially for my sales and support teams. We went from a 10% rolling adoption rate with our previous platform to an 86% user adoption rate with Klue. My original goal was to reach just 40% adoption rates- but Klue has really delivered! Thank you so much to everyone I have worked with at Klue. Y'all are incredible! Review collected by and hosted on G2.com.

What do you dislike about Klue?

So far- nothing! I have only had great experiences. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Klue connects with the platforms we already use, encouraging the adoption of competitive intelligence. It solves the problem of time-consuming competitive intelligence research by collecting relevant intel for you. Review collected by and hosted on G2.com.

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Response from Suman‌ Melville of Klue

[Editedit](https://www.g2.com/survey_responses/klue-review-8649803/official_response/edit)

Hi Mary - this is great to hear, thank you. We think you're pretty incredible too, and appreciate this review.

Validated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Electrical/Electronic Manufacturing](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Electrical/Electronic Manufacturing")
AE

Verified User in Electrical/Electronic Manufacturing

Mid-Market (51-1000 emp.)

11/17/2023

"A user-friendly experience with an intuitive interface and prioritizes customer satisfaction."

5/5

What do you like best about Klue?

KLUE offers several notable features that make it a valuable competitive intelligence platform:

Automated Collection of Intelligence: KLUE automates the collection of competitive and market intelligence, streamlining the process and saving time for users.

AI-Generated Strengths and Weaknesses: The platform includes a feature that analyzes and categorizes thousands of customer reviews, providing AI-generated strengths and weaknesses insights.

Efficient Organization and Sharing: KLUE facilitates easy and efficient organization of key intelligence assets, making it safer and more convenient to share critical information.

Content Management and Analytics: KLUE provides robust content management capabilities, including content import, creation, templates, advanced search, storage, and analytics, with features like alerts.

Great Technical Support: Users commend KLUE for its excellent technical support, making it a reliable tool for sales and marketing efforts. Review collected by and hosted on G2.com.

What do you dislike about Klue?

There is quite a bit of heavy lifting at the front end, but the KLUE team has helped every step of the way. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Competitive Enablement for Sales: Klue supports sales teams by facilitating the easy setup of battle cards, allowing real-time capture of market dynamics to enhance sales strategies

Enhanced Customer Retention: Competitive intelligence through Klue helps businesses improve customer retention Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

MP

Maddie P.

Enterprise (\> 1000 emp.)

6/15/2023

"Incredibly insightful and hugely beneficial to our organization"

5/5

What do you like best about Klue?

Our company created a new Competitive Intelligence team this year, and all our processes were manual. Klue automated many of the systems that were taking up significant time and provided a more comprehensive, accurate view of our competitors. Utilizing Klue has freed up more time for our team to work on other vital projects. Our executive team loves the regular newsletters, and we're looking forward to getting more people trained to use the platform so that the whole company can benefit from Klue's competitor insights! Review collected by and hosted on G2.com.

What do you dislike about Klue?

I don't think we've had any complaints about Klue, either within our Competitive Intelligence team or from the other internal teams we've shared the platform with. We have nothing but good things to say! Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

One of the biggest problems we faced before implementing Klue was having a blind spot regarding how our company compared to others in our industry in terms of product, membership, pricing, etc. Klue has provided more visibility across our competitive landscape and allowed us to synthesize data to help our organization make strategic decisions. Review collected by and hosted on G2.com.

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Response from Suman‌ Melville of Klue

[Editedit](https://www.g2.com/survey_responses/klue-review-8222535/official_response/edit)

Thank you so much for your feedback, Maddie. We appreciate your support!

Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Ana I.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Ana I.")
AI

Ana I.

Senior Partner Content Specialist 

Mid-Market (51-1000 emp.)

11/22/2023

"A great and aspiring Competitive Intelligence Platform"

5/5

What do you like best about Klue?

1. A VERY dedicated team! I love the fact that my team can always rely on Klue team members for help! They are quick and always eager to resolve issues or help with requests!

2. Constant feature improvements and new features. Klue keeps growing and adding new features, integrations, etc. all the time! This is making our lives much and much easier!

3. Fair Pricing. Review collected by and hosted on G2.com.

What do you dislike about Klue?

I think that they still have to work on adding and improving some automation features but I am sure it's on their roadmap. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

It has helped us gather better market insight into our competitors and automate our competitive intelligence platform. Review collected by and hosted on G2.com.

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Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

 ![Samuel B.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Samuel B.")
SB

Samuel B.

Mid-Market (51-1000 emp.)

7/10/2023

"It's the kit bag that every salesperson dreams of."

4.5/5

What do you like best about Klue?

It provides a way for sellers operating in a broad, complex and ever-changing competitive landscape to navigate tricky conversations around any competitor by giving real-time alerts and updates with a regular roundup of key takeaways. Review collected by and hosted on G2.com.

What do you dislike about Klue?

Sometimes setting up the infrastructure for the first time is time-consuming, and the lead time on Klue's intelligence gathering phase creates a delay - which, when you are keen to start using it, can be disappointing. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

We operate in several industries, in each of which there are many competitors, so Klue helps us position ourselves against different companies with different propositions with different buyers - easily.

Consistency of message - we wanted to ensure we had a coherent story across all our sellers, and Klue helps us achieve that with talk tracks that everyone can follow. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Renewables & Environment](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Renewables & Environment")
AR

Verified User in Renewables & Environment

Mid-Market (51-1000 emp.)

8/10/2023

"Mostly great, one or two annoying bugettes"

4.5/5

What do you like best about Klue?

Automatically and continuously sucks up public info for as many companies as you care to track. We track 100+.

Easy to build, update, and distribute battlecards to the sales teams. Multiple ways for sales reps to access the competitive content quickly and easily.

Licensing model: Klue lets you have unlimited info consumers. That really works well if you're growing the team, or unsure about how many consumers you will have. The limit on the license is on how many battlecards you can have at the same time. There are tiers for that, so you can start small in the first year, then pay more as you bulid out your competitive capabilities.

Onboarding and support: Great onboarding team worked with us diligently and intensively through the first few months, then less so as we got up and running. But always there when we needed them. Support mostly very strong. Good online knowledge base, generally immediate access to support team through chat. So most of my "how do I...." questions very quickly resolved. Some bugs (see my dislikes) took longer to resolve. I'm OK with that, because Klue does seem very responsive and they will (so far!) fix the bugs that we've found in a reasonable time. And all software has bugs, doesn't matter which vendor you choose.... Review collected by and hosted on G2.com.

What do you dislike about Klue?

It's a fast moving SaaS company. Sometimes it seems to move a little too fast and so some minor features do not work as they should. To be clear though, these were all just frustrating and annoying, not show stoppers by any means. Examples:

For one specific competitor, Klue pulled the wrong blog. There was a completely unrelated company with a product that hapened to be the same name as the company that we compete against. It tooks a few weeks with support to get that fixed.

Digest: Klue provides a digest, an easy way to push updates to the sales team on a regular basis. One week I had some very funky formating in there that just would not go away. Support couldn't fix it quickly, I just had to publish as is....

RSS Feeds: We've just started to add a couple to track (media sites etc). The results I'm seeing in the alerts (where Klue shows me all the recent updates it's found) do not make any sense to me. So we're working on that one through with our onboarding team right now. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Primarily getting up-to-date competitive intel into the hands of our sales team. Secondly, to just continuously suck up info on any company that we might want to include in market research projects. Review collected by and hosted on G2.com.

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Current UserValidated ReviewerIncentivizedSource: Seller invite

 ![Verified User in Computer Software](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Computer Software")
AC

Verified User in Computer Software

Mid-Market (51-1000 emp.)

10/19/2023

"Smart product with unbelievable support"

5/5

What do you like best about Klue?

Where to start! Curating content into one place is massive for us. Then that it's so searchable from Slack or the plugin. Our teams have loved the Klue mobile app when they attend events. It's great for in-the-moment intelligence or sharing insights from the event itself.

The fact that we can report to leaders the level of engagement from their teams and tie it into their overall performance has been incredible.

Finally, the level of support is a bar to be set. The product is incredibly intuitive and implementation was a breeze, but the hardest part of competitive intel is actually going through it. The Klue team has been there every step of the way to help me get the intel in the hands of our team. Review collected by and hosted on G2.com.

What do you dislike about Klue?

It's not a dislike but an opportunity to continue investing in the reporting features. We love what we have an can't wait to see the additional reports they build. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Consolidating intelligence from across the various mediums; helping us keep on top of new and emerging competitors; staying informed on market trends; providing a single point of reference for the team to find information. Before everything was everywhere and multiple versions existed leading the team to feel lost and often overwhelmed. It's greatly improved the trust our team has in competitive intelligence and helped them respond to questions from customers, prospects, and partners faster than before. Review collected by and hosted on G2.com.

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Response from Suman‌ Melville of Klue

[Editedit](https://www.g2.com/survey_responses/klue-review-8744066/official_response/edit)

Thanks for your feedback! We're always here to help, every step of the way. Appreciate this review.

Validated ReviewerSource: Organic

 ![Nadine C.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Nadine C.")
NC

Nadine C.

Marketing Director

Mid-Market (51-1000 emp.)

7/12/2023

"Fantastic customer support that goes above and beyond"

5/5

What do you like best about Klue?

We decided to subscribe to Klue so we could keep track of competitors more easily. I really like that there is no limit on how many competitors you need to track, which is vital for a business like ours that has multiple use cases for our products. The system itself is user-friendly, but the standout for me has been the customer service - we have felt really supported the whole time from Klue, it's not just been a quick training session on how to use it and then a goodbye. There's been training, tips, guidance, and hands-on support from recommendations to actually helping us build and get content into the system, which has been super helpful. Harry, our customer rep, has been incredibly helpful throughout and is a pleasure to work with. Review collected by and hosted on G2.com.

What do you dislike about Klue?

There's nothing I dislike, but the one improvement I would like to see is annotations / comments added to curator mode within the battlecards, so we can tag content for people to edit and make suggestions within specific places within the tool, this would help us curate as a team within the Klue environment. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Our reps feel much more up to date on the competitive environment from the digest alone. We even won a deal off the back of the intel from the digest as it triggered a proactive conversation. We also use it in a non traditional way, by having it as a base for our messaging sales enbablement guides - because the features which allow users to pull the cards in Salesforce and Slack lend themselves well to using this as a base to pull wider sales enablement support beyond just competitive intelligence. Having one source of truth and go to for reps for competitive intel in a really easy to digest format has also been a win, particularly as we are a growing business with lots of new sales reps who need to quickly get up to speed. Review collected by and hosted on G2.com.

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Response from Suman‌ Melville of Klue

[Editedit](https://www.g2.com/survey_responses/klue-review-8309973/official_response/edit)

Thank you Nadine! Harry will be happy to see this too

Validated ReviewerIncentivizedSource: Seller invite

IS

Ishma S.

Enterprise (\> 1000 emp.)

7/7/2023

"Klue has proven to be an invaluable asset in our quest for competitive intelligence at Criteo."

4.5/5

What do you like best about Klue?

Klue has revolutionized the way we approach competitive intelligence by providing us with actionable insights and strategies through comprehensive competition playbooks. These playbooks are tailored to each specific competitor, offering a deep dive into their strengths, weaknesses, and go-to-market tactics.

We use Klue to meticulously create competition playbooks, combining both internal and external data sources to provide a holistic view of our competitors' strategies. The playbooks cover a wide range of aspects, including product positioning, pricing strategies, messaging, customer testimonials, and key wins and losses. This level of detail allows us to understand not only what our competitors are doing but also why and how they are doing it.

The playbooks in Klue go beyond simple information gathering. They provide actionable intelligence that enables us to formulate effective counterstrategies and capitalize on our competitors' vulnerabilities. By leveraging the insights from these playbooks, we can adapt our own positioning, messaging, and sales approach to outmaneuver the competition and win in the market. Review collected by and hosted on G2.com.

What do you dislike about Klue?

Additionally, while Klue excels in monitoring online sources, it would be advantageous if it could incorporate offline intelligence as well. Review collected by and hosted on G2.com.

What problems is Klue solving and how is that benefiting you?

Centralization and Distribution of Competitive Intel. The platform interface has greatly enhanced our ability to gather, analyze, and leverage critical market insights. One of the standout aspects of Klue is its ability to seamlessly aggregate information from various sources, providing us with a comprehensive view of our competitive landscape. Furthermore, the competition playbooks are continuously updated and enriched with fresh data, ensuring that we have the most up-to-date intelligence at our fingertips. This dynamic nature of Klue's playbooks keeps us agile and responsive to market changes, empowering us to stay one step ahead of our competitors. Review collected by and hosted on G2.com.

Show More

Validated ReviewerIncentivizedSource: Seller invite

## Questions about Klue? Ask real users or explore answers from the community

Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights.

[
Ask about Klue
](https://www.g2.com/products/klue/discussions/new)

NM

N M
•
Last activity almost 4 years ago

What software can I integrate with and how will it help? Can I get more product information?

2 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/25045-what-software-can-i-integrate-with-and-how-will-it-help-can-i-get-more-product-information)

GU

Guest User
•
Last activity about 2 years ago

What is Klue used for?

0 Upvotes

1

[
Join the conversation
](https://www.g2.com/discussions/what-is-klue-used-for)

[
View all Discussions
](https://www.g2.com/products/klue/discuss)

## Pricing Insights

Averages based on real user reviews.

### Time to Implement

2 months

### Return on Investment

13 months

### Average Discount

11%

### Perceived Cost

$$$$$

[
View More Pricing Information
](https://www.g2.com/products/klue/pricing)

## How much does Klue cost?

Data powered by [BetterCloud](https://www.bettercloud.com).

Estimated Price

### $$k - $$k

Per Year

Based on data from 15 purchases.

Get Price Estimate

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##### 
##### Klue Features

Content Management

Content Import

Content Creation

Templates

Analytics

Reporting

Alerts

Platform Basics

Centralized Platform

Web Tracking

Platform Data

Product Details

Customer Feedback & Reviews

Channel Acquisition

[
View More Features
](https://www.g2.com/products/klue/features)

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##### Categories on G2

[Sales Enablement](https://www.g2.com/categories/sales-enablement)[Market Intelligence](https://www.g2.com/categories/market-intelligence)[Competitive Intelligence](https://www.g2.com/categories/competitive-intelligence)

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